Frenemies by Ken Auletta
American Classics
This audiobook is narrated by a digital voice.
"Frenemies" by Ken Auletta examines the complex relationships within the advertising industry, focusing on the dynamic between Apple and Google. The book explores their rivalry and cooperation, highlighting the challenges and strategies in the smartphone, search engine, living room technology, and self-driving car markets. Auletta provides insights into the evolving business practices of these tech giants.
Duration - 31m.
Author - American Classics.
Narrator - Digital Voice daniel E.
Published Date - Wednesday, 22 January 2025.
Copyright - © 2025 American Brand House Inc. ©.
Location:
United States
Networks:
American Classics
Digital Voice Daniel E
American Brand House Inc.
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. "Frenemies" by Ken Auletta examines the complex relationships within the advertising industry, focusing on the dynamic between Apple and Google. The book explores their rivalry and cooperation, highlighting the challenges and strategies in the smartphone, search engine, living room technology, and self-driving car markets. Auletta provides insights into the evolving business practices of these tech giants. Duration - 31m. Author - American Classics. Narrator - Digital Voice daniel E. Published Date - Wednesday, 22 January 2025. Copyright - © 2025 American Brand House Inc. ©.
Language:
English
Opening Credits
Duration:00:00:13
1 Seismic Shifts in Advertising: Traditional Agencies vs. Digital Innovators
Duration:00:03:23
2 GE’s Reinvention: Transforming an Industrial Giant into a Digital Brand
Duration:00:03:10
3 Digital Disruption and Agile Agencies: The Rise of VaynerMedia and Data-Driven Creativity
Duration:00:02:49
4 MediaLink and Michael Kassan: The Master Matchmaker in a Fragmented Industry
Duration:00:02:55
5 Martin Sorrell’s Aggressive Ascent: Mergers, Acquisitions, and Legacy Leadership Reimagined
Duration:00:02:32
6 Undisclosed Rebates and Kickbacks: The Hidden Dynamics of Agency-Client Relationships
Duration:00:03:16
7 Cannes Lions Unveiled: High-Stakes Networking Amidst Commercialization and Creative Evolution
Duration:00:02:52
8 From Print to Digital: The Shifting Revenue Models and the Ad-Subsidy Dilemma
Duration:00:03:28
9 Data-Driven Personalization and Microtargeting: Balancing Innovation with Privacy Concerns
Duration:00:03:11
10 Integrated Marketing and Sustainable Growth: Convergence of Data, Media, and Creative Strategy
Duration:00:02:49
Ending Credits
Duration:00:00:27