INCREDIBLE
Kasper Sierslev
Think in-house creativity is just about cranking out banner ads faster? Think again. IN-CREDIBLE pulls back the curtain on the wild, wonderful world of in-house creative teams—where brand intimacy meets boardroom battles, and where the real magic happens behind corporate walls.
Kasper Sierslev—creative director, agency rebel, and in-house evangelist—serves up a no-BS guide to building powerhouse in-house teams that don’t just save money but drive innovation, elevate brands, and win awards (yes, actual Cannes Lions).
Packed with science-backed insights, battle-tested frameworks, and practical tools, this book delivers everything you need to unleash creativity where it counts.
Want to prove creativity belongs inside the house? This is your playbook.
Duration - 6h 18m.
Author - Kasper Sierslev.
Narrator - Brian Robertson.
Published Date - Sunday, 12 January 2025.
Copyright - © 2024 Kasper Sierslev ©.
Location:
United States
Description:
Think in-house creativity is just about cranking out banner ads faster? Think again. IN-CREDIBLE pulls back the curtain on the wild, wonderful world of in-house creative teams—where brand intimacy meets boardroom battles, and where the real magic happens behind corporate walls. Kasper Sierslev—creative director, agency rebel, and in-house evangelist—serves up a no-BS guide to building powerhouse in-house teams that don’t just save money but drive innovation, elevate brands, and win awards (yes, actual Cannes Lions). Packed with science-backed insights, battle-tested frameworks, and practical tools, this book delivers everything you need to unleash creativity where it counts. Want to prove creativity belongs inside the house? This is your playbook. Duration - 6h 18m. Author - Kasper Sierslev. Narrator - Brian Robertson. Published Date - Sunday, 12 January 2025. Copyright - © 2024 Kasper Sierslev ©.
Language:
English
Opening Credits
Duration:00:00:10
Introduction
Duration:00:12:36
PART ONE: The Big Why
Duration:00:00:09
Chapter 1 - The in-house creativity revolution
Duration:00:06:25
Chapter 2 - The evolution of in-house agencies
Duration:00:17:47
Chapter 3 - The value of in-house agencies
Duration:00:05:44
Chapter 4 - The power of consistency
Duration:00:08:01
Chapter 5 - The biggest challenges for in-house setups
Duration:00:15:29
Chapter 6 - The essential role of creativity
Duration:00:13:04
Chapter 7 - What is creativity?
Duration:00:18:23
Chapter 8 - The in-house creative conundrum and the importance of learning creativity techniques
Duration:00:10:39
Chapter 9 - The discipline of creativity
Duration:00:09:59
PART TWO: The How
Duration:00:00:06
James Webb Young, a technique for producing ideas
Duration:00:00:23
Chapter 10 - A love hate story of creativity and ways to overcome the fear of the blank paper
Duration:00:23:12
Chapter 11 - Navigating creative self doubt
Duration:00:08:40
Chapter 12 - Unlocking the power of focused creativity and the subconscious mind
Duration:00:24:50
Chapter 13 - Insight to insights
Duration:00:05:23
Chapter 14 - Being concrete makes you vulnerable
Duration:00:14:18
Chapter 15 - Simplicity
Duration:00:03:52
Chapter 16 - The role of AI in idea generation
Duration:00:12:36
PART THREE: The What‘s Next
Duration:00:00:08
Chapter 17 - Implementing an in-house creative agency
Duration:00:29:13
Chapter 18 - Managing in-house expectations
Duration:00:10:47
Chapter 19 - A framework for creativity
Duration:00:14:24
Chapter 20 - The power of in-house creativity through learning loops
Duration:00:11:33
Chapter 21 - Navigating change from within
Duration:00:05:30
Chapter 22 - Measuring creativity and success in in-house teams
Duration:00:22:43
Chapter 23 - Cultivating in-house creativity
Duration:00:12:35
Chapter 24 - Fostering a creative environment in in-house teams
Duration:00:05:57
Chapter 25 - Synergizing in-house creativity with external expertise
Duration:00:08:34
Chapter 26 - Motivation is overrated
Duration:00:09:07
Chapter 27 - Celebrating creativity
Duration:00:04:22
Chapter 28 - My 20 principles for being a better creative leader
Duration:00:11:06
Chapter 29 - Proving your worth (or how we almost lost an agency by being too modest)
Duration:00:07:23
Chapter 30 - Future outlook for in-house creative agencies
Duration:00:12:57
Ending Credits
Duration:00:00:11