The Perfect Pill
Gauri Chaudhari
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task.
The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals.
A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Duration - 8h 35m.
Author - Gauri Chaudhari.
Narrator - Ruby.
Published Date - Thursday, 18 January 2024.
Copyright - © 2023 Gauri Chaudhari ©.
Location:
United States
Description:
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers. Duration - 8h 35m. Author - Gauri Chaudhari. Narrator - Ruby. Published Date - Thursday, 18 January 2024. Copyright - © 2023 Gauri Chaudhari ©.
Language:
English
Opening Credits
Duration:00:00:08
Foreword by ambi parameswaran
Duration:00:06:00
Preface
Duration:00:10:47
Acknowledgements
Duration:00:01:25
It’s different in india
Duration:00:22:26
Brands bring benefits
Duration:00:26:56
Step-1 Know your brand
Duration:00:30:55
Step-2 Define market, segment and target
Duration:00:51:18
Step- 3 Customer insight
Duration:00:43:45
Step- 4 Analyze competition
Duration:00:38:17
Step- 5 BPV and positioning
Duration:00:39:30
Step- 6 Brand personality and articulation
Duration:00:39:58
Step- 7 Brand strategy
Duration:00:40:56
Step- 8 Communication and creative strategy
Duration:00:44:00
Step- 9 Media strategy
Duration:00:44:10
Omnichannel marketing
Duration:00:41:29
Step 10 Brand measurement and expansion
Duration:00:33:19
Ending Credits
Duration:00:00:02