The Business Genome: Engineering Growth in a Rapidly Evolving Market
Benjamin Mebele
This audiobook is narrated by a digital voice.
Discover the blueprint behind today’s most resilient and innovative businesses.
In The Business Genome, Benjamin Mebele draws powerful parallels between biology and business to reveal how the world’s most adaptive companies are engineered, not improvised. Just like living organisms, successful businesses have DNA: vision, systems, culture, and feedback loops that allow them to evolve without losing their core identity.
Whether you’re a startup founder, growth strategist, or forward-thinking entrepreneur, this audiobook gives you the tools to:
• Decode your business’s internal structure
• Build scalable systems that replicate success
• Embrace innovation without compromising your brand
• Future-proof your company in uncertain markets
Packed with real-world case studies, actionable frameworks, and a fresh, science-inspired perspective, The Business Genome is your roadmap to building a business that doesn’t just survive change, it thrives because of it.
Adapt. Evolve. Lead. Engineer your growth from the inside out.
Duration - 30m.
Author - Benjamin Mebele.
Narrator - Digital Voice Sarah E.
Published Date - Thursday, 30 January 2025.
Copyright - © 2025 Benjamin Mebele ©.
Location:
United States
Networks:
Benjamin Mebele
Digital Voice Sarah E
The Founder Framework Series
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. Discover the blueprint behind today’s most resilient and innovative businesses. In The Business Genome, Benjamin Mebele draws powerful parallels between biology and business to reveal how the world’s most adaptive companies are engineered, not improvised. Just like living organisms, successful businesses have DNA: vision, systems, culture, and feedback loops that allow them to evolve without losing their core identity. Whether you’re a startup founder, growth strategist, or forward-thinking entrepreneur, this audiobook gives you the tools to: • Decode your business’s internal structure • Build scalable systems that replicate success • Embrace innovation without compromising your brand • Future-proof your company in uncertain markets Packed with real-world case studies, actionable frameworks, and a fresh, science-inspired perspective, The Business Genome is your roadmap to building a business that doesn’t just survive change, it thrives because of it. Adapt. Evolve. Lead. Engineer your growth from the inside out. Duration - 30m. Author - Benjamin Mebele. Narrator - Digital Voice Sarah E. Published Date - Thursday, 30 January 2025. Copyright - © 2025 Benjamin Mebele ©.
Language:
English
Chapter 1: The Blueprint — Introducing the Business Genome
Duration:00:04:15
The Four Base Pairs of Business DNA
Duration:00:00:55
Business as a Living System
Duration:00:00:57
Case Study: The Petri Dish Startup
Duration:00:00:32
Your Business Genome Worksheet
Duration:00:00:55
Chapter 2: Mutation and Innovation — The Hidden Science of Reinvention
Duration:00:00:37
Mutation vs. Imitation
Duration:00:00:42
The Science of Constructive Mutation
Duration:00:00:38
The Innovation Equation
Duration:00:00:38
Real-World Example: WhatsApp’s Silent Mutation
Duration:00:00:16
Controlled Mutation: Your Innovation Lab
Duration:00:01:01
Action Questions
Duration:00:00:54
Chapter 3: Natural Selection in the Market
Duration:00:00:03
Why Only the Adaptable Survive — and How to Be One of Them
Duration:00:00:25
The Survival Curve
Duration:00:00:58
The Myth of Market Fairness
Duration:00:01:14
Extinction Events in Business
Duration:00:00:41
Evolution as a Business Strategy
Duration:00:00:40
Chapter 4: Genetic Engineering for Growth
Duration:00:00:02
Designing Systems That Scale Without Breaking
Duration:00:00:11
Engineering Your Business DNA
Duration:00:00:43
The 4 Building Blocks of Scalable Structure
Duration:00:00:09
1. Processes = Your Nervous System
Duration:00:00:21
2. Culture = Your Skeleton
Duration:00:00:17
3. Data = Your Immune System
Duration:00:00:18
4. Leadership = Your Brain
Duration:00:00:19
From Hustle to Replication
Duration:00:00:25
The Growth Flywheel
Duration:00:00:07
Your flywheel should answer:
Duration:00:00:29
Growth Hacking vs. Growth Engineering
Duration:00:00:25
What Breaks When You Don’t Engineer?
Duration:00:00:20
Chapter 5: Mutation and Innovation
Duration:00:00:03
How Smart Businesses Evolve Without Losing Their DNA
Duration:00:00:15
The Role of Innovation in a Growing Business
Duration:00:00:36
Knowing What to Mutate (And What Not To)
Duration:00:00:13
Protect Your Core:
Duration:00:00:07
Experiment With:
Duration:00:00:12
The Innovation Lab Mindset
Duration:00:00:10
A 3-Step Mutation Model:
Duration:00:00:32
Types of Business Mutation
Duration:00:00:01
1. Product Mutation
Duration:00:00:06
2. Customer Mutation
Duration:00:00:06
3. Channel Mutation
Duration:00:00:07
4. Revenue Mutation
Duration:00:00:11
The Risk of Mutation Without Alignment
Duration:00:00:24
Real-World Mutation Stories
Duration:00:00:23
Strategic Mutation Questions
Duration:00:00:45
Chapter 6: The Genome Blueprint
Duration:00:00:02
Future-Proofing Your Business in an Uncertain World
Duration:00:00:14
The Final Blueprint
Duration:00:00:45
Designing for a Future You Can’t Predict
Duration:00:00:35
Business as a Living Organism
Duration:00:00:21
From Founder to Architect
Duration:00:00:24
Final Takeaway
Duration:00:00:23
Appendix A – The Genome Framework Summary
Duration:00:00:33
Appendix B – Resources for the Business Architect
Duration:00:00:23
Dedication
Duration:00:00:12
Final Credits
Duration:00:00:17
Closing CTA
Duration:00:00:14