Everyone Is An "Influencer"
Kelly Keenan
Your brand’s story can’t be concocted by a marketing team or agency, bubbling into some witches’ brew. It must be uncovered by revealing your brand’s most inspiring aspects. The simple truth: if you build on a foundation of authenticity, you can find the people that think like you, value what you value, and are ready to join in the celebration of your story.
In Everyone is an Influencer, Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers to soar your organization to new heights. In an accessible voice laden with wit, Keenan teaches a proven and practiced method to develop your brand’s story: one that’s been working to create an army of influencers for over a decade.
You’ll discover proven secrets of how to create and strengthen lifelong relationships with your team and with customers. Not just short-term gains. Go beyond sales gimmicks and short-sighted tactics. Help your business of any size grow and sustain.
This book is for business leaders looking to super-charge their company. It’s for sales and marketing leaders seeking to gain greater results with enthusiasm. Finally, this book is for any team member ready to step up and become a change-maker for their organization.
It’s all possible, because as you’ll see, Everyone Is An Influencer.
Duration - 6h 11m.
Author - Kelly Keenan.
Narrator - Kelly Keenan.
Published Date - Sunday, 22 January 2023.
Copyright - © 2021 Ideapress Publishing ©.
Location:
United States
Description:
Your brand’s story can’t be concocted by a marketing team or agency, bubbling into some witches’ brew. It must be uncovered by revealing your brand’s most inspiring aspects. The simple truth: if you build on a foundation of authenticity, you can find the people that think like you, value what you value, and are ready to join in the celebration of your story. In Everyone is an Influencer, Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers to soar your organization to new heights. In an accessible voice laden with wit, Keenan teaches a proven and practiced method to develop your brand’s story: one that’s been working to create an army of influencers for over a decade. You’ll discover proven secrets of how to create and strengthen lifelong relationships with your team and with customers. Not just short-term gains. Go beyond sales gimmicks and short-sighted tactics. Help your business of any size grow and sustain. This book is for business leaders looking to super-charge their company. It’s for sales and marketing leaders seeking to gain greater results with enthusiasm. Finally, this book is for any team member ready to step up and become a change-maker for their organization. It’s all possible, because as you’ll see, Everyone Is An Influencer. Duration - 6h 11m. Author - Kelly Keenan. Narrator - Kelly Keenan. Published Date - Sunday, 22 January 2023. Copyright - © 2021 Ideapress Publishing ©.
Language:
English
Opening Credits
Duration:00:00:13
Dedication
Duration:00:00:22
Introduction: How to Engage the People Who Really Matter (And Ignore Those Who Don’t)
Duration:00:05:25
Chapter 1: The Story Sharing Shift
Duration:00:36:47
Chapter 2: Celebrating > Telling
Duration:00:27:16
Chapter 3: Honesty Is No Longer Optional
Duration:00:20:57
Chapter 4: Culture Development Marketing
Duration:00:24:02
Chapter 5: The Elements of Any Trustworthy Brand
Duration:00:28:04
Chapter 6: Positive, Powerful, Purposeful: The 3-P Principle®
Duration:00:28:20
Chapter 7: Finding the Way to What’s Real and True: A Foundation That Multiplies Your Efforts
Duration:00:35:26
Chapter 8: Your Story Won’t Save a Sinking Ship
Duration:00:24:36
Chapter 9: Creating a Framework for Celebration
Duration:00:35:44
Chapter 10: Starting the Celebration: Going from “Little i” to “Big I
Duration:00:25:36
Chapter 11: The Frontline Fight
Duration:00:25:06
Chapter 12: All In to Win
Duration:00:28:48
Afterword: Celebrate. Educate. Dominate
Duration:00:14:38
Acknowledgements
Duration:00:10:01
Ending Credits
Duration:00:00:18