The Storytelling Edge by Shane Snow and Joe Lazauskas

Location:

United States

Genres:

Networks:

Description:

This audiobook is narrated by a digital voice. Unlock the secrets to transforming your business and connecting deeply with your audience with this concise audiobook summary of The Storytelling Edge by Shane Snow and Joe Lazauskas. Discover how to grasp the core insights in just 15 minutes. This audio distills the essential lessons from the original book, cutting out the fluff and saving you hours of reading time. Learn why our brains are hardwired for narrative and how to leverage the four crucial elements of great storytelling: relatability, novelty, tension, and fluency. Understand timeless frameworks like the Hero's Journey and practical techniques such as the Ben Franklin Method and the Sludge Report to sharpen your storytelling skills. Explore how powerful narratives can revolutionize your products, advertising, sales, hiring, and overall brand. This summary breaks down the killer CCO formula—Create, Connect, Optimize—for building a loyal audience and explores the future of brand storytelling, emphasizing breakthrough quality, rigorous strategy, and tech-enabled optimization. If you’ve read the book before, it’s a great way to reinforce what matters most. For newcomers and seasoned professionals alike, this version delivers all the practical takeaways you need to put into action right away. Stop screaming into the void and start making people love you by mastering the art and science of storytelling. Duration - 20m. Author - Legacy Audiobooks. Narrator - Digital Voice W. L. Oxley E. Published Date - Thursday, 09 January 2025. Copyright - © 2025 Pendleton Row Publishing LLC ©.

Language:

English