AdWords Mastery
B. Vincent
This audiobook is narrated by a digital voice.
AdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns is a comprehensive guide for digital marketers who want to get the most out of their Google AdWords campaigns. This book covers all aspects of AdWords advertising, from the fundamentals of AdWords advertising to advanced techniques such as automation and machine learning.
In this book, you will learn how to set up your AdWords account for success, choose the right keywords for your campaigns, craft effective ad copy that converts, understand Ad Rank and Quality Score, master AdWords bidding strategies, build effective landing pages, target the right audience with AdWords, create compelling display ads, measure the success of your campaigns, and optimize your AdWords campaigns for maximum ROI.
The book also covers specific strategies and tactics for AdWords advertising in different contexts, such as for eCommerce businesses, B2B marketing, lead generation, branding and awareness, local businesses, and seasonal campaigns.
Furthermore, the book explores the future of Google advertising and what changes we can expect to see in the coming years, including machine learning and automation, integration with other platforms, privacy and data protection, and new ad formats.
Whether you're a seasoned AdWords advertiser or a beginner, this book has something to offer. With practical advice, real-world examples, and step-by-step guidance, AdWords Mastery will help you achieve your advertising goals and drive results for your business.
Duration - 1h 34m.
Author - B. Vincent.
Narrator - Digital Voice Morgan G.
Published Date - Monday, 20 January 2025.
Copyright - © 2023 B. Vincent ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. AdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns is a comprehensive guide for digital marketers who want to get the most out of their Google AdWords campaigns. This book covers all aspects of AdWords advertising, from the fundamentals of AdWords advertising to advanced techniques such as automation and machine learning. In this book, you will learn how to set up your AdWords account for success, choose the right keywords for your campaigns, craft effective ad copy that converts, understand Ad Rank and Quality Score, master AdWords bidding strategies, build effective landing pages, target the right audience with AdWords, create compelling display ads, measure the success of your campaigns, and optimize your AdWords campaigns for maximum ROI. The book also covers specific strategies and tactics for AdWords advertising in different contexts, such as for eCommerce businesses, B2B marketing, lead generation, branding and awareness, local businesses, and seasonal campaigns. Furthermore, the book explores the future of Google advertising and what changes we can expect to see in the coming years, including machine learning and automation, integration with other platforms, privacy and data protection, and new ad formats. Whether you're a seasoned AdWords advertiser or a beginner, this book has something to offer. With practical advice, real-world examples, and step-by-step guidance, AdWords Mastery will help you achieve your advertising goals and drive results for your business. Duration - 1h 34m. Author - B. Vincent. Narrator - Digital Voice Morgan G. Published Date - Monday, 20 January 2025. Copyright - © 2023 B. Vincent ©.
Language:
English
Chapter 1: The Fundamentals of AdWords Advertising
Duration:00:03:29
Chapter 2: Setting Up Your AdWords Account for Success
Duration:00:04:19
Chapter 3: Choosing the Right Keywords for Your Campaign
Duration:00:04:23
Chapter 4: Crafting Effective Ad Copy That Converts
Duration:00:03:31
Chapter 5: Understanding Ad Rank and Quality Score
Duration:00:03:25
Chapter 6: Mastering AdWords Bidding Strategies
Duration:00:04:03
Chapter 7: Building Effective Landing Pages for Your Ads
Duration:00:03:38
Chapter 8: Targeting the Right Audience with AdWords
Duration:00:03:37
Chapter 9: Creating Compelling Display Ads that Grab Attention
Duration:00:03:34
Chapter 10: Measuring the Success of Your AdWords Campaigns
Duration:00:03:37
Chapter 11: Optimizing Your AdWords Campaigns for Maximum ROI
Duration:00:04:05
Chapter 12: Using AdWords for Branding and Awareness
Duration:00:02:59
Chapter 13: AdWords for Local Businesses: Tips and Tricks
Duration:00:03:27
Chapter 14: Creating Effective Remarketing Campaigns
Duration:00:03:48
Chapter 15: AdWords for eCommerce: Best Practices and Strategies
Duration:00:03:13
Chapter 16: AdWords for B2B Marketing: Tips and Strategies
Duration:00:03:44
Chapter 17: AdWords for Lead Generation: Strategies and Tactics
Duration:00:03:40
Chapter 18: Advanced AdWords Techniques: Automation and Machine Learning
Duration:00:03:46
Chapter 19: Maximizing Your AdWords Budget for Maximum Impact
Duration:00:03:57
Chapter 20: AdWords and Video Advertising: Best Practices
Duration:00:04:02
Chapter 21: AdWords and Mobile Advertising: Strategies and Tips
Duration:00:04:38
Chapter 22: AdWords for Nonprofits: Maximizing Your Impact
Duration:00:03:54
Chapter 23: AdWords for Seasonal Campaigns: Tips and Tricks
Duration:00:04:14
Chapter 24: AdWords and Social Media Advertising: Strategies and Tactics
Duration:00:04:17
Chapter 25: AdWords in a Changing Landscape: The Future of Google Advertising
Duration:00:02:57
About the Publisher
Duration:00:00:40