
Obviously Awesome by April Dunford
Capsule Audio
This audiobook is narrated by a digital voice.
Obviously Awesome: Positioning Your Product for Market Success
This capsule version of April Dunford's "Obviously Awesome" captures its most powerful ideas in just 10 minutes. The audio distills the core insights and essential lessons, cutting out the fluff and saving you hours.
Discover why positioning—how your product is perceived in the market—is crucial to business success. Dunford reveals that customers don't buy the best product; they buy what they understand the fastest.
Learn Dunford's proven 10-step positioning framework that has transformed struggling products into market winners:
Through engaging case studies from her 25+ years as a tech executive, Dunford shows how proper positioning can transform good products into market leaders. Whether you're launching something new or repositioning an existing offering, these principles apply universally.
If you've read the book before, it's a great way to revisit and reinforce what matters most. This version gives you all the practical takeaways you need to start taking action right away.
Perfect for entrepreneurs, marketers, and product managers who want to cut through market noise and ensure their products resonate with the right customers for the right reasons.
Duration - 24m.
Author - Capsule Audio.
Narrator - Digital Voice Danielle - Canadian Narrator E.
Published Date - Thursday, 09 January 2025.
Copyright - © 2025 Brairwood Publishing LLC ©.
Location:
United States
Networks:
Capsule Audio
Digital Voice Danielle - Canadian Narrator E
Brairwood Publishing LLC
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. Obviously Awesome: Positioning Your Product for Market Success This capsule version of April Dunford's "Obviously Awesome" captures its most powerful ideas in just 10 minutes. The audio distills the core insights and essential lessons, cutting out the fluff and saving you hours. Discover why positioning—how your product is perceived in the market—is crucial to business success. Dunford reveals that customers don't buy the best product; they buy what they understand the fastest. Learn Dunford's proven 10-step positioning framework that has transformed struggling products into market winners: Through engaging case studies from her 25+ years as a tech executive, Dunford shows how proper positioning can transform good products into market leaders. Whether you're launching something new or repositioning an existing offering, these principles apply universally. If you've read the book before, it's a great way to revisit and reinforce what matters most. This version gives you all the practical takeaways you need to start taking action right away. Perfect for entrepreneurs, marketers, and product managers who want to cut through market noise and ensure their products resonate with the right customers for the right reasons. Duration - 24m. Author - Capsule Audio. Narrator - Digital Voice Danielle - Canadian Narrator E. Published Date - Thursday, 09 January 2025. Copyright - © 2025 Brairwood Publishing LLC ©.
Language:
English
Opening Credits
Duration:00:00:11
Chapter 1: Positioning as Context
Duration:00:02:13
Chapter 2: The Five (plus One) Components of Effective Positioning
Duration:00:02:40
Chapter 3: Step 1. Understand the Customers Who Love Your Product
Duration:00:01:42
Chapter 4: Step 2. Form a Positioning Team
Duration:00:01:20
Chapter 5: Step 3. Align Your Positioning Vocabulary and Let Go of Your Positioning Baggage
Duration:00:01:56
Chapter 6: Step 4. List Your True Competitive Alternatives
Duration:00:01:15
Chapter 7: Step 5. Isolate Your Unique Attributes or Features
Duration:00:01:30
Chapter 8: Step 6. Map the Attributes to Value “Themes”
Duration:00:01:13
Chapter 9: Step 7. Determine Who Cares a Lot
Duration:00:01:26
Chapter 10: Step 8. Find a Market Frame of Reference That Puts Your Strengths at the Center and Determine How to Position in It
Duration:00:03:32
Chapter 11: Step 9. Layer On a Trend (but Be Careful)
Duration:00:01:50
Chapter 12: Step 10. Capture Your Positioning so It Can Be Shared
Duration:00:01:14
Chapter 13: After Positioning: What Happens Next?
Duration:00:01:58
Ending Credits
Duration:00:00:20