
The Apology Impulse by Cary Cooper and Sean O’Meara
Capsule Audio
This audiobook is narrated by a digital voice.
The Apology Impulse: Audiobook Summary
In today's hyper-connected world, corporate apologies have become reflexive responses to public criticism rather than genuine expressions of remorse. "The Apology Impulse" explores how businesses and leaders have fallen into the trap of over-apologizing, diluting the meaning of true accountability.
Cooper and O'Meara reveal the dangerous paradox: while organizations apologize more than ever, these statements increasingly ring hollow to consumers. Through compelling case studies of apology failures and successes, the authors demonstrate how performative contrition damages brand trust rather than rebuilding it.
This is a capsule version of the book, capturing its most powerful ideas in just 10 minutes. The audio distills the core insights and essential lessons, cutting out the fluff and saving you hours. If you've read the book before, it's a great way to revisit and reinforce what matters most. This version gives you all the practical takeaways you need to start taking action right away.
Discover:
"The Apology Impulse" is essential listening for business leaders, communications professionals, and anyone interested in authentic corporate communications. Learn to differentiate between necessary accountability and harmful capitulation in a world where online mob mentality increasingly dictates corporate behavior.
Duration - 26m.
Author - Capsule Audio.
Narrator - Digital Voice Chris E.
Published Date - Tuesday, 21 January 2025.
Copyright - © 2025 Brairwood Publishing LLC ©.
Location:
United States
Networks:
Capsule Audio
Digital Voice Chris E
Brairwood Publishing LLC
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. The Apology Impulse: Audiobook Summary In today's hyper-connected world, corporate apologies have become reflexive responses to public criticism rather than genuine expressions of remorse. "The Apology Impulse" explores how businesses and leaders have fallen into the trap of over-apologizing, diluting the meaning of true accountability. Cooper and O'Meara reveal the dangerous paradox: while organizations apologize more than ever, these statements increasingly ring hollow to consumers. Through compelling case studies of apology failures and successes, the authors demonstrate how performative contrition damages brand trust rather than rebuilding it. This is a capsule version of the book, capturing its most powerful ideas in just 10 minutes. The audio distills the core insights and essential lessons, cutting out the fluff and saving you hours. If you've read the book before, it's a great way to revisit and reinforce what matters most. This version gives you all the practical takeaways you need to start taking action right away. Discover: "The Apology Impulse" is essential listening for business leaders, communications professionals, and anyone interested in authentic corporate communications. Learn to differentiate between necessary accountability and harmful capitulation in a world where online mob mentality increasingly dictates corporate behavior. Duration - 26m. Author - Capsule Audio. Narrator - Digital Voice Chris E. Published Date - Tuesday, 21 January 2025. Copyright - © 2025 Brairwood Publishing LLC ©.
Language:
English
Opening Credits
Duration:00:00:12
Chapter 1: Introduction
Duration:00:01:16
Chapter 2: Who’s been apologizing and what are they sorry about?
Duration:00:00:49
Chapter 3: The six reasons organizations apologize and the one reason they won’t
Duration:00:00:40
Chapter 4: Culture, values and consumer expectations: Why ‘sorry’ means different things to different industries
Duration:00:01:01
Chapter 5: The definitive modern apology and why everyone ignored it
Duration:00:01:04
Chapter 6: If everyone’s sorry, nobody is sorry: Are we all apologizing too much?
Duration:00:01:09
Chapter 7: How the experts apologize without saying sorry: ‘Runway excursion incidents’, ‘re-accommodating passengers’ and ‘overpressurization’
Duration:00:01:08
Chapter 8: Schrödinger’s apology, grammatical deflections and evasions
Duration:00:01:00
Chapter 9: Crisis fatigue and the case for rationing apologies
Duration:00:01:00
Chapter 10: It’s not about you: How CEOs sabotage their own apologies
Duration:00:01:08
Chapter 11: Keep trying: Why it took three of the world’s biggest brands three attempts to say sorry
Duration:00:01:14
Chapter 12: ‘Forced to apologize’?: Fostering resilience and identifying customer intent
Duration:00:01:05
Chapter 13: ‘We got it wrong’: What to say when you’ve killed a puppy (and how to fake humility)
Duration:00:01:06
Chapter 14: Self-service apologies: Performative crisis management and teaching consumers to expect too much
Duration:00:01:08
Chapter 15: Optics anxiety and apologizing for how things look
Duration:00:01:07
Chapter 16: The true cost of corporate atonement: Why frontline staff pay the price
Duration:00:01:11
Chapter 17: The economics of saying sorry: Why an apology could cost $5 billion
Duration:00:01:32
Chapter 18: Crisis communications and the potential for mischief: How organizations profit from their rivals’ apologies
Duration:00:01:02
Chapter 19: Apology laundering: How a supermarket and an MP were defrauded of ‘sorry’
Duration:00:01:08
Chapter 20: Apologizing on behalf of others: Lessons from car makers, presidents and freelance apologizers
Duration:00:01:15
Chapter 21: £1 million in sales in four days: Discover the unexpected benefits of not saying sorry
Duration:00:01:26
Chapter 22: Don’t mistake kindness for weakness: Why the UK’s ‘nicest’ brand refused to say sorry
Duration:00:01:12
Chapter 23: Conclusion: How to manage the apology impulse and deliver meaningful responses
Duration:00:00:58
Ending Credits
Duration:00:00:18