This Life Ain't For Everybody

Chad and Alex are back behind the mics, and it’s the usual hilarious chaos. They tear into rap artists, lyrics, and what really holds up, before drifting into whiskey, exotic food, and backstage stories with Cody Cannon of Whiskey Myers. Hunting dinners, missing life’s big moments, and what it takes to balance the grind with everything else all make their way into the mix. And then there’s the car show. Alex thinks it's awesome, Chad thinks it's lame. But the funniest part is when Chad calls Alex out for never inviting him anywhere, while Chad invites Alex to everything. It’s another raw, hilarious, and unfiltered episode that makes Breakin’ It Down what it is. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor! Enjoy!

In this solo episode of This Life Ain’t For Everybody, Chad takes the mic and rolls through the things he’s fired up about right now. From the music spinning on his playlist to the magic of Jack Daniels, Nashville nights to the lights of Caesar’s Palace, all the way back to the beauty of Lake Tahoe. This one’s a ride through the places, people, and sounds that fuel his life. And then there’s Metallica. Chad breaks down what it’s like to see one of the greatest bands in the world live. This episode is brought to you by Jack Daniel's Tennessee Whiskey, Caesar's Palace and Entertainment, Travel Nevada, Napa Valley Olive Oil and Oakley Sunglasses

In this episode, Chad sits down with his good friend and country music artist Drake White for an honest, powerful, and deeply inspiring conversation. Drake has a documentary coming out in a couple of weeks on his incredible and inspiring journey. He opens up about the life-changing stroke that nearly ended everything for him. Paralyzed and facing an uphill battle, he leaned on grit, faith, determination, and an unwavering love of the outdoors to fight his way back. His story is one of comeback, resilience, and refusing to let life define him. Chad and Drake talk about family, music, pain, healing, and the mindset it takes to push through when the odds are stacked against you. Drake’s message is bigger than music. It’s about living with purpose and inspiring others to rise above their own struggles. If you’ve ever needed proof that the human spirit can overcome anything, this is it. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, DemerBox, Oakley Sunglasses, Banded Casual Wear, Napa Valley Olive Oil, The Nashville Palace, And Mickey Thompson Tires and Wheels.

Chad and Alex are back! This time they’re tearing into the modern media mess like only they can. From doom-scrolling binges to Netflix specials, they get into: Are movies still as good as they used to be? Or have lower budgets and higher expectations killed the magic? They unload Adam Sandler’s career arc. From the Happy Gilmore glory to whatever dropped last week that makes you laugh your butt off. The guys have their usual takes on old-school music that still hits the gut, laughs that sneak up on you, and enough cultural critique to light a bonfire. Chad and Alex don’t tiptoe. They rip open how we consume media today and whether it's even worth buying a ticket to see the old rockstars still going hard. Pour that Jack, take a seat, and let’s do this. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor!

Small towns move at their own pace, and that’s the beauty of it. In this solo episode, Chad dives into life without the constant scroll, the kind of connections you only find in places like Lake Almanor, and the quiet moments that mean everything. It’s about slowing down, breathing deep, and remembering what matters before it slips away. This episode is brought to you by Napa Valley Olive Oil Merlo Farming Extreme Diesel Mickey Thompson Tires and Wheels Oakley Sunglasses ATC Consulting And The Provider

In Part Two of Chad’s conversation with Joey Gilbert—retired pro boxer, Nevada attorney, and co-founder of TKO Vitality—the focus shifts to the how. How to strip away the excess weight that’s holding you back. How to fix sleep apnea before it robs you. How to boost your energy, sharpen your mindset, and feel like the best version of yourself, every single day. There might be one simple answer for you. Joey breaks down the real, science-backed ways to give your body the best shot at performing at its peak that your favorite athletes, doctors, and speakers have been talking about for years. But this time, it's actually within reach. He’s not just talking about physical gains; when you feel your best, it changes everything: your relationships, your confidence, your life. If you’ve been waiting for the sign to start taking your health seriously, this is it. The blueprint is here. All you have to do is listen. This episode is brought to you by TKO Vitality, Champion Peptides, Sierra Strength and Speed, DemerBox, PECOS Tables, Oakley Sunglasses, and Z-Line Kitchen.

Chad sits down with Joey Gilbert: retired pro boxer, Reno, Nevada attorney, and the kind of guy who attacks life with grit, focus, and zero excuses. Joey’s journey led him to becoming the co-founder of TKO Vitality, where he’s all-in on the mission of helping people take charge of their health, physically, mentally, and hormonally. From testosterone replacement to estrogen in our water supply, Joey breaks down what’s really going on and what you can do to fight back for your body. They get into the truth about nicotine, including what the latest science says about Zyns, and it might surprise you. Joey also talks about his close friendship with Sylvester Stallone, and how “Sly’s” influence helped shape the mindset Joey lives by today: get it done, no matter what. The guys get into anti-aging, regenerative health, and the idea that feeling your best isn’t out of reach anymore. The world is waking up, and Joey is on the frontlines of that shift. This one’s for the people who want more out of life and are ready to take responsibility for it. This episode is brought to you by TKO Vitality, Champion Peptides, Sierra Strength and Speed, DemerBox, PECOS Tables, Oakley Sunglasses, and ZLINE Kitchen.

Chad sits down with Will Moseley, Georgia native and runner-up from American Idol Season 22, for a conversation that dives into real country music grit. Will didn’t grow up chasing fame; he dreamt of being a football player. After sustaining a few substantial injuries, he left football after college, picked up a guitar, and discovered something deeper in writing songs. When he played his song “Gone for Good,” he stunned the American Idol judges and won the hearts of Americans instantly. He earned a golden ticket to Hollywood, and stuck with it all the way to the finale—earning major praise from Luke Bryan, Katy Perry, and Lionel Richie. Chad and Will touch on what it’s like to go from Hazlehurst fields to national stages, to write songs that feel honest, and what it takes to make it these days. If you’ve heard “Everything But Me” or “It’s You,” this one gives you the man behind those songs. If Will’s new to your playlist, you’re still about to feel why his sound is turning heads, and you need to check him out! As expected from our Demerbox Artist of the Month Series, this one is real; Real stories, real voice, real country.

You’ve probably heard his name. If not, you’ve definitely heard his words. Josh Phillips is the songwriter behind “Dirt Cheap”—the track Cody Johnson took to No. 1, and the one that just won ACM Song of the Year. But Josh isn’t chasing the spotlight. He’s a North Carolina boy who writes songs that come from a real place, and that truth shows up in every line. In this episode, Josh sits down with Chad for a raw conversation about the highs, the heartbreak, and the hard decisions that come with a life in music. He’s toured with some of the biggest names in the game, played the biggest stages, and still walked away, realizing that life on the road wasn’t worth missing time with his family back home. This one is about the late nights and long drives that shape a songwriter, and the kind of moments that never make it into a press release. If you love country music, that actually means something; this one’s for you. This episode is brought to you by DEMERBOX, Jack Daniel's Tennessee Whiskey, Caesars Palace and Entertainment, The Nashville Palace, Corning Ford, Mickey Thompson Tires, BedSlide, Napa Valley Olive Oil, Oakley Sunglasses, and ZLINE.

You know Tom Kubiniec as the brilliant and innovative mind behind SecureIt gun safes. But what you don’t know is the wild, untold story of his past life in the music world. In this episode, Tom and his son Charles sit down with Chad for a conversation that dives into the rock & roll years. From parties with Guns N’ Roses to late-night parties with legends, Tom opens up about his journey that most people have never heard. Charles steals the show with some hilarious, on-point impressions of iconic celebrities, while Tom and Chad break down what makes bands like AC/DC so timeless—and how some bands, (yes, even the big ones) made fans furious. This episode is packed with musical knowledge, insider stories, history, and a ton of laughs. Trust us, you’re not hearing this stuff anywhere else. We hope you enjoy it! This episode is brought to you by Caesar’s Palace and entertainment, Jack Daniel’s Tennessee Sour Mash Whiskey, The Nashville Palace, Scoreboard Nashville, LEER Toppers, Mickey Thompson Tires, Napa Valley Olive Oil, The Provider Culinary, Cowboy Choice Feeds, and RESISTOL Cowboy Hats!

The boys are back in town, and Breakin’ It Down! This one covers some serious ground, and you’re gonna want to hang on for the whole ride. From AI and social media madness to grammar, concerts, and Deadhead culture, Chad kicks things off with his recent trip to The Sphere in Vegas to see Bob Weir and John Mayer tear it up live. But when the questions about rock ‘n roll start flying, there’s only one man to call for answers: Uncle Ted Nugent. Chad picks up the phone and gets the straight truth from the Motor City Madman himself. From there, the guys talk about what’s really happening in downtown Reno, from Narcan bins to homelessness, and the pressure of being a business owner in a city that’s changing fast without any real support for hard-working people. They don’t shy away from the tough stuff. From politics to family, to regret, to what it really means to want something more out of life. They talk about age gaps in relationships, real connection, and speaking from a place most people are way too shy to speak on. As usual, it’s honest, hilarious, raw, and all-gas-no-brakes, and it might be one of the most interesting episodes yet! This episode is brought to you by Jack Daniel’s Tennessee Sour Mash Whiskey, Caesar’s Palace and Entertainment, The Provider Culinary, American Almond Beef, Mickey Thompson Tires, Cowboy Choice Horse Feed, Corning Ford, LEER Toppers, BedSlide, Oakley Sunglasses, Traeger Grills, and The Nashville Palace.

In this episode, Chad sits down with Wyatt Hendrickson, one of America’s top heavyweight wrestlers, to dig into what it really takes to live the lifestyle of a champion. From his diet to his training, Wyatt doesn’t clock in and out. He’s all-in, all the time. They talk about why wrestling is the foundation of so many elite athletes and why it’s one of the most physically demanding sports on the planet. Wyatt shares how he's built his confidence, how hard he works to hit his goals, and what those goals look like. They also break down the mental side of the grind: the perception, mindset, and consistency all play a part in building a competitor that doesn’t break. And of course, Chad puts him on the spot with a big question: Who’s on Wyatt’s Mount Rushmore of Wrestling? This one’s all about discipline, belief, and chasing greatness on and off the mat. This episode is brought to you by Jack Daniel’s Tennessee Sour Mash Whiskey, Caesar’s Palace, Jack Link's, Oakley Sunglasses, Corning Ford, The Provider Culinary, Napa Valley Olive Oil, Mickey Thompson Tires, LEER Toppers, Buck n Bull Feeds, KERSHAW Knives, and The Nashville Palace.

2‑time MLB All‑Star Brad Penny is on the mic with Chad for an honest and interesting chat about baseball, mindset, family, and — believe it or not — pickleball. They kick things off with a question that every parent’s thought at least once: How young is too young to be throwing pitches? Does it even matter when they are so young? Brad doesn’t hold back! He says talent and mindset are born, not built, and wonders whether kids today are playing for the love of the game… or people are just chasing dollars. When Brad steps on the mound, he’s all business. He’s got a mindset that says no margin for error, and Chad digs into what drives that intensity, even off the field. The conversation swings into one of Chad’s biggest passions…Pickleball! The two talk strategy and reveal how Brad’s athletic mindset truly rolls into everything he does. If you want real talk from a guy who reached the top and stayed hungry, this episode’s for you. This episode is brought to you by Jack Daniel's Tennessee Whiskey, Caesar's Palace and Entertainment, Leer, Oakley sunglasses, Kershaw knives, Demerbox, Bedslide, Rigid Industries, Nashville Palace and Mickey Thompson Tires!

Chad sits down with NFL Hall of Famer Brian Urlacher for a unique and wide-ranging conversation that hits harder than a linebacker on Sunday. Urlacher opens up about everything from growing up in small-town America to adjusting to sudden fame, and the lessons that shaped his legendary work ethic. The two dive into what it means to stay disciplined, coachable, and mentally sharp long after the stadium lights go out. They get real about aging, pain management (including Urlacher’s take on Toradol), and the physical toll the game takes. They go beyond football and dive into mindset, fatherhood, politics, and the drive that separates the best from the rest. Brian’s honesty and intensity shine through this episode. It’s a look inside the mind of a champion — and a reminder that greatness doesn’t just happen on game day. This Episode is brought to you by Jack Daniels Tennessee whiskey, Caesar's Palace and Entertainment, Leer, Oakley sunglasses, Kershaw knives, Demerbox, Bedslide, Rigid Industries, Nashville Palace and Mickey Thompson Tires!

What happens when you throw three brothers and one unapologetic conspiracy junkie in a room with no script, no filter, and no fear of ruffling feathers? Chaos—in the best way possible. In this episode, Chad, Clay, Clint, and Brett Fritz go from reminiscing about wrestling moves to breaking down some of the wildest headlines you haven’t heard yet. From national security alerts being pushed through random apps to the internet losing its mind over Elon, nothing is off-limits. Are crowds at political rallies being staged? What's Bernie Sanders really up to? And why does Brett have such a serious beef with NASA? The guys peel back the curtain on auto-pen signatures, shady decisions at the highest levels, and the growing question: can you even trust what you’re being told anymore? We hope you enjoy another mind-melter! This episode is brought to you by Jack Daniel’s Tennessee Sour Mash Whiskey, Bad Boy Mowers, The Provider Culinary, American Almond Beef, Mickey Thompson Tires, Cowboy Choice Horse Feed, Corning Ford, LEER Toppers, BedSlide, Oakley Sunglasses, Traeger Grills, and The Nashville Palace.

This week, Chad pulls back the velvet curtain on Caesars Palace—the crown jewel of the Vegas Strip and a masterclass in high-end indulgence. Chad breaks down the full Caesars experience, from the sun-drenched cabanas where time slows down, to the drinks, events, history, culture, and the whole experience. Want sushi so fresh it levitates off the plate? They’ve got it. Service that is so good you feel like royalty? Check! With Roman-inspired decadence around every corner, and of course, the legendary Caesars Rewards program that makes every upgrade feel like a power move, Caeser’s is a whole vibe, and the definition of doing Vegas right. This episode is your VIP pass to the good life—champagne vibes, killer service, and no regrets. This episode is brought to you by Caesar’s Palace and entertainment, Jack Daniel’s Tennessee Sour Mash Whiskey, Bad Boy Mowers, The Nashville Palace, Corning Ford, LEER Toppers, Mickey Thompson Tires, Napa Valley Olive Oil, The Provider Culinary, Travel Wisconsin, American Almond Beef, Cowboy Choice Feeds, RESISTOL Cowboy Hats, and Oakley Sunglasses!

He shocked the world, choked out a legend, and turned jiu-jitsu into a way of life. Chad sits down with UFC Hall of Famer Matt “The Terror” Serra to dig into the roots of a fighter who did it his own way. From Matt’s upbringing to one of the greatest upsets in UFC history—knocking out Georges St-Pierre as a massive underdog—Matt is about more than wins and losses. His story is pure heart, hustle, and staying true to yourself. He shares how Brazilian Jiu-Jitsu became his “superpower,” shaping not just his career but the way he lives, teaches, and gives back. Today, he’s not just respected—he’s revered. As a coach, mentor, and proud father, Matt shares how he stays in shape after the cage and what he is up to now. We hope you enjoy listening to a conversation with one of the GOATs! This episode is brought to you by Jack Daniel’s Tennessee Sour Mash Whiskey, Bad Boy Mowers, Jack Link's, Oakley Sunglasses, Corning Ford, The Provider Culinary, Napa Valley Olive Oil, Mickey Thompson Tires, LEER Toppers, Buck n Bull Feeds, KERSHAW Knives, and The Nashville Palace.

No guts, no glory! This isn't just another cowboy story. It's a front-row seat to one of the rawest, most dangerous, and most electrifying sports on Earth, told by a man who's conquered it. Chad sits down with Tuff Hedeman, a living legend, world champion, and one of the most recognizable names in the world of bull riding. If you're not winning in today’s arena, it’s not the bulls’ fault. These animals are top-tier, consistent, and ferocious. The difference? The riders.. and Tuff’s here to tell you why. Chad and Tuff dive deep into his career, legacy, and the fearless mindset it takes to keep getting back on a 1,800-pound beast that’s actively trying to throw you. But even with all the technology in simulation gear and training equipment, Tuff says nothing replaces the real thing. Problem is, the real thing can kill you, and Tuff has seen it happen right in front of his eyes. Every single ride is a dangerous one. This episode isn't just for rodeo fans. It's for anyone chasing greatness, staring down fear, or trying to understand what makes someone keep climbing back on when the stakes are life or death. Buckle up, pour yourself a Jack on the rocks (if you are over the legal drinking age), and press play! This episode is brought to you by RESISTOL Hats, Jack Daniel’s Tennessee Sour Mash Whiskey, Bad Boy Mowers, Cactus Ropes, Cowboy Choice Horse Feed, Buck n Bull Feeds, Corning Ford, The Nashville Palace, Mickey Thompson Tires, DemerBox, PECOS Outdoor, GATR Coolers, and Liberty Heritage Apparel!

He’s a Hall of Famer, a legend in the cage, and one of the most respected minds in combat sports history—Randy Couture is in the building. In this episode, Chad sits down with the former UFC champion and wrestling icon to talk all things grit, growth, and greatness. From today’s rising college wrestlers to who Randy believes has what it takes to wear the belt next, nothing’s off the table. They get real about how far the sport has come, and where it’s going. What’s the blueprint now? Wrestling might be the base, but what other skill sets separate the contenders from the champs in 2025? The guys dive into training, toughness, injuries, and why some athletes today might be going soft. Randy’s career was built on outworking everyone in the room and staying locked in. You’ll hear how that mindset shaped his success and how he still applies it today. This one’s thought-provoking, inspiring, and packed with lessons from a man who’s been through the fire and came out sharper than ever… Don’t miss it! This episode is brought to you by Jack Daniel’s Tennessee Sour Mash Whiskey, Bad Boy Mowers, Jack Link's, Oakley Sunglasses, Corning Ford, The Provider Culinary, Napa Valley Olive Oil, Mickey Thompson Tires, LEER Toppers, Buck n Bull Feeds, KERSHAW Knives, and The Nashville Palace.

Your favorite duo is BACK!!! Alex shaved his beard. Society applauds. Chad’s confused. In this episode of Breakin’ It Down, the guys try to figure out why a guy with a full sleeve can land a corporate gig, but a beard still gets you labeled “unprofessional.” Spoiler alert: no one has the answer, but they’ve got plenty to say about it. From hunting trips, weird people doing weird things, to a practical joke that will have you laughing out loud—this one goes off the rails fast. There's some light politics, heavier laughs, and of course, a rant about ping pong and pickleball. Pour yourself a glass of Jack and get ready to laugh! This episode is brought to you by Jack Daniel’s Tennessee Sour Mash Whiskey, Bad Boy Mowers, ZLINE, Caesar’s Resorts, Pinnochio’s, Nevada Payroll Services, Nevada Insurance Agency, The Provider Culinary, Oakley Sunglasses, American Almond Beef, and Cowboy Choice Horse Feed!