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Jonathan Quinn

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Crystallizing Public Opinion
Crystallizing Public Opinion
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on...
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Live Enthusiastically
Live Enthusiastically
Do you wish you could live a more joyful life? Have you ever wondered why some people seem to take on new challenges in a positive, confident way while others are simply glad to get through their day? If so, you have the right book. In it, Dale...
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Propaganda
Propaganda
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of...
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