Competitive Success
Arjan Singh
Don’t walk onto the business battlefield without the weapons and plan you need to win.
In dynamic, fiercely competitive markets you must have confidence in your business strategy, especially when the future of your company is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team in a safe workshop environment. In Competitive Success: Building Winning Strategies with Corporate War Games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step. Through engaging, interesting anecdotes gleaned by running over 200 war games for top Fortune 500 corporations, Singh demonstrates how war gaming helps these companies maintain competitive success. After reading this book, you’ll have a tested, actionable plan that you and your team will be eager to move forward on with confidence and unity.
Author Arjan Singh has advised 68 of the Top 100 companies in the Fortune Global 500 list in building winning strategies. With over twenty-six years of experience, Singh is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University (SMU) COX School of Business and lives in Scottsdale, Arizona with his wife and two children.
Duration - 4h 1m.
Author - Arjan Singh.
Narrator - Chris Abell.
Published Date - Tuesday, 16 January 2024.
Copyright - © 2024 Arjan Singh ©.
Location:
United States
Description:
Don’t walk onto the business battlefield without the weapons and plan you need to win. In dynamic, fiercely competitive markets you must have confidence in your business strategy, especially when the future of your company is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team in a safe workshop environment. In Competitive Success: Building Winning Strategies with Corporate War Games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step. Through engaging, interesting anecdotes gleaned by running over 200 war games for top Fortune 500 corporations, Singh demonstrates how war gaming helps these companies maintain competitive success. After reading this book, you’ll have a tested, actionable plan that you and your team will be eager to move forward on with confidence and unity. Author Arjan Singh has advised 68 of the Top 100 companies in the Fortune Global 500 list in building winning strategies. With over twenty-six years of experience, Singh is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University (SMU) COX School of Business and lives in Scottsdale, Arizona with his wife and two children. Duration - 4h 1m. Author - Arjan Singh. Narrator - Chris Abell. Published Date - Tuesday, 16 January 2024. Copyright - © 2024 Arjan Singh ©.
Language:
English
Opening Credits
Duration:00:00:13
Dedication
Duration:00:00:36
Acknowledgments
Duration:00:01:02
Introduction
Duration:00:21:07
CHAPTER 1 WHAT IS A WAR GAME?
Duration:00:11:27
CHAPTER 2 BUILDING WINNING STRATEGIES
Duration:00:12:36
CHAPTER 3 CORE ATTRIBUTES FOR COMPETITIVE SUCCESS
Duration:00:18:45
CHAPTER 4 HOW IS WAR GAMING BETTER THAN TRADITIONAL PLANNING?
Duration:00:17:27
CHAPTER 5 HOW DO I GET STARTED?
Duration:00:04:50
CHAPTER 6 IDENTIFYING YOUR WAR GAME OBJECTIVES
Duration:00:11:23
CHAPTER 7 ASSESSING THE FIELD OF BATTLE
Duration:00:16:31
CHAPTER 8 UNDERSTANDING THE KEY COMPETITORS
Duration:00:08:33
CHAPTER 9 ANALYZING PREVIOUS BATTLES
Duration:00:18:16
CHAPTER 10 GATHERING INTELLIGENCE
Duration:00:19:33
CHAPTER 11 ASSESSING TROOP STRENGTH, MORALE, AND RESOURCES
Duration:00:26:47
CHAPTER 12 DECIDING ON SCENARIOS AND TACTICS
Duration:00:21:04
CHAPTER 13 CONDUCTING THE WAR GAME
Duration:00:19:37
CHAPTER 14 MOVING FROM WAR ROOM TO REAL WORLD
Duration:00:07:37
CONCLUSION
Duration:00:02:53
Appendix
Duration:00:00:11
Closing Credits
Duration:00:00:35