Persuasive Copywriting by Andy Maslen

Location:

United States

Genres:

Networks:

Description:

This audiobook is narrated by a digital voice. Unlock the secrets to powerful writing with this summary of Andy Maslen’s Persuasive Copywriting. Discover how to grasp the core insights in just 15 minutes. This audio distills the essential lessons from the original book, cutting out the fluff and saving you hours. Move beyond the basic rules of copywriting and into the advanced psychology of persuasion. Learn why emotion is the engine of decision-making and how to harness it effectively. This summary breaks down how to use powerful storytelling, make irresistible promises, and reveal compelling secrets that capture your reader's attention. You'll explore how to build empathy, create detailed customer personas, and find your reader's "point of pain" to craft a message they can't ignore. Understand Aristotle's timeless principles of ethos, pathos, and logos and apply them to any campaign. You’ll also get practical advice on adapting your copy for digital channels, from social media to mobile screens, without losing impact. The guide covers everything from writing a solid brief to crafting a call to action that gets results. If you’ve read the book before, it’s a great way to reinforce what matters most. This version delivers all the practical takeaways you need to put into action right away. Duration - 15m. Author - Legacy Audiobooks. Narrator - Digital Voice Roger E. Published Date - Wednesday, 08 January 2025. Copyright - © 2025 Pendleton Row Publishing LLC ©.

Language:

English