Brand Architecture 101
SILAS MARY
This audiobook is narrated by a digital voice.
Brand Architecture 101 provides a comprehensive guide to understanding and creating a cohesive brand portfolio. This book explores the different types of brand architecture—such as house of brands, branded house, and hybrid models—and offers insights into how to organize, manage, and optimize your brand portfolio for maximum impact.
The book helps business leaders understand how to structure their brands to align with business goals, create synergies, and ensure clarity for consumers. Whether you're managing multiple sub-brands or overseeing a single powerful brand, Brand Architecture 101 is an essential resource for building a strong, unified brand strategy.
Duration - 4h 32m.
Author - Silas Mary.
Narrator - Digital Voice Archie G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 Silas Mary ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. Brand Architecture 101 provides a comprehensive guide to understanding and creating a cohesive brand portfolio. This book explores the different types of brand architecture—such as house of brands, branded house, and hybrid models—and offers insights into how to organize, manage, and optimize your brand portfolio for maximum impact. The book helps business leaders understand how to structure their brands to align with business goals, create synergies, and ensure clarity for consumers. Whether you're managing multiple sub-brands or overseeing a single powerful brand, Brand Architecture 101 is an essential resource for building a strong, unified brand strategy. Duration - 4h 32m. Author - Silas Mary. Narrator - Digital Voice Archie G. Published Date - Monday, 20 January 2025. Copyright - © 2025 Silas Mary ©.
Language:
English
Opening Credit
Duration:00:00:11
Introduction
Duration:00:08:35
Chapter 1: The Foundations of Brand Architecture
Duration:00:08:55
Chapter 2: Types of Brand Architecture Models
Duration:00:07:07
Chapter 3: The Power of a Strong Masterbrand
Duration:00:07:08
Chapter 4: The Art of Sub-Brands
Duration:00:07:15
Chapter 5: When and Why to Use an Endorsed Brand
Duration:00:07:43
Chapter 6: The House of Brands Strategy
Duration:00:07:33
Chapter 7: Defining Brand Roles and Relationships
Duration:00:08:26
Chapter 8: Aligning Brand Architecture with Business Goals
Duration:00:09:31
Chapter 9: Brand Positioning and Differentiation
Duration:00:07:26
Chapter 10: Naming Strategies for Brand Portfolios
Duration:00:08:04
Chapter 11: Visual Identity and Brand Architecture
Duration:00:09:01
Chapter 12: Messaging Across the Portfolio
Duration:00:09:31
Chapter 13: Brand Equity and Value Creation
Duration:00:10:41
Chapter 14: The Consumer’s Role in Brand Architecture
Duration:00:10:14
CHAPTER 15: DIGITAL STRATEGY IN BRAND ARCHITECTURE
Duration:00:22:10
Chapter 16: Integrating Acquired Brands
Duration:00:10:42
Chapter 17: The Role of Leadership in Brand Management
Duration:00:10:22
Chapter 18: Financial Considerations in Brand Architecture
Duration:00:11:05
Chapter 19: Crisis Management in Brand Portfolios
Duration:00:11:02
Chapter 20: Innovation and Brand Evolution
Duration:00:10:48
Chapter 21: Global Branding and Localization
Duration:00:11:16
Chapter 22: Monitoring and Evaluating Brand Performance
Duration:00:11:43
Chapter 23: Common Pitfalls in Brand Architecture
Duration:00:10:56
Chapter 24: Case Studies of Exceptional Brand Portfolios
Duration:00:11:48
Chapter 25: The Future of Brand Architecture
Duration:00:11:06
Conclusion: Mastering Brand Architecture for Sustainable Success
Duration:00:12:19
Closing Credit
Duration:00:00:12