TIG Talks

Finding key talent is a struggle for many companies. As drivers of growth, these people can make or break your business, so it helps to learn the ways we find the right ones for us. Here to impart his insights and experience is Mark Sandler. He is a Managing Partner of Transcend Search Partners, a search firm that offers a hands-on approach to finding key talent. In this episode, he discusses what it is like to bring people into the organization, what pain points and issues companies need to overcome, and how to narrow down the search for the right culture fit. Going beyond the search process, Mark adds layers to the conversation by tapping into the importance of creating a good working atmosphere that brings out the best in your people and retains them. Learn about the best hiring practices you can implement today. Join Mark as he provides a guide on finding key talent for lasting success.

Finding key talent is a struggle for many companies. As drivers of growth, these people can make or break your business, so it helps to learn the ways we find the right ones for us. Here to impart his insights and experience is Mark Sandler. He is a Managing Partner of Transcend Search Partners, a search firm that offers a hands-on approach to finding key talent. In this episode, he discusses what it is like to bring people into the organization, what pain points and issues companies need to overcome, and how to narrow down the search for the right culture fit. Going beyond the search process, Mark adds layers to the conversation by tapping into the importance of creating a good working atmosphere that brings out the best in your people and retains them. Learn about the best hiring practices you can implement today. Join Mark as he provides a guide on finding key talent for lasting success.

Aligning funding with your business goals isn't just about getting capital – it's about ensuring the fuel matches the journey for sustainable success. In this episode, we have Keith Harrington from Novel Capital to discuss the complex world of business funding. He explores the critical importance of aligning funding structures with business models, challenging the "rocket ship" aspirations versus the reliability of a "Toyota" business approach. He also explores alignment funding, CPG industries, and more. Tune in now! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Entrepreneurship is groundless because things are always changing. Finding success means learning to stay afloat with what is happening. Join us in this episode as Merril Gilbert from Trace Trust shares how to thrive in an era where change is the only constant. She discusses the changes in entrepreneurship, from raising capital to fostering resilience in uncertain times. Merril touches on the power of community, impact-driven entrepreneurship, celebrating progress, a purpose more than profit, and more. Today’s discussions are not just about entrepreneurship but also about seizing opportunities in this world. Tune in now. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

To succeed as an entrepreneur, you don't need to chase the illusion of instant success. It is about persistently and resolutely pursuing continuous growth. Today, Simeon Margolis discusses the raw truths, challenges, and triumphs of building a business from the ground up. He debunks myths and misconceptions surrounding startup success, such as “hockey stick growth.” Simeon also showcases the realities of growth, highlighting the importance of the "staircase of growth" model. He emphasizes the importance of disciplined growth, warns about the temptation of attractive new opportunities, and more. Tune in now! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

In the world of Consumer Packaged Goods, the key to success is not in following the crowd, but in daring to ask the right questions and charting your own unique path. In this episode, we have special guest David Mesa, the President of WE GROW CPG, a firm that specializes in helping emerging CPG brands succeed in this highly competitive industry. Today, David doesn’t hold back. He discusses the do's and don'ts of the CPG industry, emphasizing the need for entrepreneurs to have patience and realistic expectations. He shares how to build a unique brand that stands out in a crowded marketplace, using examples like energy bars and toilet paper to illustrate his points. David encourages entrepreneurs to ask the right questions and not blindly follow conventional wisdom, highlighting the importance of charting your unique path in the CPG space. Tune in now and learn all about the CPG world! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks

Should you launch your brand with Costco or not? Bringing us his sales experience with Costco in this episode is Jeremy Smith, the CEO of LaunchPad Group USA, the official home to the entrepreneurs of food brands. Today, Jeremy explores how Costco could build a business owner’s brand or destroy it. He also brings insights into the categories within Costco that are underdeveloped yet are still fully formed. Find out more about how you should launch your brand with Costco today. Tune in to this insightful conversation to identify if this next step is the right fit for you! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Entrepreneurship is the food for growth, and it takes a good meal of business to grow. But what are the key ingredients for a profitable business? In this episode, Sari Kimbell, the Author of Key Ingredients: How to Turn Your Passion Product Into A Profitable Business, reveals the secret behind a profitable business, especially when you’re a startup. As a CEO, you should consider your business as a child and take care of it. Serving us the value of resiliency, Sari offers how she shifts her mindset to become optimistic and take chances. Her insights provided so much value in today’s conversation. So, grab your napkins because Sari Kimbell will serve you a plate full of wisdom! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Embracing generational differences fuels innovation, harbors success, and creates the ultimate dream team. Join us as our special guest, Erin-Kate Whitcomb, author of “Good Work: How Gen X and Millennials are the Dream Team for Doing Good When Collaborating Well,” explores the fascinating interplay between generations in today's workforce and uncovers the untapped potential of generational differences. She dissects the dynamics between generations, from Baby Boomers to Gen Xers and Millennials, diving deep into their motivations, expectations, and communication styles. Get ready to reevaluate your approach to leadership, employee engagement, and fostering collaboration as Erin-Kate shares strategies to harness the power of generational differences and create stronger, more innovative teams. She also sheds light on generational nuances, helping leaders bridge the generation gap within their organizations. Erin-Kate even gives real-world examples of companies thriving by leveraging generational differences both in their marketing strategies and internal culture. Tune in now to embrace the power of generational diversity! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

How can you be productive in your business? What is the root cause of your problems keeping you from being productive? Today, Arron Mansika, the Founder of Mindful Your Business, explains how awareness and mindfulness push your business toward success. He explains the value of awareness in strategic adaptability. Arron also shares the benefits of investing in time. This conversation provides so much insight to help you grow. So be the genesis of change and move forward to succeed. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Success in the food service industry lies in building relationships, serving passion on a plate, and crafting tailored marketing that feeds the appetite of operators and chefs. In this episode, Edward Zimmerman, the founder of The Food Connector, discusses how to thrive in the world of food service, and the secrets to success in an ever-evolving market. Edward delves into why building meaningful connections with operators, chefs, and distributors is crucial for your brand's success. He shares how to leverage your passion for your product and translate that enthusiasm into sales. He uncovers the hidden power of word-of-mouth marketing among chefs and operators, and how it can skyrocket your business. Edward reveals the art of engaging foodservice operators and understanding their unique needs. He emphasizes the importance of having a dedicated food service landing page and how it can boost your leads and conversions. Finally, the food service industry presents both opportunities and challenges. Edward shares how to strategically approach regional and national chains versus local markets to gain traction and expand your reach. Tune in now and learn how to create lasting relationships, craft winning marketing strategies, and thrive in the competitive foodservice landscape! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

More and more people are seeking brands who can provide them not only with quality products but can also take care of their wellbeing. That is exactly what Richa Gupta is doing through Good Food For Good, where they work hard to transform the food system. Joining Elliot Begoun, she discusses their mission to make it easy for people to eat healthy by making organic and wholesome food easily accessible. Richa also opens up about the impact of her work in her personal life, detailing how he maintains a healthy relationship with her husband, her children, and herself. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

What separates Costco from traditional grocers? The guests today are the OGs of the industry with much value in their pockets to share with everyone in this episode’s conversation. Jeremy Smith and Terry Meyer provide tips on navigating the Costco of today to generate sales and find an expert to help set the business to success. Jeremy explains how Costco is a value sale and why they focus on value at cost. Moving along the innovation chain, the early adopters of Costco helped the brand succeed in the market. Moreover, Terry advises you to buy what you need and build in an appropriate lead time. Tune in to this episode to gain more insights from Jeremy and Terry. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Raising capital in the best of times is already hard. How much more in our current uncertain environment? Not to worry though because, in this episode, Elliot Begoun shares crucial information that will help us raise aligned capital in these tough times. He breaks down the sources of capital and the structures as well as alternative structures of capital out there. Diving deeper into the anatomy of venture funds, he then provides a clear view of how it differs from private equity and what processes we can expect. We are in a very interesting time in the industry, and we need to find ways to keep up with how we fuel our businesses. Join Elliot as he gives us the scope of the land on raising capital in a way that is more aligned with building a sustainable business. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Entrepreneurship is a journey that takes a village. Success comes from being surrounded by people who can unlock your brand's potential and help you navigate the choppy waters of change. In this episode, we have Betsy McGinn, an e-commerce and Amazon expert and a longtime participant in the Hirschberg Entrepreneurship Institute. Betty talks about how entrepreneurs can use their brands to drive change and shares practical tips for creating more cost-effective and durable e-commerce models. She shares her insights on navigating the choppy waters of entrepreneurship, raising money differently, and succeeding in the post-pandemic world. If you’re someone who’s looking to unlock your brand’s potential or succeed in the ever-changing entrepreneurial space, then this episode is for you. Tune in now. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

As an emerging business, your branding and messaging are some of the essential pieces you must pay attention to. How do you create a strong brand impact that addresses the needs of your target audience? In this episode, Casey Harshman, the Owner and Director of Frooishen, joins Elliot Begoun to discuss how telling your unique story can help establish the power of your brand. He explains why you must showcase every single thing you do on your online platforms to create genuine customer connections and gain solid marketing leverage. Casey also discusses the value of packaging that serves as the foundation of the readiness of your product. Delve into this episode and learn how to unleash your power through an equally powerful story. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

If you’re a seller online, then you may have dabbled or even considered going to Amazon. Rightly so since it has become a ripe ground for a lot of entrepreneurs. With the space becoming more and more crowded, how then can you navigate and stand out? In this episode, Elliot Begoun invites Andy Thompson, the Head of Customer Success at MixShift, to share how emerging brands can leverage Amazon data to help you sell online and grow your business. Amazon has a $40 billion advertising business, putting the pressure on emerging brands to know a lot about advertising and thrive in it. Allow Andy to help you navigate through that space as he provides many insights and strategies to help you grow. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Are you a small business? Is your business struggling to be discovered, make connections and grow? In this episode, Elliot Begoun welcomes Vir Satyan, the SVP of Supplier Sucess at RangeMe, shares how RangeMe helps level the playing field to be discovered, get connections, and eventually grow. He shares how you can set up your profile for customers to get what they need to know and to put your business forward. Vir Satyan also talks about RangeMe from both the buyer’s and retailer’s perspectives. Grab this opportunity to find a new avenue to help your business grow. Tune in! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

As a founder or entrepreneur, learning how to pitch is key to building your business. But people still make a lot of common mistakes when it comes to the pitch. If you are currently raising capital, you need to listen to this episode. Join Elliot Begoun as he talks to the Founder of Power to Pitch, Kat Weaver. Learn all the tips and tricks Kat teaches her clients when it comes to pitches. Remember, the best pitches aren't rapid-fire interviews. They're collaborative discussions. Tune in and discover how to win over your investors today! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

If you are running a business, you need to focus on yourself first. You can only perform at your best by making self-care and inner work a priority. Take time to find a sense of peace, groundedness, and pleasure in your life. Take frequent walks outside or do some meditation to clear your mind and rejuvenate your energy. You have to be willing to change your bad habits to find significant success. Join Elliot Begoun as he talks with health and wellness coach Grace Ventura about the importance of self-care in the life of an entrepreneur. They discuss how to properly handle the stress of running a business and why you always need other people to look after you. Enlighten your inner-self today by learning all about self-care in this inspiring episode. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/