Marketing for Psychologists
Esi Zar
This audiobook is narrated by a digital voice.
Break through the discomfort, confusion, and overwhelm. Discover a better way to grow your practice — without selling your soul.
Why Marketing Feels So Hard — And Why It Doesn’t Have to Stay That Way
If you’re a licensed psychologist or therapist who’s frustrated by how hard it is to get found, get chosen, and get fully booked — you’re not alone.
Maybe you’re highly trained, deeply ethical, and genuinely skilled at helping people change their lives. But your inbox is quiet. Your Psychology Today profile gets views but no calls. Your caseload is inconsistent. You keep hearing how important marketing is, but every time you try to “put yourself out there,” it feels confusing, overwhelming — or worse, inauthentic.
You didn’t become a psychologist to chase clicks or learn algorithms. You became one to help people.
But here's the truth: the people who need your help can’t hire you if they don’t know you exist.
Marketing for most therapists feels like a struggle because the traditional advice doesn’t fit. You don’t want to be flashy. You don’t want to “sell yourself.” You certainly don’t want to become a social media influencer or spend your evenings writing blog posts no one reads. And you shouldn’t have to.
This book was written for you — the clinician who wants a real, ethical, sustainable way to attract more of the right clients and grow a practice that reflects your values.
Duration - 2h 3m.
Author - Esi Zar.
Narrator - Digital Voice Marcus G.
Published Date - Tuesday, 21 January 2025.
Location:
United States
Description:
This audiobook is narrated by a digital voice. Break through the discomfort, confusion, and overwhelm. Discover a better way to grow your practice — without selling your soul. Why Marketing Feels So Hard — And Why It Doesn’t Have to Stay That Way If you’re a licensed psychologist or therapist who’s frustrated by how hard it is to get found, get chosen, and get fully booked — you’re not alone. Maybe you’re highly trained, deeply ethical, and genuinely skilled at helping people change their lives. But your inbox is quiet. Your Psychology Today profile gets views but no calls. Your caseload is inconsistent. You keep hearing how important marketing is, but every time you try to “put yourself out there,” it feels confusing, overwhelming — or worse, inauthentic. You didn’t become a psychologist to chase clicks or learn algorithms. You became one to help people. But here's the truth: the people who need your help can’t hire you if they don’t know you exist. Marketing for most therapists feels like a struggle because the traditional advice doesn’t fit. You don’t want to be flashy. You don’t want to “sell yourself.” You certainly don’t want to become a social media influencer or spend your evenings writing blog posts no one reads. And you shouldn’t have to. This book was written for you — the clinician who wants a real, ethical, sustainable way to attract more of the right clients and grow a practice that reflects your values. Duration - 2h 3m. Author - Esi Zar. Narrator - Digital Voice Marcus G. Published Date - Tuesday, 21 January 2025.
Language:
English
Marketing for Psychologists
Duration:00:00:04
How to Attract More Clients, Build Your Brand, and Grow Your Practice
Duration:00:00:05
Ehsan Zarei
Duration:00:00:03
Introduction: Why Marketing Feels So Hard (And How to Make It Work for You)
Duration:00:00:06
Break through the discomfort, confusion, and overwhelm. Discover a better way to grow your practice — without selling your soul.
Duration:00:01:30
What This Book Will Help You Do
Duration:00:00:43
This Is Not About “Selling Yourself”
Duration:00:00:33
Who Am I to Guide You Through This?
Duration:00:00:29
How This Book Is Structured
Duration:00:00:29
You Don’t Have to Be a Marketing Expert
Duration:00:00:20
Chapter 1: The Visibility Problem: Why Great Psychologists Go Unnoticed
Duration:00:00:06
The silent struggle of staying “professional” while no one knows you exist.
Duration:00:00:52
The Real Reason Your Calendar Isn’t Full
Duration:00:01:02
Visibility = Access + Connection
Duration:00:00:32
The Silent Cost of Staying Invisible
Duration:00:00:30
The Visibility Builder Framework™
Duration:00:00:21
1. Clarify Your Core Message
Duration:00:00:50
2. Fix Your Findability
Duration:00:00:47
3. Create Connection Points
Duration:00:00:50
Real Practice Example:
Duration:00:01:02
You Don’t Need to Do Everything — Just Start with What Matters
Duration:00:00:28
Quote-Worthy Takeaway
Duration:00:00:11
Your Action Step:
Duration:00:00:35
Coming Up Next:
Duration:00:00:18
Chapter 2: The Client’s Mind: How People Actually Choose a Therapist
Duration:00:00:06
Understand the psychology behind choosing a psychologist — and use it to your advantage.
Duration:00:00:50
The Real Psychology of Client Choice
Duration:00:00:54
The “Decision in 10 Seconds” Rule
Duration:00:00:35
The Connection First Framework™
Duration:00:00:15
1. Lead With Empathy
Duration:00:00:34
2. Name the Transformation
Duration:00:00:36
3. Make the First Step Easy
Duration:00:00:35
Quick Exercise: Rewrite Your Intro Paragraph
Duration:00:00:10
✅ The “Feel–Future–First Step” Script:
Duration:00:00:56
A Final Note on Influence
Duration:00:00:31
Chapter 3: Own Your Niche, Own Your Growth
Duration:00:00:04
The surprising power of narrowing your focus to expand your impact.
Duration:00:00:46
Why Niching Works (Even If You’re Trained for Everything)
Duration:00:00:35
Niching ≠ Limiting
Duration:00:00:40
The Clarity Filter Framework™
Duration:00:00:27
1. What Do You Love Working With?
Duration:00:00:29
2. Where Is the Demand?
Duration:00:00:56
3. Can You Clearly Describe the Transformation?
Duration:00:00:39
Script: Your Simple Niche Statement
Duration:00:00:35
What If I’m Still Not Sure?
Duration:00:00:32
Chapter 4: What’s Your Message Really Saying?
Duration:00:00:04
How to craft a brand voice that feels like you — and connects instantly.
Duration:00:00:57
Why Your Message Matters (More Than You Think)
Duration:00:00:42
The Real Voice Framework™
Duration:00:00:22
1. Lead with Empathy, Not Credentials
Duration:00:00:45
2. Write How You Talk (Not How You Write Papers)
Duration:00:00:45
3. Use the Message Mirror Test™
Duration:00:00:34
Quick Rewrite Tool: The “Therapist to Human” Translator™
Duration:00:00:16
Bonus Tool: The 3-Line Brand Message Formula
Duration:00:00:43
You Can Sound Like You and Still Be Professional
Duration:00:00:32
Chapter 5: Your Digital First Impression
Duration:00:00:04
Why your website, bio, and profiles might be silently repelling clients — and how to fix them.
Duration:00:00:42
Clients Don’t Read — They Scan
Duration:00:00:34
What a Good First Impression Actually Looks Like
Duration:00:00:22
The First Impression Fixer Framework™
Duration:00:00:15
1. Headline = Hook
Duration:00:00:28
2. Use a Clean, Simple Design
Duration:00:00:36
3. Photos That Feel Real
Duration:00:00:40
4. Call to Action = Tell Them What to Do
Duration:00:00:37
5. Proof = Trust Builders
Duration:00:00:35
Instant Website Audit: 5 Quick Questions
Duration:00:00:32
Done-for-You CTA Templates
Duration:00:00:40
Chapter 6: How to Become Findable (Even If You Hate SEO)
Duration:00:00:05
Practical ways to get discovered — without becoming a content machine.
Duration:00:01:01
Visibility Without Burnout
Duration:00:00:28
The Findability Flywheel™
Duration:00:00:17
1. Optimize What You Already Have
Duration:00:01:22
2. Set Up a Google Business Profile (Yes, Even If You Work Online)
Duration:00:01:06
3. Create “Findable” Content (Without Becoming a Content Machine)
Duration:00:01:34
What If You Hate Writing?
Duration:00:00:30
Chapter 7: Psychology of a Powerful Profile
Duration:00:00:05
Turn Psychology Today, LinkedIn, and other directories into magnet platforms.
Duration:00:00:47
Why Most Therapist Bios Don’t Work
Duration:00:00:41
The Profile Conversion Framework™
Duration:00:00:22
1. Start With Empathy
Duration:00:00:32
3. Share Your Approach (Briefly, in Plain English)
Duration:00:00:41
4. End With an Invitation to Act
Duration:00:00:32
Therapist Bio Rewrite Template
Duration:00:01:20
Pro Tips for Psychology Today (and Other Directory Profiles)
Duration:00:00:33
Chapter 8: Content That Connects (Not Just Fills a Calendar)
Duration:00:00:05
How to create small, strategic pieces of content that spark big results.
Duration:00:00:50
Why Most Therapist Content Falls Flat
Duration:00:00:37
The Connection Content Method™
Duration:00:00:36
1. Start With One Client in Mind
Duration:00:00:39
2. Use the 3E Framework to Structure Your Message
Duration:00:00:47
3. Choose One Format That Matches Your Strengths
Duration:00:00:45
Fast Content Ideas That Build Trust
Duration:00:00:43
The 15-Minute Content Plan
Duration:00:00:48
Common Fears (and How to Push Through Them)
Duration:00:00:31
Chapter 9: Social Media Without Selling Out
Duration:00:00:05
Grow your presence authentically — no dancing, no gimmicks, no burnout.
Duration:00:00:48
Social Media Isn’t the Problem — Misuse Is
Duration:00:00:35
The Ethical Presence Framework™
Duration:00:00:16
1. Shift the Intention: From Performance to Presence
Duration:00:00:32
2. Pick a Platform That Matches Your Energy
Duration:00:00:40
3. Use the “Safe Enough to Share” Filter
Duration:00:00:42
4. Post With Purpose: The 4C Content Plan
Duration:00:01:03
Sample Weekly Content Calendar (Minimal + Effective)
Duration:00:00:25
Templates You Can Use Today
Duration:00:00:42
Addressing the Fear of Being Seen
Duration:00:00:27
Chapter 10: Referrals that Actually Happen
Duration:00:00:04
A modern approach to building meaningful, ongoing referral relationships.
Duration:00:00:46
Why Referrals Matter (Even in the Digital Age)
Duration:00:00:43
The Referral Builder Framework™
Duration:00:00:14
Step 1: Get Specific About What You Want Referred For
Duration:00:00:39
Step 2: Build Strategic Referral Circles (Not Random Networks)
Duration:00:00:41
Step 3: Make It Easy to Remember, Refer, and Reciprocate
Duration:00:00:09
✅ Use a 3-touch system:
Duration:00:00:56
✅ Ways to “offer value”:
Duration:00:00:28
Quick Referral Audit
Duration:00:00:31
Templates for Ongoing Referral Relationship Building
Duration:00:00:44
Boundaries Reminder: You’re Not “Owed” Referrals
Duration:00:00:19
Chapter 11: The Practice Owner Mindset Shift
Duration:00:00:05
Stop thinking like “just a therapist” — and start thinking like a strategic business owner.
Duration:00:01:00
The Real Problem: You Were Trained to Practice, Not to Build
Duration:00:00:36
The Practice Owner Shift Framework™
Duration:00:00:17
1. Start Thinking Like a CEO (Not a Technician)
Duration:00:00:59
2. Make Peace With Profit
Duration:00:00:50
3. Design Your Practice Around Your Life (Not the Other Way Around)
Duration:00:00:48
The Weekly CEO Check-In (15 Minutes, Big Results)
Duration:00:00:32
Quick Mindset Check: Are You Acting Like the CEO?
Duration:00:00:12
Chapter 12: From Full to Waitlist: How to Build Demand on Purpose
Duration:00:00:05
How to use scarcity, value, and systems to keep your schedule full (without burning out).
Duration:00:01:03
Being “Full” Isn’t a Business Plan
Duration:00:00:29
The Demand Engine Framework™
Duration:00:00:18
1. Stay Visible, Even When You’re Full
Duration:00:00:59
2. Use “Scarcity with Integrity”
Duration:00:00:52
3. Create a Low-Effort, High-Trust Waitlist System
Duration:00:01:07
Bonus: Build “Pre-Demand” by Showing Your Value Early
Duration:00:00:33
Chapter 13: When (and How) to Raise Your Rates Without Fear
Duration:00:00:05
Build confidence and structure around your pricing — and stop undercharging for your worth.
Duration:00:00:53
The Problem Isn’t Your Rate — It’s Your Relationship With It
Duration:00:00:39
The Confident Rate Framework™
Duration:00:00:15
Step 1: Know Your Real Numbers
Duration:00:01:02
Step 2: Create a Raise Plan — Not a Surprise Spike
Duration:00:01:09
Step 3: Anchor the Value (for Yourself and Others)
Duration:00:00:43
Scripts for Common Scenarios
Duration:00:00:42
Bonus: Raise Rates Without Raising Sessions
Duration:00:00:40
Chapter 14: Systems that Save Time, Protect Energy, and Support Growth
Duration:00:00:06
What every thriving private practice needs behind the scenes.
Duration:00:00:49
Why Systems = Sustainability
Duration:00:00:31
The Therapist Systems Framework™
Duration:00:00:28
1. Attract System: Your Visibility on Autopilot
Duration:00:00:54
2. Booking System: Reduce the “Back and Forth”
Duration:00:00:47
3. Care System: Client Experience Without the Chaos
Duration:00:00:44
4. Money & Admin System: Get Paid. Stay Protected. Sleep Well.
Duration:00:00:55
Quick Audit: How Strong Are Your Systems?
Duration:00:00:37
Templates & Tools to Steal
Duration:00:00:47
Chapter 15: How to Stay Booked (Even in a Slow Season)
Duration:00:00:05
Keep clients coming — even during holidays, downturns, or algorithm changes.
Duration:00:00:58
The Truth: Slow Seasons Are Normal — Panic Isn’t
Duration:00:00:34
The Steady Bookings System™
Duration:00:00:16
1. Predict the Dips — Then Pre-Plan the Boost
Duration:00:00:52
2. Create a “Ready When You Are” Client Stream
Duration:00:00:54
3. Use the Reconnect Strategy to Fill Gaps Fast
Duration:00:00:58
Bonus Tools: Stay Booked Without Burning Out
Duration:00:00:42
Conclusion: This Is Just the Beginning: Your Practice, Your Terms
Duration:00:00:05
You’ve built your expertise. Now it’s time to be known for it — and build the thriving, values-aligned practice you deserve.
Duration:00:00:51
You Have What You Need
Duration:00:00:44
What Happens Next?
Duration:00:00:36
Your Practice. Your Terms.
Duration:00:00:25
Quote-Worthy Final Takeaway
Duration:00:00:09
Your Final Prompt:
Duration:00:00:31