Competing Against Luck by Clayton M. Christensen

Location:

United States

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Description:

This audiobook is narrated by a digital voice. Unlock the secrets to predictable innovation with this concise audiobook summary of Clayton M. Christensen's groundbreaking book, Competing Against Luck. Discover the powerful "Jobs to Be Done" theory and understand why customers truly choose one product or service over another. It’s not about luck; it's about understanding the progress your customers are trying to make. This audio captures the key takeaways found in the original book. All fluff and unnecessary information has been removed to save you hours of time. We dive straight into the core principles, offering insightful analysis of how to identify customer jobs, understand their functional, social, and emotional dimensions, and design offerings that customers will eagerly "hire." Learn how you can apply the main lessons & principles in a five minute listen. If you've already read the original, this audio will help you cement the most important lessons. If you haven't, don't worry, here you will find all the practical information that you can apply. Stop relying on guesswork and start innovating with purpose. Understand the real motivations behind customer choices and transform your approach to product development, marketing, and strategy. This is your guide to competing against luck—and winning. Duration - 12m. Author - 5 Minute Classics. Narrator - Digital Voice Adam FM (late night radio) E. Published Date - Wednesday, 15 January 2025.

Language:

English