HBR IdeaCast

Reid Hoffman is one of the most prominent and recognizable voices in Silicon Valley, and after predicting some of the biggest trends that have shaped our world in the last 25 years, he is sharing his thoughts on the future of artificial intelligence. In this interview with HBR Editor in Chief Adi Ignatius, Hoffman shares his approach to managing technological change and innovation, explains why he thinks generative AI won't destroy jobs, and imagines how these new tools will transform our world. Spoiler: It's all about managing technological change and innovation the right way. Previously, Hoffman founded or co-founded PayPal, Inflection AI, and LinkedIn, where he served as CEO and is now its executive chairman. He’s also an active early-stage investor at Greylock Partners, host of the Masters of Scale podcast, and author of the forthcoming book Superagency.

We live in an age of data. But having powerful tools to gather employee feedback doesn't mean you’ll get powerful results. It’s challenging for executives to turn that feedback into substantive action. New research from Ethan Burris, professor of management at the McCombs School of Business at the University of Texas at Austin, sheds light on how to weed through all the data, make sure workers feel heard, and turn employee insights into real results. Burris is a coauthor of the HBR article "What Companies Get Wrong About the Employee Experience."

Unwelcome employee turnover can create big problems for managers, teams, and organizations, so it's important to understand the real drivers of attrition. New research from Ethan Bernstein, associate professor at Harvard Business School, and Michael Horn, cofounder of the Clayton Christensen Institute, points to a host of push and pull forces that cause workers to jump ship and also outlines better retention strategies. They are the coauthors, along with Bob Moesta, of the HBR article "Why Employees Quit" and the book Job Moves: 9 Steps for Making Progress in Your Career.

Managing is a tough job, sometimes a seemingly thankless one where you can feel squeezed from all sides. But for team leaders who are feeling burnt out or overwhelmed with their job, Daisy Auger-Domínguez has advice on regaining your joy at work. She recommends various techniques to incorporate optimism and well-being into your management role. They include remembering your purpose, embracing a beginner’s mindset, keeping a folder of positive feedback as inspiration, and celebrating the contributions of team members. Auger-Domínguez is a workplace strategist and the author of the HBR article "Finding Joy as a Manager — Even on Bad Days."

There was a time when business leaders and managers didn't worry so much about psychology or other social science research. Malcolm Gladwell's writing played a big role in changing that. His popular exploration of tipping points — the phenomenon where small, incremental actions can suddenly fuse into a full-blown social behavior — brought research insights to life and made them mainstream. Now he's revisiting tipping points, this time looking at how they can be used for damaging results. In this episode, HBR editor in chief Adi Ignatius speaks to Gladwell about how the author’s ideas have changed, the importance of social science and journalism in today's world of virality, and the unexpected ways leaders should consider human behavior. Gladwell is the author of the new book Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering.

Many companies are investing heavily in artificial intelligence right now, hoping to improve both efficiency and innovation. But, as with any technology that sees widespread adoption, AI itself won't be enough to build a long-term advantage over competitors, says Jay Barney, professor at the University of Utah's Eccles School of Business. Yes, leaders need to deploy these new tools, especially those that use GenAI, to stay relevant. But they also need to think about how AI can be applied to their business' differentiating competencies and offerings to truly add value. Barney is the coauthor, along with Martin Reeves of Boston Consulting Group, of the HBR article "AI Won't Give You a New Sustainable Advantage."

We live in a world that seems more divisive and polarized than ever, and it’s common to describe this phenomenon as tribalism. But Michael Morris, professor at Columbia Business School, says that term is often misunderstood and that tribal instincts can in fact be very positive influences in society and at work. He uses the lens of cultural psychology to explain the deep-seated instincts behind the human need to join and identify as a group. And he breaks down how team managers and organizational leaders can leverage tribal instincts in positive ways strengthen workplace culture. Morris is the author of the new book Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together.

The worlds of business and politics might seem worlds apart, but executives can learn a lot from the most successful political communicators. Terry Szuplat spent several years on the speechwriting team for President Barack Obama, helping to carefully craft his messages and win over audiences. He has gone on to coach business leaders including Salesforce CEO Marc Benioff, and he says that many of the same principles for good speechwriting and delivery apply - whether you’re giving a presentation to your team, pitching a client, or making comments in a moment of crisis. He explains the importance of authenticity and personal stories, structure, language choice and presence. Szuplat is the author of the book Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience.

What if the key to efficiency in a world increasingly powered by AI wasn't quantity, but quality? Neuroscientist Mithu Storoni has looked at how and when our brains are the most creative and truly productive at knowledge work. As automation and AI take more rote takes off our plates, she shares how we can train our brains to be more effective at doing work that really matters. She explains how our brains tackle different kinds of work, how we can better schedule our days to align with those states of mind, and what this all means for managers and organizations. Storoni is the author of the new book Hyperefficient: Optimize Your Brain to Transform the Way You Work.

Generative artificial intelligence is here to stay, and that means employees and managers need to think even more carefully about how to make the most effective use of it. Accenture's H. James Wilson, global managing director of technology research and thought leadership, and Paul R. Daugherty, chief technology and innovation officer, argue that we all need to build what they call "fusion skills." They include intelligent interrogation (using research-backed prompting techniques to deliver better results), judgment integration (ensuring there is a human in the loop when necessary), and reciprocal apprenticing (training ChatGPT, Claude, Co-pilot or proprietary tools to improve while we get better at working with them). They offer advice on how to hone all three. Together, they wrote the HBR book Human + Machine: Reimagining Work in the Age of AI, now available in a New and Expanded Edition as well as the HBR article “Embracing Gen AI At Work.”

CEOs get a ton of credit or blame for a company’s performance. But the entire leadership team is vital to success, and any dysfunction is often overlooked. Sometimes the CEOs leading them don’t even see that they’re not working. Thomas Keil, management professor at the University of Zurich, and Marianna Zangrillo, a partner at The Next Advisors, have interviewed more than 100 CEOs and senior executives. Their research identifies three main types of failing leadership teams: shark tanks, petting zoos, and mediocracies. And they identify the pitfalls of each pattern and how to turn those teams around. Keil and Zangrillo wrote the HBR article "Why Leadership Teams Fail."

We live in an age where we have more data than ever. But most leaders have two strong reactions to new data. Either they rely too heavily on studies or information to make decisions. Or they dismiss outright data that could be very relevant. The better way is learning how to interpret, question, and engage with data and studies, say Harvard Business School professor Amy Edmondson and Johns Hopkins Carey Business School professor Michael Luca. They break down the essential analytical tools to assess and interrogate data to be able to apply it to business decisions. Edmondson and Luca are coauthors of the HBR article "Where Data-Driven Decision-Making Can Go Wrong."

Are you the sort of person who works really hard, hits your deadlines, runs successful projects, wins over clients... but never seems to get noticed for all that diligence, much less promoted? Especially if you’re on the quieter and more understated side, working in an organization where the loud and showy get the most recognition, this can be frustrating. But there are ways to get noticed while also staying true to yourself, says Jessica Chen. She's a former TV news reporter and the founder of Soulcast Media, a communications consultancy, and she shares lessons about more effective communication and self-promotion. Chen wrote the book Smart, Not Loud: How to Get Noticed at Work for All the Right Reasons.

Many managers don't know what to say when a team member appears angry, frustrated, or sad. They might even feel it is unprofessional to acknowledge those feelings at all. But research shows that avoidance is costly. Doctoral student Christina Bradley and professor Lindy Greer, both of the Ross School of Business at the University of Michigan, say teams perform better when their leaders respond effectively to members’ emotions. The researchers outline when and how to do that in a way that builds stronger relationships, teams, and organizational culture. Bradley and Greer are coauthors, with Michigan Ross professor Jeffrey Sanchez-Burks, of the HBR article "When Your Employee Feels Angry, Sad, or Dejected."

It's hard to imagine a more challenging work environment than the International Space Station. During her 24 years as a NASA astronaut, including a six-month stint on the ISS, Cady Coleman learned pivotal lessons about everything from managing stress and assessing risk to cross-cultural communication and navigating bias. She shares how the skills she picked up can be applied in all kinds of careers. Coleman is the author of the book Sharing Space: An Astronaut's Guide to Mission Wonder and Making Change.

Many marketers today focus on getting consumers to consciously change their behavior. But that’s a sure path to failure, according to Leslie Zane, founder of Triggers Brand Consulting. She says neuroscience research shows that mastering instinct is far more effective than persuasion. And she shares her key lessons for aligning with the instinctive mind to improve company brands, new products, social campaigns, or your own personal brand. Zane is the author of the book The Power of Instinct: The New Rules of Persuasion in Business and Life.

There's a fine line between pitching in to help your team and taking on too much at the expense of your mental health and performance. Author and coach Hailey Magee walks us through why some of us fall into people-pleasing patterns, the negative impact it can have on our careers, and how to stop. She also offers advice for managers on how to help employees identify and break out of these bad habits. Magee is the author of Stop People Pleasing and Find Your Power.

When news breaks of a CEO succession, much of the attention is given to the new leader and how they will change the company. But new research shows that the leave-taking process of the outgoing chief executive is often mishandled, with negative impacts on succession and the organization. Rebecca Slan Jerusalim, an executive director at Russell Reynolds Associates, and Navio Kwok, a leadership advisor at RRA, say that boards are often surprised when a CEO gives notice, and they often make that person feel excluded during the handoff process. The researchers share stories from the front lines about CEO psychology, best practices for outgoing leaders and their boards, and broader lessons for effective transitions. Jerusalim and Kwok wrote the HBR article "The Vital Role of the Outgoing CEO."

Darius Rucker has reached the top of the music charts in not just one but two genres: first as the lead singer of the 1990s band Hootie and the Blowfish, then in a second act as a solo country star. He shares lessons on following your passion, staying humble, working your way up, and defying stereotypes and expectations. He's the author of a new memoir Life's Too Short.

Many managers struggle with initiating difficult conversations around an individual’s subpar performance. Often, leaders wait way too long to sit down with an employee who isn’t meeting expectations. Leadership coach Jenny Fernandez says that increasing the frequency of feedback and consciously developing better relationships with direct reports help make these conversations easier to start. And she shares how the right preparation, tone, and open-minded approach lead to more effective discussions that improve not just the one-on-one relationship, but also team morale and turnover rates. Fernandez is the author of the HBR article "How to Talk to an Employee Who Isn’t Meeting Expectations."