Secrets of Attorney Marketing Law School Dares Not Teach
Richard Jacobs
I have a confession to make. I didn't write a single word of this book back in 2013, 2017, 2022, and now 2025. And no, I didn’t use “AI” to write this 4th edition you’re now reading.
Instead of using a ghostwriter or writing the book myself, I spoke the content over a period of 15+ hours - I sat in front of my computer, used summary notes, spoke to the screen, recorded my voice, and had it transcribed. I then edited, taking out the “um’s”, and the “uh’s”, and corrected the grammar of my spoken sentences. That’s how I spoke, not wrote this book.
Later I’ll show you how and why ‘speaking a book’ (as opposed to “old fashioned writing”) is a profitable breakthrough you can use in your own law practice. Even in mid-2025 (when this 4th edition went to print), I didn’t use a lick of AI – it’s all my own words and thoughts.
Background: Richard Jacobs, Attorney Marketing Expert with Speakeasy Authority Marketing, Inc.
My name is Richard Jacobs, and I’ve been doing online and offline marketing for over 1,700 attorneys for the past 15 ½ years in Criminal Defense, Personal Injury, Family Law, Real Estate, Bankruptcy, Immigration, Civil Law, Estate Planning, Social Security / Disability, and more (19 practice areas total).
As you can see by the testimonials in this book and on www.SpeakeasyMarketingInc.com, we have tremendous depth of knowledge and longevity in working with small law firms like yours. We’ve gotten real results for real attorneys. Real means consistent, week in and week out, retainer-paying clients for our attorney clients. Anyone reading is welcome to call these guys and gals and ask about Speakeasy’s work. They’ll give you an honest assessment.
Duration - 5h 8m.
Author - Richard Jacobs.
Narrator - Matt Doyle.
Published Date - Saturday, 25 January 2025.
Copyright - © 2025 Richard Jacobs ©.
Location:
United States
Description:
I have a confession to make. I didn't write a single word of this book back in 2013, 2017, 2022, and now 2025. And no, I didn’t use “AI” to write this 4th edition you’re now reading. Instead of using a ghostwriter or writing the book myself, I spoke the content over a period of 15+ hours - I sat in front of my computer, used summary notes, spoke to the screen, recorded my voice, and had it transcribed. I then edited, taking out the “um’s”, and the “uh’s”, and corrected the grammar of my spoken sentences. That’s how I spoke, not wrote this book. Later I’ll show you how and why ‘speaking a book’ (as opposed to “old fashioned writing”) is a profitable breakthrough you can use in your own law practice. Even in mid-2025 (when this 4th edition went to print), I didn’t use a lick of AI – it’s all my own words and thoughts. Background: Richard Jacobs, Attorney Marketing Expert with Speakeasy Authority Marketing, Inc. My name is Richard Jacobs, and I’ve been doing online and offline marketing for over 1,700 attorneys for the past 15 ½ years in Criminal Defense, Personal Injury, Family Law, Real Estate, Bankruptcy, Immigration, Civil Law, Estate Planning, Social Security / Disability, and more (19 practice areas total). As you can see by the testimonials in this book and on www.SpeakeasyMarketingInc.com, we have tremendous depth of knowledge and longevity in working with small law firms like yours. We’ve gotten real results for real attorneys. Real means consistent, week in and week out, retainer-paying clients for our attorney clients. Anyone reading is welcome to call these guys and gals and ask about Speakeasy’s work. They’ll give you an honest assessment. Duration - 5h 8m. Author - Richard Jacobs. Narrator - Matt Doyle. Published Date - Saturday, 25 January 2025. Copyright - © 2025 Richard Jacobs ©.
Language:
English
Opening Credits
Duration:00:00:13
Disclaimer
Duration:00:01:30
About the author
Duration:00:02:13
What's changed (2013 2025) in attorney marketing
Duration:00:09:25
Introduction i still didn’t write this book
Duration:00:10:26
Chapter 01 forget professionalism – having an open mind
Duration:00:02:45
Chapter 02 you may harbor assumptions you don’t even know you have
Duration:00:06:48
Chapter 03 facing your ai fears
Duration:00:04:50
Chapter 04 practical uses for ai in your firm
Duration:00:03:35
Chapter 05 ai and bankruptcy law
Duration:00:01:00
Chapter 06 the value of ai databases
Duration:00:03:58
Chapter 07 how not to use ai
Duration:00:02:25
Chapter 08 using ai brilliantly as a young lawyer
Duration:00:01:21
Chapter 09 ai and client intake
Duration:00:01:52
Chapter 10 ai & the future of your firm
Duration:00:04:04
Chapter 11 countless reasons to treat potential, current, & past clients like gold
Duration:00:07:10
Chapter 12 getting enough reviews why third party reviews are now vital to your success
Duration:00:19:46
Chapter 13 why proper tracking of your marketing means success vs failure
Duration:00:07:09
Chapter 14 what does it mean to be profitable what is roi and why is it a true measure of results
Duration:00:08:15
Chapter 15 saving office space while promoting growth
Duration:00:07:56
Chapter 16 do you use a marketing or advertising sales funnel
Duration:00:10:35
Chapter 17 hollywood uses scripts and so must you and all staff
Duration:00:06:31
Chapter 18 how answering your phones the wrong way will (not may) cost you thousands in lost revenue
Duration:00:09:54
Chapter 19 get the credibility, authority & celebrity you need to dominate your competitors
Duration:00:05:44
Chapter 20 a brief history of the speak a book™ process
Duration:00:21:35
Chapter 21 avoiding a hostage situation with your vendors
Duration:00:08:48
Chapter 22 why your website can be so much more than you ever thought possible
Duration:00:02:33
Chapter 23 why ranking at the top of google rarely earns you more clients
Duration:00:14:20
Chapter 24 giant swiss cheese or huge spider web –how visitors actually interact with your website
Duration:00:03:51
Chapter 25 how to attract, educate, show credibility & authority to compel potentials to call your office
Duration:00:04:01
Chapter 26 the two main drivers of seo success
Duration:00:21:53
Chapter 27 social media worth it for law firms or over hyped waste of money
Duration:00:15:49
Chapter 28 live chat squeezing out 10% more leads
Duration:00:09:53
Chapter 29 snail mail (aka direct mail or jailer mailer) – yes, it can get you more retained clients
Duration:00:11:03
Chapter 30 direct mail doubts – dispelling misconceptions
Duration:00:04:01
Chapter 31 if referrals are the best clients, why aren't you focused on getting more of them
Duration:00:16:38
Chapter 32 when or how to advertise on google adwords without losing your shirt
Duration:00:06:14
Chapter 33 how to run google adwords the right way & figure out if it’s profitable or not
Duration:00:07:30
Chapter 34 google local service ads vs google pay per click
Duration:00:03:53
Chapter 35 maintaining profitable retainer fees without cutting your own throat
Duration:00:06:45
Chapter 36 a great way to combat, i have no money, you're too expensive, or i can't afford it
Duration:00:08:25
Chapter 37 what to do next
Duration:00:01:22
Ending Credits
Duration:00:00:21