The Best One Yet

White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop. The best way to understand Trump’s trade war nuclear bomb?... The $324 iPhone tariff. Coach’s handbag stores are adding ice cream bars?... Because “dwell time” leads to “sell time.” Plus, Buffalo Wild Wings invented March Madness smart-glasses that beat Apple’s Vision Pro… $WBD $NFLX $TPR $AAPL $NKE $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It was T-Day: Tariffs, Tesla, & Trump… We got an update on all of ‘em (and why it’ll cost you $3,600/year). Tinder launched a Flirt-bot… Because AI’s most powerful use is training pickup lines (seriously). Nintendo’s Switch 2 is its biggest launch in 8 years… and Mario Kart is getting social. Plus, we found a Skier’s Arbitrage: It’s cheaper to fly to Japan for a weekend of shredding than staying here in the states… $NTDOY $TSLA $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstocks sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline? Facebook is going back to the OG version… Because the Social Network became a Stranger Network. Canada’s using a WWII playbook to fix their housing crisis… and it’s inspired by Long Island and Everything Bagels. $AAPL $META $EAT Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The New York Yankees set a home run record… Thanks to a new data-optimized torpedo bat. The #1 term you gotta know for Q2? “Stagflation”… when unemployment and inflation both rise. One drone delivery startup is beating Amazon in the sky… but should serve houses or hospitals? Plus, Kim Kardashian’s Skims is launching a Wall Street Shapeware line… $SPY $AMZN $GOOG Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 📱iPhone: The Device Steve Jobs Didn’t Want to Build. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ChatGPT’s servers “melted” because of its new feature… Steal from every movie studio. SoulCycle is launching 1st chain of fashion stores… It’s SoulCycle vs Lululemon. CoreWeave is the biggest tech IPO in 4 yrs, but it flopped… Because of our 3 Rules for IPOs. Plus, we’re heading to Chicago for an Awards Show… “Best Business Podcast”) $CRWV $LULU $MSFT Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Frida’s breast milk-flavored ice cream is due in 9 months… It’s not April Fool’s, it’s a “product-tizement.” Robinhood launched big bank products this week… but we think it’s the Airbnb of Finance. American cars are now so big it’s affecting traffic… So we’ll explain “Car Bloat” and “The Panamax Effect." Plus, Jeff Bezos just sent out invites to his wedding (we got the financial deets)... Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A gym-fluencer did a 3:52am sparkling ice facial… and Saratoga Water’s stock jumped 6%. Sesame Street is facing 3 major threats… Bluey, Cocomelon, and Ms. Rachel. The Atlantic’s journalist shared more screenshots… but we got curious about the chat app, Signal. Plus, one movie Director spent $11M of Netflix’s budget on Ferraris, mattresses, & crypto… $PRMB $WBD $NFLX Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

StubHub is the #1 secondary ticket marketplace… but the biz totally depends on scalpers. Napster still exists (?) and just got bought for $207M… because “Say my name, say my name.” 23&M is bankrupt, but 15M customers have a question… ummm, what about my DNA? Plus, the newest economic indicator is “Recession Brunette”... $STUB $ME $EBAY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Single women who don’t want marriage are a new economic force… they’re “Boy Sober.” Foreign investment is pouring into Arizona and Georgia… they’re New Taiwan and New Korea. Disney’s new Snow White reboot is a bust… but Disney’s vault’s still full of magical numbers. $MTCH $HYMTF $DIS Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With Tesla stock tanking and drivers trading them in... we’re proposing the Tesla Solution. Why the Celtics sold for a record amount… even though they rent their arena. Gucci, H&M, & Ralph Lauren all launched coffee chains… but it’s not about $12 lattes. Plus, we wrote a financial rap song about the most important investment for kids… $PPRUY $TSLA $RL Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of MTV 📺 “How Video Killed the Radio Star” Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/ If you currently own a 12-pack of bath tissue, a 150-count bag of laundry pods, and/or a 48-oz jar of cashews, chances are they all have the same label: Kirkland Signature. Costco debuted this private-label brand—aka ‘store brand’—in 1995 and since then, it’s become a sales-driving juggernaut. Kirkland products now account for a quarter of Costco’s total sales, from coffee and batteries to their famous rotisserie chickens and $1.50 hot dogs. But don’t you dare call Kirkland “generic”, the brand has built up a rep for high-quality products and a cult-like following from all walks of life. (Kirkland Tequila as status symbol? Believe it.) Learn how a retail legend named Sol Price fought off Walmart to make the world’s most perfect shoppers’ club, why the mere suggestion to raise the hot dog price resulted in a death threat, and why Costco’s Kirkland is the best idea yet. Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral. Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/ —----------------------------------------------------- GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben & Jerry are trying to buy back their company… and it reminds us of The Super Bowl of AI just went down… Nvidia now plays with Disney, Taco Bell, and Barbie. AppleTV+ is the only Apple product *losing* money... because it’s missing a Growth Mindset. Plus, there are a dozen real-life companies in America named… Lumon. #Severance $UL $NVDA $AAPL Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of MTV 📺 “How Video Killed the Radio Star” Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Diet Coke always targeted women… but now it’s the drink of Hustle Bros & the White House. The top tennis players sued the grand slam tournaments… but pro sports is a monopoly. BYD just announced the Holy Grail of Electric Cars… Zero to fully-charged in 5-minutes. Plus, the Oregon Ducks basketball team just set a record… a 26,700-mile road trip. $BYD $KO Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV 📺 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duke is the #1 pick to win March Madness… but that’s a lesson in dumb investing. Google is buying Wiz for $33B… And every Wiz employee is getting $588,000. Corporate Nicknames are actually a curse… Chevy, Mickey D’s, & Bloomies are bad for biz. Plus, time-poor millennials are paying time-rich gig workers $27/hr to wait in line. $GOOG $JWN $MCD $GM Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV 📺 “How Video Killed the Radio Star” Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Poppi soda just sold for $2B to Pepsi thanks to 1 rebrand strategy… inspired by Cinderella. Apple quietly announced its “Super Siri” AI is delayed a year… and Warren Buffett sold. Law school applications surged by 21% this year… because thinking is AI-proof (we think). Plus, the untold origin story of… MTV. $AAPL $AMZN $PEP Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV 📺 “How Video Killed the Radio Star” Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Hour Energy owns 90% of the market… which is why this energy shot got sued. The company behind Pokemon Go got bought by Saudi Arabia… because tech is more valuable than content. The hottest trend in entrepreneurship? Mature, boring industries… we explain why boring is booming. Plus, on St. Paddy’s Day, Wall Street tends to get lucky. Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness industry from the last year: #1. Barry’s Bootcamp tries to sell itself for $700M… Because nothing drives cash flow like a cult. #2. Vuori is eating Lululemon’s leggings… And it’s now worth twice as much as Under Armour. #3. Nike’s stock had its worst day in over 20 years… but Nike’s pain is Adidas’ gain. Share this episode with your spotter, your trainer, or your buddy who’s decked out in head-to-toe Alo in Cabo (even though they’re just grabbing coffee). We’ll be back with our usual daily show on Monday… just gotta hit the showers first. And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

266-year-old Guinness just hit all-time-high sales… because of one viral drink-tivity. A secret North Korean hacker team just stole $1.5B of crypto… it’s the biggest heist of all time. Hollywood is pivoting to serve red meat TV to red states… we call it “RonSwonsification.” Plus, a big thing you can do for this show (and it just takes 5 seconds)… HOW TO TURN ON AUTO DOWNLOADS: $DEO $BTC $WBD Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The US stock market began dropping after losing to Canada in hockey… b/c the trade war is a hockey fight. MrBeast’s business is worth $5B… but he makes more money on chocolate than content. Southwest just killed its famous “Bags fly free”... and it reminds us of a lesson from The Godfather. Plus, Trader Joe’s has the greatest art collection in America (and we can prove it)... $LUV $AMZN $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stocks had their worst day since 2022 because of T.R.I.C… “Trump’s Recession Idea Concept” Touchland is the 1st hand sanitizer to go viral… Because it turned Purell into a fashion accesory. Skype is shutting down in May… but we think it’s the most innovative tech biz ever #RIP Plus, how Costco’s Kirkland brand disrupted the entire private label industry. $MSFT $TSLA $HOOD Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭— Subscribe to The Best Idea Yet to listen: Wondery.fm/TheBestIdeaYetLinks “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.