
Content Marketing Strategies That Work
Rae A. Stonehouse
This audiobook is narrated by a digital voice.
It can be said that writing your book can take 30% of your time and marketing it 130%.
Many self-published authors shy away from marketing their content. It is a lot of work; the learning curve is steep, and it can take them out of their comfort zone. Way out!
Self-marketing your content is well within your reach as an author when you know the basics and advanced strategies.
Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros.
Book Three Content Marketing Strategies That Work in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself provides strategies for promoting your content for free and with paid advertising and explores the following topics essential to marketing your content:
- Advertising vs Public Relations
- Creating your Author’s Platform
- How to Write Good Promotional Copy
- Linkedin Strategies
- Author Websites
- Leveraging your Network
- Leveraging social media (what works... what doesn’t)
- Amazon and Facebook Advertising
And much more...
Other books in the series...
Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself, addresses writing books and self-publishing based on business best-practices.
Book Two Self-Publishing for Fun and Profit in the series focuses on how to publish your content, yourself.
Duration - 6h 4m.
Author - Rae A. Stonehouse.
Narrator - Digital Voice Mike G.
Published Date - Monday, 20 January 2025.
Copyright - © 2022 Rae A. Stonehouse ©.
Location:
United States
Networks:
Rae A. Stonehouse
Digital Voice Mike G
The Successful Self-Publisher Series: How to Write
Live For Excellence Productions
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. It can be said that writing your book can take 30% of your time and marketing it 130%. Many self-published authors shy away from marketing their content. It is a lot of work; the learning curve is steep, and it can take them out of their comfort zone. Way out! Self-marketing your content is well within your reach as an author when you know the basics and advanced strategies. Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros. Book Three Content Marketing Strategies That Work in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself provides strategies for promoting your content for free and with paid advertising and explores the following topics essential to marketing your content: - Advertising vs Public Relations - Creating your Author’s Platform - How to Write Good Promotional Copy - Linkedin Strategies - Author Websites - Leveraging your Network - Leveraging social media (what works... what doesn’t) - Amazon and Facebook Advertising And much more... Other books in the series... Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself, addresses writing books and self-publishing based on business best-practices. Book Two Self-Publishing for Fun and Profit in the series focuses on how to publish your content, yourself. Duration - 6h 4m. Author - Rae A. Stonehouse. Narrator - Digital Voice Mike G. Published Date - Monday, 20 January 2025. Copyright - © 2022 Rae A. Stonehouse ©.
Language:
English
Opening Credits
Duration:00:00:12
Foreword
Duration:00:04:22
Introduction
Duration:00:10:55
Part One: Shyness & Introversion
Duration:00:00:05
Chapter One: Shyness Overview
Duration:00:01:17
Chapter Two: What About Introversion?
Duration:00:03:38
Chapter Three: Exploring Shyness & Introversion
Duration:00:31:26
Chapter Four: Power Networking Overview
Duration:00:01:56
Part Two: The Three Phases of Networking
Duration:00:00:05
Chapter Five: Networking Is…
Duration:00:01:17
Chapter Six: Networking Isn’t…
Duration:00:00:42
Chapter Seven: Pre Networking Phase
Duration:00:01:28
Chapter Eight: Personal Branding
Duration:00:09:02
Chapter Nine: What Do You Stand For?
Duration:00:02:40
Chapter Ten: Your USP
Duration:00:03:09
Chapter Eleven: Introduction to Your Network Web
Duration:00:05:31
Chapter Twelve: Leveraging Your Connections
Duration:00:08:41
Chapter Thirteen: Tips for Strengthening Your Job Search Network
Duration:00:03:54
Chapter Fourteen: How High Does Your Elevator Go?
Duration:00:05:36
Chapter Fifteen: Developing Your Elevator Pitch
Duration:00:03:44
Chapter Sixteen: Elevator Pitch Template
Duration:00:01:48
Chapter Seventeen: It’s All About You!
Duration:00:05:19
Chapter Eighteen: Technology Revisited
Duration:00:06:54
Chapter Nineteen: Live Face-to-Face Networking Phase
Duration:00:04:18
Chapter Twenty: Your Elevator Has Arrived: What Do You Talk About?
Duration:00:03:03
Chapter Twenty-One: Coffee Anyone?
Duration:00:01:00
Chapter Twenty-Two: Who’s Next?
Duration:00:02:02
Chapter Twenty-Three: Dress For Success:
Duration:00:02:05
Chapter Twenty-Four: Business Card Presentation & Etiquette
Duration:00:06:41
Chapter Twenty-Five: Wear a Name Tag
Duration:00:01:13
Chapter Twenty-Six: Whole Lotta Shaking Going On
Duration:00:02:51
Chapter Twenty-Seven: Maintaining Eye Contact
Duration:00:01:43
Chapter Twenty-Eight: Obstacles to Communicating/Networking: Close Encounters of the Shy Kind
Duration:00:02:03
Chapter Twenty-Nine: Networking Skills Self-Assessment
Duration:00:06:33
Chapter Thirty: Post Networking Phase
Duration:00:01:48
Chapter Thirty-One: Coffee’s Ready!
Duration:00:03:00
Chapter Thirty-Two: How Can You Help The Other Person?
Duration:00:01:18
Chapter Thirty-Three: Follow-up is Everything!
Duration:00:04:36
Chapter Thirty-Four: An Alternative to Large Networking Meetings - A Planned Approach
Duration:00:03:42
Chapter Thirty-Five: Top Characteristics of Successful Networkers derived from BNI
Duration:00:00:40
Chapter Thirty-Six: Types of Networkers (derived from BNI)
Duration:00:02:23
Chapter Thirty-Seven: Common Fears or Barriers Experienced by Shy Networkers
Duration:00:06:52
Part Three: On-line Networking
Duration:00:00:05
Chapter Thirty-Eight: Social Media Overview
Duration:00:03:14
Chapter Thirty-Nine: Are You Linkedin?
Duration:00:12:34
Chapter Forty Reach Out And Link Somebody
Duration:00:02:19
Chapter Forty-One: Send Messages Out:
Duration:00:01:24
Chapter Forty-Two: Create A Database Of Contacts And Contact Info
Duration:00:02:29
Chapter Forty-Three: Systematize Responding To New Connections
Duration:00:01:40
Chapter Forty-Four: Participate in Groups
Duration:00:03:54
Chapter Forty-Five: Blow Your Own Horn!
Duration:00:02:58
Chapter Forty-Six: Cyber Bullying Prevention Strategies
Duration:00:16:21
Chapter Forty-Seven: Top 15 Networking No-No’s
Duration:00:06:36
Chapter Forty-Eight: The Secret to Being a Power Networker Revealed!
Duration:00:05:48
Chapter Forty-Nine: Why People Resist Networking
Duration:00:02:58
Chapter Fifty: Consider Joining a Business Networking/Referral Group
Duration:00:07:35
Chapter Fifty-One: Strategies to Get the Most out of your Business Networking/Referral Group
Duration:00:03:57
Chapter Fifty-Two: Find a Networking Mentor
Duration:00:01:30
Chapter Fifty-Three: Even More Tips & Techniques to Network Like a Pro
Duration:00:01:55
Chapter Fifty-Four: Too Shy To Network?
Duration:00:07:46
Chapter Fifty-Five: So What’s Your Story?
Duration:00:07:00
Chapter Fifty-Six: Close Encounters of the Networking Kind
Duration:00:03:46
Chapter Fifty-Seven: Name Dropping for Fun & Profit
Duration:00:04:28
Chapter Fifty-Eight: Finding Common Interests
Duration:00:07:27
Chapter Fifty-Nine: Serendipity Isn’t a Plan!
Duration:00:03:46
Chapter Sixty: I Would Like To Introduce …
Duration:00:03:34
Chapter Sixty-One: Be the Red Car
Duration:00:03:21
Chapter Sixty-Two: Become a Thought Leader
Duration:00:07:54
Chapter Sixty-Three: For a Good Time Call
Duration:00:02:45
Chapter Sixty-Four: “I propose …” Making a Proposal to a Board of Directors
Duration:00:03:23
Chapter Sixty-Five: Johnny Appleseed Knew What He Was Doing
Duration:00:04:24
Chapter Sixty-Six: You Get Back What You Give
Duration:00:03:39
Part Four: Additional Resources
Duration:00:00:04
Chapter Sixty-Seven: Question: Should you smile on your Linkedin profile?
Duration:00:01:29
Chapter Sixty-Eight: Question: Do you accept connection invitations from strangers on Linkedin? Why or why not?
Duration:00:01:24
Chapter Sixty-Nine: Question: Is networking more important than education?
Duration:00:01:44
Chapter Seventy: Question: What do you talk about over coffee?
Duration:00:01:41
Chapter Seventy-One: Question: In what way is career or business networking the same as making good friends?
Duration:00:02:45
Chapter Seventy-Two: Question: What are some tips when collecting business cards?
Duration:00:01:26
Chapter Seventy-Three: Question: What is the most difficult thing about networking?
Duration:00:00:53
Chapter Seventy-Four: Question: Why is networking important in the workplace?
Duration:00:01:40
Chapter Seventy-Five: Question: How does one network effectively without seeming or sounding like you’re bragging?
Duration:00:01:21
Chapter Seventy-Six: Question: Who’re best business networking professionals?
Duration:00:01:14
Chapter Seventy-Seven: Question: What's the best way to network at 27 when you don't know many people and it seems like most people already have a network?
Duration:00:01:39
Chapter Seventy-Eight: Question: How do you build strong relationships with contacts to strengthen your network?
Duration:00:01:45
Chapter Seventy-Nine: Question: Can you do too much networking?
Duration:00:01:29
Chapter Eighty: Question: Are most business professionals good at networking?
Duration:00:01:18
Chapter Eighty-One: Question: What are your most effective conversation openers in networking situations?
Duration:00:01:35
Chapter Eighty-Two: Question: How do I meet local people with common interests?
Duration:00:00:51
Chapter Eighty-Three: Question: What makes a good networking event?
Duration:00:01:28
Chapter Eighty-Four: Question: What are the benefits of like-minded connections?
Duration:00:01:34
Chapter Eighty-Five: Question: What research exists about professional networking groups?
Duration:00:02:17
Chapter Eighty-Six: Question: What is the best way to network?
Duration:00:01:08
Chapter Eighty-Seven: Question: What are some speed networking tips?
Duration:00:03:44
Chapter Eighty-Eight: Question: What are the best ways to network at a business dinner and leave a good impression?
Duration:00:03:11
Chapter Eighty-Nine: Question: How do I network with other people in my industry?
Duration:00:01:11
Chapter Ninety: Question: How do I get better at networking in conferences and events?
Duration:00:01:43
Chapter Ninety-One: Question: Why on LinkedIn has boasting about oneself and one's achievements become acceptable and applauded? Does bragging or humility serve society better?
Duration:00:02:49
Chapter Ninety Two: Question: What are tips and tricks to increase your odds of getting a job at a company by using networking skills?
Duration:00:01:52
Chapter Ninety-Three: Question: Which tools or apps do you use to network effectively at events?
Duration:00:00:48
Chapter Ninety-Four: Question: What are the challenges of writing a Linkedin profile?
Duration:00:02:48
Chapter Ninety-Five: Now what?
Duration:00:01:06
Closing Credits
Duration:00:00:27
About the Author
Duration:00:01:24
Also by Rae A. Stonehouse
Duration:00:00:37