EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform's expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the importance of aligning every team effort with the broader long-term goals. Paula shares how she manages to strike a balance between short-term performance metrics and long-term growth strategies. She emphasizes the crucial role of continuous evaluation and optimization within the marketing funnel. Paula also discusses how her team experiments with various marketing tactics, detailing their rigorous approach to optimizing for quality leads and testing new initiatives. Another key takeaway from the episode is the importance of cross-departmental collaboration, particularly in aligning marketing initiatives with product and sales teams. Paula underscores the value of constant communication and real-time feedback in ensuring strategic alignment across all levels. Key Segments: [00:02:50] Paula Mejaya: WIX Studio Growth Leader [00:05:08] Transitioning from B2C to B2B Markets [00:08:31] Strategic Alignment in Marketing [00:11:58] EDGE of the Web Title Sponsor: Site Strategics [00:14:13] Balancing Short-Term Metrics with Long-Term Growth [00:16:02] Enterprise Migration Challenges & Long-Term Strategy [00:18:36] Optimizing MQL Pipeline Tactics [00:23:47] EDGE of The Web Sponsor: Wix Studio [00:26:38] Wix's E-commerce Pivot During COVID [00:27:57] Cross Departmental Marketing Context Needs Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest LinkedIn: https://www.linkedin.com/in/paulaxmejia

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implications for image licensing, alongside the backlash Automattic is facing from the WordPress community. Adding to this, we explored how Google's search market share has hit its lowest since 2015! We have a special segment “In Local News” with friend of the show and Local SEO specialist, Darren Shaw, founder and president of WhiteSpark. He'll be sharing his insights on local search ranking factors, mapping exploits, and the evolving landscape of Google’s local and LSA ads. Whether you manage a digital marketing agency or optimize your own business's online presence, this episode is loaded with invaluable tips and updates to help you navigate your digital marketing journey in 2025. So, buckle up and let’s get to the EDGE—of the Web! News from the EDGE: [00:02:44] The Getty-Shutterstock merger: A new era for image SEO and licensable content [00:11:54] Automattic Turns Against WordPress Community Itself [00:17:19] EDGE of the Web Title Sponsor: Site Strategics [00:18:52] Google’s search market share drops below 90% for the first time since 2015 In Local News w/ Darren Shaw: [00:24:05] EDGE of the Web Sponsor: InLinks [00:25:21] Google Map Pin Attack Exploit Fixed [00:28:14] Near Media - Google is replacing the UGC Google Q&A with "Ask Maps." [00:31:26] Mike Blumenthal - Details” on the “Review Badge of Shame” [00:35:52] Mike Blumenthal - LSA ads are becoming ever more visible [00:38:15] Anthony Higman - Google Is Getting Rid Of Crediting Back Leads, Message Leads, Booking And Call Recording For The Tax Specialist Vertical [00:41:47] Antoine Cameron - new AI tool under the Products section in Google Business Profiles [00:45:28] January 2025 Google Local Ranking Update (Unconfirmed Bug) Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks BluSky: Darren Shaw (https://bsky.app/profile/whitespark.ca) X: @TheMann00 X: @EDGEWebRadio

Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it’s a blast! We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing culture within an organization and securing stakeholder buy-in for meaningful results. Ryan shares valuable insights on interpreting conflicting data points, managing anomalies during tests, and the advantages of iterative testing. He emphasizes the need to focus on user experience rather than just aiming for higher rankings. Additionally, Ryan discusses the evolving role of AI in SEO and potential future trends that emphasize business impact over traditional SEO metrics. Whether you're navigating frequent algorithm updates or seeking effective ways to improve your SEO strategies, this episode is packed with actionable takeaways. [00:05:38] SEO & Business Metrics Tracking [00:07:48] SEO Testing: Understanding Metric Fluctuation [00:10:02] Integrating SEO and Business Metric [00:13:25] Communicating SEO Testing Value [00:16:49] Leveraging SEO Testing for Risk Mitigation [00:17:47] EDGE of the Web Title Sponsor: Site Strategics [00:19:43] Data Annotation for Campaign Impact [00:23:12] Focus on User Experience Over SEO [00:27:15] EDGE of The Web Sponsor: Wix Studio [00:29:11] Optimizing for AI Impact on SERP Thanks to our sponsors! Site Strategics: https://edgeofthewebradio.com/site Wix: https://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/ryanjonesseo LinkedIn: https://www.linkedin.com/in/ryan-g-jones/ YouTube: https://www.youtube.com/channel/UCIpsmfzYkmDF_zOXtHDyqpQ Resources Get your Free 14-Day Trial

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts. We discuss Ryan’s nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks. Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance. Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages. Don't miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis Key Segments: [00:03:48] Introduction to Ryan Jones [00:09:42] How does SEO Testing Differ from Traditional SEO Practices? [00:10:36] SEO Testing Has Evolved [00:11:35] The Scientific Methodology of SEO Testing [00:12:39] Key Elements of a Controlled SEO Experiment [00:15:06] EDGE of the Web Title Sponsor: Site Strategics [00:17:52] Mitigation External Factors in SEO Testing [00:19:23] How to Determine Appropriate Duration of a Test [00:22:09] Time-based and Split Testing are Key SEO Methods [00:25:24] EDGE of The Web Sponsor: Wix Studio [00:30:05] Inventory of the Site Being Tested: The Fingerprint [00:35:01] Offer for our EDGE Listeners Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/ryanjonesseo LinkedIn: https://www.linkedin.com/in/ryan-g-jones/ YouTube: https://www.youtube.com/channel/UCIpsmfzYkmDF_zOXtHDyqpQ Resources Get your Free 14-Day Trial

Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that - they saw a slew of “properties that Google was collecting from their ranking systems and query classifiers as to certain scores they were giving websites.” Yup - that’s bigger than the DOJ Google leaks earlier this year, folks! At the end of the day, it’s a consensus score. Are we in alignment? Learn about AlsoAsked.com, the software that Mark has been building for the last few years. We’re huge fans of what this tool can be used for: Mark dissects the importance of understanding SERP dynamics beyond just the "10 blue links." He emphasizes the need to delve deeper into "People Also Ask" panels to gain insights into user intent and search behavior. AlsoAsked.com not only offers a visual map of intent but also supports both synchronous and asynchronous API requests. This functionality allows programmatic querying of PAA data, essential for responding to real-time changes in user queries and optimizing content planning effectively. A huge tool - and a huge insight into Google’s consensus data analysis of a site. Great lessons learned from this last show of 2024. Dig in! [00:03:39] Introduction to Mark Williams-Cook [00:05:02] Mark Reported a Google Exploit - a Big One [00:10:11] Metrics Called “Site Quality” from Google [00:14:43] EDGE of the Web Title Sponsor: Site Strategics [00:18:29] It’s About Consensus Factors [00:23:38] AlsoAsked.com: Understanding the Most Important Feature on the SERP [00:25:00] The Intent Research Tool [00:31:04] Screenshare of the Tool: Check out our YouTube video [00:35:58] A Slice in Time isn't Enough [00:36:18] EDGE of The Web Sponsor: Wix Studio [00:39:11] Using it with Screaming Frog & ChatGPT - an SEO Superpower [00:42:17] A Recent Challenge from John Mueller & Mark’s Response [00:46:14] It’s Not About Repeating Answers, It's About NEW Answers Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Bluesky: https://bsky.app/profile/markwilliamscook.com LinkedIn: https://www.linkedin.com/in/markseo/ YouTube: https://www.youtube.com/@candouragency

Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/EDGE Stories! “As the WordPress Turns” (you gotta check out the YouTube on this one). The Mullenweg Meltdown continues. Musk wants to bring a challenge to GMail, DM style. A huge exploit documented by friend of the show, Mark Williams-Cook. Please check out our second episode of our interview with Mark, as we dive into this insight into additional ranking signals from Google. Some AI news, AI-powered reporting at Google Ads as well as Gemini 2.0 coming to Search. A fleet of articles from Barry - always check out Search Engine Roundtable to catch up with his daily postings. Thanks again to our wonderful audience! We wish you a very, Merry Christmas and a Happy New Year! We’ll see you on the flip side! Best, EDGE of the Web Team News from the EDGE: [00:03:16] Elon Musk Is Gearing Up to Challenge Gmail with His Own Email Service [00:06:50] (As the WordPress Turns) Mullenweg Outraged as WP Engine is Allowed to Regain Access [00:10:43] EDGE of the Web Title Sponsor: Site Strategics [00:11:53] Exploit Unveils Google's Content Ranking Secrets AI News: [00:15:26] Google Ads Tests AI-Powered Reporting Tool [00:17:24] Google Gemini 2.0 coming to Search and AI Overviews AI Tools: [00:18:48] Google Whisk [00:20:10] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:21:31] Google Business Profile Emails Asking To Add Social Profiles [00:23:55] Google To Have More Core Updates, More Often [00:27:16] Google December 2024 Core Update Landed & It's Big Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let’s be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up. Mark reveals how Google’s financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt's fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding! Emphasizing the need for expert-level content that’s as genuine as grandma’s advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like 'Also Asked' to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball! Key Segments: [00:08:12] Mark's View on the Year in SEO and the SERPs: Chaos [00:11:28] Tracking and AI Pose Content Strategy Challenges [00:16:01] EDGE of the Web Title Sponsor: Site Strategics [00:18:31] The Exodus of SEO’s in the Industry [00:19:11] SEO Varies; Focus on Business Goals, Not Metric [00:22:29] SEO Isn’t the Tip of the Spear, It’s the Sharpener [00:25:23] EDGE of The Web Sponsor: Wix Studio [00:28:21] Mark's First Takes on SearchGPT [00:30:37] Could Google Search Turn into the Validation Agent in the Realm of AI? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Bluesky: https://bsky.app/profile/markwilliamscook.com LinkedIn: https://www.linkedin.com/in/markseo/ YouTube: https://www.youtube.com/@candouragency

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week! We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating "walled gardens" of data, stirring legal and ethical concerns about who truly owns consumer information. We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI’s Sora AI video project is finally released…..it only took a year. A spicy side note: HubSpot's acquisition of Frame AI aims to supercharge their conversational intelligence game. Despite the buzz, Andrew cautions about the "soup du jour" nature of tech companies diving headfirst into AI without addressing underlying privacy concerns. Stay sharp, stay informed, and keep your digital shields up with EDGE of the Web! News from the EDGE: [00:02:58] FAQs Are Now On The Site Reputation Abuse Policy For Webmasters [00:10:50] Big Changes Are Coming to Search In 2025, According to Google’s CEO [00:16:43] EDGE of the Web Title Sponsor: Site Strategics [00:18:00] US Government Now Being Sued for Claims of Overreach AI News: [00:22:11] HubSpot to acquire conversational intelligence platform Frame AI [00:26:41] What 7 SEO Experts Think About AI Overviews And Where Search Is Going [00:29:10] OpenAI releases Sora to the Public [00:30:21] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:31:58] Google Search Ranking Volatility Continues Post Core Update [00:33:29] Google Has 40 Signals For Canonicalization [00:36:46] Google Search Console Legacy Tools & Reports Has Been Removed Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks BluSky: https://bsky.app/profile/optimisey.com X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strategy. Jon stresses the importance of companies establishing explicit policies regarding the use of AI in their content strategies. Without clear guidelines, companies risk uncontrolled AI usage, which can compromise the authenticity and trustworthiness of their content. He also discusses the role of AI in boosting efficiency in content creation while maintaining a balance with human input to ensure quality and reliability. Jon shares how AI tools not only aid in content creation but also enhance credibility and authority by providing credible sources and references. He outlines how Originality AI, with its suite of features including AI detection, plagiarism checking, and real-time monitoring in Google Docs, helps ensure content authenticity. He envisions a future where niche experts gain prominence over broad SEO tactics, and he advocates for ethical AI use, especially in educational settings. [00:03:32] Introduction to Jon Gillham [00:06:33] Should There Big Regulations on AI [00:12:38] The Importance of Clear AI Policies in Content Strategie [00:14:24] EDGE of the Web Title Sponsor: Site Strategics [00:18:55] Guidance for Brands: Disclosure First [00:19:38] RIsky to Not Have a Human in the Loo [00:23:55] Utilizing a Personally Training Model as a Co-Author [00:27:08] How Difficult is it Going to Be for Google to Sift Through AI [00:28:14] EDGE of The Web Sponsor: Wix Studio [00:29:27] Adding Value Beyond Text: New Trends in Content Marketing [00:31:30] Future of Authenticity in Content [00:34:38] Tips to Content Creators from Jon Gillham Thanks to our sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/JonGillhams LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/ Resources https://originality.ai/

We’re joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive accuracy rate in detecting AI-generated content, including from tools like ChatGPT, and discuss the industry's shift towards AI integration in content creation. Jon will shed light on the rising skepticism among consumers regarding online content, the struggle to manage false positives, and the evolving role of AI in business practices. Additionally, we'll discuss the challenges and advancements in AI content detection, the potential plateauing of Large Language Models, and the importance of ethical considerations in AI content generation. Plus, hear about new features like plagiarism and fact-checking aids, readability checkers, and more. Tune in as we unpack the future of AI in content marketing and digital innovation with Jon Gillham on EDGE of the Web! Key Segments: [00:03:35] Introduction of Jon Gillham [00:14:29] The Balance Between Human And Ai-Generated Content. [00:18:14] EDGE of the Web Title Sponsor: Site Strategics [00:21:37] Explanation Of Originality.Ai And Its High Accuracy In AI Content Detection. [00:27:57] Handling False Positives In AI Detection And The Role Of Metadata. [00:28:45] Features Of Originality.AI: Plagiarism Checking, Readability Analysis, And Fact-Checking Tools. [00:29:48] Challenges of Detecting AI Content as Models Become More Sophisticated. [00:32:06] EDGE of The Web Sponsor: Wix Studio [00:36:24] Ethical Considerations and Regulatory Concerns In AI Content Usage. Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Inlinks: Follow Our Guest Twitter: https://x.com/JonGillhams LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/ Resources https://originality.ai/

It’s Going To Be OK! Kevin Indig jumped into the host seat for Erin while he was away! Kevin and Jacob discuss the DOJ's continued push for Google's break-up of products, specifically Google Chrome. They dissect Google's new Search Console features and their broader implications for data control and AI dominance. They also critique Google's latest moves, from real-time site notifications that miss the mark to the continued saga of Mullenweg’s crusade against WPEngine with an update to his WPEngine Tracker site. Don't miss out on Jacob's witty commentary and Kevin's sharp insights as we navigate the whirling winds of tech regulation, Google's evolving strategies, and the future of digital search. News from the EDGE: [00:02:12] Mullenweg is updating the WP Engine Tracker website again… [00:08:10] Recommendations are now live in Google Search Console [00:10:58] EDGE of the Web Title Sponsor: Site Strategics [00:12:04] The DOJ’s Plan to Bring Down Google’s Monopoly AI Blitz: [00:22:50] ChatGPT Search Fails Attribution Test, Misquotes News Sources [00:29:08] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:12] Google Sitelinks Search Box Now Really Gone [00:31:20] Google On Giving Prior Notice To Search Penalties [00:38:03] 21 Years Covering The Search Industry Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Kevin_Indig X: @TheMann00 X: @EDGEWebRadio

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Ads—you better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted another way, i.e. AI Overviews viciously rearranging the landscape. Is OpenAI actually thinking about developing a browser now? They hired an ex-Google Chrome engineer, so maybe. All this plus some great takes from Ori as he returns to the show on the news side. News from the EDGE: [00:0 2:29] Google Introduces WhatsApp ‘Conversation Started’ Conversion Tracking [00:05:10] Shifting Industry Trends Highlighted in Google Search CTR Data [00:11:17] EDGE of the Web Title Sponsor: Site Strategics [00:12:23] Google’s now giving some insights into website performance Captain Obvious: [00:17:10] Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads AI News: [00:24:44] OpenAI Hires Former Chrome Engineer, Eyes Browser Battle [00:29:37] EDGE of the Web Sponsor: InLinks AI Tools: [00:30:40] Turn your blogs into stunning, shareable infographics, powered by AI Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @OriZilbershtein X: @TheMann00 X: @EDGEWebRadio

We have started a new series on EDGE of the Web. We’re focusing on marketing tools that we love! Hopefully, you’ll love them just as much as we do. First up: SEOGets.com Mathew Mellinger, Co-Founder of SEO Gets, joins the show to talk about his journey into software development from local SEO, and the needs he saw in the industry. SEOGets is a Google Seach Console alternative for SEO professionals and agencies managing multiple sites. Imagine linking several GSC accounts effortlessly, exporting unlimited data, and getting heat maps of content performance—all without the usual GSC limitations. Rapid updates, active listening to customers, and customizable features just add more icing on the cake. Let's not forget the tool's public roadmap, multi-site graphs, and powerful filtering options that go beyond what even Google offers. Be sure to take a look at this tool! We love it here at the agency. Key Segments: [00:03:37] The new Tool Series on the EDGE [00:06:14] Scrappy duo improving SEO tools for users. [00:14:57] Optimizing tools enhance site performance, engaging teams [00:22:50] EDGE of the Web Title Sponsor: Site Strategics [00:29:13] Connect multiple accounts, invite unlimited team members. [00:33:32] Sharing raw data risks client confusion, misunderstandings. [00:45:01] EDGE of The Web Sponsor: Wix Studio [00:46:29] Four SEO reports: Heat map, keyword, CTR, distance. [00:50:17] User feedback is a contual inbound building asset. [00:59:21] Laser-focused SEO tool for performance and insights. Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/wixstudio Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/MattMelli LinkedIn: https://www.linkedin.com/in/matthew-mellinger-471437169/ Youtube: https://www.youtube.com/@seogets-com Resources: https://seogets.com/

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world. The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point. Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google's claim of reducing power consumption by 90%. Don’t miss our banter over volatile localization signals and ranking shifts during Google’s November Core Update! News from the EDGE: [00:04:28] Google Search Console Drops Page Experience Report [00:09:59] Ads Now Being Seen on Google AI Overviews [00:18:25] EDGE of the Web Title Sponsor: Site Strategics [00:19:46] WP Engine Intensifies Legal Dispute With Automattic [00:28:54] DOJ is Pushing for a Sell-Off of Google’s Chrome Browser [00:37:11] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:38:28] Google Also Cautions On Using Google People Also Ask For Content Ideas [00:39:54] Google November 2024 Core Update Movement - Slow But For Some Massive Bonus Coverage: [00:42:19] Freaky AI News: Human, Please die. Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @LidiaInfanteM X: @TheMann00 X: @EDGEWebRadio

We’re in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Brittany sheds light on the SEO industry's common missteps, emphasizing that AI language models aren't search engines and thrive on randomness. She’s even crafting a user-friendly guide to demystify these tech marvels, urging us to experiment and learn from mistakes. Brittany warns against using AI for data-driven research due to its inconsistent results, directing us to the right models for the right tasks. Ready to bridge the gap between AI and digital marketing? This show is certainly a great dip in the AI pool! [00:06:17] Safe Tech Fosters Creativity Without Fear Of Mistakes [00:12:11] Operators Must Understand Platforms, Improve Prompts, Evolve Creatively [00:13:37] EDGE of the Web Title Sponsor: Site Strategics [00:15:53] ChatGPT: Task-Based, Efficient, Reliant On Input Quality [00:20:23] Mindfulness, Learning Foundations Over Shortcuts With Systems [00:24:51] Automation Creates Opportunities, ChatGPT Assists Coding Understanding [00:28:55] EDGE of The Web Sponsor: Wix Studio [00:31:55] Smaller, Focused Models Outperform Generalized Models [00:38:22] Improve Content with Quotes, Opinions, Better Prompts Thanks to our sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/britneymuller LinkedIn: https://www.linkedin.com/in/britneymuller/ Instagram: https://www.instagram.com/britneymuller/

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There’s a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business? AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable. Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen! News from the EDGE: [00:02:01] Automattic Confronts Irony with New Protest Site: WPEngineTracker.com [00:06:10] Google Launches November 2024 Core Algorithm Update [00:08:35] EDGE of the Web Title Sponsor: Site Strategics [00:09:52] How a Google Breakup Could Impact the PPC Industry Captain Obvious [00:15:52] Proofread Your Packaging, Mattel! AI News: [00:19:31] Latest Google AIO Updates May Impact SEO AI Tools: [00:22:22] Get Visuals From Your Text: napkin.ai [00:23:39] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:25:26] Google Ads Allows US Elections Ads Again Starting Nov 11 [00:26:39] HARO / Connectively Platform Closing Down December 9 [00:28:26] Google AI Overviews Testing Anchor Text-Based Hyperlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape. The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising. Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics. Key Segments: Site StrategicsWix Studio Thanks to Our Sponsors! http://edgeofthewebradio.com/sitehttp://edgeofthewebradio.com/wix Follow Our Guests: Marc Sirkin @msirkinhttps://www.linkedin.com/in/marcsirkin/ Danny Goodwin @MrDannyGoodwinhttps://www.linkedin.com/in/dannygoodwin/ Barry Schwartz @rustybrickhttps://www.linkedin.com/in/rustybrick/https://www.youtube.com/@rustybrick Resources: https://searchengineland.com/semrush-acquires-search-engine-land-447555 https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html

Mordy’s back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google’s perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain’t gonna fair well, folks! Check out our jump into AI News and Tools with this episode—seriously concerning and seriously funny information—the polls of the AI space. Also - last chance to get BrightonSEO US tickets! Go to https://edgeofthewebradio.com/brightonseo to enter into the weekly giveaway! News from the EDGE: [00:02:15] Last Change for BrightonSEO Tickets [00:06:37] Moryd’s Hot Take on the Semrush purchase of Search Engine Land [00:09:30] Google Rolls Out AI Overviews in 100+ Countries [00:13:34] What Does John Mueller Say About Core Web Vitals and Ranking? [00:15:54] EDGE of the Web Sponsor: Site Strategics [00:17:15] Google Also Says: Stay in Your Lane AI News: [00:27:28] Researchers say an AI-powered transcription tool used in hospitals invents things no one ever said [00:31:17] Meta is reportedly working on its own AI-powered search engine, too AI Tools: [00:34:57] AI pricing generator for your product or SaaS. [00:37:29] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:38:46] Google To Sunset Call Ads; Migrating To Responsive Search Ads [00:40:51] Google Search Console Performance Report Showing Almost No Data Today [00:42:27] Google: AI Is Not Going Away, So Don't Be Left Behind Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI development. Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, get an inside scoop on Google's AI controversies and the practical uses of AI technology in everyday tasks. Britney underscores the need for human oversight in AI projects to guarantee content quality. She mentions significant academic contributions and controversies in the AI field, including the firing of researchers like Margaret Mitchell and Dr. Timnit Gebru. Always a wealth of info, Muller is seeing the confirmation of her commitment to machine learning that she started over 5 years ago. You can check out what she said back then in Episode 309 in 2019: How to Use Machine Learning for SEO w/Britney Muller Key Segments: [00:05:08] Introduction and Tribute to AI Pioneers [00:10:00] AI Timeline from 2019 to 2024 [00:11:38] The Language of AI Releases [00:14:31] EDGE of the Web Title Sponsor: Site Strategics [00:16:00] Ethical Challenges and Controversies in AI [00:21:16] The Importance of Human Oversight in AI [00:30:36] The Human-Centered Approach to AI [00:32:34] EDGE of The Web Sponsor: Wix Studio [00:38:30] Guidance to SEO Professionals Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/britneymuller LinkedIn: https://www.linkedin.com/in/britneymuller/ Instagram: https://www.instagram.com/britneymuller/

We’re back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there’s that. We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event. Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our “bubble.” Deep dive there! Google's leadership shuffle and what Kevin Indig had to say about it. AI News and a really cool, we think, AI Tool for this episode. Check it out. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. Go to https://edgeofthewebradio.com/brightonseo! News from the EDGE: [00:04:19] Mullenweg Criticized for 1st Amendment Claims [00:12:36] Wrong Direction: Google’s Leadership Shakeup Long Time Coming [00:23:27] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] Semrush Acquires Search Engine Land AI Blitz: [00:34:08] EDGE of the Web Sponsor: Inlinks [00:34:59] Google’s AI Fails At 43% Of Finance Queries, Study Finds [00:37:34] Penguin Random House Protects Its Books from AI Training Use AI Tools: [00:41:48] Lumona Barry Blast from Search Engine Roundtable: [00:43:32] Expandable Google Knowledge Panels On Desktop Search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @thetafferboy X: @TheMann00 X: @EDGEWebRadio