The Dental Marketer

Does your practice lose good people faster than you can hire them? Effective onboarding could be the missing link transforming costly turnover into a thriving, loyal team. In this episode, we sit down with dental practice consultant Malika Azargoon to break down what truly effective onboarding looks like—why it matters, how to implement it, and the critical details too many practice owners miss. Malika shares a clear roadmap for getting new hires up to speed while building the kind of supportive culture that keeps staff engaged. Whether you run a pediatric or general dental office, Malika explains why every practice—no matter how experienced the hire—needs a structured process, from first-day “welcome moments” to scheduled feedback check-ins and mentorship. With actionable strategies for automation, personalized touches, and solving high-turnover headaches, this episode arms you with everything you need to boost retention, increase efficiency, and foster a team that sticks around. What You'll Learn in This Episode: Listen now to discover the onboarding tweaks that could save your dental practice time, money, and talent—starting today! ‍ ‍ The Pediatric Dental Marketing Course is open for enrollment! This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.com‍ Guest: Malika Azargoon Business Name: Zar Dental Consulting Check out Malika's Media:‍ Website: zardentalconsulting.com Email: malika@zardentalconsulting.com ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Are your marketing materials truly working for you, or are they just adding to the noise? In this game-changing episode, we reveal why treating your flyers, brochures, and signs as "micro sales machines" can make the difference between wasted effort and measurable results. Forget flashy designs that impress your peers but fall flat with your target audience—the secret lies in creating pieces that stop people in their tracks, stir emotion, and drive action. Dive deep as we introduce the innovative Four Mile Test and the SCORE Framework, tools designed to help you build marketing assets that capture attention and prompt immediate response. Discover how to craft irresistible offers, use bold visuals, and leverage strategic placement to turn every piece of print into a lead generator. Whether you're a practice owner or a team member responsible for in-person promotions, this episode is packed with actionable strategies you can implement today to transform your materials from overlooked handouts to powerful conversion tools. What You'll Learn in This Episode: Ready to overhaul your marketing materials for real results? Tune in and start creating assets that actually convert! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Building a thriving dental practice isn’t just about the latest equipment or sharp marketing strategies—it all starts with how you invest in your people. In this episode, we're bringing on Zach Shelley, a seasoned practice manager, to unpack why the real secret to practice growth is intentional team development. Zach shares hard-won wisdom on how prioritizing team education, meaningful leadership, and continual improvement fosters loyalty, accountability, and performance within your office. Together, we tackle the biggest myths around team investment—like the fear that investing in team members will only lead them to leave, and how to handle team members who may not seem to recognize these investments. From the nitty-gritty of onboarding your first office manager to setting up practical systems for accountability, communication, and stress management, Zach offers actionable strategies no practice owner should miss. The episode is packed with real stories, book recommendations, and hands-on tips for leaders who want a healthier, high-performing work culture and a more balanced life outside the practice. What You'll Learn in This Episode: Tune in now to discover the proven strategies that transform dental teams from average to exceptional! ‍ ‍ Sponsors:‍ Request to join their beta program here!‍ Guest: Zach Shelley Business Name: Dental Office Manager Leadership Network Check out Zach's Media:‍ Website: dentalomleadershipnetwork.com Facebook Group: facebook.com/groups/domln ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

If you’ve ever wondered whether your ground marketing efforts are actually working, this episode unveils the proven techniques that transform guesswork into reliable results. We’re digging into the heart of what it really takes to track and optimize every raffle, screening, and event, so your practice isn’t just spending time in the community—it’s investing in growth. Join us as we break down the essential psychology behind tracking, explore five must-know metrics every dental marketer should monitor, and spotlight the tech stacks that bring transparency to your numbers. Discover how easy-to-adopt systems—like color-coded metrics sheets and automated call tracking—turn scattered outreach into a feedback loop for continuous improvement. With a practical roadmap and a focus on implementation, you’ll leave this episode ready to pinpoint what moves the needle for your practice and say goodbye to “random acts of marketing.” What You’ll Learn in This Episode: Unlock the full potential of your ground marketing—press play and start tracking what truly matters today! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Why do some dental practices sail through technology upgrades while others struggle with stalled schedules and unhappy teams? In this episode, we're sitting down with dental practice management expert Sadie Stewart to unlock the real secrets behind seamless tech integration in modern dental offices. Sadie delivers firsthand advice on choosing the right systems, sidestepping common pitfalls, and ensuring your whole team is empowered to use new technology. Whether you manage a solo practice or a multi-location empire, you'll take away practical steps to avoid bottlenecks, maximize your return on investment, and build a future-ready practice. From building a bulletproof pre-planning checklist to leveraging AI-powered features you might be ignoring, Sadie’s insights will leave you prepared to not only survive—but thrive—through any technology transition. With actionable tips tailored for owners, office managers, and all team members, you’ll gain the confidence to approach tech upgrades as an opportunity instead of a headache. What You'll Learn in This Episode: Eager to future-proof your dental practice? Press play and let Sadie's strategies steer you in the right direction! ‍ ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestack‍ Guest: Sadie Stewart Business Name: Office Swell Check out Sadie's Media:‍ Website: officeswell.com Instagram: instagram.com/dexis.sadie.stewart Facebook: facebook.com/officeswell (Reach out to Sadie to inquire about the "Pre-Planning Checklist"!) ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Ever feel awkward or pushy when contacting potential patients to book appointments? Today we're learning about the under-appreciated yet pivotal role follow-ups play in turning potential leads into loyal patients WITHOUT being salesy. Many leads slip through the cracks due to insufficient follow-up, and we set the stage for a deep dive into this crucial process. We're covering three cornerstone principles of effective follow-ups: speed, frequency, and value, detailing how each principle can be harnessed to build trust and keep potential patients engaged over time. We outline a methodical follow-up system, complete with detailed text message templates to engage leads right after an event and maintain their interest through a timeline of contact points. From quick follow-up to valuable, spaced interactions, we break down the patient journey into crucial stages—awareness, consideration, and decision—aligning follow-up strategies to each phase. Along the way, we learn how to combat common pitfalls like sounding robotic or procrastinating outreach, and underscore the human aspect—treating follow-ups as a fulfilling promise rather than a nuisance. What You'll Learn in This Episode: Hit play to discover actionable follow-up strategies that drive patient conversions today! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

‍ Ranking high on Google is great, but is that what really fills your appointment book? Today we're learning how to transform your website into a patient-generating powerhouse with insights from Ali! Explore the hidden pitfalls that prevent practices from converting online visitors into booked appointments. Ali emphasizes the power of aligning with Google's best practices for SEO, focusing on key elements like mobile-friendly design and lightning-fast load times. Yet, techniques like these are just stepping stones; Ali warns that even the best digital strategies falter if your website lacks visual appeal or key information, causing potential patients to leave without a second thought. Beyond technical improvements, this episode is rich with actionable advice on personalizing your online presence. Ali sheds light on the need for authentic photos of your practice, displaying patient reviews front and center, and ensuring seamless consistency across all marketing outlets. He dives deep into the importance of tracking patient sources and diligently following up on inquiries, a critical step that many overlook. Beyond theory, Ali shares practical tips that can revamp your conversion rates in just 30 days. What You'll Learn in This Episode: Listen now to learn how to make your website a powerful patient-attracting tool! ‍ ‍ Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍ Guest: Ali Soufi Business Name: The DocSites Check out Ali's Media:‍ Website: docsites.com Email: ali@docsites.com Phone: 818-616-3919 ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What's the secret to turning a robotic script into a powerful tool for meaningful connections? In this episode, we unravel the art of customizing ground marketing scripts, redefining the way these tools should be used! Moving away from impersonal chatter, the focus is on creating genuine human interactions. With scripts designed to sound natural and sincere, we dive into strategies that build instant trust and adaptability, ensuring your outreach isn't just a pitch but a conversation that feels helpful. By highlighting the pillars of effective scripts—Personalization, Empathy, Flexibility, and Reciprocity—this episode provides insights and practical tips to enhance your communication strategy, regardless of the environment, from medical locations to corporate settings. We explore the methodology behind profiling your target, understanding pain points, and tailoring your approach to align with the listener's needs. We'll dive into a step-by-step framework for creating scripts that foster real engagement. With techniques like using "you" language for personal resonance and role-playing to refine delivery, you'll learn how to craft a script skeleton that leaves room for spontaneity, ensuring your messages never sound rehearsed. As you practice and hone these skills, you'll gain the confidence needed to thrive in any interaction! What You'll Learn in This Episode: Tune in now to discover how tailored scripts can improve your marketing conversations! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Are you feeling weighed down by your emotions in dentistry? You are not alone! Dive into today's episode with Dr. Erik Fisher about the power of emotional specificity. Erik unpacks the profound idea that every emotion has a unique role and shows how our cultural perspectives on emotion can lead to cycles of power struggles fueled by fear. He draws a clear line between the imbalance of hierarchical thinking and the harmony achievable through equity, emphasizing that recognizing each individual's unique gifts is key to unlocking their potential. We explore how these emotional insights can revolutionize a dental practice, touching on aspects like team management, patient interactions, and self-care. Erik talks about common emotional challenges like overwhelm and how it signals areas needing change rather than being purely negative. Using techniques to break down overwhelming tasks into smaller, manageable steps is one of many strategies we discuss. Unpacking emotions such as anxiety and depression, Erik reframes them as indicators of helplessness or hopelessness, providing pathways to better coping mechanisms. The episode is rich with strategies for practice owners to decode emotional layers within their teams, fostering improved decision-making and reducing employee turnover. What You'll Learn in This Episode: Press play to transform emotional challenges into growth opportunities both at work and in life! ‍ ‍ Sponsors:‍ Request to join their beta program here!‍ Guest: Dr. Erik Fisher Business Name: Dr. E Presents Check out Erik's Media:‍ Website: drepresents.vercel.app Emotional Algebra with Dr. E: podcasts.apple.com/us/podcast/emotional-algebra-with-dr-e/id1766115731 Influential U: influentialu.global ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What separates giveaways that fizzle out from those that make a massive impact on your marketing? Imagine leveraging the power of a small gift to engage potential patients, gather valuable data, AND create win-win scenarios that cultivate loyalty and boost your return on investment (ROI). We'll explore how to craft giveaways designed not merely as free trinkets but as tools that drive specific behaviors like scheduling appointments or sharing experiences, solidifying your practice's place in the community's mind. Through proven strategies and real-life examples, you'll discover how understanding the psychology of value can turn a pointless giveaway into a potent marketing tool. Join us as we break down the anatomy of a successful giveaway campaign, outlining the steps to ensure your giveaways evoke the desired response. Hear about the impact of creating urgency and reciprocity and how these elements underscore a robust ROI potential. We'll share scripted scenarios for effectively delivering your giveaways and end with essential tips on tracking and measuring success! What You'll Learn in This Episode: Don't miss out—tune in now to master the art of strategic giveaways for your dental practice! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Video Episode Oryx CareStack ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍

How do you know if you're caring TOO MUCH for others? In this episode, we have Dr. Laura Brenner—a seasoned dentist and insightful career coach—to dive deep into the pressing issue of burnout in dentistry. Laura brings a wealth of experience to the table, having navigated her own burnout journey. She candidly shares the nuanced challenges that dentists face and outlines how setting firm boundaries can be the key to preserving well-being. Listening to Laura, you'll uncover the pivotal role self-awareness plays in managing stress and preventing burnout, and how dentists—who are often in service to others—must learn to prioritize their health too. Laura doesn't just highlight problems; she offers actionable solutions. By encouraging dentists to dismiss troublesome patients, she advocates for a proactive approach to mental well-being. This episode also stresses the importance of reflecting on personal feelings and engaging in open dialogues with both dental teams and patients. By the end, you'll be equipped with practical tools to take control of your professional life and preserve your passion for dentistry. What You'll Learn in This Episode: Take a break and join us for this insightful chat—it could change your perspective! ‍ ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Dr. Laura Brenner Business Name: Lolabees Career Coaching Check out Laura's Media:‍ Website: lolabeescareercoaching.com Instagram: instagram.com/drlolabees Facebook Group: facebook.com/groups/dentistsidegigs ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Today, we’re sharing exactly how to get into the best farmers markets—and why these events can become a powerhouse for attracting new patients to your practice! In this episode, we'll dive deep into strategies that turn passive booth visitors into engaged, long-term patients. We'll lay out practical steps to create an impactful stall, from choosing the perfect location to designing benefit-driven banners that capture attention. We illuminate the often-overlooked psychological elements of market participation—trust transfer, face recognition, and local loyalty—all key consumer behaviors that can elevate your outreach efforts. We also revisit specific staff roles—like the magnet, the messenger, and the connector—to boost engagement and facilitate meaningful conversations. This episode breaks down essential methods for converting market attendees into clients post-event. We're sharing innovative offers for potential patients and unveiling tools for tracking leads and securing appointments effectively. With additional tips on identifying promising farmers markets and crafting the perfect pitch as a wellness partner, you'll gain valuable knowledge on navigating the application process. To round off the episode, we share how to take your marketing skills to the next level by joining the ground marketing course for a deeper dive into advanced scripts, strategies, and interactive workshops! What You'll Learn in This Episode: Listen today to learn how to take your farmers market game to the next level! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Sponsors: CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

What's the biggest trap that dentists fall into that kills both their profit and their passion? Today we have a candid conversation with Scott Manning as we unravel the common pitfalls that dentists face in their journey toward a thriving practice. This episode strikes a critical balance between profit and passion, emphasizing that financial success doesn't have to come at the expense of compassionate care. Scott sheds light on the impact of prioritizing patient volume over quality interactions, urging dentists to refocus on what truly matters. Discover how vital metrics like average visit value and case acceptance rates play a crucial role in achieving a profitable yet rewarding practice. Scott shares actionable strategies to boost patient engagement and streamline practice operations. Learn how to master comprehensive diagnoses, effective scheduling, and nurturing long-term patient health plans in your practice. If you're ready to make meaningful changes and see tangible results in your practice, this episode is a must-listen! What You'll Learn in This Episode: Listen now to discover strategies for a profitable and patient centered practice! ‍ ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.com The Dental MarketerGuest: Scott Manning Business Name: Dental Success Today Check out Scott's Media:‍ Website: dentalsuccesstoday.com Free Book: "The Four Freedoms of Dentistry" dentalsuccesstoday.com/the-four-freedoms ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Today we're doing a deep dive on how dental practices can seamlessly integrate into the school community and boost patient engagement! This episode is packed with practical insights, detailing how to build productive relationships with local educational institutions—from preschools to high schools. You’ll learn the art of navigating the administrative ladder to effectively present your services to school administrators, PTA leaders, and parents alike. It's not just about making connections; it's about creating lasting value. We workshop compelling outreach messages and forming value propositions that resonate with teachers, students, and parents, ensuring your marketing efforts hit the right chord. In addition, we'll guide you through the maze of legal and ethical considerations essential for a responsible and successful campaign. Discover advanced tactics to monitor and analyze your return on investment (ROI), ensuring your efforts are not just fruitful but transformative. Real-world examples provide a roadmap for building long-term partnerships that benefit both your practice and the schools. What You'll Learn in This Episode: Don't miss out—listen now to refine your school marketing strategies and grow your dental practice! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Sponsors: CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.com ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

‍ Are you flushing money down the drain with SEO? In this episode, Ali returns to debunk the myths surrounding SEO for dental practices and offers a candid lens into the world of effective online marketing. Instead of seeing SEO as an elusive, vague investment, Ali encourages dentists to view it through a strategic lens that demands understanding who manages their SEO, how it's done, and the tangible outcomes they should expect. With his pragmatic approach, Ali sheds light on the shadows of SEO, warning against common pitfalls like misleading metrics and the allure of hollow promises from some agencies. Delve into the nuts and bolts of successful SEO tactics and learn why it isn't just about throwing money at a problem—it’s about smart execution. Ali emphasizes consistency in quality content creation, the necessity of maintaining a user-friendly website, and understanding that SEO shouldn't stand alone; diversified marketing is key. In this episode, Ali walks you through clear steps to optimize your content, pinpoint target areas, and enhance your website’s quality. And if you're looking for a professional evaluation of your SEO efforts, Ali generously offers a complimentary web assessment via DocSites.com, ensuring your SEO strategies are aligned and effective! What You'll Learn in This Episode: Let's find out if your practice’s SEO is set up for success today; listen in! ‍ Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍ Guest: Ali Soufi Business Name: The DocSites Check out Ali's Media:‍ Website: docsites.com Email: ali@docsites.com Phone: 818-616-3919 ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Terms: SEO - Search Engine Optimization ‍ Tools/Services: Wix Squarespace Google Maps ChatGPT Semrush ‍ Products/Brands: Invisalign ‍ Research: WebMD Wikipedia ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Imagine turning casual event interactions into lifelong patient relationships. In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients. We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event’s success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks. What You'll Learn in This Episode: Get ready to transform community events into powerful marketing victories—tune in now! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Sponsors: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.com All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍ Other Mentions and Links: ‍ People: Seth Godin ‍ Groups: Chamber of Commerce Rotary Club ‍ Tools: Eventbrite Google Forms Jotform Mailchimp ActiveCampaign Google Sheets Airtable CareStack CallRail Oryx ‍ Businesses/Brands: Invisalign ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood. Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor. it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes. You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of...

Are you a new startup owner ready to dodge common pitfalls and steer your practice toward success? Join us today as we walk through the inspiring journey of Nishant Pandit, a visionary in dental business development. From dental school in India to impacting the U.S. practice management scene, Nishant's experience is as diverse as it is practical. Listen as he shares his professional growth, discussing the pivotal steps he took to launch Atlantic Medical Supply and his own consulting company, Built Easy Solutions. Nishant guides us through the intricacies of managing and growing dental practices, emphasizing the necessity of proper staffing, strategic cost management, and effective marketing techniques. Nishant doesn't just stop at the basics; he unravels advanced insights into the industry. Discover how integrated practice management software like CareStack can revolutionize your practice's efficiency. Learn why robust HR policies and compliance measures are not just formalities, but essential to operational success. Listen to negotiation tactics with insurance companies, methods for minimizing overhead, and the art of budgeting for dental supplies. Whether you're struggling with no-shows or seeking to streamline patient scheduling, Nishant offers his expert strategies to enhance every facet of practice management. What You'll Learn in This Episode: Let's dive into Nishant Pandit's startup strategies today! ‍ ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestack‍ Guest: Nishant Pandit Business Name: Built Easy Solutions Check out Nishant's Media:‍ Atlantic Medical Supplies: atlanticmss.com Built Easy Solutions: builteasysolutions.com Phone: 848-247-8014 ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Tools: Google Chrome Google Ads Meta Ads YouTube Ads ‍ Businesses/Brands: DentalXChange Primescan UPS ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Feeling like rejection is closing doors on your ground marketing efforts? What if it could be your secret weapon instead? In today's episode of the Ground Marketing Series, we're exploring the misunderstood realm of rejection, redefining it as feedback rather than failure. Through a blend of down-to-earth examples and actionable tactics, we're learning how practice owners and marketing teams can convert rejections into golden opportunities. Drawing from personal experiences, we demystify the reasons behind common rejections—from automatic no’s by gatekeepers to the fear of change among decision-makers—equipping you with the insights to turn these hurdles into stepping stones. We'll unveil effective strategies like the "Coffee Drop" and "Customer Referral Play" to thaw the initial frosty interactions with potential partners. We'll dissect typical rejection types, providing countermeasures and a strategic three-step framework for cracking the "no" code. Each rejection, whether reflexive or cautious, is navigated with a value-first approach, ensuring a positive relationship. Wrapped with a real-world case study, this episode reaffirms the power of persistence and strategic finesse in transforming every negative into a partnership in ground marketing. What You'll Learn in This Episode: Press play and let's learn how to turn every "no" into a strategic partnership opportunity! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Other Mentions and Links: ‍ Organizations: American Marketing Association Harvard Business Review ‍ Businesses/Brands Walmart Salesforce McKinsey & Company ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Overcoming rejection in ground marketing. Now rejection is not failure. It's feedback. Every rejection in ground marketing is a data point that tells you something about your approach, your value proposition, or your target audience. And the biggest mistake practice owners and marketing teams make is personalizing rejection, rather than seeing it as an opportunity to adjust, refine, and improve. So let's talk about the real reasons rejection happens in ground marketing. Understanding rejection at its core removes the emotional stink and allows you to adjust strategically. So that's why we're gonna get down to the real reasons first, number one, and this one is huge. It happens all the time. Gatekeepers are trained to say no. Now this is a statistic from the Harvard Business Review. 90% of cold approaches in sales and marketing are met with an initial rejection because gatekeepers have been conditioned to filter out non-essential interactions. So they've been trained on the interactions what they need to do. And anything else besides that, they're just trained to say no, they don't wanna mess up, And a lot of the times in ground marketing, I wanna say this is like above 90%. The reason you get no is 'cause of this. Mainly because you're speaking to the wrong person first and foremost. So if you do your strategy or your script and you talk to the gatekeeper, They consider that interaction most likely a non-essential. They're like, I don't know what's happening. What do I do? This is above my pay grade. No. I think I've spoken about this in the past many times, but. I remember when I wanted to, ground market and provide a specific service and get in front of a lot of the warehouse members at a Walmart center. It's like a Walmart distribution center. It wasn't an actual Walmart. Huge, thousands of employees. And I tried getting in many times and I would ask to speak to HR, human resources. Can I speak to hr? Can I...

Which path offers more freedom in the long run: corporate dentistry or owning your own practice? In this episode, we're getting into a candid conversation with Ken Kilday, who expertly navigates the often-complex waters of transitioning from corporate dentistry to practice ownership. Ken brings a wealth of knowledge to the table, uncovering the numerous advantages of owning a practice and debunking the myths surrounding corporate dentistry's ease. With control, flexibility, and autonomy on the line, Ken emphasizes what truly transformative practice ownership can be when driven by intentional planning and clear goal-setting. The episode is chock-full of indispensable advice, from striking a balance between the clinical and business elements to fostering an uplifting workplace culture. Ken shares insights on using strategic templates for success, asking the right probing questions to align your motivations, and embedding core values into your business ethos. Wrapping up the discussion, Ken provides a roadmap for corporate dentists eager to make the shift, while also shining a light on strategies to keep passion alive and dodge burnout in the demanding field of dentistry. What You'll Learn in This Episode: Don't miss out on Ken Kilday's valuable insights into transforming your dental career—join us on this episode! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Guest: Ken Kilday Business Name: Leader's Cut Check out Ken's Media:‍ Website: kenkilday.com/industries/dentistry Ken's Resources: makingthecut.biz ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Books: Through the Looking-Glass ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What would make patients EXCITED to refer their friends and family to your practice? In this episode of the Ground Marketing Series, we unveil the secrets to crafting a high-performing patient referral program tailored for dental practices. Navigating the maze of compliance might seem daunting, but we're breaking down the barriers, offering you a roadmap to a program that is as effective as it is legal. We dive into a list of innovative strategies and enticing rewards designed to inspire your patients to become enthusiastic promoters of your practice. Learn how to play within the rules while making your referral program the talk of the town with ideas like luxury mini items, mystery gifts, and VIP dental perks. Beyond strategic insights, this episode provides a personal touch with practical examples, real-life scenarios, and ready-to-use scripts for engaging patient conversations. Discover how to transform your referral program from mundane to mesmerizing by tapping into psychological triggers such as urgency and surprise. By the end of this episode, you'll not only have a blueprint for invigorating your patient base to refer, but also learn how to stay within state regulations while doing so. Don't just aim for passive referrals—dare to craft an experience that keeps patients talking. What You'll Learn in This Episode: Let's learn how to create a captivating referral program—tune in now! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Other Mentions and Links: ‍ TDM Articles: Legal and Ethical Patient Referral Strategies for Dental Practices ‍ Organizations/Laws: Anti-Kickback Statute State Dental Boards Sunshine Act ‍ Businesses/Brands Chanel Dior YSL Invisalign Klatch Coffee ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: The ultimate compliant and irresistible patient referral program. We're gonna be diving into strategies and gifts that actually work. So this episode with ground marketing, we're gonna talk about creating a referral program that works. How to make patients want to refer while staying fully legal and ethical. Now, most referral programs fail. They don't excite patients enough, and let's be real. No one cares about appreciation clubs or educational seminars that much patients want something they actually desire. But we also need to ensure full compliance with the A KS, the anti-kickback statute, and the state Dental Board regulations. This episode's gonna break down highly enticing, fully compliant, and unique referral strategies that make patients want to refer without violating federal or state laws. Now, just a heads up, by the time this episode comes out there is going to be a article, out on the website titled Navigating Referral Marketing for Dentist. It's gonna say compliance and ethical strategies. And in there, I mean, you can kind of see the draft right here if you're watching on YouTube, but you can kind of see, I talk about understanding the Sunshine Act and the a KS for dentists. How can dentists reward referring offices without violating the law? Gives you exactly, Hey, gift cards, are they okay or not? What kind of gives thank you cards? What's legal and ethical? I break that down. How to stay compliant with referral marketing. So much more. And I'm gonna go deeper into the article as well. So that article is gonna be out. I'm gonna put a link to it in the show notes below by the time this episode goes live as well. But going back to this episode with ground marketing, we're gonna talk about right now, the secret to making a referral program work. Now, a successful referral program has three...