Here Be Dragons
Richard Mulholland
STOP TELLING STORIES. START SELLING THEM!
The business world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not.
The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.
As a salesperson you have two jobs. Job No. 2 of the storyseller is to help clients and customers slay their dragon. Job No. 1 of the storyseller is to help them see their dragon.
You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat. Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve).
Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales and new business through storytelling.
In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems.
Duration - 3h 22m.
Author - Richard Mulholland.
Narrator - Richard Mulholland.
Published Date - Sunday, 22 January 2023.
Copyright - © 2021 Richard Mulholland ©.
Location:
United States
Description:
STOP TELLING STORIES. START SELLING THEM! The business world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part. As a salesperson you have two jobs. Job No. 2 of the storyseller is to help clients and customers slay their dragon. Job No. 1 of the storyseller is to help them see their dragon. You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat. Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve). Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales and new business through storytelling. In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems. Duration - 3h 22m. Author - Richard Mulholland. Narrator - Richard Mulholland. Published Date - Sunday, 22 January 2023. Copyright - © 2021 Richard Mulholland ©.
Language:
English
Opening Credits
Duration:00:00:17
Note from the Author
Duration:00:00:33
Foreword by Don Packett (Read by Gavin Kennedy)
Duration:00:02:43
Introduction
Duration:00:06:46
Chapter 01 The Noble Craft
Duration:00:03:15
Chapter 02 What's Your Job?
Duration:00:02:46
Chapter 03 Jackanory
Duration:00:04:24
Chapter 04 Told or Sold?
Duration:00:04:04
Chapter 05 Whoseheroix
Duration:00:08:51
Chapter 06 Hic Sunt Dracones
Duration:00:07:23
Chapter 07 Hanging Pictures
Duration:00:06:41
Chapter 08 The Dragon Hunter
Duration:00:02:20
Chapter 09 Once Upon a Time
Duration:00:05:46
Chapter 10 The Weapon
Duration:00:04:42
Chapter 11 Ancient History
Duration:00:06:13
Chapter 12 On Writing
Duration:00:05:08
Chapter 13 Action!
Duration:00:06:28
Chapter 14 Johnny Mnemonic
Duration:00:07:56
Chapter 15 Hasta La Victoria Siempre
Duration:00:06:09
Chapter 16 Bang!
Duration:00:05:00
Chapter 17 Teatime
Duration:00:07:37
Chapter 18 Case in Point
Duration:00:09:49
Chapter 19 The Devil’s in the Data
Duration:00:13:54
Chapter 20 Riding Elephants
Duration:00:05:48
Chapter 21 Dropping Anchor
Duration:00:06:38
Chapter 22 The Price
Duration:00:17:06
Chapter 23 Time is on Your Side
Duration:00:04:11
Chapter 24 A Wicked Sick Story
Duration:00:05:25
Chapter 25 The Bump in the Road
Duration:00:03:58
Chapter 26 The Meeting Structure
Duration:00:12:49
Chapter 27 Coffee Break
Duration:00:05:44
Chapter 28 The Big Event
Duration:00:03:36
Chapter 29 The Beach Ball
Duration:00:03:01
Chapter 30 Happily Ever After
Duration:00:02:28
Chapter 31 The Most Important Story You Will Ever Sell
Duration:00:02:22
Ending Credits
Duration:00:00:13