Start at the End by Matt Wallaert

Location:

United States

Genres:

Networks:

Description:

This audiobook is narrated by a digital voice. Dive into the innovative world of behavioral change with "Start at the End" by Matt Wallaert, a groundbreaking audiobook that distills the essence of how to drive meaningful change in both personal life and the corporate world. This concise and engaging summary captures the core insights and actionable advice from Wallaert's original work, stripping away any extraneous detail to save you hours of reading time. Whether you've previously explored the original book or are new to Wallaert's behavioral science approach, this audiobook offers a comprehensive and accessible journey through the principles that underpin our actions and decisions. "Start at the End" teaches us that understanding the why behind our behaviors is not as straightforward as we might think. Our nonconscious mind plays a significant role, shaping our actions through biases and perceptions we're barely aware of. This audiobook illuminates the path to recognizing and leveraging these underlying forces to achieve specific outcomes, emphasizing the importance of focusing on inhibiting pressures over promoting ones to enact real change. Through engaging examples, from Frito-Lay's unique employee engagement strategy to the transformative power of values in decision-making, Wallaert demonstrates how to navigate the complex web of promoting and inhibiting pressures that influence behavior. He also delves into the ethical considerations of behavioral interventions, urging responsibility and caution to avoid manipulating free will. Central to Wallaert's thesis is the Behavioral Statement, a tool for clearly defining the desired change by specifying the population, motivation, limitations, and behaviors in context. This framework, along with pressure mapping, offers a novel lens through which to view challenges and devise effective solutions. Duration - 32m. Author - American Classics. Narrator - Digital Voice Dorothy E. Published Date - Sunday, 26 January 2025. Copyright - © 2025 American Brand House Inc. ©.

Language:

English