Mind Games: Decoding Consumer Psychology
Bill Murphy
This audiobook is narrated by a digital voice.
This captivating book unlocks the secrets behind our decision-making processes and reveals the intricate strategies businesses employ to satisfy our desires and influence our choices. Delve into the psychology of advertising and understand how companies tap into our emotions and desires to attract our attention and generate sales. Explore the power of branding, as we unravel the ways in which companies strategically position themselves in our minds, creating lasting impressions and loyalty. Uncover the influence of social and cultural factors on our purchasing decisions, as we examine the ways in which our identity is shaped by the products we consume. Discover the hidden biases that play a role in our preferences and learn how marketers use this knowledge to create tailored marketing campaigns. Furthermore, observe the impact of pricing strategies on our psychology, as we delve into the world of pricing perception, discounts, and sales. Learn how businesses use pricing techniques to create an illusion of value and scarcity, enticing us to make quick and often impulse purchases. Prepare to think critically and dive deep into the behavioral patterns that govern our consumption habits. Empower yourself with knowledge about the intricate strategies companies employ to capture our attention and shape our buying behaviors.
Duration - 4h 19m.
Author - Bill Murphy.
Narrator - Digital Voice Matt G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 Se Hwan Park ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. This captivating book unlocks the secrets behind our decision-making processes and reveals the intricate strategies businesses employ to satisfy our desires and influence our choices. Delve into the psychology of advertising and understand how companies tap into our emotions and desires to attract our attention and generate sales. Explore the power of branding, as we unravel the ways in which companies strategically position themselves in our minds, creating lasting impressions and loyalty. Uncover the influence of social and cultural factors on our purchasing decisions, as we examine the ways in which our identity is shaped by the products we consume. Discover the hidden biases that play a role in our preferences and learn how marketers use this knowledge to create tailored marketing campaigns. Furthermore, observe the impact of pricing strategies on our psychology, as we delve into the world of pricing perception, discounts, and sales. Learn how businesses use pricing techniques to create an illusion of value and scarcity, enticing us to make quick and often impulse purchases. Prepare to think critically and dive deep into the behavioral patterns that govern our consumption habits. Empower yourself with knowledge about the intricate strategies companies employ to capture our attention and shape our buying behaviors. Duration - 4h 19m. Author - Bill Murphy. Narrator - Digital Voice Matt G. Published Date - Monday, 20 January 2025. Copyright - © 2025 Se Hwan Park ©.
Language:
English
Chapter 1: Introduction 7
Duration:00:00:01
- Brief overview and background of the psychology of branding 8
Duration:00:02:28
- Importance of understanding consumer behavior in branding 11
Duration:00:03:02
Chapter 2: Foundations of Consumer Behavior 15
Duration:00:03:42
- Definition and explanation of consumer behavior 20
Duration:00:02:42
- Key psychological theories and models relevant to consumer behavior 23
Duration:00:02:31
- How consumer behavior impacts branding decisions 26
Duration:00:03:18
Chapter 3: The Power of Perception 30
Duration:00:03:00
- The role perception plays in consumer behavior and branding 34
Duration:00:02:54
- Introduction to various perceptual processes 38
Duration:00:02:49
- How branding influences perception 42
Duration:00:02:10
- Case studies and examples illustrating the power of perception in branding 45
Duration:00:02:31
Chapter 4: The Influence of Emotions 48
Duration:00:03:12
- Emotions and their impact on consumer behavior 52
Duration:00:02:53
- Emotional branding techniques and strategies 56
Duration:00:03:02
- How to evoke specific emotions through branding 60
Duration:00:03:03
- Ethical considerations in emotional branding 64
Duration:00:03:07
Chapter 5: Cognitive Processes and Branding 68
Duration:00:03:00
- cognitive processes and their relevance to branding 72
Duration:00:02:53
- Attention, memory, and learning in consumer behavior 76
Duration:00:03:00
- Cognitive biases and their influence on consumer decision-making 80
Duration:00:03:01
- How branding taps into cognitive processes to influence choices 84
Duration:00:02:13
Chapter 6: Individual and Cultural Factors 87
Duration:00:02:09
- Personality traits and their impact on consumer behavior 90
Duration:00:03:56
- Social influence and its role in branding 95
Duration:00:02:58
- Cross-cultural considerations in branding 99
Duration:00:03:19
- Strategies for appealing to different individual and cultural characteristics 103
Duration:00:02:50
Chapter 7: Motivation and Brand Engagement 106
Duration:00:02:41
- The psychology of motivation and its relation to consumer behavior 109
Duration:00:03:13
- Types of brand engagement and their predictors 113
Duration:00:02:46
- Building brand loyalty through motivated consumer behavior 117
Duration:00:03:28
- Aligning brand messaging with consumers' underlying motivations 121
Duration:00:02:34
Chapter 8: The Role of Brand Identity 124
Duration:00:02:19
- Understanding brand identity and its components 127
Duration:00:02:40
- Emotional and symbolic brand associations 131
Duration:00:02:37
- Managing brand identity to create consumer loyalty 134
Duration:00:02:35
- Case studies showcasing effective brand identity strategies 137
Duration:00:04:55
Chapter 9: Brand Trust and Reputation 143
Duration:00:02:12
- The concept of brand trust and its influence on consumer behavior 146
Duration:00:01:55
- Factors contributing to trustworthiness and reputation 149
Duration:00:03:27
- Recovering from trust breaches and managing brand reputation 153
Duration:00:03:26
- The role of trust and reputation in building brand loyalty 158
Duration:00:02:49
Chapter 10: Consumer Decision Making 162
Duration:00:03:12
- the consumer decision-making process 166
Duration:00:03:31
- The role of psychology in decision making 170
Duration:00:03:38
- Factors influencing consumer choices 174
Duration:00:03:37
- Applying decision making theory to enhance brand appeal 178
Duration:00:03:35
Chapter 11: Brand Authenticity and Credibility 182
Duration:00:02:56
- The importance of authenticity in branding 186
Duration:00:02:13
- Establishing brand credibility through authenticity 189
Duration:00:02:53
- Authenticity controversies and their impact on consumer behavior 193
Duration:00:03:18
- Strategies for fostering authenticity and credibility in branding 197
Duration:00:03:35
Chapter 12: Brand Storytelling 201
Duration:00:02:50
- The power of storytelling in consumer behavior 205
Duration:00:02:32
- Engaging and persuasive brand narratives 208
Duration:00:01:54
- Techniques for effective brand storytelling 211
Duration:00:03:30
- Using storytelling to create emotional connections with consumers 215
Duration:00:02:32
Chapter 13: Social Media and Branding 218
Duration:00:02:19
- The influence of social media on consumer behavior 221
Duration:00:03:01
- Leveraging social media platforms for branding purposes 225
Duration:00:03:00
- Social media branding strategies 229
Duration:00:03:40
- Ethics and challenges of social media branding 234
Duration:00:02:39
Chapter 14: Neurobranding and Brain Science 237
Duration:00:02:53
- An introduction to neurobranding 241
Duration:00:02:19
- How neuroscience can inform branding strategies 244
Duration:00:02:12
- Neuroscientific methods and their applications in marketing 247
Duration:00:02:54
- Implications and future directions of neurobranding 251
Duration:00:03:38
Chapter 15: The Impact of Color and Design 255
Duration:00:03:26
- The psychology of color and its effect on consumer behavior 259
Duration:00:02:40
- Importance of design in branding 262
Duration:00:01:59
- Design elements and principles that enhance brand perception 265
Duration:00:03:16
- Case studies exemplifying the impact of color and design in branding 269
Duration:00:03:33
Chapter 16: Brand Experience and Consumer Satisfaction 273
Duration:00:02:32
- The role of brand experience in shaping consumer behavior 276
Duration:00:03:46
- Creating positive experiences through branding touchpoints 281
Duration:00:02:36
- Strategies for measuring and enhancing consumer satisfaction 284
Duration:00:04:15
- Harnessing brand experiences to foster consumer loyalty 289
Duration:00:02:32
Chapter 17: Brand Extension and Stretching 292
Duration:00:03:33
- Introduction to brand extension and stretching 296
Duration:00:02:54
- Benefits and risks associated with brand stretching 300
Duration:00:03:11
- Strategies for successful brand extensions 304
Duration:00:02:14
- Case studies highlighting successful and unsuccessful brand stretching attempts 307
Duration:00:02:00
Chapter 18: Ethical Branding and Corporate Social Responsibility 310
Duration:00:03:47
- The significance of ethical branding and corporate social responsibility (CSR) 314
Duration:00:03:23
- Brand reputation and CSR initiatives 318
Duration:00:02:22
- Balancing profit and social impact in branding decisions 321
Duration:00:02:50
- Ethical considerations for brands using CSR as a marketing tool 325
Duration:00:03:01
Chapter 19: Conclusion 328
Duration:00:00:01
- Importance of understanding consumer behavior in branding 329
Duration:00:02:13
- Emerging trends and future directions in the psychology of branding 332
Duration:00:03:39