Responsible Marketing: Achieving Success Through Ethical Engagement
Wade Gibbs
This audiobook is narrated by a digital voice.
In this book, delve into the realm of responsible marketing and discover how to achieve success by engaging in ethical practices. Learn how to navigate the complex world of marketing without compromising your values and intentions. Through insightful and thought-provoking discussions, this book provides guidance on how you can engage with your audience in a righteous and sincere manner. Gain valuable insights on building trust and forging genuine connections with your customers while considering the social and environmental impact of your marketing strategies. Explore various approaches and techniques that go beyond traditional marketing methods, ensuring your efforts align with ethical standards and contribute to a positive societal impact. With Responsible Marketing, embark on a journey towards sustainable success through ethical engagement and become a beacon of integrity in the field of marketing.
Duration - 4h 48m.
Author - Wade Gibbs.
Narrator - Digital Voice Charlotte G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 Gary Hall ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. In this book, delve into the realm of responsible marketing and discover how to achieve success by engaging in ethical practices. Learn how to navigate the complex world of marketing without compromising your values and intentions. Through insightful and thought-provoking discussions, this book provides guidance on how you can engage with your audience in a righteous and sincere manner. Gain valuable insights on building trust and forging genuine connections with your customers while considering the social and environmental impact of your marketing strategies. Explore various approaches and techniques that go beyond traditional marketing methods, ensuring your efforts align with ethical standards and contribute to a positive societal impact. With Responsible Marketing, embark on a journey towards sustainable success through ethical engagement and become a beacon of integrity in the field of marketing. Duration - 4h 48m. Author - Wade Gibbs. Narrator - Digital Voice Charlotte G. Published Date - Monday, 20 January 2025. Copyright - © 2025 Gary Hall ©.
Language:
English
Chapter 1: Introduction 6
Duration:00:00:01
- What is Corporate Social Responsibility (CSR) 7
Duration:00:03:37
- Definition and explanation of CSR in marketing 11
Duration:00:04:01
- Historical development of CSR in marketing 15
Duration:00:04:29
- Importance of CSR in today's business landscape 19
Duration:00:04:28
- Increased consumer awareness and demand for responsible marketing practices 23
Duration:00:03:25
- Enhanced brand reputation and loyal customer base 27
Duration:00:03:43
- Positive impacts on society and environment 31
Duration:00:04:17
Chapter 2: The Foundations of Corporate Social Responsibility 35
Duration:00:04:08
- Ethical considerations in marketing 39
Duration:00:04:16
- Ethical theories and frameworks in marketing decision-making 43
Duration:00:03:39
- Ethical issues and dilemmas faced by marketers 47
Duration:00:04:38
- Social considerations in marketing 51
Duration:00:03:39
- The impact of marketing activities on society and stakeholders 55
Duration:00:04:11
- Social issues and challenges related to marketing practices 59
Duration:00:04:08
Chapter 3: Implementing CSR in Marketing Strategies 63
Duration:00:05:45
- Integration of CSR in marketing planning 68
Duration:00:04:18
- Aligning CSR with organizational goals and marketing objectives 72
Duration:00:03:48
- Identifying CSR focus areas most relevant to the company 75
Duration:00:04:45
- Developing sustainable and responsible marketing strategies 79
Duration:00:05:09
- Product and service choices that promote social and environmental benefits 84
Duration:00:03:45
- Marketing communications that resonate with responsible consumers 88
Duration:00:04:24
Chapter 4: Communicating CSR to Stakeholders 92
Duration:00:05:38
- Importance of effective CSR communication 98
Duration:00:03:28
- Building trust and credibility with stakeholders 101
Duration:00:05:15
- Setting clear and transparent CSR communication goals 106
Duration:00:04:13
- Strategies for communicating CSR in marketing 110
Duration:00:05:22
- Utilizing various platforms and channels to convey CSR initiatives 115
Duration:00:04:23
- Leveraging storytelling and authenticity in CSR messaging 119
Duration:00:04:25
Chapter 5: Evaluating and Measuring CSR Impact 123
Duration:00:03:45
- Metrics and indicators for assessing CSR performance 127
Duration:00:04:32
- Quantitative and qualitative evaluation methods 131
Duration:00:04:23
- Key performance indicators (KPIs) for measuring social and environmental impact 135
Duration:00:04:52
- Challenges and limitations in evaluating CSR impact 140
Duration:00:04:31
- Difficulties in measuring intangible benefits and long-term outcomes 144
Duration:00:04:43
- Contextual factors influencing impact measurement 148
Duration:00:04:10
Chapter 6: Ethical Dilemmas in Corporate Social Responsibility 152
Duration:00:06:17
- Balancing profits and social responsibility 159
Duration:00:05:12
- Conflicts between financial gains and responsible marketing practices 164
Duration:00:05:02
- Ethical decision-making frameworks for resolving dilemmas 169
Duration:00:04:24
- Navigating cultural and international challenges 173
Duration:00:04:24
- Ethical considerations when conducting global marketing operations 177
Duration:00:05:04
- Addressing cultural nuances and differences in CSR implementation 182
Duration:00:04:57
Chapter 7: Corporate Social Responsibility and Customer Engagement 187
Duration:00:04:37
- Leveraging CSR to build customer engagement 191
Duration:00:04:02
- Strengthening customer trust and loyalty through responsible marketing 195
Duration:00:04:33
- Engaging customers as active participants in CSR initiatives 199
Duration:00:04:16
- The role of customer feedback in improving CSR strategies 203
Duration:00:03:51
- Listening to customer expectations and preferences 207
Duration:00:03:04
- Incorporating customer insights for continuous CSR improvement 210
Duration:00:04:01
Chapter 8: Collaboration and Partnerships in CSR 214
Duration:00:04:09
- Engaging stakeholders through strategic partnerships 219
Duration:00:04:27
- Collaborative CSR initiatives with NGOs, governments, and other organizations 223
Duration:00:05:27
- Co-creating social value and collective impact through partnerships 228
Duration:00:05:11
- Overcoming challenges and building effective partnerships 233
Duration:00:03:31
- Building trust and credibility in partnerships 237
Duration:00:05:23
- Ensuring alignment of values and objectives for successful collaborations 242
Duration:00:04:17
Chapter 9: Trends and Future Directions in Corporate Social Responsibility 246
Duration:00:06:01
- Emerging CSR trends in marketing 252
Duration:00:04:07
- Innovative approaches to responsible marketing 256
Duration:00:04:26
- Integration of technology and CSR practices 260
Duration:00:05:03
- Future challenges and opportunities for CSR in marketing 265
Duration:00:04:25
- Anticipating societal and environmental shifts 269
Duration:00:03:40
- Advancing CSR agendas through policy changes and industry standards 272
Duration:00:03:59
Chapter 10: Conclusion 275
Duration:00:00:01
- The role of CSR in achieving business success and sustainability 276
Duration:00:04:06
- Final thoughts on how businesses can excel by "doing well by doing good" through CSR in marketing. 280
Duration:00:04:27