Tourism Hub Podcast with Despina Karatzias

In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias wraps up the enlightening "Igniting Smart Marketing for 2025" series with a grand finale focused on investing in yourself and your business. Despina emphasises the importance of budgeting for growth in the ever-evolving tourism and small business landscape, highlighting the necessity of strategic investments in marketing, innovation, and professional development. Listeners are guided through the essentials of budgeting, from website optimisation and content creation to leveraging Google and Meta ads for targeted traffic. Despina underscores the significance of personal growth, urging professionals to upskill and engage in networking opportunities to stay competitive and inspired. The episode also explores the power of collaborations and partnerships, encouraging businesses to build relationships with trade partners, local businesses, and digital influencers to amplify their reach and impact. Despina provides actionable steps for evaluating budgets, investing in new skills, and creating a growth roadmap to ensure future success. Join Despina in this transformative discussion as she inspires tourism professionals to commit to excellence and future-proof their businesses. Tune in for a journey of growth, insights, and actionable strategies to thrive in the dynamic world of tourism. 01:16 - The Importance of Budgeting for Growth 03:53 - Effective Marketing Strategies 08:21 - Investing in Yourself and Your Team 11:54 - Collaborations and Partnerships 15:21 - Creating Your Growth Roadmap 17:39 - Conclusion and Final Thoughts Grab your FREE copy of the must-read Top 25 Marketing Mistakes Your Small Business Must Avoid eBook today! Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay ignited and inspired as you invest in your success and prepare for a thriving future in tourism!

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into part six of the enlightening seven-part series, "Igniting Smart Marketing for 2025." This episode is a must-listen for entrepreneurs and experience makers, focusing on the often-overlooked power of diversifying marketing channels beyond social media. Despina emphasises the foundational importance of your website and email database as the primary assets in your marketing strategy. These are the channels where you maintain control, free from the whims of algorithms and platform changes. By exploring the exciting possibilities of multi-channel marketing, Despina guides listeners on how to strengthen business resilience, reach, and engagement. Listeners will learn about the risks of relying too heavily on social media, illustrated by the 2021 Facebook and Instagram outage that cost businesses millions globally. Despina shares strategies to diversify beyond social media, highlighting the significance of email marketing, video content, and collaborations with local businesses and influencers. The episode also explores the potential of destination marketing, encouraging listeners to engage with visitors through various platforms, from blogs to visitor centres. By expanding your strategy, you become part of the visitor journey, from dreaming to experiencing and beyond. Despina provides practical steps to diversify marketing efforts, including leveraging email marketing platforms, video editing tools, and analytics to enhance reach without overwhelming resources. She also stresses the importance of building relationships with tourism boards, trade partners, and content creators to amplify marketing efforts. Join Despina in this empowering discussion and embrace a holistic marketing strategy that respects your primary assets while expanding your reach. This episode is a testament to building a resilient, adaptable marketing strategy that meets your audience wherever they are. 01:09 - The Importance of Diversifying Marketing Channels 02:22 - Leveraging Your Website and Email Database 02:58 - Risks of Relying Solely on Social Media 06:18 - Expanding Beyond Social Media 08:59 - Collaborations and Partnerships 14:50 - Tools and Strategies for Effective Marketing 16:33 - Action Plan for Diversifying Marketing Grab your FREE copy of the must-read Top 25 Marketing Mistakes Your Small Business Must Avoid eBook today! Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace diversification and build a resilient marketing strategy today!

In this transformative episode of the Tourism Hub Podcast, host Despina Karatzias invites listeners to rethink their approach to New Year resolutions with an inspiring concept called "Questolutions." As we bid farewell to 2024 and welcome 2025, Despina unpacks why traditional resolutions often falter and introduces a powerful alternative that encourages reflection, clarity, and action. Drawing insights from a compelling article by Warren Berger, Despina explains how Questolutions—questions that inspire solutions—can lead to more meaningful personal and professional growth. Backed by scientific studies, this approach taps into our brain's natural affinity for questions, stimulating critical thinking and creativity. Listeners are gifted with a set of 12 thought-provoking questions designed to guide reflection and planning for the new year. These questions aim to help you identify what worked well, learn from past challenges, and prioritise what truly matters in both business and personal life. From assessing energy-draining tasks to envisioning future excitement, these questions serve as a roadmap for a fulfilling and impactful 2025. Despina shares her personal journey and the transformative impact of embracing Questolutions, encouraging listeners to reclaim the driver's seat in their lives and steer towards their goals with intention and purpose. By answering these questions, you're not just planning for the year ahead; you're laying the groundwork for intentional, transformative growth. Here are the 12 Questolutions for 2025, designed to inspire reflection, clarity, and action in your business and life: 00:26 - Why Resolutions Fail 01:35 - Introducing Questolutions 02:50 - The Power of Questions 03:28 - 12 Questions for a Successful Year 07:09 - Reflecting on Successes and Failures 10:33 - Eliminating Low-Value Tasks 12:17 - Channeling Excitement into Action 13:19 - Minimizing Energy Drains 15:29 - Growth Through Discomfort 16:36 - Evaluating Your Circle 18:08 - Delegation for Growth 19:39 - Simplifying for Focus 20:42 - Creating and Letting Go Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Step into 2025 with clarity and purpose, and let Questolutions guide you to a year of progress and achievement. Happy New Year!

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into part five of her compelling seven-part series, "Igniting Smart Marketing for 2025 and Beyond." This series, inspired by the latest ebook from the Institute of Excellence, is a must-listen for anyone in the tourism industry looking to elevate their marketing strategies. Despina highlights the importance of focusing on existing customers, revealing that acquiring a new customer can cost up to five times more than retaining an existing one. She shares fascinating insights, such as how increasing customer retention by just 5% can boost profitability by up to 95%, according to the Harvard Business Review. Listeners will learn how to build genuine relationships and personalise marketing efforts to make every customer feel valued. Despina breaks down the difference between customer acquisition and retention, emphasising the need for a balanced approach. She explores the three distinct types of customers in the tourism industry: direct customers, trade customers, and industry partners, each requiring tailored strategies for acquisition and retention. This episode is packed with actionable strategies on how to leverage data to understand customer behaviour, personalise communication, and use tools like CRM systems to enhance customer relationships. Despina also discusses the importance of loyalty programs, reputation management, and effective communication channels in building strong customer connections. Join Despina in this episode to discover how to transform your customer relationships into a powerful network of advocates, driving sustainable growth for your business. Whether you're a tourism professional or a business owner, this episode offers valuable insights and practical steps to enhance your customer retention strategy. 00:43 - The Importance of Customer Retention 02:09 - Understanding Customer Acquisition vs. Retention 03:07 - Tailoring Strategies for Different Customer Types 05:35 - Building Strong Customer Relationships 06:56 - Personalization in Relationship Management 10:31 - Tools and Strategies for Retention 15:18 - Action Plan for Improving Retention Grab your FREE copy of the must-read Top 25 Marketing Mistakes Your Small Business Must Avoid eBook today! Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay ignited and inspired, and remember, personalisation builds connection and connection builds loyalty!

In this enchanting episode of the Tourism Hub Podcast, host Despina Karatzias takes listeners on a captivating journey beyond Australia's borders with Maria Tsalkos, founder of Magical Sunset Greek Island Sailing Experiences. Join them as they explore Maria's remarkable transition from a corporate career in physics and tyre manufacturing to curating unforgettable sailing adventures steeped in Greek mythology. Maria shares her inspiring story, from her early aspirations of becoming an astronaut to her transformative experiences in Greece, where her passion for storytelling and Greek mythology blossomed. Discover how her love for Greece and its rich history inspired the creation of Magical Sunset, offering unique sailing tours that blend mythological tales with modern luxury. Listeners will be transported to the idyllic Greek islands, where Maria's tours reveal hidden gems accessible only by boat. From Odysseus's journey home to reenactments of ancient myths, Maria's experiences offer a deep connection to Greece's cultural heritage. The episode highlights the transformative power of travel, fostering family bonds and personal growth. Despina and Maria also delve into the challenges and triumphs of building a tourism business, emphasising the importance of partnerships and adaptability. Maria's story is a testament to following one's passion and the magic that unfolds when you embrace your calling. 01:17 - Maria's Journey Before Magical Sunset 02:17 - The Birth of Magical Sunset 07:01 - Creating Unique Greek Island Experiences 13:51 - The Odysseus Tour and Mythological Adventures 22:54 - Personalized Luxury Sailing Tours 32:13 - Connection to Country and Local Experiences 33:29 - Authentic Greek Cooking Classes 34:27 - Best Time for Sailing Experiences 35:51 - Importance of Partnerships in Tour Operations 37:16 - Curating Unique Tours and Client Experiences 39:34 - Navigating Challenges and Building Resilience 40:17 - Expanding Business and Trade Relationships 43:29 - Advice for Aspiring Entrepreneurs 45:17 - Impact of COVID-19 on Business 47:35 - Educational and Team Building Elements in Tours 57:33 - Personal Habits and Tools for Success 59:24 - Final Thoughts and Inspirations Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embark on a journey of discovery and let the magic of Greek mythology inspire your next adventure!

In this compelling episode of the Tourism Hub Podcast, host Despina Karatzias delves into the crucial topic of digital accessibility in part four of her seven-part series, "Igniting Smart Marketing for 2025." Inspired by the International Day of Persons with Disabilities and the latest course from the Institute of Excellence, Despina explores how small to medium businesses can make their digital spaces more inclusive and impactful. Listeners are introduced to the importance of accessibility, highlighting its benefits such as broadening audience reach, boosting SEO, and fostering customer loyalty. Despina provides actionable steps to enhance digital content, including writing in plain language, using descriptive headings and links, adding alt text to images, and ensuring videos are captioned and transcribed. The episode also shines a spotlight on Hayley Brown, founder of Vacay It, an innovative audio-first platform revolutionising tourism for individuals with low vision. Hayley's inspiring journey and commitment to inclusivity serve as a powerful example of how accessibility can transform industries. Despina encourages tourism professionals to audit their digital presence and embrace accessibility as a responsibility, not just a compliance task. By doing so, businesses can expand their reach, build trust, and create positive community impacts. Join Despina in this enlightening discussion and learn how to make your digital content more inclusive. Discover the transformative power of accessibility and prepare your business for a more inclusive future. 01:33 - Introduction to Digital Accessibility 02:26 - Why Accessibility Matters 04:21 - Practical Steps for Inclusive Content 06:44 - Spotlight on Vacayit 09:30 - Actionable Checklist for Your Business Hailey Brown TedXBrisbane: An audio guide to the world: Revolutionizing accessible Tourism - https://youtu.be/Je2kd-jJ3II?si=voYiNM0fitHnBTlt Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace digital accessibility and create a more inclusive world for everyone!

In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias engages in a dynamic conversation with Patricia O'Callaghan, the CEO of Tourism and Events Queensland, live from the beautiful Queensland. Together, they explore the resilience and innovation that has propelled Queensland's tourism industry forward amid challenges and opportunities. Patricia shares insights into the strategic recovery efforts following unprecedented weather events, emphasising the importance of listening and taking swift action. The discussion highlights the collaborative approach of Tourism and Events Queensland in supporting the industry, with over 500 operators involved in strategic planning sessions. The conversation also delves into the emotional impact of natural disasters on communities and the significance of mental health support for industry professionals. Patricia reflects on her experiences from regional tourism to her current state-level role, offering valuable lessons learned along the way. Listeners will be inspired by Queensland's bold marketing initiatives, including a successful campaign in the US featuring global icons like Bluey and Robert Irwin. Patricia's passion for the industry shines through as she discusses the transformative power of tourism in shaping communities and creating lasting memories. Join Despina and Patricia as they celebrate the spirit of Queensland's tourism and look forward to the opportunities leading up to the Brisbane 2032 Olympic and Paralympic Games. This episode is a testament to the strength and innovation of the tourism industry, offering inspiration and valuable insights for professionals seeking to elevate their businesses and careers. 00:53 - Recovery and Support Strategies 01:37 - Weather Challenges and Industry Response 05:17 - Mental Health and Emotional Toll 06:42 - Marketing and Global Campaigns 09:24 - Best of Queensland Program 11:18 - Inspirational Leadership and Future Goals 13:31 - Conclusion and Gratitude Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace the transformative power of tourism and be part of the journey to 2032!

In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias broadcasts from the beautiful Nusa Dua in Bali, continuing her seven-part series on igniting smart marketing strategies for 2025. Despina begins by celebrating the achievements of the State Tourism Award finalists and winners across Australia, highlighting the significance of the Quality Tourism Framework in elevating industry standards. This episode is dedicated to Lisa Ronson, a remarkable marketing leader whose legacy continues to inspire. Despina reminisces about Lisa's transformative contributions during her tenure at Tourism Australia, including the iconic Dundee Super Bowl campaign. The focus then shifts to "Digital First Strategies: Essential Tools and Tactics," where Despina shares the story of Norman, a charismatic beachside entrepreneur in Bali. Norman's journey underscores the importance of blending personal connections with digital strategies to expand business reach and sustainability. Despite his charm and dedication, Norman's lack of digital presence limits his market potential. Despina provides valuable insights into how businesses like Norman's can leverage digital tools and partnerships to enhance their offerings. She outlines practical steps for building relationships with local hotels, tourist information desks, and transport drivers to boost visibility and bookings. The episode also covers the creation of a simple yet effective website, harnessing social media, and automating communications to save time and effort. Listeners are encouraged to embrace a digital-first mindset, combining personal charm with technology to work smarter, not harder. Despina emphasises the transformative power of digital strategies in building credibility, increasing bookings, and freeing up time for what truly matters. Join Despina in this inspiring discussion and learn how to refine your approach with actionable tips and tools. Download the free eBook "Top 25 Marketing Mistakes Your Small Business Must Avoid to Thrive" and prepare to elevate your tourism business in 2025 and beyond. 00:41 - Celebrating Tourism Achievements 01:25 - Tribute to Lisa Ronson 02:33 - Introduction to Digital First Strategies 03:00 - Norman: The Beachside Entrepreneur 04:23 - The Importance of Digital Presence 07:54 - Building Digital Presence Through Partnerships 13:59 - Action Plan for Digital Success Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace the digital-first mindset and let your business thrive!

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias continues her seven-part series inspired by the launch of her new eBook, "Top 25 Marketing Mistakes Your Small Business Must Avoid to Thrive." This episode focuses on the critical distinction between branding and marketing, offering listeners a comprehensive guide to crafting messages that resonate deeply with their audience. Despina passionately explains the essence of branding as the emotional connection and identity of a business, while marketing is the action that communicates this identity to the world. She shares personal insights from her journey with the Institute of Excellence, inspired by Maya Angelou's quote about the lasting impact of how you make people feel, which serves as a guiding principle in her work. Listeners will discover how iconic brands like Apple, Nike, and Disney masterfully combine branding and marketing to create unforgettable experiences. Despina also emphasises the importance of personal branding, illustrating how it aligns with business values through examples of influential figures like Oprah Winfrey, Richard Branson, and Elon Musk. The episode encourages tourism professionals to reflect on their personal and business brands, ensuring they align to build trust and authenticity. Despina provides actionable steps to craft a message that bridges branding and marketing, urging listeners to define their core values and communicate consistently across all platforms. Join Despina in this empowering discussion to learn how to harness the power of branding and marketing, creating lasting connections and standing out in a crowded marketplace. Don't miss the opportunity to download the free eBook and prepare for an exceptional 2025! 01:37 - The Essence of Branding 03:12 - Marketing: Bringing Your Brand to Life 04:01 - Iconic Brands and Their Strategies 05:41 - Personal Branding: Brand You 08:21 - Building Trust and Credibility 08:48 - Famous Examples of Personal Branding 10:03 - Aligning Personal and Business Brands 11:28 - Crafting a Resonant Message 12:53 - Defining Core Values and Principles 13:24 - Understanding Your Audience 13:38 - Consistency Across Channels 14:04 - Actionable Branding Challenge Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcas Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay true to your brand and ignite excellence in everything you do!

In this exciting episode of the Tourism Hub Podcast, host Despina Karatzias embarks on a transformative journey with the launch of a seven-part series, celebrating the release of her new ebook, "Top 25 Marketing Mistakes Small Businesses Must Avoid to Thrive." This episode is the first in a series designed to equip tourism professionals with the foundational tools needed to excel in 2025. Despina delves into the intricacies of crafting a robust marketing plan, distinguishing it from a business plan, and emphasising its role as a strategic backbone for customer acquisition and engagement. She highlights the importance of a documented marketing strategy, noting that businesses with such plans are significantly more likely to succeed. Despina provides actionable insights into setting SMART goals, understanding target audiences, and leveraging digital marketing to create a customer-centric approach. Listeners will learn how to conduct a SWOT analysis to assess strengths, weaknesses, opportunities, and threats, ensuring a proactive and strategic approach to marketing. Despina also shares her personal experiences, offering practical steps to build a consistent and engaging social media and content marketing strategy, tailored to resonate with today's value-driven consumers. The episode underscores the importance of competitive research, encouraging tourism operators to understand market trends and differentiate their offerings. Despina wraps up with guidance on budgeting and tracking results, emphasising the need for data-driven decisions to maximise marketing impact. Tune in to discover how to lay the groundwork for a successful 2025 with a clear, focused, and strategic marketing plan that aligns with your business goals and meets the evolving expectations of your audience. 02:30 - A well planned marketing strategy is one of the most powerful tools in your business 08:36 - Using the SMART framework is the first step in creating a strong marketing plan 10:18 - Understanding your target audience is crucial to effective marketing 16:25 - Using a SWOT analysis can help you identify your strengths and weaknesses 18:04 - Building a social media and content marketing strategy within your marketing plan is crucial 29:14 - A successful marketing plan requires a realistic and intentional budget and target 32:26 - Download our free ebook 25 Marketing Mistakes to Avoid in 2025 Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Let's make 2025 your strongest year yet!

In this compelling episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Mark Olsen, CEO of Tropical North Queensland, to discuss the critical importance of readiness and resilience in the tourism industry. As regions across Australia prepare for the summer season, Mark shares invaluable insights into the necessity of proactive planning and mental health support for tourism businesses facing climate challenges. Mark recounts the devastating impact of record-breaking floods in 2023, highlighting the urgent need for the industry to not only focus on attracting visitors but also ensuring their safety. He stresses the importance of holistic support for tourism businesses, considering both financial stability and mental wellbeing, especially in the face of increasing crises. The conversation delves into the significance of accreditation in crisis management, with Mark advocating for preparedness through the "Get Ready Week" initiative. He underscores the need for clear communication strategies and media engagement to accurately portray the resilience and recovery of affected areas. Tune in to learn how tourism operators can build robust networks and plans to navigate future challenges, ensuring they are not just surviving but thriving in the ever-evolving tourism landscape. 01:11 - October is Get Ready Week for Queensland's tourism industry 02:51 - Australian Regional Tourism Collective meeting to discuss response to December flooding 08:57 - The tourism industry needs to take preparedness seriously ahead of December 23rd 11:03 - Mark: The media always focus on the negative. So we need to be willing to challenge that Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay resilient, stay informed, and keep pushing the boundaries of excellence in tourism!

In this innovative episode of the Tourism Hub Podcast, host Despina Karatzias introduces a groundbreaking approach by delivering the episode through her AI-powered avatar, DespinAI. Episode 50 marks a milestone as Despina explores the transformative power of artificial intelligence in the tourism industry, offering practical insights into how AI can revolutionize marketing and operational efficiencies for tourism operators. Despina delves into the myriad ways AI can enhance business operations, from content creation and automating social media interactions to managing online reputations and generating captivating videos. She emphasizes the importance of balancing automation with the human touch, ensuring that AI serves as a tool to amplify authenticity and connection in tourism experiences. Listeners will discover four actionable AI applications to boost marketing and day-to-day operations: simplifying content creation with AI tools like ChatGPT, automating visitor messaging and social media, managing visitor feedback efficiently with Review Pro, and creating engaging video content with platforms like Lumen 5 and Capcut. Despina also highlights the pros and cons of integrating AI into business operations, providing a balanced view of its potential and challenges. As Despina shares her journey experimenting with AI, she inspires tourism professionals to explore these technologies, demonstrating that AI isn't just for big businesses but is accessible and beneficial for all. With an action plan to kickstart your AI journey, this episode is a call to embrace innovation and explore new possibilities in the tourism sector. 00:55 - Using AI to improve marketing and communications can boost efficiency and customer engagement 08:00 - AI powered platforms make it easy to create professional videos without hassle 09:19 - The Pros and Cons of AI in Business Operations AI technology is reshaping businesses 14:56 - Small business owners can embrace AI to scale their presence and explore new possibilities 16:05 - Actionable steps to help you start your AI journey Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay inspired, and most importantly, stay human!

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into the evolving experience economy in Australia and New Zealand. With a focus on the latest report from Arrival, Despina unpacks key trends, challenges, and opportunities for tourism experience makers in the region. As she navigates through the comprehensive insights from the report, she reflects on what these findings mean for businesses across the region. Despina discusses the importance of the experience economy, especially in the post-pandemic landscape where local and domestic tourism has rebounded more quickly than international markets. She highlights the critical nature of adapting to new trends, such as the rise in online and mobile bookings, and the necessity for businesses to leverage digital marketing and mobile optimisation. The episode also covers the adoption of dynamic pricing models, which allow businesses to maximise profitability during peak times and encourage bookings during quieter periods. Despina emphasises the need for small tourism operators to embrace technology and reduce reliance on OTAs to remain competitive. Tune in to discover actionable insights and strategies, including the use of booking software and channel managers, to optimise operations and improve business performance. Despina wraps up with key takeaways and an action plan designed to help tourism operators thrive in this ever-evolving landscape. 01:43 - Breaking down the data: Key takeaways from the arrival report 03:33 - The pivotal role of the experience economy in modern tourism 04:54 - Survey of 318 operators on dynamic pricing across Australia and New Zealand 08:46 - 44% of operators report booking volumes surpassing 2019 levels post-pandemic 10:30 - Half of all operators now use channel managers for efficient booking management 12:59 - Austrade report: 5,000 small tourism businesses projected to close between 2019-2023 15:44 - Reflecting on the evolution of the experience economy in Australia and New Zealand References: Arival - The Outlook for Experiences in Australia and New Zealand Austrade - Tourism Businesses in Australia Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay adventurous, and let's continue building a stronger tourism industry together!

In this groundbreaking episode of the Tourism Hub podcast, we’re honoured to have not one but two international experts on the show. Host Despina Karatzia welcomes Jane Thompson and Nikolaos Gkolfinopoulos of ICF. A long time friend and colleague, Nikolaos is Tourism Hub's first returning guest, making history as our first repeat appearance on the show! In this episode, Jane Thompson and Nikolaos Golfinopoulos from ICF highlight the organisation’s mission to build a more prosperous and resilient world through sustainable projects across various sectors, including aviation and tourism. Jane discusses the aviation industry's move toward sustainability, focusing on Sustainable Aviation Fuel (SAF) as a key solution to reducing carbon emissions by 2050. Nikolaos emphasises the importance of heat resilience in tourism, urging destinations to adapt to climate change through strategic planning. Both experts highlight the need for empathy, collaboration, and innovative solutions to address global challenges. They also share examples of best practices in sustainable tourism, such as Rwanda's well-managed gorilla tracking and Australia's commitment to environmental responsibility. Ultimately, the episode calls for using technology like AI to enhance efficiencies while maintaining human-centred approaches in solving tourism’s biggest challenges. 02:29 - Nikolaos discusses his journey at ICF 06:07 - SAF: The most realistic near-term solution for aviation 17:21 - The complexity of tourism and its challenges 18:01 - Nikolaos emphasises the urgency of climate action 27:25 - Australia's strong approach to sustainability measurement 29:46 - Best practices: Guerrilla families become gamekeepers 31:11 - World Travel and Tourism Council Forum in Perth, Australia 32:02 - NWA's sustainable tourism action plan for pilot destinations 38:05 - ICF's AI investment to improve tourism innovation 46:01 - Nikolaos and Jane discuss the future of tourism 50:27 - Jane and Nikolaos talk heat resilience in tourism About Nikolaos Gkolfinopoulos Nikolaos is the Head of Tourism of ICF, based in Madrid, Spain. He has 10+ years of experience in international tourism development. In his role with ICF, Nikolaos is working for and towards a sustainable future. He supports countries, destinations, and the private sector in solving their most complex tourism challenges related to climate change, heat resilience, social sustainability, crisis management and recovery, stakeholder engagement, and ever-evolving tourism trends. He places at the forefront of any development recommendations and action plans the inclusion of the local communities and the protection of natural assets. Throughout his career, he has recorded successful tourism development initiatives with governments and international donors. Nikolaos holds a M.A. of International Sustainable Tourism Management from Monash University, Melbourne, Australia, and a BSc in Economic Sciences from Aristotle University of Thessaloniki, Greece. He has lived and worked in Greece, Australia, and Spain. Before joining ICF, he worked as a tourism consultant and research supervisor in Australia, followed by seven years of service at the UN Tourism (World Tourism Organization). He held multiple roles within UN Tourism and in 2021, was appointed to the post of Senior Project Specialist within the Technical Cooperation and Silk Road Department. Nikolaos is currently actively involved in international projects on tourism sustainability, master planning, decarbonisation, and maritime tourism. He leads ICF´s tourism practice and engagement with key international industry bodies such us UN Tourism, the World Travel and Tourism Council, and the Global Travel and Tourism Resilience Council. He is a strong advocate of the role of tourism in contributing to the achievement of the Sustainable Development Goals (SDGs). More on Nikos:...

In this engaging episode of the Tourism Hub Podcast, host Despina Karatzias delves into the dynamic world of visitor servicing. Fresh from the Victorian Visitor Services Summit in Ballarat, Despina shares her insights and reflections on the evolving landscape of engaging visitors online. With shoutouts to industry leaders and case studies that highlight innovative content strategies, this episode is packed with inspiration for tourism professionals and businesses alike. Despina discussed practical strategies for enhancing digital engagement in visitor servicing, emphasising the importance of treating online interactions with the same priority as face-to-face encounters. Shw draws from international models to explore how visitor information centres can transform into dynamic experience hubs, leveraging technology to create personalised and memorable visitor experiences. Whether you're in tourism, retail, or any customer-facing industry, these insights are designed to elevate your service game and ensure every interaction is meaningful and impactful. Tune in to discover how to integrate AI, automation, and personalisation into your customer service strategy, and why it's crucial to respond swiftly to digital inquiries. 06:41 - The principles behind visitor servicing apply to any industry where you engage with people 10:51 - Importance of personalisation in online interactions 19:51 - Tourism Hub podcast concludes with insights from the Victorian Visitor Information Services Summit References: Victorian Tourism Industry Council: https://www.vtic.com.au Australian Regional Tourism Network: https://www.regionaltourism.com.au Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this special episode of the Tourism Hub Podcast, host Despina Karatzias celebrates the upcoming Australian Regional Tourism (ART) Convention and the launch of an exciting new partnership with the Australian Regional Tourism Network. This episode is a nostalgic throwback featuring insightful interviews with legends of the Australian tourism industry, including Peter Freeman of Wolf Media, Liz Ward from Tourism Tribe, Sarah O'Mara from Flare Access, and Merrin Ozols from Fluro Peninsula Tourism and many more. Join us as we delve into the incredible work being done in Australian regional tourism, from accessible tourism initiatives to innovative digital marketing strategies. This episode is packed with valuable insights, personal anecdotes, and inspiring stories from industry leaders who are making a significant impact in regional tourism. Whether you're a tourism professional or simply passionate about travel, this episode is sure to inspire and inform. 2:26 Sarah O'Mara from Flare Access 10:49 Peter Freeman from WOOF Medida 31:28 Paula Freeman from Visit Rural 42:15 Georgia Lazzari from City of Newcastle 53:29 Kate Mather from Destination Kiama and South Coast Experiences 59:21 Merrin Ozols from Fleurieu Peninsula Tourism 1:09:23 Forbes Jamieson 1:21:35 Scott Taylor from Guru Production 1:29:36 Liz Ward from Tourism Tribe References: Australian Regional Tourism Network: https://www.regionaltourism.com.au Tourism Tribe: https://www.tourismtribe.com Wolf Media: https://www.wolfmedia.com.au Flare Access: https://www.flareaccess.com.au Visit Rural: https://www.visitrural.com.au City of Newcastle: https://www.newcastle.nsw.gov.au Destination Kiama: https://www.kiama.com.au Fluro Peninsula Tourism: https://www.flurotourism.com.au Book Easy: https://www.bookeasy.com.au Guru Productions: https://www.guruproductions.com.au Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this unique episode of the Tourism Hub Podcast, host Despina Karatzias takes us on an exhilarating journey through regional Victoria with Green Pedal Cycles. Join Despina as she experiences her first electric bike tour in Echuca, guided by David Barry of Green Pedal Cycles. Discover the joy of cycling through picturesque landscapes, learning about the rich history and vibrant community of Echuca and Moama. Despina reflects on the importance of sustainable tourism and the incredible impact small tourism operators like Green Pedal Cycles have on both visitors and the local community. David shares insights into their journey from electric bike enthusiasts to successful tourism operators, highlighting the challenges and triumphs along the way. This episode is a delightful mix of personal anecdotes, historical tidbits, and inspiring stories of resilience and innovation in the tourism industry. Whether you're a seasoned tourism professional or simply a lover of travel and adventure, this episode is sure to ignite your passion for exploring new destinations in a sustainable and joyful way. 07:32 - Tourism Hub podcast with David Barry on a bike tour of Echuca 10:03 - Victoria's Campaspe River is one of the most volatile rivers 14:26 - The flooding in Rochester did not do well for the tourism industry 27:05 - The Murray river is cleanest and the healthiest it's been 31:47 - What's been the most surprising thing about working in tourism or the visitor economy? 36:13 - David started with only two bikes 59:22 - David says you need to make a sound plan before embarking on startup References: Green Pedal Cycles: https://www.greenpedal.com.au Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this heartfelt episode of the Tourism Hub Podcast, host Despina Karatzias takes a poignant departure from the usual business-centric discussions to pay tribute to the late Associate Professor Joanne Pyke. Joanne, a visionary leader in sustainable tourism, left an indelible mark on the industry and the lives of those who had the privilege to know her. Despina reflects on Joanne's remarkable contributions, her dedication to sustainability, diversity, and community wellbeing, and the personal impact of her loss. Joanne Pyke's legacy is celebrated through her extensive work, including her pivotal research on building resilience in tourism destinations and her commitment to sustainable practices in large-scale events like religious tourism. Despina shares personal anecdotes and memories, highlighting Joanne's deep and meaningful collaborations within academia and the industry, and her unwavering dedication to making a positive impact. This episode is a moving reminder of the fleeting nature of time and the importance of seizing opportunities to connect, engage, and make meaningful contributions. Despina also reflects on her own experiences of loss, emphasising the value of cherishing loved ones and prioritising what truly matters. Join us in this special tribute as we honour Joanne Pyke's extraordinary life and work, and find inspiration in her legacy to continue striving for a better, more sustainable future in tourism. References: BBC World Service - Greening the Hajj: https://www.bbc.co.uk/programmes/p0j2x536 Building The Resilience of Tourism Destinations to Disasters: https://www.vu.edu.au/sites/default/files/tourism-resilience-report.pdf Joanne Pyke Research Publications: https://www.researchgate.net/profile/Joanne-Pyke-2 Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this episode of the Tourism Hub Podcast, host Despina Karatzias is joined by the inspiring Giovanna Lever, owner and leader of Sparrowly Group. Giovanna shares her incredible journey from growing up in Bundaberg, Queensland, to becoming a highly respected figure in the Australian tourism industry. With a background in sports marketing and significant roles at Tourism Australia, Giovanna's path to entrepreneurship is filled with valuable lessons in resilience, business acumen, and the importance of human connection. Giovanna delves into her upbringing as the daughter of Italian immigrants, the early responsibilities that shaped her financial intelligence, and her transformative experiences in various roles. She discusses the inception of Sparrowly Group, the values that drive her business, and the importance of professional and personal development for her team. Giovanna also highlights her work in agri-tourism, accessible tourism, and economic development, emphasising the need for farmer-driven initiatives and the future of these sectors in Australia. Throughout the episode, Giovanna's authenticity, trustworthiness, and entrepreneurial spirit shine through, offering listeners a wealth of insights and inspiration. Whether you're an aspiring entrepreneur or a seasoned professional, this episode is a must-listen for anyone looking to elevate their tourism business and career. 10:16 - Responsibility in a young age when parents migrate to Australia 11:17 - Serendipitous Start of Giovanna in the Tourism Industry 17:48 - A Desire for Business Ownership 24:25 - Strategic Start-up: Funding the Baking Business 27:29 - Evidence-Based Approach: Sparrowly's Research Focus 29:15 - Lee Caruso created spirerly group from the beginning 42:46 - Agri-Tourism: Working with Farmers for Diversification 50:53 - Reflecting on Difficult Times and Career Challenges References: Sparrowly Group: https://www.sparrowly.com Giovanna Lever on LinkedIn: https://www.linkedin.com/in/giovannalever/ Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this episode, host Despina Karatzias takes us on a journey into the evolving world of digital economies, platformisation, and the concept of free labour. Discover how major platforms like Airbnb, Facebook, and Instagram are reshaping the Australian tourism sector and what this means for small businesses. Dive deep into the power dynamics, ethical considerations, and the importance of adopting the PESO model for a more sustainable digital strategy. Don't miss this insightful discussion that promises to elevate your tourism business and career! 01:09 - The Free Labor Factory: How Platforms Profit from Unpaid Work 04:25 - The Growing Concern of Platform Data Extraction and Monopolisation 06:29 - The Platform Trap: When Value Fades and Costs Rise 09:44 - Reimagining Digital Success Beyond Platforms 12:47 - The Digital Economy, Platformization and Free Labor References and resources: 2024 Peso Model Primer for Communicators https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/ The Social Dilemma https://www.netflix.com/ph-en/title/81254224 Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!