The Dental Marketer

Discover how this dentist used high-tech innovation and low-overhead strategies—powered by his love for video games—to build his startup from the ground up! In this episode, Dr. Tej Shah invites us into his multifaceted world, sharing how his early love for gaming and programming evolved into a drive for innovation in dentistry. You’ll hear about his journey from designing games and solving engineering puzzles at Lockheed Martin to navigating rigorous coursework at Carnegie Mellon and Tufts—all before taking the leap to open his own dental practice in Ashland, Massachusetts. Dr. Shah candidly shares what made him leave a secure tech path behind, and how seeing limitations in traditional dental software inspired him to develop his own Linux-based system tailored to real clinical needs. But that’s just the start. Dr. Shah unpacks the creative marketing tactics—like hosting "Smash Bros" tournaments—and bold decisions, like offering dental care on weekends, that set his practice apart. He discusses the operational challenges, from wrestling with insurance claims to building a reliable team, all while keeping overhead surprisingly low. Through it all, Dr. Shah’s commitment to innovation and genuine patient care anchors his advice for anyone blending technology and entrepreneurship: help people first, and the success will follow. What You'll Learn in This Episode: Tune in now for an inspiring blend of tech ingenuity, creative grit, and real-world lessons in building a unique dental practice from scratch. ‍ ‍ Guest: Dr. Tej Shah Practice Name: Zen Family Dental Check out Tej's Media:‍ Website: zenfamily.dental Email: tshah.dental@gmail.com Email: clear.dental.floss@proton.me Reddit: reddit.com/user/DesiOtaku‍ Clear.Dental Software: clear.dental ‍ Want the Weekend Dominator Strategy PDF? ( How to turn your schedule into your greatest marketing tool.) Send Michael a message or post at: @thedentalmarketer, michael@thedentalmarketer.site, or in our Facebook group! ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What if one afternoon could fill your Invisalign schedule and turn your practice into a buzzing local hotspot—all without relying on social media algorithms? This episode dives into the blueprint for hosting a high-converting Invisalign Day using battle-tested ground marketing strategies. You’ll discover why simply putting up a few flyers or sending out generic emails rarely moves the needle—and how a proactive approach, rooted in real-world connection, creates true urgency and trust among prospective patients. We show the psychology behind exclusive invitations, the artistry of approaching local businesses, and the secrets to transforming event day into a VIP experience that excites your community and your team alike. From scriptwriting that instantly wins over business owners to sensory details that make would-be patients feel valued as soon as they step through your door, every step is crafted for measurable results. Learn how to brief your team for seamless execution, leverage in-person energy for genuine engagement, and follow up with intentionality to turn interest into signed treatment plans. By the end of this episode, you’ll be equipped to turn Invisalign Days into a signature tradition that elevates your practice’s reputation and fills your books—quarter after quarter. What You'll Learn in This Episode: Tune in now to transform your next Invisalign Day from a hopeful event to your practice’s ultimate patient magnet! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍

Unlocking better insurance reimbursements isn’t about luck—it’s about knowing the rules of the PPO game and playing to win! In this episode, we sit down with Dana Moss, an expert in PPO insurance allowables, to reveal the negotiation secrets that empowered her (and countless dental practices) to dramatically boost revenue. Dana’s hands-on approach, honed over two decades of successfully managing and negotiating on behalf of dental offices, proves that with the right tactics, dentists can finally take control of their income streams. From demystifying negotiation timelines with major players like Delta Dental and MetLife, to understanding how to use percentile data and savvy step-by-step processes, Dana guides you through the strategies that work in today’s PPO landscape. This conversation is packed with advice—covering fee balancing, building genuine relationships with insurance reps, and handling stalled negotiations—along with practical guidance on how even small practices can take a DIY approach. If maximizing PPO revenue and navigating insurance with confidence are your goals, this episode is your roadmap! What You'll Learn in This Episode: Listen now and discover how you can take charge of your practice’s PPO negotiations for lasting financial growth. ‍ ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestack‍ Guest: Dana Moss Business Name: PPO Dental Consulting Check out Dana's Media:‍ Website: ppodentalconsulting.com Email: dana@ppodentalconsulting.com ‍ Want the PPO Negotiation Kickstart Kit? Send this episode to 1 friend, screenshot it, and send it to Michael at: @thedentalmarketer, michael@thedentalmarketer.site, or in our Facebook group! ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Ever felt discouraged after being turned away by a local business, wondering if your efforts in ground marketing were truly worth it? This episode of the Ground Marketing Series unpacks why the most successful marketers are the ones who keep showing up, even after a "no." We dig deep into the art and science of persistence, revealing how a single visit rarely seals the deal—but a strategic, consistent approach can turn every interaction into an ROI goldmine. Divided into actionable sections, we explain the power of psychology in persistence—from understanding gatekeepers to harnessing the familiar effect. Next, we guide you through the "Three Phases of Profitable Persistence," including scripts, mindset shifts, and tactical moves for each stage. You’ll also get practical tips for building trust cycles that turn businesses into referral sources for life. If you’re ready to move beyond transactional marketing and forge lasting partnerships, this episode is your blueprint! What You'll Learn in This Episode: Tune in now to discover how a strategic, persistent approach turns ground marketing visits into lasting patient referrals and immediate ROI! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Who’s picking up your office phone—and are they turning callers into loyal patients or missed opportunities? In this episode, we meet Eric Hubbard, founder of Pain-Free Dental Marketing, to uncover the remarkable origin story behind his company. Eric shares raw memories from his rural Oklahoma upbringing, his mother’s courageous fight with cancer, and the pivotal moment when a compassionate dentist, Dr. John Barroso, offered more than just dental care—he offered hope. Years later, this gratitude fueled Eric’s mission to help dentists thrive, leading to the creation of a marketing agency that now champions dental practices across the country. We take a candid look at what truly moves the needle for practices looking to grow. Our conversation goes beyond traditional marketing by spotlighting the critical impact of front desk staff, patient interactions, and the systems that track every touchpoint, like CallRail and integrated CRMs. Eric pulls back the curtain on how real results come from training, honest feedback, and rewarding proactive communication—not from racing to the bottom on price. The conversation closes with Eric reflecting on personal lessons learned, the value of clear communication, and his journey toward confidence and authenticity, leaving us inspired and equipped to rethink how we define success in dentistry. What You'll Learn in This Episode: Tune in now for an inspiring look at how empathy, strategy, and storytelling can change the game for dental practices—and those they serve. ‍ ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Eric Hubbard Business Name: Pain-Free Dental Marketing Check out Eric's Media:‍ Website: painfreedentalmarketing.com ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

What are the must-have qualities of an excellent ground marketer for your practice? This episode pulls back the curtain on the secrets to building an unstoppable ground marketing team—one that doesn’t just spread the word, but truly connects with the people you want to serve. Today we dive deep, cutting through the noise of traditional marketing to reveal why the right personalities matter more than experience. Learn how to identify individuals whose warmth, curiosity, and storytelling instincts can transform casual sidewalk encounters into loyal patients. We map out two smart structures for adding ground marketing muscle—either by hiring a dedicated coordinator or training existing staff to take on community outreach. You’ll get hands-on advice, from crafting an effective job description to structuring campaigns for consistent, measurable results. By the end, you’ll see how focused, people-powered ground marketing can yield game-changing patient growth—no flashy ad spend required. What You'll Learn in This Episode: Take the first step toward real, relationship-driven growth—tune in now for an inside look at building your practice’s ground marketing dream team! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ ‍

Why do so many dentists feel trapped in contracts with marketing agencies that just aren’t delivering results? This episode gets right to the heart of the issue, revealing the hidden pitfalls that can turn a well-intentioned marketing investment into a costly mistake—and, most importantly, how to avoid the same fate. Ali is back on the podcast to pull back the curtain on the world of dental marketing, exposing the sneaky tactics agencies use to overcharge and overpromise. From the dangers lurking in fine print and auto-renewal clauses to the psychological manipulation that keeps dentists locked in, you’ll hear practical strategies to protect your practice, take control of your online presence, and ensure you’re never caught in “marketing handcuffs” again. Together, we empower you to ask the right questions, check contracts, and confidently transition out of any partnership that’s not serving you—with clear steps to do it the right way. What You'll Learn in This Episode: Don’t let your dental practice get trapped—listen now and take back control of your marketing decisions! ‍ ‍ Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍ Guest: Ali Soufi Business Name: The DocSites Check out Ali's Media:‍ Website: docsites.com Email: ali@docsites.com Phone: 818-616-3919 ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Imagine your ground marketing efforts echoing through your community long after in-person events end—all thanks to smart social media strategies. In this episode, we unpack the often-overlooked connection between in-person ground marketing and dynamic social media engagement. We reveal how to ensure your impact lingers far beyond the event, making your practice more recognizable and trusted both online and offline. By sharing three core reasons why ground marketing needs a digital extension—like how quickly in-person impressions can fade and why modern patients always cross-check online before committing—we spotlight the powerful role that a thoughtful social media plan plays in building credibility and community trust. In this episode, you'll discover "The Mirroring Strategy," a step-by-step approach for capturing the energy, stories, and human connections from ground marketing events and skillfully amplifying them across digital channels. We illustrate actionable methods to transform a single live interaction into a series of effective posts—moving from real-time excitement to thoughtful follow-ups and valuable educational insights. Plus, we share the exact tools and frameworks successful practices use to increase visibility, engagement, and conversions, all while monitoring the real metrics that matter. If you’re ready to finally bridge offline impact with online influence, this episode is your blueprint! What You'll Learn in This Episode: Take your ground marketing efforts further—listen now and learn how to make every event live on digitally! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍

Does your practice lose good people faster than you can hire them? Effective onboarding could be the missing link transforming costly turnover into a thriving, loyal team. In this episode, we sit down with dental practice consultant Malika Azargoon to break down what truly effective onboarding looks like—why it matters, how to implement it, and the critical details too many practice owners miss. Malika shares a clear roadmap for getting new hires up to speed while building the kind of supportive culture that keeps staff engaged. Whether you run a pediatric or general dental office, Malika explains why every practice—no matter how experienced the hire—needs a structured process, from first-day “welcome moments” to scheduled feedback check-ins and mentorship. With actionable strategies for automation, personalized touches, and solving high-turnover headaches, this episode arms you with everything you need to boost retention, increase efficiency, and foster a team that sticks around. What You'll Learn in This Episode: Listen now to discover the onboarding tweaks that could save your dental practice time, money, and talent—starting today! ‍ ‍ The Pediatric Dental Marketing Course is open for enrollment! This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.com‍ Guest: Malika Azargoon Business Name: Zar Dental Consulting Check out Malika's Media:‍ Website: zardentalconsulting.com Email: malika@zardentalconsulting.com ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Are your marketing materials truly working for you, or are they just adding to the noise? In this game-changing episode, we reveal why treating your flyers, brochures, and signs as "micro sales machines" can make the difference between wasted effort and measurable results. Forget flashy designs that impress your peers but fall flat with your target audience—the secret lies in creating pieces that stop people in their tracks, stir emotion, and drive action. Dive deep as we introduce the innovative Four Mile Test and the SCORE Framework, tools designed to help you build marketing assets that capture attention and prompt immediate response. Discover how to craft irresistible offers, use bold visuals, and leverage strategic placement to turn every piece of print into a lead generator. Whether you're a practice owner or a team member responsible for in-person promotions, this episode is packed with actionable strategies you can implement today to transform your materials from overlooked handouts to powerful conversion tools. What You'll Learn in This Episode: Ready to overhaul your marketing materials for real results? Tune in and start creating assets that actually convert! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Building a thriving dental practice isn’t just about the latest equipment or sharp marketing strategies—it all starts with how you invest in your people. In this episode, we're bringing on Zach Shelley, a seasoned practice manager, to unpack why the real secret to practice growth is intentional team development. Zach shares hard-won wisdom on how prioritizing team education, meaningful leadership, and continual improvement fosters loyalty, accountability, and performance within your office. Together, we tackle the biggest myths around team investment—like the fear that investing in team members will only lead them to leave, and how to handle team members who may not seem to recognize these investments. From the nitty-gritty of onboarding your first office manager to setting up practical systems for accountability, communication, and stress management, Zach offers actionable strategies no practice owner should miss. The episode is packed with real stories, book recommendations, and hands-on tips for leaders who want a healthier, high-performing work culture and a more balanced life outside the practice. What You'll Learn in This Episode: Tune in now to discover the proven strategies that transform dental teams from average to exceptional! ‍ ‍ Sponsors:‍ Request to join their beta program here!‍ Guest: Zach Shelley Business Name: Dental Office Manager Leadership Network Check out Zach's Media:‍ Website: dentalomleadershipnetwork.com Facebook Group: facebook.com/groups/domln ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

If you’ve ever wondered whether your ground marketing efforts are actually working, this episode unveils the proven techniques that transform guesswork into reliable results. We’re digging into the heart of what it really takes to track and optimize every raffle, screening, and event, so your practice isn’t just spending time in the community—it’s investing in growth. Join us as we break down the essential psychology behind tracking, explore five must-know metrics every dental marketer should monitor, and spotlight the tech stacks that bring transparency to your numbers. Discover how easy-to-adopt systems—like color-coded metrics sheets and automated call tracking—turn scattered outreach into a feedback loop for continuous improvement. With a practical roadmap and a focus on implementation, you’ll leave this episode ready to pinpoint what moves the needle for your practice and say goodbye to “random acts of marketing.” What You’ll Learn in This Episode: Unlock the full potential of your ground marketing—press play and start tracking what truly matters today! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Why do some dental practices sail through technology upgrades while others struggle with stalled schedules and unhappy teams? In this episode, we're sitting down with dental practice management expert Sadie Stewart to unlock the real secrets behind seamless tech integration in modern dental offices. Sadie delivers firsthand advice on choosing the right systems, sidestepping common pitfalls, and ensuring your whole team is empowered to use new technology. Whether you manage a solo practice or a multi-location empire, you'll take away practical steps to avoid bottlenecks, maximize your return on investment, and build a future-ready practice. From building a bulletproof pre-planning checklist to leveraging AI-powered features you might be ignoring, Sadie’s insights will leave you prepared to not only survive—but thrive—through any technology transition. With actionable tips tailored for owners, office managers, and all team members, you’ll gain the confidence to approach tech upgrades as an opportunity instead of a headache. What You'll Learn in This Episode: Eager to future-proof your dental practice? Press play and let Sadie's strategies steer you in the right direction! ‍ ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestack‍ Guest: Sadie Stewart Business Name: Office Swell Check out Sadie's Media:‍ Website: officeswell.com Instagram: instagram.com/dexis.sadie.stewart Facebook: facebook.com/officeswell (Reach out to Sadie to inquire about the "Pre-Planning Checklist"!) ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Ever feel awkward or pushy when contacting potential patients to book appointments? Today we're learning about the under-appreciated yet pivotal role follow-ups play in turning potential leads into loyal patients WITHOUT being salesy. Many leads slip through the cracks due to insufficient follow-up, and we set the stage for a deep dive into this crucial process. We're covering three cornerstone principles of effective follow-ups: speed, frequency, and value, detailing how each principle can be harnessed to build trust and keep potential patients engaged over time. We outline a methodical follow-up system, complete with detailed text message templates to engage leads right after an event and maintain their interest through a timeline of contact points. From quick follow-up to valuable, spaced interactions, we break down the patient journey into crucial stages—awareness, consideration, and decision—aligning follow-up strategies to each phase. Along the way, we learn how to combat common pitfalls like sounding robotic or procrastinating outreach, and underscore the human aspect—treating follow-ups as a fulfilling promise rather than a nuisance. What You'll Learn in This Episode: Hit play to discover actionable follow-up strategies that drive patient conversions today! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

‍ Ranking high on Google is great, but is that what really fills your appointment book? Today we're learning how to transform your website into a patient-generating powerhouse with insights from Ali! Explore the hidden pitfalls that prevent practices from converting online visitors into booked appointments. Ali emphasizes the power of aligning with Google's best practices for SEO, focusing on key elements like mobile-friendly design and lightning-fast load times. Yet, techniques like these are just stepping stones; Ali warns that even the best digital strategies falter if your website lacks visual appeal or key information, causing potential patients to leave without a second thought. Beyond technical improvements, this episode is rich with actionable advice on personalizing your online presence. Ali sheds light on the need for authentic photos of your practice, displaying patient reviews front and center, and ensuring seamless consistency across all marketing outlets. He dives deep into the importance of tracking patient sources and diligently following up on inquiries, a critical step that many overlook. Beyond theory, Ali shares practical tips that can revamp your conversion rates in just 30 days. What You'll Learn in This Episode: Listen now to learn how to make your website a powerful patient-attracting tool! ‍ ‍ Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍ Guest: Ali Soufi Business Name: The DocSites Check out Ali's Media:‍ Website: docsites.com Email: ali@docsites.com Phone: 818-616-3919 ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What's the secret to turning a robotic script into a powerful tool for meaningful connections? In this episode, we unravel the art of customizing ground marketing scripts, redefining the way these tools should be used! Moving away from impersonal chatter, the focus is on creating genuine human interactions. With scripts designed to sound natural and sincere, we dive into strategies that build instant trust and adaptability, ensuring your outreach isn't just a pitch but a conversation that feels helpful. By highlighting the pillars of effective scripts—Personalization, Empathy, Flexibility, and Reciprocity—this episode provides insights and practical tips to enhance your communication strategy, regardless of the environment, from medical locations to corporate settings. We explore the methodology behind profiling your target, understanding pain points, and tailoring your approach to align with the listener's needs. We'll dive into a step-by-step framework for creating scripts that foster real engagement. With techniques like using "you" language for personal resonance and role-playing to refine delivery, you'll learn how to craft a script skeleton that leaves room for spontaneity, ensuring your messages never sound rehearsed. As you practice and hone these skills, you'll gain the confidence needed to thrive in any interaction! What You'll Learn in This Episode: Tune in now to discover how tailored scripts can improve your marketing conversations! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Are you feeling weighed down by your emotions in dentistry? You are not alone! Dive into today's episode with Dr. Erik Fisher about the power of emotional specificity. Erik unpacks the profound idea that every emotion has a unique role and shows how our cultural perspectives on emotion can lead to cycles of power struggles fueled by fear. He draws a clear line between the imbalance of hierarchical thinking and the harmony achievable through equity, emphasizing that recognizing each individual's unique gifts is key to unlocking their potential. We explore how these emotional insights can revolutionize a dental practice, touching on aspects like team management, patient interactions, and self-care. Erik talks about common emotional challenges like overwhelm and how it signals areas needing change rather than being purely negative. Using techniques to break down overwhelming tasks into smaller, manageable steps is one of many strategies we discuss. Unpacking emotions such as anxiety and depression, Erik reframes them as indicators of helplessness or hopelessness, providing pathways to better coping mechanisms. The episode is rich with strategies for practice owners to decode emotional layers within their teams, fostering improved decision-making and reducing employee turnover. What You'll Learn in This Episode: Press play to transform emotional challenges into growth opportunities both at work and in life! ‍ ‍ Sponsors:‍ Request to join their beta program here!‍ Guest: Dr. Erik Fisher Business Name: Dr. E Presents Check out Erik's Media:‍ Website: drepresents.vercel.app Emotional Algebra with Dr. E: podcasts.apple.com/us/podcast/emotional-algebra-with-dr-e/id1766115731 Influential U: influentialu.global ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What separates giveaways that fizzle out from those that make a massive impact on your marketing? Imagine leveraging the power of a small gift to engage potential patients, gather valuable data, AND create win-win scenarios that cultivate loyalty and boost your return on investment (ROI). We'll explore how to craft giveaways designed not merely as free trinkets but as tools that drive specific behaviors like scheduling appointments or sharing experiences, solidifying your practice's place in the community's mind. Through proven strategies and real-life examples, you'll discover how understanding the psychology of value can turn a pointless giveaway into a potent marketing tool. Join us as we break down the anatomy of a successful giveaway campaign, outlining the steps to ensure your giveaways evoke the desired response. Hear about the impact of creating urgency and reciprocity and how these elements underscore a robust ROI potential. We'll share scripted scenarios for effectively delivering your giveaways and end with essential tips on tracking and measuring success! What You'll Learn in This Episode: Don't miss out—tune in now to master the art of strategic giveaways for your dental practice! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Video Episode Oryx CareStack ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍

How do you know if you're caring TOO MUCH for others? In this episode, we have Dr. Laura Brenner—a seasoned dentist and insightful career coach—to dive deep into the pressing issue of burnout in dentistry. Laura brings a wealth of experience to the table, having navigated her own burnout journey. She candidly shares the nuanced challenges that dentists face and outlines how setting firm boundaries can be the key to preserving well-being. Listening to Laura, you'll uncover the pivotal role self-awareness plays in managing stress and preventing burnout, and how dentists—who are often in service to others—must learn to prioritize their health too. Laura doesn't just highlight problems; she offers actionable solutions. By encouraging dentists to dismiss troublesome patients, she advocates for a proactive approach to mental well-being. This episode also stresses the importance of reflecting on personal feelings and engaging in open dialogues with both dental teams and patients. By the end, you'll be equipped with practical tools to take control of your professional life and preserve your passion for dentistry. What You'll Learn in This Episode: Take a break and join us for this insightful chat—it could change your perspective! ‍ ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Dr. Laura Brenner Business Name: Lolabees Career Coaching Check out Laura's Media:‍ Website: lolabeescareercoaching.com Instagram: instagram.com/drlolabees Facebook Group: facebook.com/groups/dentistsidegigs ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. Join this podcast's Facebook Group: The Dental Marketer Society ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Today, we’re sharing exactly how to get into the best farmers markets—and why these events can become a powerhouse for attracting new patients to your practice! In this episode, we'll dive deep into strategies that turn passive booth visitors into engaged, long-term patients. We'll lay out practical steps to create an impactful stall, from choosing the perfect location to designing benefit-driven banners that capture attention. We illuminate the often-overlooked psychological elements of market participation—trust transfer, face recognition, and local loyalty—all key consumer behaviors that can elevate your outreach efforts. We also revisit specific staff roles—like the magnet, the messenger, and the connector—to boost engagement and facilitate meaningful conversations. This episode breaks down essential methods for converting market attendees into clients post-event. We're sharing innovative offers for potential patients and unveiling tools for tracking leads and securing appointments effectively. With additional tips on identifying promising farmers markets and crafting the perfect pitch as a wellness partner, you'll gain valuable knowledge on navigating the application process. To round off the episode, we share how to take your marketing skills to the next level by joining the ground marketing course for a deeper dive into advanced scripts, strategies, and interactive workshops! What You'll Learn in This Episode: Listen today to learn how to take your farmers market game to the next level! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Sponsors: CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041