Marketplace Tech

Since large language model chatbots hit the scene a few years ago, there’s been a lot of speculation about which jobs they might disrupt most. A lot of bets were on customer service. And recent data show they are becoming more common in the space. A Salesforce survey found a 42% increase in the share of shoppers who turned to AI-powered chatbots for customer service during the 2024 holiday shopping season compared to the previous year. But as AI becomes more powerful and more human-like, will AI voice agents become the norm, even for those more complicated customer cases now handled by human agents? The BBC’s Elizabeth Hotson looked into what a future of synthetic customer service might look like.

CES wraps up in Las Vegas this week. That’s the annual convention where some of the most cutting-edge consumer tech is unveiled. And while we still don’t have a prototype for Rosey, the housecleaning robot from “The Jetsons,” we’ll get into some of the big robot reveals for today’s Marketplace “Tech Bytes: Week in Review.” Plus, YouTubers are taking PayPal to court. A class-action suit alleges that the payments company is messing with their commissions on affiliate links. But first, Meta made big changes to its content moderation policy this week. Facebook’s parent company said it’s cutting ties with third-party fact checkers and switching to a community notes system like the one X uses. Marketplace’s Meghan McCarty Carino spoke with Joanna Stern, senior personal technology columnist at The Wall Street Journal, about her takeaways from the announcement.

This week, Meta CEO Mark Zuckerburg announced some big changes to content moderation strategy. The parent company of Facebook, Instagram, Threads and WhatsApp will no longer be contracting with third-party fact-checkers from the media and nonprofits as it has since 2016. Instead, Meta will follow the lead of X under Elon Musk and rely on crowd-sourced Community Notes to provide additional context on posts. Marketplace’s Meghan McCarty Carino spoke with David Gilbert, a reporter at Wired who covers online disinformation and extremism, to learn more about Meta’s latest pivot.

U.S. ports could be facing another strike as the deadline looms next Wednesday to settle a union contract for 45,000 dockworkers on the East and Gulf coasts. A major sticking point has been automation. Proponents argue that technology can make ports cleaner and more efficient; critics point to lost jobs, high costs and mixed productivity results. While the cost-benefit analysis of port automation is complicated, there are places where the model appears to be succeeding, like Rotterdam in the Netherlands.

By now you probably know the term “large language model.” They’re the systems that underlie artificial intelligence chatbots like ChatGPT. They’re called “large” because typically the more data you feed into them — like all the text on the internet — the better those models perform. But in recent months, there’s been chatter about the prospect that ever bigger models might not deliver transformative performance gains. Enter small language models. MIT Technology Review recently listed the systems as a breakthrough technology to watch in 2025. Marketplace’s Meghan McCarty Carino spoke to MIT Tech Review Executive Editor Niall Firth about why SLMs made the list.

A battle is brewing over the restructuring of OpenAI, the creator of pioneering artificial intelligence chatbot ChatGPT. It was founded as a nonprofit in 2015 with the goal of developing AI to benefit humanity, not investors. But advanced AI requires massive processing power, which gets expensive, feeding into the company’s decision to take on major investors. Recently, OpenAI unveiled a plan to transition into a for-profit public benefit corporation. That plan has drawn objections from the likes of Elon Musk, Meta and Robert Weissman, co-president of consumer advocacy group Public Citizen, which urged California authorities to ensure that as OpenAI reorganizes, it will repay much of the benefits it received as a nonprofit.

OpenAI closed the year with a bang, announcing a new, powerful AI model called o3. It could mark a significant step toward artificial general intelligence — an advanced form of AI that can learn or understand anything a human can. Plus, we’re mulling another tech prediction for 2025 — will AI assistants actually make our lives easier this year? But first, President-elect Donald Trump asked the Supreme Court to put the TikTok ban on hold so he might negotiate a deal to save the app in the United States. Marketplace’s Meghan McCarty Carino spoke with Paresh Dave, senior writer at Wired, about all these topics for this week’s Tech Bytes.

Artificial intelligence and promises about the tech are everywhere these days. But excitement about genuine advances can easily veer into hype, according to Arvind Narayanan, computer science professor at Princeton who along with PhD candidate Sayash Kapoor wrote the book “AI Snake Oil: What Artificial Intelligence Can Do, What It Can’t, and How to Tell the Difference.” He says even the term AI doesn’t always mean what you think.

This episode originally aired on August 19th, 2024. Six years ago, Apple introduced a new feature on iPhones and iPads: The Screen Time Report. The feature promised to empower users to manage their device time and balance the things that are really important. But is it actually doing that? Caroline Mimbs Nyce, a staff writer at The Atlantic, recently wrote about why she thinks Screen Time is the worst feature Apple has ever made. She told Marketplace’s Meghan McCarty Carino that it sometimes feels like Screen Time is doing more guilt-tripping than empowering these days.

2024 was all about the artificial intelligence boom. That was true for Wall Street and Silicon Valley, but also the case on a wider, more practical level, with AI becoming increasingly visible in our schools, offices and social media feeds. AI advances are sure to remain a massive part of the tech economy, but in the coming year, we could see more sci-fi-like tech becoming reality, according to futurist Amy Webb, CEO of the Future Today Institute. Marketplace’s Meghan McCarty Carino spoke with Webb about some of the emerging trends she’s watching for in 2025, including a potential evolution in AI tech that she calls living intelligence.

Have you ever found yourself angry or outraged at a piece of content on social media? A disgusting recipe or shocking opinion? It could be intentional. Social media influencer Winta Zesu freely admits that she provokes for profit — and made $150,000 last year by posting content meant to elicit “hate comments.” She’s part of a growing group of online creators making rage-bait content, where the goal is simple: record videos, produce memes and write posts that make other users viscerally angry, then bask in the thousands, or even millions, of shares and likes. The BBC’s Megan Lawton reports.

It’s fair to say China dominates in electric vehicle sales. The country is the world’s biggest consumer of electric cars and has dozens of automakers competing in the space. Last year, Chinese companies sold about 9.5 million EVs and plug-in hybrid cars. But the industry faces mounting trade pressures. The Biden administration imposed a 100% tariff on Chinese EVs which President-elect Donald Trump is expected to continue. Meanwhile the European Union recently raised tariffs up to 45%, citing concerns that Chinese government subsidies give the companies an unfair advantage. Subsidies certainly help but there are other factors giving Chinese EV’s an edge. Marketplace’s Meghan McCarty spoke with Marketplace’s China correspondent Jennifer Pak about how those factors could keep Chinese EV makers competitive, even in a more restrictive global market.

As we close out the year and look ahead at 2025, we wanted to mark an anniversary of sorts: 20 years ago, the online review site Yelp was launched — the name reportedly a mashup of “help” and “Yellow Pages.” In the two decades since the site launched, the website has changed the business of online reviews and our relationship to review culture, even has fake review continue being generated.

This episode originally aired Sept. 23, 2024. You might say online gambling has been on a winning streak since a Supreme Court decision in 2018 cleared the way for states to allow sports betting. It’s now legal in 30 states and its influence is hard to miss: Online sportsbook companies like DraftKings and FanDuel are on billboards, commercials even college campuses, many of which have made deals with sports betting companies. Yanely Espinal, host of Marketplace’s “Financially Inclined” podcast, recently covered this topic on her show and she explained to Marketplace’s Meghan McCarty Carino how these online betting companies are reeling in younger users.

This episode is a rerun and originally aired Sept. 11, 2024. Over the last couple of years, the tech industry has slashed hundreds of thousands of jobs, many of them in recruiting and other departments working to improve diversity. Companies like Meta and Google, which earlier set ambitious hiring and investment goals, have pulled resources from those efforts. As a result, many nonprofit groups set up to train and recruit underrepresented workers are struggling to stay afloat. One prominent person in the field is Lisa Mae Brunson, founder of the nonprofit Wonder Women Tech. Marketplace’s Meghan McCarty Carino asked her how things have changed.

Raise your hand if you kind of forgot where the word podcast comes from. The now-catchall term for digital audio shows goes back to the Apple iPod. And it’s been almost two decades now since Apple helped bring podcasts mainstream by adding them to iTunes. “We’re going to list thousands of podcasts and you’ll be able to click on them, download them for free, and subscribe to them right in iTunes,” said then-Apple CEO Steve Jobs at the 2005 Worldwide Developers Conference. So, what was the business of podcasting like at the beginning, and where might it go from here? Marketplace’s Meghan McCarty asked Nicholas Quah, podcast critic for Vulture and New York Magazine.

The House Task Force on Artificial Intelligence released a lengthy report this week that doesn’t recommend any specific policies or bills. We’ll also look ahead at what the new year could bring the robotaxi business. But first, the TikTok ban is heading to the Supreme Court. A federal appeals court last week upheld the law that would ban the short-form video app if its Chinese owners don’t sell it by Jan. 19. TikTok asked the court to weigh in, and this week SCOTUS agreed. Lily Jamali, tech correspondent at the BBC, joins Marketplace’s Meghan McCarty Carino to discuss the news.

Voice cloning is becoming easier, faster and more convincing. Artificial Intelligence makes it possible to change the age of an actor’s voice, translate words into any language, and replace a voice lost through illness. But it’s also increasingly being used by criminals to impersonate a loved one, extort money or compromise bank accounts. It’s changing how we communicate with each other and how we trust each other. And experts say we’re already at the point where AI voice cloning can be used for real time conversations. So how are the U.S., the U.K. and Europe handling regulation of this rapidly-evolving new technology?

About 170 million U.S. users could be TikTokless as soon as Jan. 19. Early this month, a federal appeals court upheld a law that could ban the very popular short-form video app unless its Chinese owners agree to sell it. They have a willing buyer, though, in billionaire Frank McCourt, who has assembled a consortium of investors ready to put down more than $20 billion. He’s the founder of the internet reform initiative Project Liberty. You may also know him as a real estate developer who once owned the Los Angeles Dodgers.

The artificial intelligence boom and its hunger for electricity has brought a surge of interest in nuclear power. Microsoft, for instance, made a deal to restart the Three Mile Island plant in Pennsylvania, while Google and Amazon have invested in companies developing small, modular reactors. The Joe Biden administration’s Department of Energy aims to triple nuclear energy capacity by 2050, but the sector will need a lot more workers to make that happen. By some estimates there’s a gap of more than 200,000 jobs to fill over the next decade. Marketplace’s Meghan McCarty Carino spoke with Craig Piercy, CEO of the American Nuclear Society, to learn more about the hunt for talent.