Content Is Profit-logo

Content Is Profit

HubSpot

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time. The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

Location:

United States

Networks:

HubSpot

Description:

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time. The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

Twitter:

@bizbrosco

Language:

English


Episodes
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The New Strategy President Candidates are Using To Win Over The Election

10/31/2024
Why are political candidates flocking to podcasts over traditional media? And what can business owners learn from it? Today we chat about the content game-changing landscape, political podcast tours, and what it means for YOUR business! Key #GoldenBoulders: - Why political candidates are ghosting traditional media - The power of long-form content and organic trust-building - Key insights on mastering distribution and capturing attention - Lessons YOU can apply to your own content strategy today Don’t be shy—put your message out there! Believe in your product, and make it easy for people to find and connect with you. Enjoy! Timestamped Overview: 00:00 Presidential candidates increasing podcast presence. 04:23 Podcasts foster trust and learning more than news. 08:24 Digital channels boost exposure and influence effectively. 10:55 Share content online to attract like-minded audience. 16:21 Media editing impacts perception; skepticism advised. 18:32 Build trust and master channel distribution for profit. 21:08 Have courage to share your message boldly. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:23:12

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Going from Good To Great In Content Creation & How To Attract More Eyes To Your Content

10/29/2024
If you’ve been scratching your head about how to make your content more engaging, stick around because today we’re cracking the code on making your long-form content pop in short clips. For many, short form content is their main way to discovery! Platforms have been investing heavy into this features and supporting creators with new ways to find their audience. Today we are learning how to: - Design content that captivates and drives action. - Set up an environment for consistent and frequent content creation. - Leverage both polished high-quality edits and effective storytelling. The heart of great content is a killer message. We can't stress this enough! No amount of fancy editing can save you if your message doesn’t hit home. Timestamped Overview: 06:17 Quality of content versus resource investment evaluation. 09:24 Consistency in content creation is important. 11:33 Test different content, shift resources strategically. 14:33 Encourage consistent content creation and remove friction. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:17:41

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First 6 Figures on Youtube, Retiring His Wife & Teaching His Passion with Den Lopez

10/24/2024
What if we told you that you can transform your content game and learn how to make bank all while following your passion! Sounds too good to be true? Well… In today’s episode, we unlock this one for you. A few weeks ago we connected with the talented musician and content creator Den Lopez. Through a mutual coach we learned he was killing it with his Youtube channel achieving his lifelong dream of teaching people “HIS WAY” and helping thousands with his methods! We are so stoked to bring you this conversation! The #GoldenBoulders you don’t want to miss: - How to diversify your engagement if you are struggling with obtaining leads - Wondering how to keep it real and still rack up subscribers? We've got you covered. - Den spills on his epic email marketing hacks and how he's built a 20k-strong YouTube community. - Last but not least, learn Den's trick on how to play the guitar in less than one hour, using just ONE finger! This episode is packed incredible information on how to turn your passion, skill and content into a money making machine. Enjoy! Timestamped Overview: 03:13 Bought guitar hoping to impress girls. 08:17 Conquer basics to achieve content creation goals. 09:53 Balancing free content and paid offerings strategies. 13:02 Started on Facebook for storytelling with ease. 16:53 Advice for developing camera presence as educator. 21:08 Breaking down tasks helps children learn effectively. 24:16 Teaching requires breaking down complex topics simply. 28:22 Teaching skills, creating content, connecting to profit. 31:58 Signing up for list; curious about content process. 35:48 Capture ideas immediately for future inspiration. 37:54 Inspiration strikes, refine idea, create passionately. 39:31 Streamline creation process; evaluate environment for efficiency. 44:45 Creativity thrives with fewer tools and constraints. 46:11 Discussing profitability and self-liquidating business funnel. 49:10 Appreciate your process and creative insights. 54:22 Interested in learning guitar and joining community? Connect with Den: YouTube Website Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:57:08

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You Need to Know Before Your Next Post: Shocking Methods YouTubers Use to Gain Viral Views

10/22/2024
In a world where the next viral hit could be just a post away, it's tempting to cut corners. But here's the thing: there's a right way and a wrong way to catch the spotlight. On the latest episode of the Content Is Profit podcast, we delve into a hot topic: unethical content creation in marketing. We spotlight a video that went viral for all the wrong reasons. It promoted plagiarism to score quick wins on social media. It got us thinking – is this the legacy we want to leave in the digital world? Here's what we learned: Authenticity isn't just a buzzword. It's the foundation of trust between us and our audience. It's about showing up, originality in hand, and sharing our true voice. And let's be real, copying someone else's work or relying on AI to mimic creativity? That's not going to build the lasting connections we're all chasing. The conversation steered towards embracing long-form content. Why? Because it's our chance to dive deep, share our expertise, and truly connect. It's about offering real value, not just a fleeting moment of entertainment. So, here's to making a pledge for integrity in our content. It's about creating something that matters. It's about creating something that resonates. Most importantly, it's about creating something that's genuinely ours. Join us in this conversation. Let's share, learn, and grow together. We're committed to raising the bar for ethical content creation. Catch you on the ethical side. Timestamped Overview: 00:00 Balancing ethical content and learning from others. 04:54 3-step process for creating viral Instagram content. 06:36 Download video, use with owner's consent. 11:05 Leverage your authentic content for trust-building. 13:12 Conversation, pride, content, attracting right people, impact. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:16:40

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The Secret to Content That Converts: Alex Hormozi’s Blueprint for Effective Video Production

10/17/2024
Do you think your content strategy is making the most out of your time and resources? Prepare to have your mind blown as we break down the secret sauce behind successful content creation of the one and only Alex Hormozi! Don’t miss these #GoldenBoulders: - The surprising truth about overproduction vs. effective production – are you hitting the mark or missing it completely? - Why pre-production could be your ultimate time-saver and secret weapon for killer content - How to make your content not just flashy but profoundly educational. Whether you're just starting out or looking to elevate your content game, tune in to learn why strategic effort in your preparation phase is the key to sustainable success. Enjoy! Timestamped Overview: 00:00 Overproduction hinders; clarity aids learning effectiveness. 03:19 From distracting visuals to efficient pre-production research. 06:50 Creating content is overwhelming; start with basics. 12:27 Create intentional clips from existing content strategically. 14:37 Starting a campaign: "Stop Pray and Spray" strategy. 18:00 Improve content quality through experimentation and structure. 22:01 Determine your content goal for effective strategy. 23:32 Discuss goals and strategies with your team. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:25:22

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How YouTube’s Latest Update Changes the Game for Short-Form Creators & Terrifying AI Encounter

10/15/2024
Can YouTube's new update revolutionize your content game? Today we dive headfirst into YouTube’s latest game-changing update allowing you to publish a different kind of content. New perks? Absolutely! But what does it mean for your content strategy and how can you leverage this to boost your reach and engagement? Here’s a sneak peek at what's in store: - Why the new YouTube update could boost your distribution & exposure starting today! - TikTok vs. YouTube: The battle for long-form content supremacy - The most terrifying and groundbreaking AI tool we've tested yet Tune in and enjoy! Timestamped Overview: 01:00 Creators benefit from multi-platform video distribution. 04:04 Monetization unchanged; longer Shorts might improve earnings. 07:32 Trailers create engaging hooks for long content. 10:02 Discussing marriage, homesteading, self-sufficiency, learning. 15:11 Google's NotebookLM: AI-powered note-taking experimentation. 16:24 Impressive use of language and understanding humor. 21:27 Impact of automation on creative fields and identity. 22:50 Political messages can mislead; impact communities significantly. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:26:16

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Avoid These 4 Mistakes! Considering Sponsors For Your Content? This Might Be a Better Option!

10/10/2024
Ever wonder how some content creators skyrocket their growth and create a buzz around their brand? Here's the secret—smart growth partnerships! Today Content is Profit, we debrief a call I had with our partners from Hubspot. We talked about a few ways you can approach your platform growth, and how you can present a great opportunity to potential investors. First up, do your best to diversify your content. Instead of sticking to one format, why not multipurpose your core content across audio, video, and text? A lot of people are talking about this one, but we see just a few executing correctly. Take advantage of this! Next, we talked about how important is a multichannel strategy. It's not just about being everywhere; it's about being where it matters most. By collaborating with partners who share your vision, you can cross-promote and tap into new audiences seamlessly.... the best part, is not that complicated ;) We also touched on the power of centralizing your efforts. Having a dedicated hub for your content, like a website that showcases your work and dives deeper into your topics, can draw in more organic traffic and keep your audience coming back for more. Again, most people preach this, but hard to execute. We share a very simple way for you to get started today... no lie. Lastly, Personal Branding made an appearance. Connecting with your audience on a personal level by showing the real people behind the content humanizes your brand and builds stronger, more meaningful partnerships. (Spoiler alert, this is not for everyone) Ready to take your content strategy to the next level and forge partnerships that propel your business forward? Enjoy! Timestamped Overview: 01:30 Maximizing impact through strategic multimedia partnerships. 03:28 Company investment in platform for long-term growth. 10:11 Sustainable workflows, investment in long-term success. 11:01 Simple solutions for sustainable multimedia content creation. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:13:40

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Thumbnail Strategy of a $1.2 Million Podcast & Doubling Active Users to 80 Million in Less Than 1 year.

10/8/2024
Ever felt like you're shouting into the void, trying to get noticed? You're not alone. Today we go over a tactic that has been hiding in front of us, that you can use too. It's something as simple yet powerful as your podcast's thumbnail. Today we are peeling back the curtain on the art of crafting thumbnails that not just catch the eye but practically command your audience to listen. We're not talking hypotheticals here. The strategy behind the massive success of "Diary of a CEO" – a $1.2 million show – it's all about the relentless pursuit of the perfect visual hook. Test, refine, and test again. It's not just a mantra for YouTubers; it's a playbook for podcasters too. And if you're thinking, "But I don't have the big bucks for testing," hold that thought! Some creativity, amazing free tools, and simple testing frameworks can unlock this one for you. You can see our faces light up as we go through this, because of how simple it can be. We also explore how Doulingo crushed every metric of growth with a very unconventional method, which, by the way, everyone has access too. So there you go... two incredibly effective strategies for you to crush content in 2024! Enjoy! Timestamped Overview: 06:40 Setting up strategy for engaging content creation. 08:34 Maximize thumbnail impact to increase YouTube views. 12:40 Analyzing successful tactics for content creation strategies. 14:09 Content longevity on audio and YouTube platforms. 19:43 Brands shift to engage with younger audience. 20:15 Encouraging app engagement through polarization and humor. 24:08 Utilize team personalities for consistent brand content. 26:55 Create new content with comedy to engage audience. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:30:22

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Increase Leads & Revenue With Your Content. Welcome to the Profit Zone.

10/3/2024
Today we tackle five crucial questions we keep encountering in our calls. These specifically came from me guesting on another show with an agency owner. Uncover the secrets of using partnerships to amplify your show, turning listeners into active leads, and leveraging social media clips for promotion. Discover how guest appearances on other shows can boost your lead generation, and get a bonus insight on internal marketing as a major cost-saving tool. Whether you're a content creator, marketer, or business owner, this episode is packed with valuable strategies to enhance your digital presence and revenue. Tune in to transform your podcasting approach and drive meaningful engagement! Timestamped Overview: 01:09 Utilizing partnerships to enhance your podcast. 03:12 Problem solved: Community improved with micro content. 07:24 Referrals help bring in dream clients. 11:37 Different people consume content in different ways. 16:10 Transition to our show for dream customers. 17:40 Internal marketing: Message dissemination and team collaboration. 19:52 Thank you for tuning in, leave a review. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:21:48

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Tired of Being Overlooked? The First Step to Massive Exposure.

10/1/2024
Today we dive into the highly debated topic of copying content formats. Is it a shortcut to success or a recipe for failure? Discover the pros and cons of emulating popular content styles, like the Alex Hermozi-inspired videos, and whether they truly capture viewers' attention. Learn why finding a unique message and leveraging influential factors are vital for creating viral content. Today we answer these questions and more! - Are you making the mistake of using the wrong content format for your podcast? - Are you missing out on massive exposure? - How can originality skyrocket your podcast's growth? Tune in and enjoy! Timestamped Overview: 00:02:49 Beef with copying content formats. 00:04:16 "Why do you want Alex Hormozi style videos?" 00:07:52 Brainstorming for next level of achievement, education, and content creation process. Pre-production is often overlooked. YouTube scripter's interview emphasizes starting with script. 00:10:11 Analyze old videos, understand structure, give instructions. 00:16:14 Backup plans, overwhelming elements and managing production. Start creating with a passionate team. 00:18:46 Value diverse skills when looking for help. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:21:57

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Content Fo’ Life: Finding The “What” And “How” Of Your Content

9/26/2024
Here is a framework we use with our clients to never run out of content ideas, know what to say, and learn how to say it. Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:16:05

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The Fastest Most Effective Way to Double Sales with a Podcast

9/24/2024
If you have a working offer and a reliable and predictable way of bringing new customers to your door, you might be thinking how you can add to your bottom line. Spend more on the current efforts? Viable option. But in this conversation we discuss not only how you can add a new way of generating revenue for your business, but also how you can use those same efforts to build authority, relevancy and trust in your market. Join us as we share some of the never-revealed stats from acquiring customers with our first 100 episodes of Content Is Profit. And if you want to build your own Pipeline Platform, let us know. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:26:55

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The Do’s and Don’ts of Local SEO with Corinne Fisher

9/19/2024
Getting a grip on local SEO doesn’t have to be a headache. In today’s episode we feature Corinne Fisher, a pro in online marketing and founder of Maps Madness and Purely Digital Marketing. She shares simple yet powerful strategies to make your local business shine online. Some #GoldenBoulders you don’t want to miss: - Debunk myths about blogging and content creation - The truth about using podcast aggregators for those juicy backlinks - Strategies for securing top spots in Google’s coveted map pack - How to balance beautiful web design and top-notch SEO - A live website assessment of our page (oh boy…) From her expert tips on balancing SEO and design to her forward-looking thoughts on the future of SEO amid AI advancements, this episode equips you with the tools and knowledge to set your business apart in the crowded digital landscape. Tune in, take notes, and get ready to optimize your way to profit! Timestamped Overview: 01:00 Welcome new local MVP and SEO expert. 06:47 Laid off after selling to niche audience. 09:06 Why Purely Digital Marketing SEO processes are the most robust. 10:42 Content creation is overwhelming for local business owners. 15:45 Optimize and build out your Google business listing. 18:27 People seek quick results; struggle with long-term investment. 22:13 Do WordPress sites have better SEO capabilities? 26:40 Focus on homepage and main service pages. 27:28 Do podcast aggregators benefit SEO or not? 33:27 SEO requires proper website structure for success. 35:53 Structure must support visually appealing website design. 39:40 Focus on keywords that populate the map pack. 44:07 Search evolves beyond keywords to conversational content. 49:24 Difference between local and online business SEO. 51:18 Maps Madness teaches straightforward local SEO. 53:37 Ask clients how they search for you. Connect with Corinne: Maps Madness Website LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:56:25

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Three Steps To Grow A Profitable Podcast in Every Industry with Courtney Elmer

9/17/2024
In today’s episode we team up with the brilliant Courtney Elmer, Founder & CEO of PodLaunch, to spill the beans on how to transform your podcast into a revenue-generating machine! After helping over 70+ business owners learn to launch a Top 100 podcast, she’s a treasure full of #GoldenBoulders you don’t want to miss: - The million $ question: how do we move people into buying your stuff. - Discover the key metrics for podcast success and how to properly use them for consistent growth and revenue. - What to look for in order to grow consistently and accurately. - How to set up your podcast for profits from day one, even if you already launched. If you're serious about taking your podcast to the next level and converting listeners into loyal fans and customers, this episode is a must-listen! Enjoy! Timestamps: 02:00 Proven formula boosts podcast rankings significantly. 06:56 Know your podcast's audience and their problems. 11:17 Base content on a real, specific person. 14:09 Expert podcasts solve specific problems, ensure audience retention. 16:27 Launch boosts visibility, aligns messaging, attracts listeners. 20:45 Use rankings to build consistent traffic growth. 22:58 Podcast for kids during drop-off, solving problems. 26:56 Focus on relationship building, not egocentric promotion. 28:00 Driving podcast listeners to action and generating revenue. 31:11 Trust builds belief, leading to conversion actions. 36:23 Measuring listening time: crucial for podcast performance insights. 37:18 Analyze listener data to tailor podcast content effectively. 42:38 Focus on consistently high-performing topics for traction. 46:27 Organize podcast details in a spreadsheet. Problem solved. 49:04 Shows create suspense to maintain audience interest. Connect with Courtney: Website Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:53:47

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The Three Step Content Creation Guide for Business Owners

9/12/2024
Are you a business owner eager to start your content creation journey but feel overwhelmed by where to begin? You're not alone! Transitioning from running a business to becoming a content creator can be a wild ride, but it’s totally worth it. In this episode you’ll find three amazing #GoldenBoulders to get you going: - Embracing the initial suck and turning it into success - Why passion isn't found, it's cultivated, and how YOU can do it - The secret sauce to warming up to the perfect content creation vehicle Remember, the key is to start now, embrace the journey, and continuously improve. Happy creating! 00:00 Special episode: podcasting insights, including rants and lessons. 03:54 Embrace new skills; creating and storytelling differ. 07:22 Passion for creating, managing, and monetizing soccer content. 13:00 Using various content formats gets you closer. 14:03 Passion is cultivated; embrace content creation challenges. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:16:43

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Quality or Quantity in Content Creation: Insights from Seth Godin, Tim Ferris & Top Creators

9/10/2024
If you're in the game of content creation, you've likely wrestled with the eternal debate: should you focus on quantity or quality to keep your audience engaged while driving profit? In today’s episode, we unravel the secrets behind the strategies of legends like Tim Ferris, Seth Godin, David Perell and Howard Stern. A few of the #GoldenBoulders you don’t want to miss: - Why you should constantly question and refine your content - Witness a heated debate on volume vs. quality in content creation - Learn how to master the art of idea generation and feedback loops - Understand why enjoying your creative "torture" is the secret to long-term success Listen in as we explore the nuances of consistent content creation, understanding what truly resonates with audiences, and why the joy in your creative process can make or break your success. Tune in and enjoy! Timestamped Overview: 06:58 Quantity enables practice to achieve quality. 08:51 Quality lies in solving audience's problems. 11:46 Quality should solve problems, not just impress. 15:15 Content must be enjoyable for creators and audience. 18:56 AI content may harm expert credibility. 22:19 Consistency's power: transforming personal and professional lives. 25:58 Balancing quality and volume in content. 28:02 Prioritizing long-term strategy over short-term results. 32:27 Everyday moments can inspire business content. 33:18 Applying Dude Perfect's concept to football videos. 37:05 Ideas arise from observing, thinking, and implementing. 40:20 Define consistency, lane, resources, quality, evaluate. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:44:18

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Mastering Content & Time Management in Podcasting with Joe Casabona

9/5/2024
Ever felt overwhelmed with the sheer amount of content ideas floating in your head? Well, you’re not alone! In this episode, we had the pleasure of hosting Joe Casabona, an expert in podcasting and a seasoned content creator. We explore various tools and methods to streamline content creation, ensuring you stay on top of your game whether you're a seasoned podcaster or just starting out. Here are some of the takeaways you don’t want to miss: - The critical importance of capturing ideas anytime, anywhere! - Joe’s personal journey of balancing work and family through improved workflows and automation. - Insider tips for growing your podcast. - How nostalgia and clever content strategies can keep your audience hooked. This episode is a goldmine for anyone looking to elevate their content game and find that sweet spot between professional success and personal fulfillment! Enjoy! Timestamped Overview: 03:08 Podcasting technology has improved 09:21 YouTube helps with creating consistent content challenges. 12:43 App for easily capturing ideas and notes. 14:21 Adapting to new technology for consuming content. 17:50 Organized system for managing and publishing ideas. 21:48 Efficient team, automated processes, hands-off approach. 24:12 Efficient podcast production dreamt by content creators. 29:31 Avoid editing, focus on creating better content. 30:09 Frustration with high content volume and capacity. 35:12 Balancing work and family, occasional intense focus. 39:10 Importance of detailed video production process. 40:45 Analyzing subscriber data to inform content decisions. 44:11 Create natural, authentic content for promotion. 49:11 Use podcastworkflows.com/profit for automation ideas. Connect with Joe: Podcast Workflows Website Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:54:51

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How to Elevate Your Podcast Production Without Breaking the Bank

9/3/2024
Last week, we had a blast hosting a podcasting class from the University of North Florida at our Content Is Profit studio. It was awesome to dive into different levels of podcasting experience, from newbies to those with 50 episodes under their belts. No matter where you’re at in your podcasting journey, this episode’s got some golden nuggets to level up your game! Here’s what you don’t want to miss: - We bust the myth that you need pricey gear to launch a killer show. - We share how to turn your podcast into a money-making machine by building strong relationships. - Whether you're just starting or already deep into it, we cover everything from mastering the Rodecaster to must-have production tools. - Plus, we share real-world tips on content creation to help you step up your podcasting game without the overwhelm. Remember, your message matters more than fancy production. Ready to kick off your podcast journey? Keep it simple, and let your voice shine! Timestamped Overview: 01:00 Guide unfamiliar podcasters to effective use of equipment. 06:55 Experienced music industry professional discusses production equipment. 09:41 Wanna share fun concept, helping audience, hiring. 10:52 Planning complex episodes with limited time/resources. 13:21 Focus on message quality over flashy production.

Duration:00:16:25

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How Did Waffle House Outshine Major Advertisers with Zero Spend?

8/29/2024
Ever wondered how a breakfast joint like Waffle House rakes in $1.4 BILLION with minimal advertising? Wondering how this can supercharge your content creation strategy? Here’s today #GoldenBoulders: - Discover how Waffle House strategically places their locations for maximum traffic and what this means for your content. - Dive into John Brosio’s high-traffic strategy and learn how to adapt it to create content that draws in your audience like moths to a flame. - Find out how Tim Ferris’s advice on inputs and outputs can drastically enhance the quality of your content. It's all about quality and consistency. Adapt and apply these strategies for meaningful engagement and growth. Tune in and enjoy! Timestamped Overview: 01:00 Imitate, then create strategy for quality content. 05:40 Constantly create and expand your ideas. 09:28 Stick to one method for customer acquisition. 11:33 Elevate ideas by expanding and isolating components. 14:56 Stick to framework, be consistent, earn distribution. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:17:31

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How To Keep People’s Attention & Encourage Action, With Patrick Ryan II

8/27/2024
Ready to unlock the secrets to building not just a fit body, but a fit business? In this episode, we dive deep with Patrick Ryan II, a fitness entrepreneur who reveals how he's turned anger and adversity into fuel for success. Today’s #GoldenBoulders are: - Balancing integrity with the demands of marketing in today’s world. - Using mindful practices to overcome challenges and fuel creativity. - The surprising way a simple five-minute routine can change everything. Next up, let’s talk about keeping it real. In a world full of quick fixes, staying true to your values isn’t just the right thing to do—it’s the smart thing! Tune in for some game-changing tips you won’t want to miss! Timestamped Overview: 05:39 Concern about rising obesity; focus on helping. 10:15 Transition to college, using YouTube and Facebook. 11:37 Early job dissatisfaction led to innovative approach. 17:30 Cyclist emphasizes importance of physical and mental fitness. 21:23 Longing for a Jeep fueled entrepreneurial journey. 22:52 Conscious entrepreneur seeks balance in fuel sources. 25:17 Promoting holistic wellness and community engagement access. 30:49 Striving for authenticity, self-care, and support. 34:38 Ram Dass quote inspires mindful self-care. 38:34 Identifying triggers for energy shifts and effectiveness. 40:48 Create space for effective, collaborative communication. 43:30 Take 5 minutes to focus on breath. 48:28 Establishing pre-creation routine for podcast and interviews. 49:04 Utilizing energy to attract desired audience. Connect with Patrick: Facebook Instagram Website Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:53:16