Going on Offense
Benham Tabrizi
How do the most innovative and agile companies develop a winning mindset that runs throughout the entire organization?
Going on Offense is a powerful resource for anyone looking to transform their organization and their people into a perpetual innovator. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the drivers of success and challenges in 26 organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with actionable advice on replicating their winning approaches. In addition, the book highlights the similarities and differences among their five cultures, which, interestingly, mirror the five icons of industry who are leading or led them: Steve Jobs (Apple), Elon Musk (Tesla), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Howard Schultz (Starbucks). The findings draw on a survey of over six thousand executives, academics, and consumers and interviews with several dozen current and former employees of most of the 26 firms.
Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their struggles. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers a practical playbook for companies and individuals looking to transform into a winning mindset.
Written by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, Going on Offense is a must-read for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.
Duration - 9h 36m.
Author - Benham Tabrizi.
Narrator - Sean Pratt.
Published Date - Sunday, 22 January 2023.
Copyright - © 2023 Ideapress Publishing ©.
Location:
United States
Description:
How do the most innovative and agile companies develop a winning mindset that runs throughout the entire organization? Going on Offense is a powerful resource for anyone looking to transform their organization and their people into a perpetual innovator. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the drivers of success and challenges in 26 organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with actionable advice on replicating their winning approaches. In addition, the book highlights the similarities and differences among their five cultures, which, interestingly, mirror the five icons of industry who are leading or led them: Steve Jobs (Apple), Elon Musk (Tesla), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Howard Schultz (Starbucks). The findings draw on a survey of over six thousand executives, academics, and consumers and interviews with several dozen current and former employees of most of the 26 firms. Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their struggles. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers a practical playbook for companies and individuals looking to transform into a winning mindset. Written by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, Going on Offense is a must-read for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories. Duration - 9h 36m. Author - Benham Tabrizi. Narrator - Sean Pratt. Published Date - Sunday, 22 January 2023. Copyright - © 2023 Ideapress Publishing ©.
Language:
English
Opening Credits
Duration:00:00:20
Dedication
Duration:00:00:11
Offense Preface
Duration:00:10:41
Chapter 1 Introduction: Seeing the Challenge
Duration:00:41:12
Chapter 2 Setting an Existential Purpose: Why Does Your Company Matter?
Duration:00:48:52
Chapter 5 The Start-Up Mindset
Duration:00:45:31
Chapter 4 Pygmalion
Duration:00:45:58
Chapter 3 Customer Obsession
Duration:00:43:37
Chapter 6 Managing the Tempo of Change
Duration:00:43:51
Chapter 7 Bimodal
Duration:00:53:02
Chapter 8 Go Boldly
Duration:00:47:05
Chapter 9 Radical Collaboration
Duration:00:48:59
Chapter 10 Putting It All Together
Duration:00:56:18
About the Author
Duration:00:03:17
Ending Credits
Duration:00:00:34