Introduction to Business
Lawrence J. Gitman
This audiobook is narrated by a digital voice.
This audiobook recording was created from the April 2023 web version of Introduction to Business by OpenStax. It may be more up-to-date than the textbook published in 2018.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
This audio textbook is produced by AudibleClassroom.com, an OpenStax Technology Partner.
This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better listening experience. This is an open educational resources (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Duration - 7h 22m.
Author - Lawrence J. Gitman.
Narrator - Digital Voice Maxwell G.
Published Date - Thursday, 09 January 2025.
Copyright - © 2024 Rice University ©.
Location:
United States
Networks:
Lawrence J. Gitman
Digital Voice Maxwell G
OpenStax Audiobooks
Audio Textbooks
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. This audiobook recording was created from the April 2023 web version of Introduction to Business by OpenStax. It may be more up-to-date than the textbook published in 2018. Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This audio textbook is produced by AudibleClassroom.com, an OpenStax Technology Partner. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better listening experience. This is an open educational resources (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. Duration - 7h 22m. Author - Lawrence J. Gitman. Narrator - Digital Voice Maxwell G. Published Date - Thursday, 09 January 2025. Copyright - © 2024 Rice University ©.
Language:
English
Opening Credits
Duration:00:00:42
Preface
Duration:00:01:11
Chapter 1. Understanding Economic Systems and Business
Duration:00:07:46
1.1. The Nature of Business
Duration:00:16:16
1.2. Understanding the Business Environment
Duration:00:14:36
1.3. How Business and Economics Work
Duration:00:14:26
1.4. Macroeconomics: The Big Picture
Duration:00:16:20
1.5. Achieving Macroeconomic Goals
Duration:00:10:03
1.6. Microeconomics: Zeroing in on Businesses and Consumers
Duration:00:11:46
1.7. Competing in a Free Market
Duration:00:06:26
1.8. Trends in the Business Environment and Competition
Duration:00:12:45
Key Terms
Duration:00:09:34
Summary of Learning Outcomes
Duration:00:10:06
Preparing for Tomorrow's Workplace Skills
Duration:00:02:56
Ethics Activity
Duration:00:02:23
Working the Net
Duration:00:02:41
Critical Thinking Case
Duration:00:03:10
Hot Links Address Book
Duration:00:02:18
Chapter 2. Making Ethical Decisions and Managing a Socially Responsible Business
Duration:00:04:50
2.1. Understanding Business Ethics
Duration:00:12:37
2.2. How Organizations Influence Ethical Conduct
Duration:00:12:13
2.3. Managing a Socially Responsible Business
Duration:00:09:23
2.4. Responsibilities to Stakeholders
Duration:00:12:15
2.5. Trends in Ethics and Corporate Social Responsibility
Duration:00:05:59
Key Terms
Duration:00:02:17
Summary of Learning Outcomes
Duration:00:03:58
Preparing for Tomorrow's Workplace Skills
Duration:00:02:22
Ethics Activity
Duration:00:03:07
Working the Net
Duration:00:02:32
Critical Thinking Case
Duration:00:03:48
Hot Links Address Book
Duration:00:02:39
Chapter 3. Competing in the Global Marketplace
Duration:00:05:51
3.1. Global Trade in the United States
Duration:00:13:36
3.2. Why Nations Trade
Duration:00:06:59
3.3. Barriers to Trade
Duration:00:06:34
3.4. Fostering Global Trade
Duration:00:08:07
3.5. International Economic Communities
Duration:00:11:54
3.6. Participating in the Global Marketplace
Duration:00:18:09
3.7. Threats and Opportunities in the Global Marketplace
Duration:00:06:25
3.8. The Impact of Multinational Corporations
Duration:00:09:03
3.9. Trends in Global Competition
Duration:00:10:11
Chapter 4. Forms of Business Ownership
Duration:00:06:33
4.1. Going It Alone: Sole Proprietorships
Duration:00:09:03
4.2. Partnerships: Sharing the Load
Duration:00:10:16
4.3. Corporations: Limiting Your Liability
Duration:00:16:58
4.4. Specialized Forms of Business Organization
Duration:00:06:28
4.5. Franchising: A Popular Trend
Duration:00:17:19
4.6. Mergers and Acquisitions
Duration:00:10:43
4.7. Trends in Business Ownership
Duration:00:10:17
Chapter 5. Entrepreneurship: Starting and Managing Your Own Business
Duration:00:06:14
5.1. Entrepreneurship Today
Duration:00:17:42
5.2. Characteristics of Successful Entrepreneurs
Duration:00:09:31
5.3. Small Business: Driving America's Growth
Duration:00:07:55
5.4. Ready, Set, Start Your Own Business
Duration:00:20:38
5.5. Managing a Small Business
Duration:00:10:56
5.6. Small Business, Large Impact
Duration:00:05:50
5.7. The Small Business Administration
Duration:00:04:48
5.8. Trends in Entrepreneurship and Small-Business Ownership
Duration:00:09:30
Chapter 6. Management and Leadership in Today's Organizations
Duration:00:05:32
6.1. The Role of Management
Duration:00:04:07
6.2. Planning
Duration:00:15:28
6.3. Organizing
Duration:00:03:25
6.4. Leading, Guiding, and Motivating Others
Duration:00:16:00
6.5. Controlling
Duration:00:02:56
6.6. Managerial Roles
Duration:00:05:15
6.7. Managerial Skills
Duration:00:02:48
6.8. Trends in Management and Leadership
Duration:00:07:50
Chapter 7. Designing Organizational Structures
Duration:00:07:13
7.1. Building Organizational Structures
Duration:00:13:55
7.2. Contemporary Structures
Duration:00:05:43
7.3. Using Teams to Enhance Motivation and Performance
Duration:00:13:29
7.4. Authority—Establishing Organizational Relationships
Duration:00:06:15
7.5. Degree of Centralization
Duration:00:04:14
7.6. Organizational Design Considerations
Duration:00:10:09
7.7. The Informal Organization
Duration:00:04:04
7.8. Trends in Organizational Structure
Duration:00:11:46
Chapter 8. Managing Human Resources and Labor Relations
Duration:00:07:34
8.1. Achieving High Performance through Human Resources Management
Duration:00:05:28
8.2. Employee Recruitment
Duration:00:06:20
8.3. Employee Selection
Duration:00:09:15
8.4. Employee Training and Development
Duration:00:09:29
8.5. Performance Planning and Evaluation
Duration:00:03:07
8.6. Employee Compensation and Benefits
Duration:00:10:35
8.7. The Labor Relations Process
Duration:00:14:17
8.8. Managing Grievances and Conflicts
Duration:00:03:51
8.9. Legal Environment of Human Resources and Labor Relations
Duration:00:08:55
8.10. Trends in Human Resource Management and Labor Relations
Duration:00:08:40
Chapter 9. Motivating Employees
Duration:00:05:30
9.1. Early Theories of Motivation
Duration:00:05:27
9.2. The Hawthorne Studies
Duration:00:02:52
9.3. Maslow's Hierarchy of Needs
Duration:00:06:17
9.4. McGregor's Theories X and Y
Duration:00:06:03
9.5. Herzberg's Motivator-Hygiene Theory
Duration:00:03:15
9.6. Contemporary Views on Motivation
Duration:00:11:56
9.7. From Motivation Theory to Application
Duration:00:16:41
9.8. Trends in Employee Motivation
Duration:00:19:55
Chapter 10. Achieving World-Class Operations Management
Duration:00:07:37
10.1. Production and Operations Management—An Overview
Duration:00:05:05
10.2. The Production Process: How Do We Make It?
Duration:00:07:06
10.3. Location, Location, Location: Where Do We Make It?
Duration:00:09:48
10.4. Pulling It Together: Resource Planning
Duration:00:18:25
10.5. Production and Operations Control
Duration:00:07:31
10.6. Looking for a Better Way: Improving Production and Operations
Duration:00:09:13
10.7. Transforming the Factory Floor with Technology
Duration:00:10:26
10.8. Trends in Production and Operations Management
Duration:00:09:50
Chapter 11. Creating Products and Pricing Strategies to Meet Customers' Needs
Duration:00:04:23
11.1. The Marketing Concept
Duration:00:09:31
11.2. Creating a Marketing Strategy
Duration:00:13:41
11.3. Developing a Marketing Mix
Duration:00:11:06
11.4. Buyer Behavior
Duration:00:12:42
11.5. Market Segmentation
Duration:00:12:53
11.6. What Is a Product?
Duration:00:10:01
11.7. Creating Products That Deliver Value
Duration:00:09:48
11.8. The Product Life Cycle
Duration:00:04:42
11.9. Pricing Strategies and Future Trends
Duration:00:12:28
11.10. Trends in Developing Products and Pricing
Duration:00:07:18
Chapter 12. Distributing and Promoting Products and Services
Duration:00:05:28
12.1. The Nature and Functions of Distribution (Place)
Duration:00:10:04
12.2. Wholesaling
Duration:00:02:58
12.3. The Competitive World of Retailing
Duration:00:08:30
12.4. Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
Duration:00:04:06
12.5. Promotion Strategy
Duration:00:12:34
12.6. The Huge Impact of Advertising
Duration:00:06:47
12.7. The Importance of Personal Selling
Duration:00:08:50
12.8. Sales Promotion
Duration:00:10:18
12.9. Public Relations Helps Build Goodwill
Duration:00:02:23
12.10. Trends in Social Media
Duration:00:06:45
12.11. Trends in E-Commerce
Duration:00:03:57
Chapter 13. Using Technology to Manage Information
Duration:00:03:13
13.1. Transforming Businesses through Information
Duration:00:12:12
13.2. Linking Up: Computer Networks
Duration:00:20:49
13.3. Management Information Systems
Duration:00:10:36
13.4. Technology Management and Planning
Duration:00:07:40
13.5. Protecting Computers and Information
Duration:00:16:43
13.6. Trends in Information Technology
Duration:00:13:41
Chapter 14. Using Financial Information and Accounting
Duration:00:04:58
14.1. Accounting: More than Numbers
Duration:00:12:57
14.2. The Accounting Profession
Duration:00:13:18
14.3. Basic Accounting Procedures
Duration:00:08:31
14.4. The Balance Sheet
Duration:00:07:05
14.5. The Income Statement
Duration:00:06:29
14.6. The Statement of Cash Flows
Duration:00:02:03
14.7. Analyzing Financial Statements
Duration:00:11:28
14.8. Trends in Accounting
Duration:00:08:29
Chapter 15. Understanding Money and Financial Institutions
Duration:00:05:55
15.1. Show Me the Money
Duration:00:08:18
15.2. The Federal Reserve System
Duration:00:13:11
15.3. U.S. Financial Institutions
Duration:00:16:14
15.4. Insuring Bank Deposits
Duration:00:05:35
15.5. International Banking
Duration:00:03:51
15.6. Trends in Financial Institutions
Duration:00:06:40
Chapter 16. Understanding Financial Management and Securities Markets
Duration:00:05:57
16.1. The Role of Finance and the Financial Manager
Duration:00:07:38
16.2. How Organizations Use Funds
Duration:00:11:47
16.3. Obtaining Short-Term Financing
Duration:00:05:01
16.4. Raising Long-Term Financing
Duration:00:04:48
16.5. Equity Financing
Duration:00:08:36
16.6. Securities Markets
Duration:00:18:30
16.7. Buying and Selling at Securities Exchanges
Duration:00:20:17
16.8. Trends in Financial Management and Securities Markets
Duration:00:04:30
Chapter 17. Your Career in Business
Duration:00:02:29
17.1. Learn the Basics of Business
Duration:00:01:21
17.2. Developing Interpersonal Skills Is Key to Your Success
Duration:00:10:26
17.3. Make Your Future Happen: Learn to Plan
Duration:00:08:30
17.4. Going to College Is an Opportunity of a Lifetime—Never Drop Out
Duration:00:14:39
17.5. Get Your Career Off on the Right Track
Duration:00:29:34
17.6. Self-Test Scoring Guidelines
Duration:00:00:51
Appendix A. Understanding the Legal and Tax Environment
Duration:00:39:29
Closing Credits
Duration:00:00:11