Sustainable Winegrowing

[00:00:00] Beth Vukmanic: A label can provide a lot of information about a wine. The next time you walk down the wine aisle, look for common terms and symbols like vintage, place of origin, percent alcohol, and even the SIP certified logo. [00:00:12] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] Many labeling requirements in the United States are defined by the Code of Federal Regulations. In this week's marketing tip, we are giving you a green wine glossary. Five common wine designations, defined, so you'll wonder no longer. [00:00:45] Number one is vegan. Not every wine fits the vegan lifestyle. During the winemaking process, small particles can cause haziness or unwanted flavor properties. Winemakers can add a fining agent that will bind to these tiny particles and make them large enough to be filtered out. Many fining agents are animal based. Egg whites, casein, and gelatin. Wine that was fined with any of these materials cannot be considered vegan. Vegan wines include those that were either fined with a non animal based agent. Like bentonite clay, or not find at all. [00:01:19] Number two is natural. There is no official or regulated definition of natural wine. That being said, most understand it as a wine that was made through a minimal intervention, no additive approach. Natural wines are fermented with native yeasts versus adding yeast. They cannot be filtered or fined, nor can winemaking additives be used, except for a small amount of sulfur pre bottling. If you are told that the wine you're drinking is natural, remember to ask what it means. [00:01:48] Number three is organic. Wine must meet several requirements in order to be labeled as an organic wine. The vineyard must be certified organic, the winemaking process must be certified organic, and the final product must contain at least 95 percent organic ingredients, no additives, and no preservatives. Please note that wine made with organic grapes are not the same as organic wines. While this definition means that a hundred percent of the grapes used were certified organic, Other ingredients in the wine do not have to be organic, but do note that they cannot be genetically engineered. Another thing to keep in mind is that organic designation varies between countries. [00:02:25] Number four is biodynamic. The biodynamic farming principle is guided by nature's rhythms and the understanding that the vineyard is a self contained ecosystem where all elements live and work together. Like organic, synthetic inputs are prohibited in biodynamic farming. But unlike any other program, the timing of biodynamic practices aligns with the lunar and celestial cycles. This is because of the belief that moon phases in planetary positions affect the flow of sap and energy in the vines, and that there is value in keeping practices in sync with these forces. Demeter International is the most recognized certification body for biodynamic wines. For a wine to bear the seal, the grapes must be grown in adherence to the biodynamic principles, and the wine must be made through certified biodynamic processes. [00:03:12] And number five is sustainable in agriculture. Sustainability means adhering to practices that protect social and environmental health while enhancing economic vitality. sustainably grown grapes are farmed similarly to organic and biodynamic grapes. All programs seek to protect human and environmental health through reducing inputs and conserving. And regenerating natural resources where sustainability differs is that it looks beyond the farm and into the business itself, including worker safety, community relationships, continuing education and accounting and budgeting, just to...

Managing pests like powdery mildew, downy mildew, botrytis, and sour rot can be complex. Andy Fels, Vineyard Manager at Shady Lane Cellars in Michigan, shares insights from his USDA Sustainable Ag Research Education producer grant project. The project compares two pest management approaches: a soft pesticide program and a conventional one. Andy experimented using his on-farm sprayer, providing real-world results. The soft pesticide program proved effective despite climate variability and fluctuating pest pressures. The project underscores the potential of using softer chemistries to manage disease while maintaining fruit quality. Resources: REGISTER: April 25, 2025 | Fungicide Spraying: Evolving Strategies & Grower Insights 80: (Rebroadcast) The Goldilocks Principle & Powdery Mildew Management 117: Grapevine Mildew Control with UV Light 197: Managing the Sour Rot Disease Complex in Grapes 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money235: Battling Fungicide Resistance with Glove SamplingRufus Issacson, Michigan State University Shady Lane Cellars Secures $11K National Farming GrantTimothy Miles, Michigan State University Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Managing pests like powdery mildew, downy mildew, botrytis and sour rot can be a complex challenge. [00:00:10] Welcome to sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director. [00:00:21] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP Certified Vineyard and the first ever SIP certified winery speaks with Andy Fels, vineyard Manager at Shady Lane Cellars in Michigan. Andy shares insights from his USDA Sstainable Ag Research Education Producer grant project. The project compares to pest management approaches, a soft pesticide program and a conventional one. [00:00:50] Andy conducted the experiment using his on farms sprayer, providing real world results. Despite climate variability and fluctuating pest pressures, the soft pesticide program proved effective. The project underscores the potential of using softer chemistries to manage disease while maintaining fruit quality. [00:01:10] If you'd like to learn more about this topic, then we hope you can join us on April 25th, 2025 for the fungicide spraying evolving strategies in Grower Insights tailgate taking place in San Luis Obispo, California. Dr. Shunping Ding of Cal Poly will share updated results from a study on the efficacy of different fungicide programs containing bio fungicides. [00:01:34] Then we will head out into the vineyard to learn about new technologies for integrated pest management and talk with farmers from different growing regions about their program. Now let's listen in. [00:01:49] Craig Macmillan: Our guest today is Andy Fels. He is the vineyard manager at Shady Lane Cellars in Michigan. And today we're going to talk about a pretty cool little project. He's got going looking into two different pesticide programs. Thanks for being on the podcast, Andy. [00:02:03] Andrew Fels: Yeah, my pleasure, Craig. [00:02:05] Craig Macmillan: So you have a grant from the USDA sustainable agriculture research and education program. To look at what you call a soft pesticide program for your vineyard in Michigan and comparing it to what we would call a...

Succession planning is essential for businesses navigating leadership changes due to retirement, promotions, or new opportunities. Erin Hoffman, Partner and Senior Consultant at Collaboration Business Consulting shares key strategies for success. Long-term exit strategies (3, 5, and 10 years) help ensure a seamless transition. Key considerations include: How will the company evolve?Will the current management team remain?Who needs leadership development? Aligning stakeholders—whether family or business partners—is crucial. Addressing emotions like frustration or uncertainty and acknowledging these feelings can ease transitions. A solid game plan should outline financial considerations, role transitions, and leadership development. Regular management meetings and third-party reviews help maintain accountability. Ongoing leadership development and multiple succession pathways provide flexibility. Transparency in succession planning builds confidence and stability, ensuring business continuity through leadership changes. Resources: 221: Future Proof Your Wine Business with Omnichannel Communication Collaboration Business Consulting Collaboration Business Consulting Speaking Engagements Collaboration Business Consulting Resources Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Succession planning is essential for businesses navigating leadership changes due to retirement, promotions, or new opportunities. [00:00:13] Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director. [00:00:22] In today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery, speaks with Erin Hoffman, Partner and Senior Consultant at Collaboration Business Consulting. [00:00:37] She explains that long term exit strategies from three, five, even 10 years helps ensure a seamless transition. [00:00:44] Key considerations include how will the company evolve? Will the current management team remain in place? And who needs leadership development? [00:00:53] Aligning stakeholders, whether it's family or business partners is crucial. Addressing emotions like frustration or uncertainty. And acknowledging these feelings can ease transitions. [00:01:03] A solid game plan should outline financial considerations, role transitions, and leadership development. Regular management meetings and third party reviews will help maintain accountability. Ongoing leadership development and multiple succession pathways provide flexibility. Because things are likely to change, transparency in succession planning builds confidence and stability ensuring that the business continues successfully throughout the leadership change. [00:01:29] If you want to be more connected with the viticulture industry but don't know where to start, become a Vineyard Team member. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit us at vineyardteam. org and choose grower or business to join the community. [00:01:48] Now let's listen in. [00:01:53] Craig Macmillan: Our guest today is Erin Hoffman. She's a senior business consultant...

Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect. Instead of trying to be everywhere, Emma suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video, and turn it into different things like short videos, blog posts, and podcasts. Then use platform's data to see what people enjoy the most. Resources: 138: 5 Tips for Your Wine Brand's Social Media | Marketing Tip Monday 140: Does social media impact wine sales? | Marketing Tip Monday 144: Are you using the right message on social media? | Marketing Tip Monday 198: 3 Ways to Talk About Sustainability on Social Media Becoming an Industry Expert on Social MediaEmma Tessler | LinkedInNinety Five MediaNinety Five Media | Instagram Stop Scrolling, Start Scaling Podcast Turn Your Expertise into More Sales by Becoming a Thought Leader on Social Media, with the Ninety Five Media Team (podcast) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Welcome to Sustainable Winegrowing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Bets Vukmanic executive director. In today's podcast, Craig McMillan, critical resource manager at Niner Wine Estates with Longtime SIP Certified Vineyard and the first ever SIP certified winery. Speaks with Emma Tessler, founder and CEO of 95 Media. Emma has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect instead of trying to be everywhere. She suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video and turn it into different things like short videos, blog posts, and podcasts. Then use the platform's data to see what people enjoy the most. We know your customers are looking for sustainable wines. In a recent review of 30 studies, customers reported a higher preference for eco and social responsibility labels compared to nutrition labels. Achieving SIP certified gives you third party verification that your vineyard, winery, or wine has adopted and implemented stringent sustainable Standards apply for certification today by going to SIP certified.org and click on Get certified Now. Let's listen in. [00:01:39] Craig Macmillan: Our guest today is Emma Tesler. She is the founder of 95 media. And today we're going to talk about social media. Not surprisingly welcome to the podcast, Emma. [00:01:48] Emma Tesser: Thank you. I'm so excited to be here today. [00:01:50] Craig Macmillan: First of all, let's talk a little bit, get some kind of grounding. How would you describe your company? 95 media? [00:01:55] Emma Tesser: We're a digital marketing agency and we really specialize in creating high converting content. We work with a lot of brands who are posting all the time and just simply not seeing results from that content. So that is usually where we come in and we build out customized strategy. High converting content, build that connection with their community and ultimately...

Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these differences?” Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Throwback Thursday Marketing Tip, we’re revisiting the six wine consumer segments and giving you tips on how to most effectively share your sustainable story with each one. 1. Engaged Explorers Who are they: Young, adventurist, frequent wine drinkers who love to try wines from different regions and producers. Talk SIP: Tell them how you improve your soil quality and how the health of your land influences the characteristics of your wine. They’ll love learning how nature impacts a high-quality wine. 2. Premium Brand Suburban Who are they: Mid- to older-aged enthusiasts who know a lot about wine. They may not be big spenders, but they can be die-hard loyalists. Talk SIP: Get technical! Talk about how fruit quality is measured (Brix, pH, and TA). They’ll love the insight and attention to detail. 3. Contended Treaters Who are they: Mid- to older-aged drinkers who don’t drink often, but when they do, they are willing to spend more. They are knowledgeable and involved, and look for an engaging story to relay to their social circles. Talk SIP: Give them fun sustainable tidbits to share with their friends, like a specific sustainable practice from your sustainable story worksheet. Worksheet for Print | Worksheet for Electronic Filling 4. Social Newbies Who are they: Young, new to wine, and rely heavily upon recommendations and valued information. Talk SIP: Stick to the 3 P’s of sustainability: People, Planet, Prosperity. They’ll love this 360° approach and be able to pass it along with confidence. 5. Senior Bargain Hunters Who are they: The largest segment of wine drinkers in USA. They have strong wine knowledge and tend to select from a narrow range of styles and brands to meet their expectations on value. Talk SIP: Talk value-driven sustainable initiatives like monitoring utility usage and recycling programs. 6. Kitchen Casuals Who are they: Very infrequent wine drinkers who stay close to what they know. Talk SIP: Stick to the basics of what sustainability is and how drinking sustainable wine is a win for the people and the planet. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Tiny microbes have a big impact on wine quality. Aria Hahn, CEO and co-founder of Koonkie, Inc., discusses the exciting work her bioinformatics organization is doing in the field of metagenomics. Hahn explains the differences between genetics, genomics, and metagenomics. She shares insights from a project studying yeast populations in British Columbia's Okanagan region, revealing the diversity and distinct clades found on wine grapes. The conversation also covers the broader applications of bioinformatics in agriculture, including regenerative farming, soil health, and potential bioprotectants against wine spoilage. Hahn underscores the impact of microbiome management on wine terroir and the potential of bioinformatics in understanding and improving winemaking processes. Resources: 201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus 243: Microbial Communities in the Grapevine 251: Vine SAP Analysis to Optimize NutritionAria Hahn – Google Scholar Aria Hahn – LinkedInKoonkieMake Better Wines with BioinformaticsThe Microcosmos - Discover the World of Genomics Apple App Whole genome sequencing of Canadian Saccharomyces cerevisiae strains isolated from spontaneous wine fermentations reveals a new Pacific West Coast Wine clade Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Tiny microbes have a big impact on wine quality. [00:00:09] Welcome to Sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I am Beth Vukmanic, Executive Director. [00:00:19] In today's podcast, Craig McMillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery, speaks with Aria Hahn, CEO and co founder of Koonkie Inc. [00:00:35] She discusses the exciting work her bioinformatics organization is doing in the field of metagenomics. Hahn explains the differences between genetics, genomics, and metagenomics. [00:00:47] She shares insights from a project studying yeast populations in one of British Columbia's wine growing regions, revealing the diversity and distinct clades found on wine grapes. [00:00:58] The conversation also covers the broader applications. bioinformatics in agriculture, including regenerative farming, soil health, and potential bioprotectants against wine spoilage. [00:01:09] Hahn underscores the impact of microbiome management on wine terroir and the potential for bioinformatics in understanding and improving the winemaking process. [00:01:19] We know your customers are looking for sustainable wines. In a recent review of 30 studies, Customers reported a higher preference for eco label and social responsibility labels compared with nutrition labels. Achieving SIP certified gives you third party verification that your vineyard winery or wine has adopted and implemented stringent sustainable standards. Apply today at SIP certified. org. [00:01:46] Now let's listen [00:01:50] Craig Macmillan: Our guest today is Aria Hahn. She is the CEO and co founder of Koonkie, Inc., a bioinformatics organization, business, doing all kinds of exciting stuff. Thanks for being on the podcast, Aria. [00:02:02] Aria Hahn: Yeah, so excited to be here. Thanks for [00:02:04] Craig Macmillan: We're going to get into the thick of it But we were attracted to some work that you folks and your colleagues have done with bioinformatics and...

Winegrowing regions in Washington State have many unique challenges from salty soils, to low organic matter, to nematodes. Devin Rippner, Research Viticulture Soil Scientist with USDA-ARS and his colleagues at Washington State University are developing a research vineyard to study soil health building practices. They are testing a variety of management strategies including adjusting irrigation volume to correct for salt build-up, mowing for weed management, compost applications and synthetic fertilizers, and different cover crops. The team is tracking the cost of each practice and will ultimately evaluate wine quality in the coming years. Taking a deeper dive into the future of soil sampling, Devin explains X-ray CT imagery. He has used this technology to evaluate the structure and organic matter from soil columns and aggregates. X-ray CT imagery has also been used to evaluate the impact grape seeds have on tannin flavor profiles. Resources: 80: (Rebroadcast) The Goldilocks Principle & Powdery Mildew Management90: Nematode Management for Washington GrapesA workflow for segmenting soil and plant X-ray CT images with deep learning in Google’s ColaboratoryDevin Rippner, USDA ARSFunctional Soil Health Healthy Soils PlaylistRed Wine Fermentation Alters Grape Seed Morphology and Internal Porosity Soil Health in Washington Vineyards Vineyard soil texture and pH effects on Meloidogyne hapla and Mesocriconema xenoplaxWashington Soil Health Initiative Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Wine growing regions in Washington State have many unique challenges from salty soils to low organic matter to nematodes. [00:00:13] Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director. [00:00:23] In today's podcast, Craig McMillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery, speaks with Devin Rippner, Research Viticulture Soil Scientist with USDA ARS. [00:00:41] Devin and his colleagues at Washington State University are developing a research vineyard to study soil health building practices. [00:00:49] They are testing a variety of management strategies, including adjusting irrigation volume to correct for salt buildup, mowing for weed management, Compost applications and synthetic fertilizers and different cover crops. The team is tracking the cost of each practice and will ultimately evaluate wine quality in the coming years. [00:01:08] Taking a deeper dive into the future of soil sampling. Devin explains X ray CT imagery. He has used this technology to evaluate the structure in organic matter from soil columns and soil aggregates. X ray CT imagery has also been used to evaluate the impact that grape seeds have on tannin flavor profiles. [00:01:28] Now let's listen in. [00:01:29] Craig Macmillan: Our guest today is Devin Rippner. He is a research soil scientist with the USDA agricultural research service. He's based out of Prosser, Washington, and he's also an adjunct in the department of crop and soil sciences with Washington state university. [00:01:46] Devin, thanks for being here. [00:01:48] Devin Rippner: Absolutely. Pleasure to be here, Craig. [00:01:50] Craig Macmillan: You are on the leadership team of the Washington State Soil Health Initiative. I think it's a...

[00:00:00] Beth Vukmanic: If one of your resolutions is to ramp up your sustainability messaging, let the SIP Certified Marketing Tips inspire you. [00:00:07] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:26] All year long, we'll be sharing actionable tips, relevant statistics, and inspiring stories from other sustainable wine brands so that you can become fluent in sustainability and learn how to share your message. [00:00:38] There are two ways to get the marketing tips. Number one is to keep listening here to the Sustainable Wine Growing Podcast. The second is to get our monthly newsletter. Simply go to sipcertified. org and click stay up to date in the upper right hand corner. [00:00:54] Each article comes with links and visuals so that you can really embrace the marketing tip. [00:00:58] Now, if you're wondering what the hottest tips of 2024 were, we combined stats from our podcast downloads and webpage visits to bring you this list of the top five. [00:01:09] number five is episode 230, sustainable and organic. What is the difference? If you've ever asked this same question, this article will show that there's a lot of overlap between the two programs. The beauty of sustainability is that it addresses all aspects of. The wine growing business from soil health to social equity. [00:01:29] Number four is episode 228, Viticulture with a Vision, Oso Libre's Dedication to Social Responsibility. Oso Libre's founders, Chris and Linda Behr, started their Pour Vita Foundation in 2011 support causes that are near and dear to their hearts. By using funding streams for multiple winery activities, Oso Libre and their guests give back to these deserving causes too. [00:01:52] In fact, last year they supported our Juan Navarez Memorial Scholarship, a program that helps children of vineyard and winery workers pay for higher education through one of their Angus events. You can read their short story on our website and also look for the 2025 issue of Grape and Wine magazine. titled Blending Wine and Philanthropy at Oso Libre, The Social Impact of Sustainable Wine. And here's another plug for checking out these articles on our website, sipcertified. org, so that you can link back to each of those stories. Number three is episode 236, Safely Keeping Birds at Bay, Presqu'ile Vineyard's Sustainable Story. [00:02:31] Birds like finches and starlings are common vineyard pests. They damage fruit canopies and will even create nests in the vines. To protect their crop, vineyards typically use bird netting. While effective, netting comes with unsustainable downsides. They break down in the sun, installation and removal, requires a lot of labor, and they create waste over time, as nets must be replaced every few years. [00:02:55] Presqu'ile knew there was a more sustainable way to handle their unwelcomed feathered visitors. So they're utilizing a new technology, a laser. [00:03:03] Listen into this episode, or go to the show notes to find a link to read the article. [00:03:07] Number two is episode 220, how to Talk Sip With Six Wine Consumer Segments. Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. [00:03:20] Wine Intelligence identified six distinct consumer segments in the U. S. market. We saw this article and wondered, how can we tailor a message of sustainability to align with these differences? [00:03:30] Learn how to tailor your own message when you read or listen in to this short episode. [00:03:35] And the number one. Most popular marketing tip of 2024 was episode 240, stacking energy savings at Niner Wine Estates. Electricity use in the winery accounts for a large proportion of...

In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any will grow there at all. Joel Harms, Ph.D. student in the Department of Bioresource Engineering at McGill University in Australia is using artificial intelligence to simulate the potential to grow pinot noire in different regions of the world that are currently considered too cool. The project mapped 1,300 varieties to 16 different points of climate data including temperature, precipitation, and growing degree days. The findings could play a crucial role in identifying the winegrowing regions of tomorrow. Resources: 207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New ZealandCal-AdaptDevelopment of a generative AI-based model for guiding grape variety selection under contemporary climate dynamics Generative AI for Climate-Adaptive Viticulture Development Joel Harms Google Scholar Page Mapping Global of the Potential for Pinot Noir Cultivation under Climate Uncertainty using Generative AI University of Adelaide Wine Economics Research Center Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any, will grow there at all. [00:00:13] Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director. [00:00:23] In today's podcast, Craig McMillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery. Speaks with Joel Harms, PhD student in the Department of Bioresource Engineering at McGill University in Australia. [00:00:42] Joel is using artificial intelligence to simulate the potential to grow Pinot Noir in different regions of the world that are currently considered too cool. [00:00:52] The project mapped 1, 300 varieties to 16 different points of climate data. including temperature, precipitation, and growing degree days. The findings could play a critical role in identifying the wine growing regions of tomorrow. [00:01:07] Want to be more connected with the viticulture industry but don't know where to start? Become a member of the Vineyard Team. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit vineyardteam. org and choose grower or business to join the community today. Now let's listen in. [00:01:34] Craig Macmillan: Our guest today is Joel Harms. He's a PhD student in the Department of Bioresources Engineering at McGill University. And today we're going to talk about mapping global future potential for Pinot Noir cultivation under climate uncertainty using generative AI. [00:01:51] Bye. Bye. This is a really interesting topic. I came across an abstract from a recent ASEV meeting and I was like, I just have to know more about this. This just sounds too interesting. But welcome to the podcast, Joel. [00:02:04] Joel Harms: Okay. Thank you very much. Thank you for having me. [00:02:06] Craig Macmillan: What got you interested in this topic in terms of this wine grape region? Stuff. [00:02:12] Joel Harms: I think it was more about I wanted to build models that are useful, I guess, broadly...

In the wine industry, it is difficult to plant to demand. At the time of this recording in December 2024, the industry finds itself in a state of oversupply. Audra Cooper Director of Grape Brokerage and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage discuss the challenges ag faces from a lighter crop to regulatory restrictions to inflation. To remain viable, they stress the importance of farming a quality product that can be made into good wine and sold profitably to continue to support all aspects of the industry. Resources: 185: Why You Need to Talk About Sustainability 221: Future Proof Your Wine Business with Omnichannel CommunicationTurrentine BrokerageTurrentine Brokerage - Newsletter United States Department of Agriculture Grape Cruse Report Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: In the wine industry, it is difficult to plant to consumer demand. At the time of this recording, in December 2024, the industry finds itself in a state of oversupply. Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. [00:00:23] I'm Beth Vukmanic, Executive Director at Vineyard Team. And in today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified Vineyard and the first ever SIP certified winery, speaks with Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker. At Turrentine Brokerage, [00:00:45] They discuss the challenges ag faced in 2024 from a lighter crop to regulatory restrictions, to inflation, to remain viable. They stress the importance of farming a quality product that could be made into good wine and sold profitably to continue to support all aspects of the industry. [00:01:04] Do you want to be more connected with the viticulture industry, but don't know where to start? Become a Vineyard Team member. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit vineyardteam.org To become a member today. [00:01:25] Now let's listen in. [00:01:31] Craig Macmillan: Our guests today are Audra Cooper and Eddie Urman. Audra is director of grape brokerage with Turrentine brokerage. And Eddie is a grape broker for the central coast, also with Turrentine. Thanks for being on the podcast. [00:01:42] Audra Cooper: Thank you for having us. We're excited. [00:01:44] Eddie Urman: yeah, thanks for having us, Craig. [00:01:46] Craig Macmillan: What exactly is a wine and grape brokerage? [00:01:49] Audra Cooper: It's a really fancy term for matchmaking and finding homes for supply. Whether that's through growers having fruit available and needing to sell in a specific year or finding multi year contracts, or that's bulk wine that has been made in excess or maybe a call for a winery needing to find a way of A pressure release valve. [00:02:11] Craig Macmillan: And so you match buyers with sellers, basically. [00:02:13] Audra Cooper: Exactly. [00:02:14] Craig Macmillan: On both sides of the fence. Both the wine and the grape side. Do you have specialists for the grape side? Specialists for the wine side? [00:02:21] Audra Cooper: We do. , you're talking to our newest hire on the grape side, Eddie, who's going to be focused on the Central Coast. We also have Mike Needham in the...

[00:00:00] As 2024 comes to a close, we want to recognize five ways certification made our brands the SIP this year. And even if you aren't SIP certified, there's lots of great ideas in this marketing tip that can help you promote your brand. [00:00:17] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:36] Now let's get into the five ways. [00:00:38] Number one was providing regulatory relief for 161 vineyards. 2024 was the first year that growers on California's central coast had to submit total nitrogen applied reports to their regional water board. These growers must report how much water, compost, and fertilizer was applied to their crop, as well as the nitrogen content from each of these sources. Because SIP certified vineyards are already submitting this data to the program, we partnered with Preservation Inc. to complete and submit these reports on their behalf, saving them countless hours of administrative work. And Central Coast growers can participate again in 2025. [00:01:18] Number two, six stories were released in Grape and Wine magazine. Each one of this year's issues told a unique story about how a SIP certified member practices sustainability. Their stories help spread awareness of what it takes to make sustainable wine. [00:01:33] Number three is reciprocal club tastings for nearly 30 brands. In February, nearly 30 brands across four California counties And Michigan State enjoyed Reciprocal Club tastings during Reciprocal February 2024. This month long event helps connect tasting rooms with other like minded brands and wine enthusiasts who value sustainability. It's a great way to boost tasting room traffic during a historically slow month. And there are even more participants already signed up for Reciprocal February 2025. [00:02:07] Number four is visibility on over 2. 7 million bottles. 20 wine brands help increase awareness of SIP Certified by putting the logo on their bottle. Having information about sustainability on your packaging shows customers that the wine was made with care for the people and the planet. That's it. Did you know that any wine made with at least 85 percent SIP certified fruit, whether estate or purchased, can apply to put the logo on their bottle? Make sure you check out our show notes to learn more. [00:02:35] And number five, we completed nine in person sustainability trainings. We talked with hospitality teams about sustainability in the wine industry, And identified ways that they uniquely practice sustainability at their own operation so that they can feel more confident talking about their certification with customers. [00:02:53] Now, if you want to learn more about any of these five highlights from 2024, make sure you check out the show notes. There's tons of links and contacts to help you get started telling your own sustainable story. Until next time, this is sustainable wine growing with the vineyard team. Resources: *** Tell Your Sustainable Story Online Course ***5 Ways Certification Makes Brands the SIPApply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Since the year 2000, wineries in the United States have grown from 2,000 to nearly 12,000. How can a brand stand out in the market? Dan McCole, Associate Professor in the Department of Community Sustainability at Michigan State University researches the impact of tourism on communities. He studied what makes brands that make the majority of their sales in the tasting room successful in new wine regions including Texas, Michigan, and Pennsylvania. Dan shares tips on how to sell new hybrid varieties, what messaging has the biggest impact on sales, and what customers are really coming to the tasting room for (it's not wine!). Resources: 222: How Sustainability Sells in a Tough Market | Marketing Tip Monday 246: 3 Ways to Make Your Tasting an Experience | Marketing Tip Monday Dan McCcoleExploring Winery Visitors in the Emerging Wine Regions of the North Central United States Market research reveals why consumers are drawn to wineries in Michigan Survey of Wineries and Non-winery Tourism Businesses in 25 Emerging Wine Regions The impact of different product messages on wine tourists' willingness to pay: A non-hypothetical experiment Understanding winery visitors Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Since the year 2000, wineries in the United States have grown from 2000 to nearly 12, 000. How can a brand stand out in the market? Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director, Since 1994, Vineyard Team has brought you the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. [00:00:37] Please raise a glass with us as we cheers to 30 years. [00:00:41] In today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with a longtime SIP certified vineyard and the first ever SIP certified winery, speaks with Dan McCole, Associate Professor in the Department of Community Sustainability at Michigan State University. [00:01:00] Dan researches the impact of tourism on communities. He studied what makes brands that make the majority of their sales in the tasting room successful in new wine regions, including Texas, Michigan, and Pennsylvania. [00:01:15] Dan shares tips on how to sell new hybrid varieties. What messaging has the biggest impact on sales and what customers are really coming to the tasting room for hint It's not wine [00:01:28] want to be more connected with the viticulture industry, but don't know where to start become a vineyard team member Get access to the latest science based practices experts growers and wine industry tools through both infield and online Education so that you can grow your business Visit vineyardteam. org and choose grower or business to join the community today. Now let's listen in. [00:01:52] Craig Macmillan: Our guest today is Dan McCole. He is an associate professor in the department of community sustainability at Michigan state university. And today we're going to talk about some lesser known smaller wine regions and the challenges of marketing hybrid wine grape varieties to customers and some successes. [00:02:08] So thanks for being on the podcast, Dan. [00:02:10] Dan McCole: I'm happy to be here,...

[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story. [00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] When it comes to telling your sustainable story, there's an easy framework that can help you. The seven values of SIP certified, which include social responsibility, water management, safe pest management, energy efficiency, habitat, business, and always evolving. [00:00:47] You can use these seven values to talk about the real ways your brand practices sustainability at every level of your business. [00:00:55] Dozens of SIP certified brands have already used this framework. In this week's marketing tip, we share the 2024 sustainable stories and invite you to be featured next year. [00:01:06] Our first value is social responsibility. Oso Libre's Por Vida Foundation supports four causes that are near and dear to the owner's hearts. Veteran services, women's cancer research, animal support groups, and children and family support groups. In fact, this year, they donated funding raised from their July Angus event to the Vineyard Team's Juan Nevarez Memorial Scholarship, helps children of vineyard and wine industry workers pay for a higher education. By supporting Oso Libre, guests and customers give back, too. [00:01:39] The second value is water management. At the heart of Bien Nacido Vineyard's sustainable farming ethos lies a diligent approach to water management. Their team of experienced irrigators tailor their irrigation practices to fit the land's needs by using weather data and plant and soil moisture data. [00:01:57] Our third value is safe pest management. Presqu'ile Vineyard knew they could protect their vines from birds in a way that was more sustainable than non biodegradable labor intensive bird netting. [00:02:08] Installing programmable bird lasers has protected their vineyards from feathered pests on top of having several other sustainable benefits. [00:02:17] The fourth value is energy efficiency. From a hillside nestled production facility that utilizes gravity flow to solar panels that provide the majority of the energy needs for their building and EV charging stations for customers, Niner Wine Estates reaches a high bar for energy efficiency. [00:02:36] The fifth value is habitat. The team at Ancient Peaks Winery and Margarita Adventures is dedicated to protecting the habitats of the various species of wildlife that inhabit the land and water on their property. If you want to learn more about the native life at the ranch, you can take one of several tours with naturalist Jacqueline, including nature photography, foraging, and my favorite, ziplining. [00:03:00] The sixth value is business. As a business rooted in female leadership, Cambria Estate Winery shows their dedication to uplifting and empowering women in an incredibly impactful way. Every March for Women's History Month, Cambria selects an organization that aligns with their pillars of climate action and women's leadership and pledges $25,000 to support their efforts. [00:03:26] And the seventh value is always evolving. Tolosa's Three P's Groups welcomes everyone on their team to participate in the business's value of always evolving. Employees get involved in a group, either people, planet, or prosperity, and work together to find ways to analyze and improve the business's sustainable practices. [00:03:46] If you want to read any of these incredible stories in more detail, make sure that you go to the show notes and click on the link, how these brands grow grapes sustainably. [00:03:57] If you're a SIP certified...

What causes the “red wine headache”? Is it sulfites? A histamine reaction? Andrew Waterhouse, Professor Emeritus of Enology in the Department of Viticulture and Enology at UC Davis and Apramita Devi, Postdoctoral Scholar in the Department of Viticulture and Enology at UC Davis have identified a flavanol that can interfere with the metabolism of alcohol. That flavanol is quercetin, a natural product made in grape skins in response to sunlight. It is a natural sunscreen produced to protect the fruit from ultraviolet light. This conversation covers why quercetin may be more prevalent in high end wines, how skin contact during wine production impacts quercetin levels, and why sulfites may play a role in “red wine headache”. Resources: 74: The Spirit of WineAndrew WaterhouseAndrew Waterhouse | Google ScholarAndrew Waterhouse | LinkedInApramita Devi | LinkedInApramita Devi |Google ScholarInhibition of ALDH2 by quercetin glucuronide suggests a new hypothesis to explain red wine headaches Why Do Some People Get Headaches From Drinking Red Wine? Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: What causes. The red wine headache? Is it sulfites or a histamine reaction? [00:00:10] Welcome to sustainable wine growing with the vineyard team. Where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director. I've been your team. Since 1994, we've brought you the latest science-based practices, experts growers and wine industry tools through both infield and online education. So that you can grow your business. Please raise a glass. With us as we cheers to 30 years. [00:00:37] In today's podcast, Craig Macmillan, critical resource. Manager at Niner wine estates with long time sip certified. Vineyard and the first ever sip certified winery. Speaks with two university of California Davis researchers. Andrew Waterhouse. Professor emeritus of enology and the department. of, viticulture and enology. And. Oprah meta Debbie. Post-doctoral scholar and the department of viticulture and enology. [00:01:04] They have identified a flavonol that can interfere. With the metabolism of alcohol. And that flavonol is called quercetin. A natural product made in the grape skins in response. To sunlight. It's a natural sunscreen produced to protect. The fruit from ultraviolet light. This conversation covers. Why quercetin may be more prevalent in high end wines. How. Skin contact during wine production impacts quercetin levels. And why sulfites may still play a role in that red wine headache. [00:01:36] Want to be more connected with the viticulture industry. But don't know where to start become a vineyard team member. Get access. to the latest science-based practices, experts, growers, and wine industry. The tools. Through both infield and online education so that you. You can grow your business. Visit vineyard team.org. And choose grower or business to join the community today. [00:01:57] Now let's listen. in. [00:02:01] Craig Macmillan: Our guests today are Andrew Waterhouse, Professor Emeritus in Enology in the Department of Viticulture Davis, and also Aparmita Devi. She is a postdoctoral scholar, also in the Department of Viticulture & Enology Davis. Thank you both for being here. [00:02:17] Andrew Waterhouse: Oh, we're glad to be here. [00:02:19] Craig Macmillan: Today...

[00:00:00] While, the year is nearing its end. There's still a lot of actibity and work ahead with the holidays. This marketing tip. We'll give you ideas for a greener holiday season. Use them in the tasting. Room. And at home. Welcome to Marketing Tip Monday. With sip certified. We know that customers are looking for wines labeled as sustained. Sustainable. While our longer-form episodes help you learn about the latest. Latest science and research for the wine industry. These monthly. Monthly micro podcasts will help you share your dedication to sustainable winegrowing. [00:00:33] Now let's get into some. Some tips for greener gatherings. [00:00:37] Consider getting a. A living tree rather than a cut or artificial tree. With the right tree and. The proper care it can survive the holiday season and then be planted on your property. [00:00:47] Use led lights for decorating your space. They use up to 90%, less energy than traditional incandescent. Bulbs. And can last up to 25 times longer. At an. Average of 30 cents a kilowatt powering 500 incandescent. C9 bulbs, eight hours a day for 30 days. It would cost $294. While the same five. 500 led bulbs would only cost $37.80. That's also sustainable savings for your pocket book. Plus many led lights have features like dimming. Color adjusting and motion detection. So you can customize your look and. Use them for other occasions. [00:01:27] Do you have holiday events on your calendar?. There are many options for biodegradable plates. Bowls and cutlery. Add them to your compost heap or. Send them to an industrial composting facility. Just be sure not to recycle. Recycle them organic materials can damage recycling equipment. And don't put them in the trash organic waste and landfills could produce methane gas. [00:01:49] And who. Who doesn't love local goods. Invite local vendors into your retail space. Base. To give your guests some locally sourced gift options bonus. Points. If they use natural or recycled materials. Alternative. you could opt for the gift of a local experience like dinner for two a spa day or certificate to a local shop. [00:02:08] Oh, the ribbons and bows, but where do they go? [00:02:11] When it comes to sustainability over the holidays. Days we need to address packaging. [00:02:15] For those of us who aren't the paper and ribbon collector. At the gift exchange, use. Just wrapping materials can be recycled. Plus some can even. And be composted. [00:02:24] Make sure. You check out. At the show notes to link to this article called holiday marketing. Marketing tips. To review an awesome chart. To help you gift. Wrap the Greenway. It covers what kinds of wrapping paper? Tissue paper, gift bags, boxes, ribbons, and bows can. Can be recycled. Composted. Plus some creative alternatives like wrapping. Packaging in a tea towel. And making your own paper bows. [00:02:50] Here's a bonus tip. Check out. Tip number two. In the five sustainable tasting room habits, marketing tip. To learn a few more responsible recycling practices. [00:03:00] This February. We'll continue the celebrate. Celebration of sustainable wine and we'd love for you to come celebrate with us at reciprocal, February over 30 sip certified brands have. I already joined. [00:03:12] And you can join to. Share. ReSIProcal club tastings with participating brands to increase your traffic and. Connect with like-minded brands and wine enthusiasts who value sustainability. [00:03:21] Until next time, this is sustainable. Winegrowing with the vineyard team. Nearly perfect transcript by Descript. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/pecan-pie/happy-holiday-swing License code: QEFYRHVU5DRTFHPW Resources: *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineJoin ReSIProcal February 2025Marketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic Tips for Greener Holiday Gatherings What's your Sustainable Story? Vineyard Team...

Want to practice regenerative agriculture? Daniel Rath, Agricultural Soil Carbon Scientist at Natural Resources Defense Council recommends that you start by asking what you want to regenerate. Beneficial practices including integrating livestock, crop rotations, cover cropping, minimizing tillage, increasing diversity, improving soil health, adding organic matter, and reducing external inputs will vary site to site. A long-term study found that these practices improved above and below ground biodiversity, increased water storage and infiltration, bolstered resilience to climate change, increased carbon and organic matter storage, and, impressively improved human health. Listen to the end to learn how soil metagenomics has the potential to not only tell us what is living in the soil but how the organisms interact. Resources: 231: Stacking Regenerative Practices to Create a Healthy VineyardDaniel RathDaniel Rath on Google ScholarDaniel Rath on National Resources Defense Council (NRDC) Healthy Soils Playlist (podcast play list) NRDC Regenerative Agriculture 101 page Soil Biodiversity in California AgricultureWhat the Soil Can Teach Us | Daniel Rath | TEDxBelmopan Wine grape grower perceptions and attitudes about soil health Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Craig Macmillan: Our guest today is Daniel Rath. He is a soil scientist with the Natural Resources Defense Council. And today we're going to be talking about regenerative agriculture. Thanks for being on the podcast, Daniel. [00:00:10] Daniel Rath: Thanks a lot, Craig. I'm excited to be here. [00:00:13] Craig Macmillan: We've been trying to find folks to talk about regenerative agriculture because it's a real buzzword right now. [00:00:18] And it's a buzzword in the vineyard industry, but it's not vineyard specific. This is applying to all sectors of agriculture and globally. This is a big concept now. So that's inspiring and drawing a lot of people, uh, in different directions. But I get different definitions of it. What regenerative agriculture? [00:00:37] Daniel Rath: Well, first of all, I'll say it's not really surprising that you get a different definition depending on who you talk to because, you know, regenerative agriculture really hasn't been like very specifically defined yet the way I think about it. Part of the reason it's so hard to define is that it's really more of a philosophy and an approach to land management. [00:00:59] And so, you know, it's taking into acknowledgement the fact that agricultural systems have this complexity. And instead of trying to reduce that complexity, we lean into it. We see what advantages we can get from it. It's a holistic approach. You know, it doesn't just necessarily focus on the environmental impacts, but what are the social impacts? [00:01:18] What are the economic impacts of agricultural systems? Looking at things like local food systems and connecting farmers to consumers, but also how do we increase soil health? How do we reduce pests and diseases? It's funny. You should bring it up now. The state of California. Just finished a process in of defining regenerative agriculture for their legislative effort. [00:01:40] Craig Macmillan: Oh [00:01:41] Daniel Rath: Yeah, there's a draft definition out there have been numerous listening sessions The next one is on august 22nd, but I was part of...

[00:00:00] Beth Vukmanic: Have you ever. Wondered do third-party certifications matter to consumers? [00:00:05] Welcome to marketing tip Monday with SIP Certified. We know that consumers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science. And research for the wine industry, these twice monthly micro podcasts. will help you share your dedication to sustainable winegrowing. [00:00:24] If you've wondered about third-party. Certifications. You're not alone. This question has. I also crossed the university of Portland's Sam Holloway's mind. In this week's marketing tip learn about Holloway's qualitative. Research findings. And what they mean for your sustainable wine brand. [00:00:40] Holloway was interested in learning. How supply chain certifications are perceived by consumers. Impact purchasing decisions. And impact brand loyalty. In interviews and focus group discussions, his participants revealed that they were more likely to trust products bearing. Recognized certifications. [00:01:00] They viewed certified products as offering a higher value. And they were more willing to pay a premium for certified products. After coding and analyzing participant transcripts Holloway notes, that certifications quote. Enhanced brand loyalty by aligning with consumers ethical values. And beliefs. End quote. [00:01:20] While, certified products were associated with increased. Brand loyalty. Holloway's participants noted that lack of transparency could lead to skepticism. And diminished trust in brands with. Certifications. But there's an easy solution. transparency and clear communication remedy these issues before they arise. [00:01:39] Holloway's participants also emphasized stringent standards and third party verification as important factors. That enhanced their trust. [00:01:48] By sharing your story, you can connect with your guests over shared values. And spread awareness of sustainable wine operations like yours, that work. To protect the people and the planet. [00:01:58] And if your SIP Certified. You can add the SIP Certified logo to your wine labels for any wine made with at least 85% SIP. Certified fruit, whether that's estate or purchased. Check out the links in the show notes. To get your wine certified today. [00:02:13] Until next time, this is sustainable. Winegrowing with the vineyard team. Nearly perfect transcript by Descript. Resources: *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineJoin ReSIProcal February 2025Marketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Monitoring vine nutrition is critical for pest and water stress resilience and the efficient production of quality grapes. Jenny Garley, Chief Science Officer at NEWAGE Laboratories discusses the differences between SAP analysis and tissue tests. SAP measures real time nutrient availability in vascular tissue. While tissue tests look at the nutrients stored in the leaf; some maybe available but most are not. Learn how SAP analysis can improve your nutrient management program, from reducing nitrogen inputs to managing trace elements for optimal plant nutrition. Resources: 115: Examining Plant Nutrient Mobility with SAP Analysis Grape growers turn to sap sampling to monitor cropNEWAGE Laboratories – SAP Analysis The Difference Between Leaf Tissue and Sap AnalysesThe Grower’s Guide to Plant Sap Analysis Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Monitoring grape vine nutrition is critical for pest and water, stress resilliance and the efficient production of quality grapes. Welcome to sustainable. Winegrowing with the vineyard team. Where we bring. You the latest in science of research for the wine industry. [00:00:19] I'm Beth Vukmanic executive director. Since 1994 vineyard team has brought you the latest science-based practices. Experts growers and wine industry tools. Through both. In-field. And online education so that you can grow your business. Please. Raise a glass with us as we cheers to 30 years. [00:00:38] In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with a long time. Sip certified vineyard and the first ever set certified winery speaks. Speaks with Jenny Garley chief science officer at new age. Laboratories. She discusses the differences between SAP analysis. Alesis and tissue testing. SAP measures real. Time, nutrient availability in the vascular tissue. While. Tissue tests. Look at nutrients stored in the leaf. Some may be available, but most are not. Learn how SAP. Analysis can improve your nutrient management program from reducing nitrogen inputs to managing trace elements for optimal plant. Nutrition. [00:01:21] Do you want to be more connected with the viticulture industry, but don't know where to start. Become. I'm a member of the vineyard team. Get access to the latest science-based. Practices experts, growers and wine industry tools through both in-field and online education so that you can grow your business. Visit vineyard team.org. And choose grower or business. Business. [00:01:43] To join the. Community of sustainable wine growers today now let's listen in [00:01:47] Craig Macmillan: our guest today is Jenny Garley. She is chief science officer at New Age Laboratories. And today we're going to talk about plant sap analysis and the idea of nitrogen conversion efficiency percentage. Welcome to the podcast, Jenny. [00:02:09] Jenny Garley: Thank you. Actually, thank you for having me back in your team. It's always lovely to speak with you guys and be a part of this. [00:02:19] Craig Macmillan: Yeah, we're glad you could come back. This is really great. I've heard about sap analysis in the past, a long time ago, and didn't really know anything about it because I was a dinosaur and when I was farming, I just did what I'd always done, what people told me to do, basically. That is, monitoring the nutritional status of vines is...

[00:00:00] Beth Vukmanic: We. Often talk about sustainability in the vineyard, but that doesn't account for the whole picture. An important theme of sustainable wine production is the ability. To elevate the practices as a whole, from block to bottle. [00:00:12] Welcome to marketing tip Monday with sip certified. We know. That customers are looking for wines labeled as sustainable. While our longer. , form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts. We'll help you share your dedication. to sustainable wine growing. [00:00:30] After months of careful cultivation in the vineyard. The grapes still have a lengthy journey ahead. It's no secret that the. The journey takes place in the winery, but what exactly does it take for [00:00:40] in this week's marketing tip. She shares four ways. Ways. That you. Can approve the sustainability at your winery. [00:00:47] Number one is to sanitize smarter. Safe cleaning and sanitation practices are essential in wine-making, . But the financial. And environmental impact of sanitation products can add up and lead. A sustainably minded business to look for better solutions. [00:01:03] Cambria periodically runs trials and explores. Floors alternative products to see if they can sanitize in a more eco. Eco-friendly way. [00:01:10] When testing paracidic. , acid. Abbreviated PAA an organic. Peroxide based sanitation, liquid, commonly used in food and beverage industries and health care facilities. Cambria's, his team had two questions. One, could they lower their solutions, concentration and maintain effectiveness. And two could they reuse a batch of the PAA solution more than once. [00:01:34] To answer the first question, they mixed up a range. Of PAA concentrations and got to sanitizing. When. They used ATP swabs to test the bacteria and yeast on. They're sanitized areas. They found that they could use less of the product. Product to get the same results. [00:01:50] The answer to their second question was also a yes, they found. And that they could use. Certain PAA concentrations up to three. Times with a hundred percent effectiveness. Samantha says. Says, researching and trying different products can lead to a cost. Cost benefit and possible switch to a more effective, less impactful. Product. [00:02:10] G Help them reduce. Both product and water while still maintaining a safe sanitation. Practice. [00:02:17] Tip number two is to recycle your lab. Plus. Plastics plastic is one of the hardest materials to dispose of. In an environmentally responsible way. Wineries know this well, because. Because commonly used lab plastics, can't be recycled in the normal stream. [00:02:32] Cambria works with Polycarbin, a platform. For recycling and . remanufacturing lab plastics Polycarbin takes used. Scientific plastics and re manufacturers them into more tubes. Pipette boxes and pipette tips. Their system creates. A closed loop, supply chain. That ensures that Cambria's has plastics don't end up in the landfill. [00:02:56] To make the deal even sweeter, Polycarbin tracking software. sends Cambria, a monthly report on the impact of the recycling practices. [00:03:05] In March of 2024. They recycled 24 kilograms of plastic reduced 144 kilograms of CO2 emissions and preserved 220 cubic meters of water. And that's only for one month. [00:03:18] But Cambria doesn't stop at recycling. Their lab supplies. They also work with TerraCycle, a recycling company that collects. And recycles materials that are not generally accepted in the traditional recycle. Recycling system. [00:03:32] For example. Example TerraCycle sends Cambria boxes for disposable coveralls. safety glasses and ear protection so that they can be sorted. Cleaned and sent it to third party partners to be produced into. Into usable forms. [00:03:46] Tip. Number three conduct, yearly audits. [00:03:50] While, responsible waste management is the goal. For any...

NASA has connected data about the Earth’s surface since 1972. One of the first applications was for agriculture. Alyssa Whitcraft, Executive Director of NASA Acres grew up in the wine industry at her family’s property, Whitcraft Winery, located in Santa Barbara California. Her goal is to make it easier for people and organizations to use satellite data to improve agriculture. Alyssa explains how different types of satellites including polar-orbiting and geostationary collect information that can be calibrated against crop-specific data to develop predictive models. Farmers can use these models to identify viral, fungal, bacterial, water, and nutrient stressors and forecast harvest. While this technology is being used in commodity crops today, there is a huge opportunity for specialty crops. Resources: 129: The Efficient Vineyard Project 199: NASA Satellites Detect Grapevine Diseases from Space 233: The Gap Between Space and Farm: Ground Truthing Satellite Data ModelsAlyssa WhitcraftGroup on Earth Observations Global Agricultural Monitoring Initiative (GEOGLAM) NASA AcresNASA HarvestWhitcraft Winery Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] [00:00:04] Beth Vukmanic: NASA has collected data about the earth surface since 1972, One of the first applications was for agriculture. Welcome to sustainable wine growing with the vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth. Vukmanic executive director. Since 1994 vineyard team has brought you the latest science-based practices, experts, growers, and wine industry tools through both in-field and online education, so that you can grow your business. Please raise a glass with us as we cheers to 30 years. [00:00:39] And today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time sip certified vineyard and the first ever sip certified winery. Speaks with Alyssa Woodcraft, executive director of NASA acres. She grew up in the wine industry at her family's property. Whitcraft winery located in Santa Barbara, California. [00:01:01] Alyssa's goal is to make it easier for people and organizations to use satellite data, to improve ag. Alissa explains how different types of satellites, including polar orbiting and geostationary collect information that can be calibrated against crop specific data to develop predictive models. Farmers can then use these models to identify viral, fungal bacteria, water, and nutrients stressors. And forecast harvest. While, this technology is being used in commodity crops today. There was huge opportunity for specialty crops. [00:01:35] Alyssa is involved in numerous organizations and projects. So I highly recommend that you visit our show notes. And check out her website. [00:01:43] If you want access to more viticulture research and technology from the world's top experts, then you won't want to miss the premier Winegrowing event of the year. The sustainable ag expo enjoy the perfect blend of in-person and online learning. Speak directly with national experts. Earn over 20 hours of continuing education and explore sustainable ag vendors. It all takes place November 11th through 13th, 2024 in San Luis Obispo, California. As a listener to this podcast. Make sure you use discount code podcast 24 at checkout to take $50 off of your ticket....