Help Wanted

You’re juggling projects and chasing goals. But if someone asked you, “What are you working towards?”, you might struggle to answer. Here’s why: Specific goals aren’t really what we want. They’re just what we think will get us what we want — even if we have no idea what that is. So, what are we actually working toward? Jason has a theory: he calls it a state of being. Today, he’ll help you identify yours — and then use this clarity to transform how you spend your time and energy.

Today's caller Mike runs a production studio and wants to know if top-of-the-line equipment will set him apart from other studios. Jason and Nicole's answer: not necessarily. Instead, Jason and Nicole give him a foolproof method for getting a competitive advantage— and it has nothing to do with the competition!

Think of the last time you saw something — and you said, "That sucks." Maybe it's a product. Or a song. Or a YouTube video. This thing is successful, but you think it's dumb— and you're convinced you're right. Today, Jason has a magic question that will help you recognize the mechanisms of success, even for things you don't understand— which will help you build more successful things too.

​​Want to make LinkedIn actually work for you? Today, Jason and Nicole will show you how. Whether you’re trying to land your next role, build a personal brand, or just get more than 12 views on a post, mastering content on LinkedIn can be a serious game-changer. But what actually makes a post perform? In this episode, Jason breaks down the strategy behind the LinkedIn following he’s built—and puts Nicole’s own posts under the microscope to show exactly what works (and what doesn’t). It’s a crash course in thought leadership, engagement psychology, and how to stand out on the world’s most buttoned-up social platform.

You’re facing a problem with no obvious solution. Maybe it’s a work challenge, a family issue, or a personal dilemma. You’ve thought about it from every angle, but every option seems flawed. Today, Jason shows you a simple but powerful technique that can break you out of this trap. He calls it List Before You Leap. It will help you find solutions you never would have considered otherwise. Jason will explain how and why it works — but first, he’ll tell you about a conversation with his wife, where this strategy came in handy…

How do you talk to your kids about work—without making them think their worth depends on it? In this episode, Jason and Nicole tackle one of the trickiest balancing acts of modern parenting: explaining your career in a way that’s honest but not overwhelming, inspiring but not pressure-packed. They explore how to navigate your child's questions about what you do, how to help them dream big in a world where industries are constantly evolving, and how to set boundaries around work without making them feel like they’re second place. If you’ve ever felt the guilt of closing your laptop after bedtime—or struggled to explain why “Zoom” isn’t a game—this one’s for you.

Today, we're sharing an episode of the Superhero Leadership podcast, hosted by Marvel's former CEO and legendary turnaround expert, Peter Cuneo. Each week, Peter is joined by top performers from business, media, and beyond, leaders who have mastered the art of impact, resilience, and vision. Together, they explore Peter’s 32 leadership essentials, revealing what it really takes to rise, inspire, and lead with purpose. In this episode, Jon Harris, CEO of AthLife, explores how leaders create lasting impact by empowering others, fostering empathy, and embracing lifelong learning. From his journey as DePaul basketball captain to building programs that support athlete development off the field, Harris shares insights on creating a service-driven culture, learning from failure, and making space for others to lead— on the court, in business, and beyond. Listen to more Superhero Leadership episodes wherever you get your favorite podcasts.

You’re envious of someone. Why? Pick the reason. They make more money than you. Accomplish more than you. Their career is bigger. Their title is cooler. You already know that comparison is the thief of joy. Jason doesn't need to tell you that — and anyway, knowing it doesn’t help. So today, Jason will give you something that actually helps: he will show you how the people you envy aren’t as enviable as you think — and how you can celebrate what you have.

Nicole had a great appearance on Good Morning America… until she made one tiny mistake that she can’t stop thinking about. Jason and Nicole dig up their most embarrassing moments and workplace missteps, and decide on a benchmark for when to call out your mistakes, and when to keep them to yourself.

You want to put yourself “out there,” but you're worried. You don’t want to feel too vulnerable or come across as self-centered. So here’s a liberating truth: You don’t need to put your whole self out there. In fact, you shouldn’t. Today, Jason will show you a powerful alternative: he calls it the “5% Character.” It’s a version of yourself that’s always interesting, always impressive, and always on — and once you identify it, you become exponentially more valuable and desirable. This idea unlocked his career and created a wave of opportunity— and today, he shows you how you can use it, too. For more on the 5% Character and additional strategies for personal branding, check out Jason’s first-ever course, called LinkedIn Mastery​, which helps you advance your career by becoming a respected top voice in your industry. As a Help Wanted listener, you can get it for 40% off by using the code HELPWANTED.

Trust is not binary, it's a gradient — and once you appreciate how it works, you can build (and maintain!) trust in smarter, more careful ways. It’s a concept called the trust battery. Today, Jason will show you how to use it — and how it can help you build better relationships, professionally and personally.

In this episode, Jason checks in with Nicole to see how she's managing the demands of work and parenting a four-month-old. Nicole opens up about the mental load of being the parent responsible for most of the childcare logistics. Jason then phones a friend—his wife, Jen—who shares the systems she and Jason have put in place to create a more balanced and equitable approach to parenting.

You made something amazing, but people don’t get it. Here’s the problem: “Creating something” is only half the job. “Teaching others to understand its value” is the other half. Today, Jason explains how to be a better teacher so that your ideas will be taken more seriously, your work will thrive, and people will finally listen. Check out Poppy, the company that inspired this episode, HERE

When a video of a plane passenger refusing to give up her seat for a toddler went viral, the internet had thoughts—and most of them weren’t kind. Today, Jason and Nicole sit down to unpack why they're siding with the passenger, and what this viral moment reveals about how we rush to judgment online. This episode isn’t just about plane etiquette—it’s about the stories we tell, the facts we skip, and the cost of outrage culture. By the end of the episode, you’ll walk away with a sharper lens for spotting bias in viral narratives—and how that same skill can help you make better, smarter decisions in business and in life. HERE is the story referenced in the episode.

You’re being cautious. You want to do something, but you’re waiting for the right moment. You keep telling yourself: I must be careful. I can’t ruin what I already have. Today, Jason will help you move forward — and to do this, he is going to teach you the Messy Couch Principle. It’s a new way to assess your problem, and then find the confidence to act boldly.

You know what you want. But it doesn’t make you happy. Maybe you reached a goal, but it wasn’t as satisfying as you expected. Or you’re chasing a goal, but it feels perpetually out of reach. Either way, now you feel stuck. Today, Jason will share the antidote — which he calls “Say yes to more than what you want.” It’s a way of thinking beyond your immediate goals, so you aren’t trapped by them. Today, he'll show you how to do it.

In today's episode, Nicole and Jason are joined by a founder Nicole critiqued on this very podcast. Tea! This conversation could have gone one of two ways, but how this founder responds is *chef's kiss* perfection. This conversation will leave you with a script you can use next time you get some tough feedback. Find the most excellent Kim Kaupe here: https://kimkaupe.com/ Originally aired in 2023

You’re stuck between two bad options: Something unsatisfying but familiar. Something scary and unknown. Today, Jason will help you clarify a difficult choice — and he’ll show you how it works through a real-life example his friend lived through.

If you've ever been the center of a story that's unflattering or just plain embarrassing, you probably wish you could go back in time and undo it. Unfortunately we can't do that, but we can take control— and change— the narrative. Today, Nicole and Jason share how to do just that, and they start by unpacking a viral video that the internet got so wrong.

Ever worry that someone hates you? Or is avoiding you? Jason experienced this recently, and it messed him up. But he also gained critical insight on the problem — and how to solve it. Today, Jason will share what he learned — so that you can remain calm and focused, and maybe even jumpstart the relationships you thought were dead.