The Artificial Intelligence Show

If your company isn’t talking about an AI-forward strategy, it might be falling behind. In this episode, Paul Roetzer and Mike Kaput break down what Salesforce’s Marc Benioff and other leaders are saying about AI-driven job cuts, OpenAI’s bold new plan to certify 10 million Americans in AI skills, and how the U.S. government is teaming up with Big Tech to push AI education. Plus, in our rapid-fire section, stay tuned for insights into Google’s antitrust case, plans for Apple’s AI search engine, and more. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:07:00 — OpenAI Jobs Platform 00:18:45 — Salesforce AI Job Cuts 00:31:12 — US AI Education 00:41:08 — OpenAI Secondary Sale and Cash Burn 00:45:40 — OpenAI Executive Guide 00:48:00 — OAI Labs 00:52:33 — Google Antitrust Case 00:54:35 — AI Progress Update 00:59:13 — Research on Hallucinations 01:04:56 — Apple’s AI Search Engine Plans for Siri 01:06:52 — Prompt Injection in Customer Service 01:11:38 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

We paused for the holiday, but the AI news didn’t! In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput explore how AI is already reshaping the job market, with new research showing sharp declines in entry-level roles. They unpack Silicon Valley’s $100M super PAC aimed at blocking AI regulation, highlight Google’s breakthrough “Nano Banana” image editor, Meta’s AI team struggles, and more in our rapid-fire section. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:07:17 — AI Labor Market Signals 00:16:37 — AI Industry’s Increasing Political Influence 00:28:33 — Google’s Stunning “Nano Banana” Image Editor 00:34:26 — OpenAI Parental Controls and Support Features 00:38:23 — Anthropic Settles Authors’ Copyright Lawsuit 00:42:44 — Meta’s AI Strategy in Flux 00:46:06 — GenAI App Landscape Report 00:51:10 — OpenAI–Anthropic Joint Safety Evaluation 00:54:37 — Jensen Huang Suggests AI Will Create a Four-Day Workweek 01:00:11 — Microsoft’s AI Excel Warning 01:03:17 — Claude in Classrooms 01:07:07 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

AI that feels conscious is coming faster than society is ready for… In Episode 164 of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput unpack the viral MIT study, the brutal reality of companies forcing AI adoption, and Mustafa Suleyman’s warning about “seemingly conscious AI.” Alongside these deep dives, our rapid-fire section gives updates on Meta’s AI reorg, Otter.ai’s legal troubles, Google and Apple’s AI strategies, and the environmental impact of AI usage. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:52 — MIT Report on Gen AI Pilots 00:16:26 — AI’s Evolving Impact on Jobs 00:25:00 — AI and Consciousness 00:35:48 — Meta’s AI Reorg and Vision 00:40:59 — Otter.ai Legal Troubles 00:46:30 — Sam Altman on GPT-6 00:51:14 — Google Gemini and Pixel 10 00:56:20 — Apple May Use Gemini for Siri 00:59:49 — Lex Fridman Interviews Sundar Pichai 01:05:38 — AI Environmental Impact 01:10:37 — AI Funding and Product Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This week’s episode is also brought to you by our AI Literacy project events. We have several upcoming events and announcements that are worth putting on your radar: All new courses and certificates are now live in AI Academy. Sept 18: [Webinar] Intro to AI presented by Google Cloud Sept. 24: [Webinar] 5 Essential Steps to Scaling AI presented by Google Cloud Register today! Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

From the environmental costs of data centers to the cultural biases baked into today’s models, Paul Roetzer and Cathy McPhillips answer your questions from our 50th Intro to AI class. Throughout the episode, they unpack the gray areas of AI-generated content, debate what the rise of agents means for work, and consider how creatives can stay ahead with AI. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:13 — Question #1: Which environmental concern feels most urgent for the AI industry to solve? 00:07:58 — Question #2: How well do AI models reflect diverse languages and cultures? 00:10:25 — Question #3: What risks and ownership issues come with AI-generated video and images in marketing? 00:15:26 — Question #4: What are the best ways to start experimenting with AI agents? 00:18:22 — Question #5: Is there value in using multiple AI platforms to cross-check results? 00:22:06 — Question #6: How should businesses weigh built-in AI assistants versus standalone tools like ChatGPT? 00:24:30 — Question #7: Are we moving toward a standardized way for websites to guide how AI systems interact with their content? 00:29:27 — Question #8: How do you see different search engines being used or leveraged by AI companies? 00:32:24 — Question #9: How do you choose the right AI model for marketing, HR, and sales tasks? 00:34:56 — Question #10: What role do you see AI playing in building and managing communities? 00:38:31 — Question #11: What frameworks should teams use when integrating AI into CRM or workflow automation to keep systems scalable and secure? 00:40:51 — Question #12: What are the most common mistakes companies make when trying to ‘force-fit’ AI into a workflow? 00:42:23 — Question #13: Which AI tooling is best suited to develop and monitor a marketing communications strategy at SME vs. enterprise scale? 00:45:11 — Question #14: Do you think AI fluency will become a baseline requirement for executives?00:46:55 — Question #15: What should creatives in fields like graphic design or UX/UI be thinking about as AI continues to evolve? 00:52:29 — Question #16: How do you see coding and technical skills as careers in a world where today’s kids will grow up with AI?00:55:35 — Question #17: What’s the best way to handle situations when AI gets things wrong, and how do you approach fact-checking? 00:58:39 — Question #18: If you had to narrow it down to just one ethical principle that matters most right now, which would it be and why? 01:00:48 — Question #19: How should companies address internal concerns around data privacy, compliance, and governance? 01:01:53 — Question #20: Which AI applications do you expect to break through sooner than people think? This episode is brought to you by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

The aftershocks of GPT-5’s chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies. In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to AGI, and cover the latest AI power plays: Sam Altman’s trillion-dollar ambitions, his public feud with Elon Musk, an xAI leadership shake-up, chip geopolitics, Apple’s surprising AI comeback, and more. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:00 — GPT-5’s Continued Chaotic Rollout 00:16:03 — Meta’s Controversial AI Policies 00:28:27 — Demis Hassabis on AI’s Future 00:40:55 — What’s Next for OpenAI After GPT-5? 00:46:41 — Altman / Musk Drama 00:50:55 — xAI Leadership Shake-Up 00:55:55 — Perplexity’s Audacious Play for Google Chrome 00:58:32 — Chip Geopolitics 01:01:43 — Anthropic and AI in Government 01:05:17 — Apple’s AI Turnaround 01:08:09 — Cohere Raises $500M for Enterprise AI 01:10:57 — AI in Education This episode is brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

GPT-5 finally landed, and the hype was matched with backlash. In this episode, Paul and Mike share their takeaways from the new model, provide insights into the gravity of DeepMind’s photorealistic Genie 3 world-model, unravel Perplexity’s stealth crawling controversy, touch on OpenAI’s open-weight release and rumored $500 billion valuation, and more in our rapid-fire section. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:57 — GPT-5 Launch and First Reactions 00:25:29 — DeepMind’s Genie 3 World Model 00:32:20 — Perplexity vs. Cloudflare Crawling Dispute 00:37:37 — OpenAI Returns to Open Weights 00:41:21 — OpenAI $500B Secondary Talks 00:44:26 — Anthropic Claude Opus 4.1 and System Prompt Update 00:49:57 — AI and the Future of Work 00:56:02 — OpenAI “universal verifiers” 01:00:42 — OpenAI Offers ChatGPT to the Federal Workforce 01:02:59 — ElevenLabs Launches AI Music 01:05:32 — Meta Buys AI Audio Startup 01:09:46 — Google AI Pro for Students This episode is brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. This week’s episode is also brought to you by Intro to AI, our free, virtual monthly class, streaming live on Aug. 14 at 12 p.m. ET. Reserve your seat AND attend for a chance to win a 12-month AI Mastery Membership. For more information on Intro to AI and to register for this month’s class, visit www.marketingaiinstitute.com/intro-to-ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

This episode may just be the calm before the GPT-5 storm… We’re back with another rapid-fire episode—there was just too much AI news to cover any other way. In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput dig into the possible release of GPT-5, unveil what’s coming in our reimagined AI Academy 3.0, and examine how AI is transforming job markets, consulting, and enterprise strategy. They also break down key updates from OpenAI, Microsoft, Meta, Apple, and Google—and what listeners need to know as AI’s impact accelerates across business and education. Show Notes: Access the show notes and show links here Timestamps: 00:00 — Intro 10:27 — OpenAI’s Explosive Growth 16:52 — Microsoft and OpenAI Near Contract Agreement 23:23 — ChatGPT Study Mode 28:42 — How We Talk About AI’s Impact on Jobs 36:16 — Microsoft Paper on AI Jobs Impact 41:24 — AI’s Impact on the Consulting Industry 47:01 — Apple AI Acquisition Speculation 51:26 — Earnings Reports 58:16 — Gemini 2.5 Deep Think 01:04:29 — Meta’s Vision for Superintelligence 01:12:46 — ChatGPT Shared Links Indexed by Google 01:15:05 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

What if the U.S. built its future on AI factories? And what if AGI shows up just in time to run them? Join Paul and Mike as they break down the White House’s aggressive three-part Action Plan, including its call to build more data centers and ban “woke” AI. They unpack what Google's staggering token usage tells us about the pace of AI development—and how that connects to the rumored, unified GPT-5 model that could reshape everything. Then it’s rapid fire: Nvidia CEO’s advice for college students, the first AI for therapy, AI’s impact on tech jobs and more. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:23 — White House AI Action Plan 00:31:55 — How AI Could Upend the World Economy 00:39:37 — GPT-5 Rumors 00:47:52 — AI Is Impacting Tech Jobs 00:53:08 — Advice for College Students 00:59:44 — Instacart CEO About to Take Reins of Big Chunk of OpenAI 01:08:32 — The First AI for Therapy 01:12:31 — AI’s Environmental Impact 01:17:04 — AI Search Summaries Result in Fewer Clicks 01:19:45 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

AI salaries are outpacing NBA MVPs. Grok is turning heads, and stirring controversy, as competition among top AI labs heats up. This week, Mike and Paul unpack OpenAI’s massive update that turns ChatGPT into a full-blown digital assistant, Meta’s $200M+ AI talent raids, and the spiraling drama at Grok. They break down Microsoft’s AI-driven layoffs, AI browser competition, Apple’s quiet AI pivot, and what it really means when superintelligence becomes cheap and everywhere. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:47 — ChatGPT Agent 00:14:17 — Grok 4 00:17:46 — Grok Controversy 00:32:07 — Meta Superintelligence Labs 00:35:16 — Windsurf Drama 00:37:28 — Kimi 2 00:42:35 — AI Browsers 00:47:05 — Microsoft’s Layoffs and AI 00:52:27 — More Meta Updates 00:55:53 — More OpenAI Updates 01:03:13 — Google Updates 01:07:57 — Apple Might Use Anthropic or OpenAI for Siri 01:10:59 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our 50th Intro to AI session happening on August 14. You'll learn what AI is, why it matters, and how to find real use cases and trusted tools for your work. Go to www.marketingaiinstitute/com/intro-to-ai to register. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

AI is reshaping hiring, law, and business strategy. Join Mike and Paul as they unpack Anthropic’s major legal win over authors suing for AI training data use, explore the tsunami of AI-generated resumes flooding recruiters, and analyze why OpenAI is now doing high-ticket consulting. They also weigh Salesforce’s claim that AI does half its work, Meta’s billion-dollar talent raids, and OpenAI’s mysterious hardware rebrand drama. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:00 — Anthropic Wins Key Lawsuit Against Authors 00:19:37 — AI’s Impact on Hiring and HR 00:31:34 — OpenAI is Now Doing Consulting 00:39:28 — OpenAI - Jony Ive Drama 00:43:08 — OpenAI’s Microsoft Office Rival 00:47:53 — Intel Outsources Marketing to Accenture and AI 00:53:31 — Salesforce CEO: 30% of Internal Work Done by AI 01:01:53 — More Meta AI Recruitment Efforts 01:07:15 — AI First Book Release 01:12:20 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

Data integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:51 — Question #1: How do we ensure data integrity, security, and privacy when we scale AI? 00:07:24 — Question #2: What exactly is an AI roadmap? 00:12:30 — Question #3: How can we maintain meaningful human oversight when AI systems operate at a speed that exceeds human comprehension?00:14:47 — Question #4: How do you feel about the impact of AI on highly regulated industries where adoption has been slower? 00:16:50 — Question #5: How does change management need to evolve in response to the rapid development of AI tools? 00:18:54 — Question #6: Changes are happening so quickly. How can professionals keep up? Are there trusted resources that stay current with innovations? 00:23:11 — Question #7: Do you have any tips for creating a tailored AI learning curriculum versus a “one-size-fits-all” approach? 00:24:51 — Question #8: For someone passionate about AI but not in a leadership position, how can i initiate change at an individual level? 00:28:42 — Question #9: How can you address resistance to change and skepticism toward AI, especially when the tools are available, but usage lags? 00:30:47 — Question #10: What’s your advice for someone leading a lean team who needs to pitch AI to executives with no time or interest in experimentation? 00:31:41 — Question #11: If a large organization has rolled out something like Copilot but no one is talking about AI or expanding beyond it, what are some tactical next steps to drive broader AI engagement? 00:34:21 — Question #12: As a director in higher ed, how can I motivate leadership to pursue something like Ohio State’s “AI Fluency” initiative? 00:38:00 — Question #13: Which AI tools do you like the best, and do certain ones work better for specific industries? How do you personally evaluate and select them? 00:40:49 — Question #14: How can startups or innovators best use Problems GPT, especially for category creation? Could you walk through an example? 00:45:54 — Question #15: What excites you most about AI’s potential for startups right now? 00:49:29 — Question #16: Have you seen companies using AI-generated efficiency gains to reinvest in people, like offering shorter workweeks or well-being benefits? This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

This week, Paul and Mike unpack the New York Times’ list of 22 upcoming roles (from “AI auditors” to “personality directors”), weigh Andy Jassy’s memo that generative AI will mean leaner teams, and dissect the viral MIT study about what ChatGPT might be doing to your brain. Rapid-fire hits include Meta’s billion-dollar talent raid, Apple’s rumored Perplexity bid, and fresh OpenAI-Microsoft friction. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:41 — The New Jobs AI Could Create 00:26:11 — Amazon CEO on AI Job Disruption and AI Underemployment 00:39:28 — Your Brain on ChatGPT 00:52:22 — Fallout from the Meta / Scale AI Deal 00:55:27 — Meta and Apple AI Talent and Acquisition Search 01:05:59 — The OpenAI / Microsoft Relationship Is Getting Tense 01:08:53 — Veo 3’s IP Issues 01:12:09 — HubSpot CEO Weighs In on AI’s SEO Impact 01:15:29 — The Pope Takes on AI 01:18:39 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

In this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:08:46 — Question #1: How do you define a “human-first” approach to AI? 00:11:33 — Question #2: What uniquely human qualities do you believe we must preserve in an AI-driven world? 00:15:55 — Question #3: Where do we currently stand with AGI—and how close are OpenAI, Anthropic, Google, and Meta to making it real? 00:17:53 — Question #4: If AI becomes smarter, faster, and more accessible to all—how do individuals or companies stand out? 00:23:17 — Question #5: Do you see a future where AI agents can collaborate like human teams? 00:28:40 — Question #6: For those working with sensitive data, when does it make sense to use a local LLM over a cloud-based one? 00:30:50 — Question #7: What’s the difference between ChatGPT Projects and Custom GPTs? 00:32:36 — Question #8: If an agency or consultant is managing dozens of GPTs, what are your best tips for organizing workflows, versioning, and staying sane at scale? 00:36:12 — Question #9: How do you personally decide which AI tools to use—and do you see a winner emerging? 00:38:53 — Question #10: What tools or platforms in the agent space are actually ready for production today? 00:43:10 — Question #11: For companies just getting started, how do you recommend they identify the right pain points and build their AI roadmap? 00:45:34 — Question #12: What AI tools do you believe deliver the most value to marketing leaders right now? 00:46:20 — Question #13: How is AI forcing agencies and consultants to rethink their models, especially with rising efficiency and lower costs? 00:51:14 — Question #14: What does great prompting actually look like? And how should employers think about evaluating that skill in job candidates? 00:54:40 — Question #15: As AI reshapes roles, does age or experience become a liability—or can being the most informed person in the room still win out? 00:56:52 — Question #16: What kind of changes should leaders expect in workplace culture as AI adoption grows? 01:00:54 — Question #17: What is ChatGPT really storing in its “memory,” and how persistent is user data across sessions? 01:02:11 — Question #18: How can businesses safely use LLMs while protecting personal or proprietary information? 01:02:55 — Question #19: Why do you think some companies still ban AI tools internally—and what will it take for those policies to shift? 01:04:13 — Question #20: If AI tools are free or low-cost, does that make us the product? Or is there a more optimistic future where creators and users both win This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

​​​​o3 Pro is here. Sam Altman thinks the singularity might be too. This week, Paul and Mike dive into OpenAI’s o3 Pro reasoning model and what makes it fundamentally different. They explore Sam Altman’s bold claim that the singularity has begun, Meta’s superintelligence ambitions, and Disney’s high-stakes lawsuit against Midjourney. They also break down search traffic freefalls, mechanized job automation, and whether GPTs or projects are better for scaling AI workflows, among other topics, in our rapid-fire section. Listen or watch below—and see below for show notes and the transcript. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:54 — o3 Pro 00:18:33 — Disney Sues Midjourney 00:28:53 — The Singularity Is Nearer 00:50:14 — AI and Jobs: Saying the Quiet Part Out Loud 00:56:27 — OpenAI and Google Deal 00:58:46 — AI and Google Search 01:02:38 — Ohio State’s New AI Fluency Initiative 01:06:08 — xAI Data Center Environmental Scandal 01:10:58 — Kalshi’s AI-Generated NBA Finals Ad 01:15:18 — What Happens When AI Goes Down? 01:19:19 — Meta Crackdown on “Nudify” Apps 01:21:59 — Updates to GPTs, Using Projects vs. GPTs This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

What happens when AI feels too human? This week, Paul and Mike unpack OpenAI’s newest releases, the growing emotional bonds people are forming with AI, and fresh data on how AI is reshaping jobs—for better and worse. They also reexamine AGI timelines, AI cybersecurity, and why verifying AI output might be the next big challenge. Plus: Reddit sues Anthropic, Google drops expert AI avatars, and more. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:16 — ChatGPT Connectors, Record Mode, and Other Updates 00:18:16 — AI-Human Relationships 00:30:00 — AI Continues to Impact Jobs 00:42:11 — OpenAI Court Ordered to Preserve All ChatGPT User Logs 00:46:41 — AI Cybersecurity 00:52:05 — The AI Verification Gap 00:58:19 — How Does Claude 4 Think? 01:02:55 — New AGI Timelines 01:10:50 — Reddit v. Anthropic 01:13:25 — Sharing in NotebookLM 01:16:51 — WPP Open Intelligence 01:20:30 — Google Portraits This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

Anthropic’s CEO says AI could wipe out half of all entry-level white-collar jobs—and people are finally paying attention. We unpack why this moment feels like a tipping point, look at new data that backs it up, and talk about what needs to happen next. Plus: Meta’s AI shake-up, Miami schools go all-in on Gemini, the rise of grief bots, and AI videos that mess with your mind. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:41 — Anthropic CEO: AI Could Wipe Out Half of Entry-Level White Collar Jobs 00:15:33 — How Seriously Should We Take Job Loss Warnings? 00:32:34 — We’re Not Prepared for Synthetic Content 00:39:52 — Prompt Theory 00:43:45 — Meta’s AI Restructuring 00:47:44 — Meta Plans to Automate Ads 00:50:32 — Third-Largest US School District Adopts AI 00:54:23 — Perplexity’s Financials 00:57:53 — Box State of AI Report 01:02:35 — Can AI Help Us Cope with Death? 01:08:59 — AI That Improves Itself This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. Curious how AI is changing the future of work? Join SmarterX for a free, live webinar on June 25th — it’s called AI Deep Dive: Google Gemini Deep Research for Beginners. You’ll see a live demo of Google’s stunning Deep Research capabilities in action, learn how AI can supercharge your work, and walk away with real insights. It’s perfect for beginners and professionals alike. Register now here at this link! Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

Welcome to Episode 150 of The Artificial Intelligence Show—a special milestone that marks the launch of a brand-new series: AI Answers. In this episode, Paul Roetzer is joined by Cathy McPhillips to debut a fresh format designed to systematically answer the best questions we get during our live AI education sessions. Over the past few years, our free Intro to AI and Scaling AI classes have attracted more than 32,000 learners—and they’ve asked hundreds of smart, tough, practical questions. This new series tackles them head-on. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:08:32 — Question #1: How do you explain AI as a tool for transformation to someone who’s unfamiliar or maybe even a little afraid? 00:10:44 — Question #2: Do you see learning to use AI effectively as the modern version of learning to type? 00:13:03 — Question #3: How realistic is it to create an actual AI roadmap? 00:16:29 — Question #4: Once you build a roadmap, should it be shared with the entire team? 00:18:48 — Question #5: Is it better to invest in ChatGPT or Microsoft CoPilot? 00:20:22 — Question #6: How do you make the case to leadership that a paid license to ChatGPT is worth it? 00:22:03 — Question #7: I’m using multiple AI tools—but each one only does a few things well, and the costs are adding up. How do I better train and support my agents so the company becomes more AI-forward without overwhelming them? 00:25:49 — Question #8: In two years, how many GenAI platforms do you think will dominate the enterprise landscape? 00:27:40 — Question #9: Do you have any thoughts or concerns around using open-source LLMs in the enterprise AI stack? 00:30:39 — Question #10: How involved should the CEO be with an AI council? What kind of role makes the most impact? 00:33:25 — Question #11: Once you have an AI policy, where should you begin to use it to educate your team? 00:35:28 — Question #12: What’s a solid KPI to track AI literacy or adoption? 00:38:42 — Question #13: If you were building MAII from scratch, with what you know now—what would you do differently? 00:41:19 — Question #14: How do you actually bridge the gap between current capabilities and future roles? What’s the smart move for career future-proofing? 00:49:15 — Question #15: What courses should kids in school be thinking about if they want to be prepared for an AI-infused world? 00:53:20 — Question #16: What are three things you’d suggest for helping teenagers use AI to accelerate learning, without just relying on it to do the work for them? 00:56:07 — Question #17: Is it better to create a specific GPT for each job task, or one mega-GPT that does content, strategy, internal reports, sales writing—all of it? 00:59:09 — Question #18: What do you think AI will do to the search marketing industry, especially paid search? 00:07:08 — Question #19: What excites you about AI? This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

This week was a masterclass in how fast AI is moving. Join us as Paul and Mike break down everything from Google’s massive I/O announcements (Gemini, Veo, Live, and more), to Claude Opus 4’s impressive—and borderline alarming—capabilities and Paul shares a wild experiment that shows how current AI tools may already be enough to automate white-collar jobs. Rapid-fire topics include OpenAI’s $6.5B Jony Ive acquisition, Microsoft’s overlooked Build event, AI’s energy problem, a chatbot benchmark startup raising $100M, and more. Access the show notes and show links here Timestamps: 00:07:08 — Google I/O 00:21:27 — Claude 4 00:31:15 — Dwarkesh Jobs Podcast 00:46:22 — OpenAI + Jony Ive 00:53:31 — AI’s Energy Usage 00:57:03 — Microsoft Build 2025 00:59:22 — Chatbot Arena Funding 01:03:39 — Empire of AI from Karen Hao 01:06:18 — AI in Education Updates 01:11:01 — Listener Questions 01:14:57 — Closing Thoughts This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

AI is moving faster than most people realize—and it’s continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft’s 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of Marketing AI Report. The episode also covers OpenAI’s autonomous coding agent, TikTok’s new AI video tool, the rise of AI baby podcasters, what to watch for at Google I/O and more in our rapid fire section. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:49 —More Quiet AI Layoffs, Including at Microsoft 00:19:24 — Bombshell Copyright Decision and Drama 00:30:01 — 2025 State of Marketing AI Report Findings 00:39:18 — OpenAI Releases Codex 00:41:40 — Altman Wants to Build “Core AI Subscription” for Your Life 00:56:20 — Altman, Musk, and Grok Drama 01:01:22 — Are Chatbots Replacing Search? 01:05:36 — AI in Education Updates 01:11:15 — The Cost of AI 01:14:29 — AI Product and Funding Updates 01:20:04 — Listener Question This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

This week, Paul and Mike dissect OpenAI’s latest moves, discuss how AI tools are fueling a cheating crisis in education, and explain why our relationship with search is headed for a hard reset. Rapid-fire covers AI-first CEO memos, new product launches, new funding and more. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:52 — OpenAI Abandons Plan to Become For-Profit Company 00:14:39 — AI Is Causing a Cheating Epidemic in Schools 00:30:21 — Apple Says AI Will Replace Search Engines 00:41:06 — OpenAI Hires CEO of Applications 00:46:33 — Sam Altman Testifies Before US Senate 00:53:53 — Fiverr CEO’s Blunt AI-First Memo and More Quiet AI Layoffs 00:56:34 — AI-First Scorecards 01:00:51 — The AI Diffusion Rule Is Dead 01:04:22 — AI Product and Funding Updates 01:07:40 — Listener Question This episode is brought to you by our 2025 State of Marketing AI Report Findings Webinar. Join us this Wednesday, May 14th, at 12 PM ET, as we unveil the findings of our 2025 State of Marketing AI Report. This is our fifth-annual report, and it’s our most in-depth look yet at how marketers and business leaders are adopting AI. Register for live and on-demand access, plus an ungated copy of this year's report, at www.stateofmarketingai.com This episode is also brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy