Selling Success: Mastering CRM for Enhanced Customer Relationships
Dawn Huerta
This audiobook is narrated by a digital voice.
Selling Success takes you on a journey through the world of Customer Relationship Management (CRM), unveiling the secrets to building and enhancing relationships with your customers. In this comprehensive guide, you'll learn how to master the art of CRM and unlock boundless potential for success in selling. With practical strategies and insightful tips, Selling Success equips you with the tools needed to connect with customers on a deeper level and cultivate lasting relationships that drive business growth. Whether you are a seasoned sales professional or an aspiring entrepreneur, this book is your key to achieving remarkable success in the dynamic world of sales by harnessing the power of CRM.
Duration - 5h 48m.
Author - Dawn Huerta.
Narrator - Digital Voice Chris G.
Published Date - Monday, 20 January 2025.
Copyright - © 2024 Freeda Jeffers ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. Selling Success takes you on a journey through the world of Customer Relationship Management (CRM), unveiling the secrets to building and enhancing relationships with your customers. In this comprehensive guide, you'll learn how to master the art of CRM and unlock boundless potential for success in selling. With practical strategies and insightful tips, Selling Success equips you with the tools needed to connect with customers on a deeper level and cultivate lasting relationships that drive business growth. Whether you are a seasoned sales professional or an aspiring entrepreneur, this book is your key to achieving remarkable success in the dynamic world of sales by harnessing the power of CRM. Duration - 5h 48m. Author - Dawn Huerta. Narrator - Digital Voice Chris G. Published Date - Monday, 20 January 2025. Copyright - © 2024 Freeda Jeffers ©.
Language:
English
- Definition and importance of Customer Relationship Management (CRM) systems 8
Duration:00:02:56
- CRM systems in the context of sales teams 11
Duration:00:03:30
Chapter 2: Understanding CRM Systems 15
Duration:00:06:54
- Explanation of the core components of CRM systems 22
Duration:00:04:29
- Benefits and advantages of implementing a CRM system for sales teams 27
Duration:00:04:21
- the different types of CRM systems available 32
Duration:00:04:23
Chapter 3: Assessing Sales Team Needs 36
Duration:00:03:59
- Analyzing the specific needs and requirements of sales teams 40
Duration:00:04:35
- Identifying pain points within the current sales process 45
Duration:00:03:15
- Evaluating the potential benefits of implementing a CRM system 48
Duration:00:05:00
Chapter 4: Selecting the Right CRM System 53
Duration:00:05:46
- Factors to consider when choosing a CRM system for sales teams 59
Duration:00:04:25
- Comparison of different CRM vendors and their offerings 63
Duration:00:04:42
- Tips for avoiding common pitfalls during the selection process 68
Duration:00:03:56
Chapter 5: Implementing a CRM System 72
Duration:00:05:14
- Step-by-step guide to successfully implement a CRM system for sales teams 77
Duration:00:05:44
- Planning and goal-setting for the implementation process 83
Duration:00:03:57
- Strategies to gain buy-in from sales team members and stakeholders 87
Duration:00:04:52
Chapter 6: Training and Adoption 92
Duration:00:06:03
- Importance of training sales teams on how to effectively use the CRM system 98
Duration:00:03:58
- Best practices for onboarding and ensuring user adoption 102
Duration:00:04:56
- Overcoming resistance to change and encouraging widespread usage 107
Duration:00:04:08
Chapter 7: Data Management and Integration 111
Duration:00:04:03
- Strategies for ensuring data integrity and cleanliness in the CRM system 115
Duration:00:04:27
- Integrating the CRM system with other business tools and processes 119
Duration:00:03:55
- Keeping up with data governance and compliance requirements 123
Duration:00:05:45
Chapter 8: Streamlining Sales Processes 129
Duration:00:04:59
- Leveraging the power of a CRM system to streamline sales workflows 135
Duration:00:03:40
- Automating repetitive tasks and avoiding bottlenecks 139
Duration:00:03:39
- Identifying opportunities for process improvement and optimization 143
Duration:00:04:12
Chapter 9: Enhancing Customer Engagement 147
Duration:00:04:32
- Techniques to improve customer satisfaction and engagement using a CRM system 152
Duration:00:04:54
- Personalization and targeting strategies aided by CRM data 157
Duration:00:04:32
- Maximizing customer retention and nurturing long-term relationships 162
Duration:00:04:56
Chapter 10: Analytics and Reporting 167
Duration:00:03:58
- Utilizing CRM system analytics to gain actionable insights 171
Duration:00:04:24
- Creating custom reports and dashboards for sales team performance tracking 175
Duration:00:04:45
- Case studies of successful analytics-driven decision making 180
Duration:00:04:02
Chapter 11: Agile Sales Management 184
Duration:00:05:04
- How CRM systems support agile sales processes and quick decision making 190
Duration:00:03:55
- Enabling effective communication and collaboration among sales team members 194
Duration:00:03:59
- Monitoring and tracking sales team performance in real time 198
Duration:00:04:38
Chapter 12: Improving Sales Forecasting 203
Duration:00:03:55
- Utilizing the CRM system to enhance accurate sales forecasting 207
Duration:00:03:54
- Predictive analytics and data-driven forecasting methodologies 211
Duration:00:04:19
- Tips for setting realistic and achievable sales targets 215
Duration:00:04:12
Chapter 13: Customer Service Integration 219
Duration:00:04:35
- Integrating CRM systems with customer service operations 224
Duration:00:04:33
- Leveraging CRM data to provide personalized and comprehensive customer support 229
Duration:00:04:16
- Case studies of successful customer service integration leveraging CRM systems 234
Duration:00:04:26
Chapter 14: Mobile CRM Applications 239
Duration:00:05:24
- Importance of mobile accessibility for CRM systems 245
Duration:00:03:56
- Exploring the advantages and limitations of mobile CRM applications 249
Duration:00:06:30
- Tips for effective mobile CRM usage by sales teams on-the-go 255
Duration:00:05:05
Chapter 15: CRM System Enhancements 260
Duration:00:06:17
- Extending the functionality of CRM systems through third-party integrations 266
Duration:00:03:50
- Customizations and extensions to address specific sales team needs 270
Duration:00:04:06
- Assessing costs and benefits of customizing the CRM system 274
Duration:00:04:03
Chapter 16: Measuring CRM System ROI 278
Duration:00:06:27
- Strategies for measuring the return on investment (ROI) of CRM system implementation 285
Duration:00:04:46
- Assessing tangible and intangible benefits achieved through CRM usage 290
Duration:00:05:37
- Calculating the financial impact and improved efficiencies resulting from CRM systems 296
Duration:00:04:46
Chapter 17: Overcoming Adoption Challenges 301
Duration:00:04:20
- Identifying common challenges and roadblocks to CRM system adoption 305
Duration:00:04:13
- Strategies for overcoming user resistance and increasing buy-in 309
Duration:00:04:19
- Maintaining and continuously improving CRM system adoption rates 314
Duration:00:04:27
Chapter 18: CRM System Maintenance and Updates 318
Duration:00:07:29
- Best practices for ongoing system maintenance and updates 326
Duration:00:05:21
- Preventive measures to avoid data loss or system failures 331
Duration:00:04:15
- Upgrading and scaling CRM systems to meet evolving business needs 335
Duration:00:04:22
Chapter 19: Future Trends in CRM Systems 340
Duration:00:06:30
- Exploring emerging technologies and trends shaping the future of CRM systems 347
Duration:00:04:12
- Predicting the impact of AI, automation, and predictive analytics on sales teams 351
Duration:00:04:23
- Anticipating evolving customer expectations and the role of CRM systems to meet them 355
Duration:00:03:38
Chapter 20: Conclusion 358
Duration:00:00:01
- Importance of ongoing investment in CRM systems and sales team training 359
Duration:00:02:57
- Final thoughts and encouragement for sales teams to leverage CRM systems effectively 362
Duration:00:04:00