The Dental Marketer

Which path offers more freedom in the long run: corporate dentistry or owning your own practice? In this episode, we're getting into a candid conversation with Ken Kilday, who expertly navigates the often-complex waters of transitioning from corporate dentistry to practice ownership. Ken brings a wealth of knowledge to the table, uncovering the numerous advantages of owning a practice and debunking the myths surrounding corporate dentistry's ease. With control, flexibility, and autonomy on the line, Ken emphasizes what truly transformative practice ownership can be when driven by intentional planning and clear goal-setting. The episode is chock-full of indispensable advice, from striking a balance between the clinical and business elements to fostering an uplifting workplace culture. Ken shares insights on using strategic templates for success, asking the right probing questions to align your motivations, and embedding core values into your business ethos. Wrapping up the discussion, Ken provides a roadmap for corporate dentists eager to make the shift, while also shining a light on strategies to keep passion alive and dodge burnout in the demanding field of dentistry. What You'll Learn in This Episode: Don't miss out on Ken Kilday's valuable insights into transforming your dental career—join us on this episode! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Guest: Ken Kilday Business Name: Leader's Cut Check out Ken's Media:‍ Website: kenkilday.com/industries/dentistry Ken's Resources: makingthecut.biz ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Books: Through the Looking-Glass ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What would make patients EXCITED to refer their friends and family to your practice? In this episode of the Ground Marketing Series, we unveil the secrets to crafting a high-performing patient referral program tailored for dental practices. Navigating the maze of compliance might seem daunting, but we're breaking down the barriers, offering you a roadmap to a program that is as effective as it is legal. We dive into a list of innovative strategies and enticing rewards designed to inspire your patients to become enthusiastic promoters of your practice. Learn how to play within the rules while making your referral program the talk of the town with ideas like luxury mini items, mystery gifts, and VIP dental perks. Beyond strategic insights, this episode provides a personal touch with practical examples, real-life scenarios, and ready-to-use scripts for engaging patient conversations. Discover how to transform your referral program from mundane to mesmerizing by tapping into psychological triggers such as urgency and surprise. By the end of this episode, you'll not only have a blueprint for invigorating your patient base to refer, but also learn how to stay within state regulations while doing so. Don't just aim for passive referrals—dare to craft an experience that keeps patients talking. What You'll Learn in This Episode: Let's learn how to create a captivating referral program—tune in now! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Other Mentions and Links: ‍ TDM Articles: Legal and Ethical Patient Referral Strategies for Dental Practices ‍ Organizations/Laws: Anti-Kickback Statute State Dental Boards Sunshine Act ‍ Businesses/Brands Chanel Dior YSL Invisalign Klatch Coffee ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: The ultimate compliant and irresistible patient referral program. We're gonna be diving into strategies and gifts that actually work. So this episode with ground marketing, we're gonna talk about creating a referral program that works. How to make patients want to refer while staying fully legal and ethical. Now, most referral programs fail. They don't excite patients enough, and let's be real. No one cares about appreciation clubs or educational seminars that much patients want something they actually desire. But we also need to ensure full compliance with the A KS, the anti-kickback statute, and the state Dental Board regulations. This episode's gonna break down highly enticing, fully compliant, and unique referral strategies that make patients want to refer without violating federal or state laws. Now, just a heads up, by the time this episode comes out there is going to be a article, out on the website titled Navigating Referral Marketing for Dentist. It's gonna say compliance and ethical strategies. And in there, I mean, you can kind of see the draft right here if you're watching on YouTube, but you can kind of see, I talk about understanding the Sunshine Act and the a KS for dentists. How can dentists reward referring offices without violating the law? Gives you exactly, Hey, gift cards, are they okay or not? What kind of gives thank you cards? What's legal and ethical? I break that down. How to stay compliant with referral marketing. So much more. And I'm gonna go deeper into the article as well. So that article is gonna be out. I'm gonna put a link to it in the show notes below by the time this episode goes live as well. But going back to this episode with ground marketing, we're gonna talk about right now, the secret to making a referral program work. Now, a successful referral program has three...

Can community spirit be the key to a flood of new patients in your practice? In this episode, I'm sitting down with Dr. Kemia Zeinali from Dreamhouse Dental, who reveals the power of community engagement and cultivating a vibrant company culture in building a successful dental practice. Dr. Zeinali passionately shares her journey of integrating community events as a strategic tool to foster connections and build trust with her patients. She offers a candid look at the challenges, such as unpredictable weather affecting turnout and the necessity for clever marketing to overcome these hurdles. Despite the obstacles, Kemia underscores how such community-focused strategies lead to increased brand visibility and stronger patient loyalty, painting a compelling picture of long-term business benefits. Join us for a deep dive into the strategies behind differentiating a dental practice in a competitive market. Dr. Zeinali lends her firsthand experience and practical advice for budding dentists seeking to carve their niche. From the significance of passion in pushing boundaries to innovative marketing approaches, this episode is a must-listen. By sharing her story, Kemia aims to empower new dentists with the tools needed to stand out and create meaningful patient relationships that extend beyond the dental chair. What You'll Learn in This Episode: Don't miss out on Dr. Kemia Zeinali's expert advice for practice growth through community-driven strategies! ‍ ‍ Guest: Dr. Kemia Zeinali Practice Name: Dreamhouse Dental Check out Kemia's Media:‍ Website: dreamhousedental.com Instagram: instagram.com/dreamhousedental Email: info@dreamhousedental.com ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Groups/Communities: Chamber of Commerce ‍ Businesses/Brands: Starbucks Food 4 Less ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

How do some dentists seem to always have a steady stream of patient referrals without hefty advertising budgets? This episode of the Ground Marketing Series covers the art of effective networking for your practices. Get ready to uncover the secrets behind successful in-person marketing as I share valuable networking hacks to elevate your practice's local presence. From pre-event preparation to executing a seamless follow-up system, you'll learn how to transform casual conversations into lasting partnerships. I also share a compelling case study about a practice owner who became the top pediatric dentist in her area by building a strong referral network with local daycares, showcasing the transformative power of strategic networking. By tuning into this episode, you'll discover advanced networking tactics like becoming a connector and leveraging reciprocity to keep referrals flowing. We emphasize the importance of leading with value and expecting nothing in return, a mindset shift that will undoubtedly enhance your networking outcomes. Whether you're a multi-practice owner or new to the field, these strategies will help you cultivate meaningful connections that extend beyond the dental chair.This is not just about making connections—it's about making the right ones that will sustain your practice's growth. What You'll Learn in This Episode: Don't miss out—hit play now to learn the networking strategies that can elevate your practice! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Other Mentions and Links: ‍ Groups/Communities: Eventbrite Rotary Club Chamber of Commerce ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Networking hacks for dental practices. Now, why most dentists struggle at networking events, this is gonna be the guide and it's a tactical, researched backed guide to winning local events. Michael: Now, networking is one of the fastest, lowest cost ways to generate referrals. Partnerships and community presence for your dental practice. However, most dentists fail to make the most of networking events because they one go in without a clear plan, so that leads to wasted time. Two, they focus too much on selling instead of building relationships. Three, they fail to stand out from other attendees. Just another dentist in the crowd, right? And then four, they do not follow up properly. Connections fade fast. So following up is huge. So the key to networking success is to position yourself as a resource for others, build strategic connections and leverage follow-ups to create ongoing referral pipelines. So this episode provides detailed steps. Backed by psychology and real world networking strategies, what we've done. So you dominate every networking event you attend and turn contacts into long term patient sources. So number one, preparing like a pro before the event. Most of the work happens before you even walk into the event. So first thing you wanna do is set a clear goal so you walk away. Real results. Okay, so most dentists attend events thinking, you know, I'm just gonna meet people and see what happens. No, don't ever do that. Okay? That's a huge mistake. Instead, define your specific objective. Here's an example. I wanna get three strategic partnerships with businesses that can send me patience. I wanna meet at least five key decision makers who can refer people to me. I wanna get 10 high quality follow-ups from business owners who fit my referral criteria. So an example you can tell yourself is by the end of this event, I will connect with three businesses that attract my ideal patients and set up follow-up...

What's holding you back from being the face of your business? In this episode, we're sitting down with Linda Ugelow to uncover the intricate layers of public speaking anxiety, especially in the digital landscape of social media to bring visibility to your practice. Linda breaks down how past experiences often fuel these fears and guides us on a journey of self-discovery to forgive and embrace self-compassion. She shares simple yet transformative tactics, like starting a video diary and befriending the camera lens, that ease the anxiety of speaking to an audience, fostering authentic connections and confidence. The discussion goes beyond the surface, diving into how these unresolved fears can stifle business growth and disrupt team synergy. Linda illustrates the necessity of reshaping our mindsets surrounding sales and public interactions, proposing a enlightening approach to redefine these experiences. She encourages us to celebrate our achievements and acknowledge our points of vulnerability to ensure practice growth in a more meaningful way. What You'll Learn in This Episode: Let's learn how conquering our fears of public speaking can change our practice and our life for the better with Linda Ugelow! ‍ ‍ Guest: Linda Ugelow Business Name: Linda Ugelow Check out Linda's Media:‍ Website: lindaugelow.com TikTok: tiktok.com/@lindaugelow LinkedIn: linkedin.com/in/lindaugelow Coaching: lindaugelow.com/work-together Linda's Book "Delight in the Limelight": lindaugelow.com/delight-in-the-limelight ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Terms: EFT (Emotional Freedom Technique) PTSD (Post-Traumatic Stress Disorder) ‍ Groups/Communities: Rotary Club ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Ever at a loss for words when trying to partner with local businesses? In this episode of the Ground Marketing Series, I'm uncovering the secrets behind a compelling pitch that transforms your dental practice into a patient magnet. Start by rethinking how you present your offer to potential partners, focusing on partnerships that bring continuous value to both sides. Amidst discussions on common missteps made in ground marketing, we're diving into the psychology that dictates an irresistible pitch. We'll walk through the six psychological triggers—reciprocity, authority, social proof, scarcity, commitment, and liking—that can turn your pitch into an offer they can't refuse. You'll come away understanding how each trigger can be woven into your marketing narrative to capture the interest of potential partners from every angle. But the insights don't stop there; You'll be armed with a four-step blueprint for crafting a high-converting pitch that includes the hook, value proposition, social proof, and the decisive close. Curious about the application? I'll be giving some real-life examples, showcasing how these strategies have found success in diverse settings like gyms and coffee shops. As the episode wraps, discover advanced techniques for scaling your strategy: automation, social media dynamics, and powerful referral networks become part of your armory. What You'll Learn in This Episode: Hit play and discover how to skyrocket your dental practice with winning marketing pitches! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Other Mentions and Links: ‍ Businesses/Brands: CrossFit LA Fitness ‍ Software/Tools: Excel ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: mastering Your Ground Marketing Pitch. We're gonna be discussing how to competently communicate your offer to potential partners. Now ground marketing is one of the most powerful cost-effective strategies to create a continuous stream of new patients for your dental practice. Not only is it a continuous stream, but this stream has depth volume, however, success hinges on your ability to pitch effectively, turning cold introductions into long-term mutually. Beneficial partnerships. This is just good to do in general, even when you're just talking out and about. This is gonna really, really help you out with your ground marketing, but also people skills and so much more. Now, most dentists fail at ground marketing because number one, they talk too much about themselves instead of what's in it for the other person. Two, their offer is unclear, generic, or lacks an irresistible incentive. Three. They don't overcome objections with confidence. And four, they fail to follow up strategically. Now this episode's gonna break down every detail of crafting, delivering, and closing a high converting ground marketing pitch so you can walk into multiple businesses and secure referral partnerships Specifically, we're gonna be discussing three things, three events, three businesses in this episode, schools, gyms, and community events. Now, understanding the psychology behind an irresistible pitch. People buy into partnerships emotionally, then justify them logically. So if a business owner doesn't feel emotionally engaged by your offer, they won't care about the details. So here's how to structure your pitch so it triggers a yes response in their brain. There's six psychological triggers that make people say yes, and we've discussed them in previous episodes. And number one, reciprocity. People feel obligated to return favors, so offer something valuable first before asking for anything in...

Do you need a "fancy" website or do you need one that brings in patients? In this episode, we have Ali Soufi from DocSites back on to dissect the draw to fancy dental websites versus those that truly convert visitors into patients. We dive headfirst into the debate—exploring why the flashiest of designs might not always be the most effective choice for a dental practice. Ali sheds light on the notion that "fancy" is subjective and frequently an unnecessary expense. Instead, the conversation pivots to crafting websites that serve the actual needs of a practice's target patient, leveraging essential components like patient reviews, straightforward information, and contact details. We don't shy away from addressing common pitfalls dentists encounter with DIY websites as we stress the ongoing necessity of keeping site content fresh and authentic. Ali shares valuable insights on building trust through digital presence and offers a glimpse into how DocSites tailors their affordable solutions to fit the needs of your practice. As we wrap up the discussion, we encourage you to take advantage of a complimentary, no-obligation website assessment offered by DocSites to elevate your practice's online presence. What You'll Learn in This Episode: Discover the crucial elements of a dental website that truly converts—tune in now! ‍ ‍ Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍ Guest: Ali Soufi Business Name: The DocSites Check out Ali's Media:‍ Website: docsites.com Email: ali@docsites.com Phone: 818-616-3919 ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Terms: SEO - Search Engine Optimization SSL - Secure Sockets Layer ‍ Places: Beverly Hills ‍ Tools/Services: Google Analytics Wix Squarespace Google Business Profile ‍ Products/Brands: Ferrari Honda Invisalign ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What does it take to build local partnerships that matter and become the go-to dental practice in your community? In this episode of the Ground Marketing Series, we unpack the game-changing strategies practices can use to build meaningful local partnerships that yield lasting results. Rather than pouring resources into passive marketing channels, we explore how becoming an integral part of your community can lead to sustained patient acquisition. From partnerships with schools, gyms, and community centers, we delve into how connecting with organizations that matter to your target audience can establish you as the trusted local dental provider. Schools, with their network of families, present a multitude of opportunities, whether through PTA involvement, educational workshops, or sports team collaborations. Gyms and community centers are also massively valuable, where offering services like free oral health screenings can cultivate trust and lead to steady referrals. You'll hear a captivating case study of a dentist from the Ground Marketing Course who leveraged these strategies with exceptional success, achieving remarkable patient growth and slashing marketing costs. By emphasizing social proof, consistent partner engagement, and maintaining strong relationships, this approach not only brings in new patients but also fortifies your practice’s reputation as a community asset. What You'll Learn in This Episode: Press play to learn how local partnerships can revolutionize your practice and boost patient growth! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Other Mentions and Links: ‍ Businesses/Brands: Plex CrossFit Dymatize Protein Muscle Milk Big Brother Big Sisters of America ‍ Software/Tools: Excel ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: All right, we're going to be talking about building local partnerships that matter. So that's the key word here is that matter. Sometimes it's easy to build local partnerships with, other potential businesses or locations that aren't as important as. It should be to you or they really just don't matter. we'll see what I mean by that the episode goes along, but why partnerships? So most dentists rely on passive marketing ads. SEO, social media, but local partnerships allow you to integrate into the daily lives of your target audience. So instead of spending thousands on marketing, you become the community's trusted dental provider by leveraging existing relationships. This isn't just about getting your name out. It's about becoming the go to dentist in your town. That's the goal here, the go to dentist. So we're going to be discussing that throughout this time and how to do that. But like I always mentioned, if you want the scripts, you want the videos, you want the in depth, more of all of this, the templates. And if you want more one on one time with myself and my team. Any questions or concerns with the crowd marketing, then please feel free to join the ground marketing course, we continue to add to that course. It's an amazing course. It's going to be, in the show notes below. There's a link there. It's the first link in the show notes below. So definitely go check it out and just go check out everything you can see inside of the course and check out what everybody else is getting and the results that they're seeing and how it's improving their, practice their community. Let's dive into this, understanding the psychology of local partnerships. Now to truly embed, and that's the key here. You need to understand how and why local decision makers agreed to partnerships. And that's...

How can small dental practices leverage big-business buying power? In this episode, we chat with Mike McCoy, the visionary behind Dental Collective, who helps independent practices save big on high-end dental products and services. Raised in a family immersed in the dental sales sector, Mike shares his personal journey and expansive experience working with industry giants like Komet USA and Align Technology. These roles unveiled the secrets of sales and pricing, laying the foundation for Dental Collective. The heart of the discussion reveals how McCoy's group purchasing organization (GPO) empowers smaller practices to enjoy the pricing benefits once reserved for larger dental service organizations (DSOs.) Mike demystifies the working process of GPOs and dismantles myths surrounding deal access in the dental market, advocating for a level playing field. The episode takes a deep dive into the economic advantages of joining Dental Collective. Mike explains how engaging with a GPO is not just about saving on supplies but also capitalizing on extensive resources like marketing, IT, and insurance negotiations. He paints a vivid picture of practices pocketing considerable savings on expenses like credit card merchant fees and third-party financing, thanks to skillful negotiation and streamlined processes. As Mike shares compelling case studies, he invites dentists to take a proactive stance in their GPO membership to maximize gains. What You'll Learn in This Episode: Join us for an enlightening discussion on transforming your dental practice's financial health! ‍ ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestack‍ Guest: Mike McCoy Business Name: Dental Collective Check out Mike's Media:‍ Website: Dental Collective | Your Go To Partner for Savings on Dental Supplies (Use coupon code DCTRIAL1 at checkout for a 1-month trial of Dental Collective. You can cancel at anytime if you don’t find it to be a good fit for your practice.) Email: dcsales@dental-collective.com Phone: 781-701-6707 Instagram: instagram.com/dentalcollectivedpo LinkedIn: linkedin.com/in/michaelrmccoy-100419 Book a Consultation: calendly.com/dcsales-2fs/30min Vendor Partners: Partner Vendors | Start Saving Money Today with Dental Collective ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Terms: GPO - Group Purchasing Organization ‍ Businesses/Brands: Komet USA Align Technology Invisalign Bioclear Brasseler USA Patterson Benco Costco Dental City Apex Toothio Cherry Ultradent Kettenbach USA Uptime Services ‍ Sports Teams: New York Yankees ‍ Products: 3M Filtek Composite ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Are you reaching the right audience or casting your patient net too wide? In this episode of the Ground Marketing Series, we unravel the secrets behind targeting the perfect patient audience to boost the success of your marketing strategies. We dive deep into the art of identifying and defining your ideal patient personas by analyzing demographic and behavioral data. By honing in on specific patient groups, you'll uncover the psychological and behavioral dynamics that drive patient decisions, enabling you to make smarter, data-driven marketing moves. We’ll walk you through practical methods to analyze your existing patient base and research local demographics, crafting marketing strategies that meet your patients where they are. Learn how to naturally engage your target audience in places they frequent, utilizing pre-visit strategies, impactful initial interactions, and persistent follow-ups. To cap it all off, discover the power of forming local partnerships and nurturing community relationships for long-term success. Embarking on this detailed guide, you'll be equipped to create a strategic ground marketing plan that resonates with your ideal patients, laying the groundwork for sustainable growth. What You'll Learn in This Episode: Tune in to discover how to transform your practice's marketing strategy with precision and insight! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ You can reach out to Michael here: Email: michael@thedentalmarketer.site ‍ Other Mentions and Links: ‍ Podcast Episodes: 313: Dr. Tyler Brady | How to Use "Influencer Marketing" to Attract New Patients & Grow Your Practice FAST! – The Dental Marketer Podcast Businesses/Brands: Invisalign Amazon CrossFit 24 Hour Fitness LA Fitness Hyatt Marriott People: Dr. Tyler Brady Groups: Rotary Club U.S. Chamber of Commerce Data Collection: U.S. Census Data Facebook Groups ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Alright, we're going to be discussing identifying your target. Now, this is huge how to pinpoint and approach your ideal patients through ground marketing. So right now, if you're thinking, man, I hear this all the time, I need to find my target audience. I need to know my ideal patients. Maybe sometimes you're thinking like, I just want any patient, but no, you gotta get specific here. Niche down. And you do have an ideal patient in your mind, right? Maybe you're an existing practice in your favorite patients. Those are your ideal patients. If you don't have a practice yet and you're in the opening startup phase Who you've worked with in the past as an associate and your favorite patients, whoever they were, those are ideal patients, right? Obviously it's going to evolve within time. You're going to get more niched down and more specific, which is going to be perfect. Because you're going to be able to target that audience. So why targeting matters in ground marketing. So ground marketing is not about reaching the most people. It's about reaching the right people without precise targeting. Efforts are wasted on audiences who are unlikely to convert into loyal patients. So identifying your ideal patients ensures. That your marketing is efficient, high converting and relationship driven. That's, what's going to be most important, right? You want it to be efficient. Obviously you want it to convert as high as possible, but relationship driven these offers or these other things, they can be easily broken, right? you can cut ties quickly. But once that relationship thickens and thickens more, it's harder to cut because it's a relationship. And...

Could your Google Business Profile be the untapped goldmine your business is missing? Today we're unpacking the essentials of Google Business Profiles with renowned expert David Kaminski, who reveals strategies to elevate your practice's online presence without relying on traditional advertising. David reveals a wealth of practical tips that can help practices increase their visibility and attract more patients. From sharing timely updates and offers to utilizing high-intent search terms like "dental implants near me," this conversation is brimming with actionable insights tailored to help you maximize your Google Business Profile's potential. David emphasizes the necessity of consistent activity to remain prominent on Google Maps, explaining how regular engagement, such as geo-tagging photos and crafting time-sensitive promotions, can drive traffic. You’ll also get a sneak peek into David’s innovative automated software that streamlines these processes, allowing practices to effortlessly manage their profiles and spend more time focusing on growth. By the end of the episode, you’ll understand the power of a well-optimized Google Business Profile and feel empowered to take control of your digital footprint. What You'll Learn in This Episode: Unlock the power of your Google Business Profile by tuning in to this episode! ‍ ‍ Guest: David Kaminski Business Name: Transactional Dental Check out David's Media:‍ Website: transactionaldental.com Transactional Dental Success Stories: transactionaldental.com/happy-dentists/ Maps Signup (Coming Soon): transactionaldental.com/maps-signup ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Software/Tools: Google Business Profile GeoImgr ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Can simply showing up in your community drive a successful marketing strategy, or is there a deeper game in play? In this episode of the Ground Marketing Series, we're exploring the fundamental tools and strategies that translate presence into meaningful growth. Contrary to the notion that just "showing up" is enough, I'm uncovering the structured, systematic approaches crucial for relationship-building and impactful outreach. I'm sharing insights into the key psychological principles that form the backbone of effective marketing—such as the law of familiarity, reciprocity, social proof, commitment, and consistency—ensuring long-term success and a steady influx of new patients. The toolkits we dive into provide a roadmap to a seamless ground marketing campaign. From the Relationship Building Toolkit, packed with business partnership essentials, to the Mobile Marketing Toolkit, which equips your team with visually impactful portable branding and lead collection tools, every element is crafted to maximize engagement. Additionally, the Content and Messaging Toolkit empowers practices to maintain consistent and appealing communication. We'll also explore systemizing processes for scaling efficiently, highlighting strategies like automated follow-ups and comprehensive team training programs. What You'll Learn in This Episode: Tune in now to discover the foundational pillars of ground marketing and your outreach efforts! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Other Mentions and Links: ‍ Products: My Top Tools For Ground Marketing At Events iPad ‍ Customer Relationship Managers: HubSpot Pipedrive ‍ Communities: Dentaltown ‍ Businesses: Trader Joe's ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: All right, we're going to be discussing setting up for success, the ground marketing foundations. this is the essential tools and resources to get started. So now we're getting more tangible, right? The tools that you're going to need. Now, ground marketing is not just about showing up. It requires a structured strategy, the right tools and a systematized approach to maximize results. So throw everything out in case you thought I can just show up to a business and introduce myself and that's ground marketing. Nope, that is not ground marketing. You need a structured strategy. You need the right tools and you need a systematized approach to make sure you are effective. Now, I'm going to break down the fundamental components needed to set up a high performing ground marketing framework that ensures consistency, scalability, and long term success. Okay? Now remember, to start off, the thing you need to keep in mind is the core mindset. for ground marketing as a long term system. Now here's the thing. Many practices fail at ground marketing because they treat it as a one time promotional tactic instead of repeatable system, okay? The key to long term success is consistency, relationship building, and proper execution. Remember the psychological principles that will ensure this success. It's number one, the law of familiarity. People trust what they see repeatedly and ground marketing must be ongoing, not a one time event to the principle of reciprocity, give value first, and people will feel inclined to reciprocate. Three, the social proof effect. When people see others engaging with your brand, they assume it's reputable and worth their time. And for the commitment and consistency rule, small commitments. Increase the likelihood of larger commitments. So make sure you have those four psychological principles always in mind. Now they...

Hiring and practice management can be tricky for independent practices... So today we've brought on Dr. Sarah Blair, a renowned dental consultant whose experiences and insights offer a masterclass in dental practice management. From her early days at Ohio State University to owning a practice of her own, Sarah's story is filled with real-world lessons. She shares how her experiences at two contrasting Milwaukee practices shaped her understanding of effective dental management. One was meticulously systems-focused, while the other embraced a laid-back, blue-collar approach—both offering valuable insights into the nuances of practice operations and the pivotal role of management. Fast forward to 2020, Sarah made the bold decision to pivot from practice owner to consultant. With the co-founding of Indie Practices in 2018, she and her team have been on a mission to deliver tailored, cost-effective coaching that resonates with practice owners. Through this episode, Sarah candidly discusses essential strategies for successful hiring, onboarding, and accountability. Clear communication, well-drafted job descriptions, and intentional onboarding are her cornerstones. By implementing these strategies, Sarah argues, practice owners can enhance team efficiency and reduce stress, fostering a harmonious work environment. What You'll Learn in This Episode: Tune in now to hear Dr. Sarah Blair's tips on hiring and practice management in your indie practice! ‍ ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestack‍ Guest: Dr. Sarah Blair Business Name: Indie Practices Check out Sarah's Media:‍ Website: indiepractices.com Resource Library: indiepractices.com/digital-resources Get Your Scorecard: assessment.indiepractices.com/begin ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Education: Ohio State University Marquette University ‍ Books: Switch: How to Change Things When Change Is Hard The Advantage: Why Organizational Health Trumps Everything Else In Business Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect By the Numbers: A Guide to Buy and Run Your Dental Practice ‍ Podcasts: The Daily Dental Podcast ( Dr. Addison Killeen's podcast) ‍ People: Patrick Lencioni (Author) Brené Brown ‍ Tools/Services: The Practice Launchpad Indeed ‍ Groups: Dentaltown ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

‍ Ever wonder why some patient interactions just click while others fall flat? In episode two of the Ground Marketing Series, we explore the powerful intersection of human behavior and effective marketing strategies. By tapping into the science of trust and first impressions, you'll learn how to craft genuine connections that resonate. We delve into fundamental principles such as the Trust Formula, where credibility, reliability, intimacy, and minimized self-interest work in harmony to build a strong foundation. Discover why mastering the art of first impressions through nonverbal cues like eye contact and open body language is your key to rapid trust-building. Harness the Reciprocity Principle by understanding the power of giving first to foster a sense of gratitude and trust among potential patients. We'll guide you through using the familiarity effect, social proof, and loss aversion to create compelling marketing strategies that emphasize connection and urgency. Transform your storytelling approach by weaving emotionally resonant narratives that leave lasting impacts. Additionally, learn how small commitments can pave the way for deeper patient engagement, setting the stage for success in practice growth. What You'll Learn in This Episode: Tune in now to boost your ground marketing techniques with proven psychological insights! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Other Mentions and Links: ‍ People: Joshua Scott Dr. Christopher Phelps Robert Zajonc P.T. Barnum Daniel Kahneman Amos Tversky Robert Cialdini (Cialdini’s Six Principles of Persuasion) Seth Godin "Facts tell, stories sell" ‍ Books: Influence: The Psychology of Persuasion The Trusted Advisor ‍ Marketing Tools/Services: Google Ads Studio 8E8 ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: The psychology behind ground marketing. So I hope you enjoyed the overview of ground marketing. Now, this is the psychology behind ground marketing, understanding human behavior and building trust. This is essential to know how to ground market effectively. Now, ground marketing is more than just physically reaching out to potential patients. It's about forming genuine connections that lead to long term trust. Now to master ground marketing, you have to understand the psychological principles that govern human behavior, influence decision making and establish credibility. Now here's some unique and profound and researched back insights into how psychology applies to ground marketing, ensuring a strong and lasting impact. First thing is the trust formula. Now this is the psychological blueprint trust. Equals credibility, plus reliability, plus intimacy and self interest. Okay. That's by Charles H. Green in the Trusted Advisor. Now, the key to effective ground marketing is to maximize credibility, reliability, and intimacy while minimizing perceived self interest. The moment people feel like they're being sold to, they instinctively raise barriers. However, when approached with genuine care, expertise and value, they become open to engagement. Number one, credibility, right? Can they believe what you say? Do you have expertise, professionalism and brand presentation that all matters? Credibility, reliability. Can they count on you to follow through? So showing up consistently fosters subconscious trust. This is why we say, Hey, be consistent with your ground marketing. It proves reliability and three intimacy. Do they feel safe sharing their problems with you? So that means you've got to have empathy and active listening. That's crucial. And then for self interest,...

‍ Could your practice be unknowingly losing money through your website? In this episode, I sit down with Ali Soufi from DocSites to unpack some of the most common yet costly misconceptions that might be holding your practice back. We dive deep into the often-misunderstood world of website costs, emphasizing the crucial roles of customization and local relevance in maximizing your online presence. Listen as we shed light on how vanity metrics can be deceiving and why a strategic partnership between marketing efforts and your website design is essential for boosting performance and cost-effectiveness. Ali shares straightforward, actionable insights, including conducting simple audits to reveal hidden pitfalls and understanding marketing return on investment. He stresses the importance of seamless collaboration between marketing companies and dental practices, ensuring that websites don’t just exist but actively contribute to the bottom line. Discover how DocSites provides clear, affordable, and honest solutions tailored specifically for dental practices, ensuring transparency and consistency in pricing and service delivery. This episode is a must-listen for practice owners eager to optimize their digital footprint and secure a financially healthy future. What You'll Learn in This Episode: Tune in to discover how a well-optimized website can transform your dental practice's financial health! ‍ ‍ Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍ Guest: Ali Soufi Business Name: DocSites Check out Ali's Media:‍ Website: docsites.com Email: ali@docsites.com Phone: 828-416-0007 ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Places: Las Vegas ARIA ‍ Tools/Services: Fiverr Google Analytics ‍ Products/Brands: Ferrari Honda iTero Invisalign ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

‍ Dive into the world of ground marketing with our inaugural episode of the Ground Marketing Series, where I reveal its powerful impact in the dental industry! Unlike traditional digital marketing strategies, ground marketing leverages face-to-face interactions to cultivate trust and boost brand awareness by meeting potential patients in their natural surroundings. This episode explores the psychological and behavioral triggers that underpin ground marketing's success, including the mere exposure effect, reciprocity principle, social proof, and emotional connection. These concepts are not just theoretical; I'm bringing them to life with compelling real-world examples, such as strategic daycare partnerships, corporate lunch and learns, and impactful community health fairs. Tune in as I navigate through the tangible advantages of ground marketing, shedding light on how this approach consistently outperforms paid advertising in terms of cost-effectiveness and conversion rates. Ground marketing's sustainable practices pave the way for long-term growth, giving your dental practice a competitive edge. This episode is a treasure trove of insights that are not only actionable but designed to transform the way you think about patient engagement. Don't forget to tune in next week, where I'll delve deeper into the psychology that drives these successful ground strategies! What You'll Learn in This Episode: Let's jumpstart your practice's growth by listening to today's episode! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Other Mentions and Links: ‍ Terms: EDDM PPC ‍ Marketing Tools: Facebook Ads Google Ads ‍ ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: All right. So let's dive in to the first and foremost topic, which is introduction to ground marketing. We're going to get an overview of what ground marketing is and why it works. And then I'm going to give you real life examples of the success that ground marketing brings to a lot of our members. But I mainly want you to understand what ground marketing is. So ground marketing. Is the practice of directly engaging with potential patients in their own environment, such as schools, gyms, coffee shops, and community events, and so forth, to create trust and increase brand awareness, unlike digital marketing, which relies on online advertising and social media ground marketing thrives on face to face interactions. Relationship building and personal touch points that make businesses more approachable and trustworthy. It makes your practice, the go to practice in the community. It's approachable. They trust you. And there's a science behind ground marketing. Okay. It's not just, Hey, this is what a lot of us experience. There's actually four specific things that ground marketing does now ground marketing leverages, several psychological and behavioral triggers. That make it uniquely effective. But the foremost are number one, the mere exposure effect. Now people develop a preference for things they see frequently. The more often potential patients encounter your brand and their daily lives, the more familiar and trustworthy you become so. This also doesn't rule out any social media ads, any Facebook marketing, things like that, Google ads. It just helps as well. Just like ground marketing helps those types of marketing, mediums as well, it's touch points, but this touch point ground marketing. It's insanely strong. It's a human to human interaction touch point. It's in their life in real time like in person. So this is an insanely strong touch point that often converts within just one...

‍ Want to hear from someone who's been through it all, from associateship to acquisitions to a successful startup? This episode dives into the remarkable journey of Dr. David Rice, who masterfully blends the art of dentistry with entrepreneurship. Based in St. Petersburg, Florida, Dr. Rice travels to East Amherst, New York, where he practices, providing a firsthand account of his dynamic lifestyle. He openly shares his transformative journey from being an associate to expanding through strategic acquisitions and establishing his own practice. Dr. Rice highlights the critical role of diverse experiences in refining his professional skills and how meticulously planning his career steps, from securing loans to choosing practice locations, formed the backbone of his success. In our conversation, Dr. Rice provides valuable advice for budding dentists eager to navigate starting their own practice. He underscores the necessity of loan pre-approvals and efficient demographic targeting for marketing success. Teaming with trusted partners like Patterson and utilizing solid cash reserves are among the pillars he emphasizes for achieving sustained growth. Dr. Rice dives into common pitfalls, such as emotional attachments to locations and shallow decision processes prompted by social media allure. As the discussion nears its close, he turns adversity on its head by advocating for practice startups during economic downturns to capitalize on reduced costs. What You'll Learn in This Episode: Tune in to discover strategies and insights that could redefine your journey in dental practice ownership! ‍ ‍ Guest: Dr. David Rice Business Name: Ignite DDS Check out David's Media:‍ Website: ignitedds.com Instagram: instagram.com/ignitedds Facebook Group: facebook.com/groups/igniteddsinsiders Email: david.rice@ignitedds.com ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Podcast episodes: David on Episode 159 ‍ Groups: The Making Of Facebook Group ‍ Businesses/Services: Henry Schein Benco Bank of America Patterson ‍ People: Sandy Pardue (Classic Practice) Jon Miller (Patterson) ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

‍ Did you know that up to 40% of calls could be going unanswered even during working hours in your practice? In this Monday Morning Episode, I chat with Miles Beckett from Flossy, whose challenging the status quo with an audacious question—should you fire your staff to make way for cutting-edge AI technology? We explore the persistent staffing hurdles in dental offices and unveil how AI can redefine efficiency and service quality. Miles introduces us to Flossy's AI receptionist, Fiona, who skillfully handles appointment scheduling and patient inquiries while significantly reducing no-show rates. This conversation promises a riveting insight into the practical and financial advantages of incorporating AI into dental practices. We examine how incorporating AI like Fiona not only economizes but also enriches team dynamics, fostering a more cohesive and productive work environment. With Miles’ expert insights, we tackle the looming question all dental entrepreneurs grapple with: How can AI propel my practice forward while maintaining high standards of human interaction? As we explore the potential future developments in AI, Miles provides a visionary roadmap that could very well be the blueprint for modernizing your practice. Get ready to rethink your staffing strategy, elevate your service offerings, and embrace the future of dentistry with open arms. What You'll Learn in This Episode: Tune in now to discover how AI could augment your dental practice operations! ‍ ‍ You can reach out to Miles Beckett here: Website: Flossy.com Twitter/X: x.com/mbeckett ‍ Other Mentions and Links: ‍ AI Tools: ChatGPT Gemini DeepSeek ‍ Education: Board Exam ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Miles, so talk to us. What's one piece of advice you can give us this Monday morning? Miles: Thanks for having me, Michael. My piece of advice that's controversial is fire your staff. Michael: Interesting. Fire your staff. Why so? Miles: I'm obviously being a little bit facetious, but I think you should raise your bar. I know that one of the biggest issues in dental right now is staffing challenges, both finding good staff, retaining staff, dealing with churn. And you know, it's oftentimes a rotating door at dental practices. And the way we think about things at Flossie is that we can help bring AI workers to help you out. And those AI workers really make you reassess How good is this person doing? Do I really need them on this task? Maybe I can have them do something else instead. Michael: So then what was the specific problem that you saw in practices that inspired you to create? I guess or the suite of it, right? Like Fiona and how does AI solve challenges that traditional front desk systems can't? Miles: the new technology around generative AI, which is really the most recent type of AI that we're seeing out there. We've had things like machine vision and learn machine learning and stuff for a while now. It's created voice technology that allows you to build these agents that really sound like you're talking to a human. So I would say over the last year the technology has improved dramatically such that a year ago we were looking at some of this stuff and it didn't really work. But within the last six months or so, all of a sudden, you could really build these agents that you could talk to that sound like you're talking to a human. So we were kind of playing around with this technology. We had already built out a dental discount network that was kind of our core business before. so we were looking at it for some of our own uses. And we sort of had this aha moment where so many of the dentists that we work with were complaining again...

‍ Navigating the complex world of practice ownership isn't just about mastering the clinical side of dentistry. In this insightful episode, strategic wealth specialist Ross Brannon delves into the less-discussed trials faced by dentists, focusing on the often-overwhelming challenge of people management. Brannon reveals how these difficulties can push some dentists to the brink of considering selling their practices, shedding light on a critical issue that affects countless individuals in the field. His expert guidance is particularly timely given the additional pressures faced by new dentists, who not only contend with professional stressors but also juggle substantial educational debt and delayed career starts. Ross explains these late beginnings in professional life mean dentists often find themselves playing catch-up in financial planning—an endeavor crucial to securing stability and success. Emphasizing a proactive approach, he offers valuable strategies to mitigate these concerns, underscoring the importance of foresight in financial and career planning. By addressing these challenges head-on, dentists can pave their way to long-term success, avoiding the pitfalls that have ensnared their peers. Tune in to discover actionable insights that could redefine your path in the dental profession. What You'll Learn in This Episode: Listen now to transform your financial future and career path in dentistry! ‍ ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:https://thedentalmarketer.lpages.co/carestack/Guest: Ross Brannon Business Name: Ross Brannon Financial Advisor Check out Ross's Media: Website: rossbrannon-8128715.hs-sites.com Phone: 850-566-7999 ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Other Mentions and Links: ‍ Florida State University Merrill Lynch Morgan Stanley RIA - Registered Investment Advisor Parkinson's Law Ally Bank Bank of America Costco Usain Bolt 12,000,000 Savings Lost Dave Ramsey Dan Sullivan - Why I Don't Believe in Retirement Bitcoin Dogecoin Essentialism ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

‍ Is your dental practice ready to break free from the ordinary and embrace new marketing strategies that truly make a difference? This episode features Shane Simmons from Crimson Media Group, who walks us through unique approaches that transform how dentists connect with their local communities. By leveraging the power of local Facebook groups, Shane shares the secrets to building meaningful relationships and promoting dental services through community engagement. Whether it's through exciting collaborations like organizing yoga sessions or axe throwing events with fellow local business owners, the insights shared in this conversation will open your eyes to the potential of grassroots marketing. But it’s not just about joining any group—it’s about authentically positioning yourself as a part of the community. Shane shares the value of engaging with these groups using a personal profile to foster trust and connection. These small steps can lead to significant benefits, including cross-promotion with businesses boasting strong social media influence. To cap it all off, Shane extends an exclusive offer to the audience—a complimentary marketing analysis aimed at unveiling the intricacies of local advertising and helping you position your practice for maximum impact. What You'll Learn in This Episode: Discover new marketing insights that could reshape your dental practice—tune in now! ‍ (This episode originally aired on December 26th, 2022) ‍ ‍ You can reach out to Shane Simmons here: Website: crimsonmediagroup.com Facebook: facebook.com/crimsonmediamarketing ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Shane. So talk to us about uncommon marketing methods. Tell me one or a couple tactics or strategies that will help bring in new patients. Shane: Yeah, so Michael, we've got one that a everybody can do. So if you've ever been in, you know, these local, like Facebook groups in your communities, you'll find that there's a Facebook group for everybody, moms, dads, but one in particular is small businesses in the area, and it's usually like shop small business or shop, you know, the community that you're living in. And one of the things that we're starting to have clients do is get into these groups and find someone who has a small business in that group that's in your community that could come to your office and do some sort of, Event or just like team building exercise at the practice. so I'll get where, how this kind of comes into getting new patients in a bit. Mm-hmm. . But the first way that you can look at this, is like as a team building opportunity. So think of people like, Yoga instructors or think of someone who maybe teaches people how to meditate. Invite that person to do a session at your office for your team one day. And one, it's gonna be a great team building exercise. It's gonna be something that's beneficial to, you know, everybody on the team. But what you can then do is say, Hey, we would love for, you know, you to post this on your Facebook and your Instagram account. You know, talking about how you had this session here. We'll share. To our audience that way in case you know, people can go check out your yoga studio or whatever the case may be, but then if they're sharing that they came to your practice, they're going to be putting your practice in front of their entire audience too. So it's obviously ideal. To find somebody who has a decent social media following, like, you probably wouldn't wanna do this with a yoga instructor, or somebody who teaches medication who's not on social media. Mm-hmm. . But, finding someone who has an audience and,...