The Dental Marketer

How do top dental practices fill their chairs without spending thousands on ads? This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split into manageable sprints, to create a steady stream of trusted local connections. From simple permission tools like business cards and flyers to proven, step-by-step scripts, you’ll discover exactly how to build lasting community relationships that work for you long after you’ve left a location. You’ll get the inside scoop on the reciprocity ladder: a powerful system for giving micro-values to local businesses, tagging them on social media, and leaving value-packed resources. Learn the art of outreach through the spotlight, insider, and connector formulas, designed to naturally open doors and facilitate real collaboration. By the end of the episode, you’ll understand how to sidestep common pitfalls, tailor your approach to any local business, and repeat your efforts each month for compounding trust and visibility. If you're ready for a marketing approach that prioritizes relationships over spend, this episode is your starting line! What You'll Learn in This Episode: Ready to turn a few focused hours each week into a steady stream of new local patients? Press play and plot your path to genuine community growth! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Still relying on “How did you hear about us?” as your only source of patient insights? It’s time for a smarter way to track! In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing game. Amanda breaks down why understanding the unique challenges of dental marketing (like accurately tracking patient sources and enhancing patient experiences) matters more than ever in today's competitive landscape. She explains the pitfalls of outdated manual tracking methods and uncovers how advanced tools, including call and form tracking, unlock the full patient journey. From smarter budget allocation to training front-desk teams and adapting to a rapidly evolving industry, Amanda offers practical strategies for practices to leverage technology, like CallRail’s premium features and AI-driven insights, for superior marketing results and lasting patient loyalty. The discussion wraps up with Amanda’s personal tips on what patients truly value and her expert advice on embracing compliance and data ownership during industry shifts. What You'll Learn in This Episode: Let's unlock smarter dental marketing today! tune in now and empower your practice with the strategies that set leaders apart. ‍ Sponsors:‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Amanda Kepshire Business Name: CallRail Check out Amanda's Media:‍ Website: callrail.com/dentalmarketer‍ LinkedIn: linkedin.com/in/amandakepshire CallRail LinkedIn: linkedin.com/company/callrail ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How can you connect your dental services to a community already obsessed with personal wellness? In this episode, we explore how fitness centers are filled with community-focused, wellness-driven members, and can become your office’s most fruitful referral partner. We break down the deep psychological and behavioral alignment between gym-goers and serious dental patients, explaining why their lifestyle choices make them some of the most qualified leads for preventive and cosmetic treatments. You’ll hear fresh tactics for entering the gym ecosystem, from tailored outreach based on gym type (big box, boutique, or medical wellness) to value-add collaborations that make gyms invite you with open arms. Step by step, the episode walks you through conversation starters, partnership scripts, and unique event ideas that position your practice as part of the larger wellness movement—not just another advertiser. You’ll discover how to offer genuine value to gym management and members alike, so your brand stands out for the right reasons. Filled with actionable advice, this episode will leave you inspired to transform gym partnerships into a reliable, low-competition patient acquisition channel, all while elevating your dental practice’s reputation in the community. What You'll Learn in This Episode: Ready to uncover the untapped patient potential hiding within your community’s fitness centers? Hit play and get the blueprint! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Want to stand out in a crowded dental landscape? It might all come down to when you start learning. In today's episode, Dr. Chad Johnson opens up about the bold decisions and defining moments that set his dental career apart from day one. With an unwavering commitment to learning, Chad jumped straight into post-grad education, quickly making his mark by adopting advanced procedures like dental implants and mastering specialized technologies. He also reveals the entrepreneurial leap of opening his own practice immediately after dental school (a risk that paid off thanks to both market conditions and his vision for what dentistry could be.) Chad offers us a behind-the-scenes look at how he’s integrated cutting-edge tools and management systems, such as same-day crowns, laser dentistry, and the Entrepreneurial Operating System (EOS) he follows from the book "Traction." Beyond clinical skills, he dives into practical lessons on marketing, organizational health, and balancing personal ambitions with the demands of running a busy dental practice. Chad’s story underscores the value of continuous learning, bold action, and intentional leadership at every stage of your career. What You'll Learn in This Episode: Hit play now to discover the unique strategies that Dr. Chad Johnson has applied during his journey through dentistry! ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Dr. Chad Johnson Practice Name: Veranda Dentistry Check out Chad's Media:‍ Website: verandadentistry.com Chad's Podcast "Every Day Practices Dental Podcast": productivedentist.com/podcasts/everyday-practices-dental-podcast EOS: eosworldwide.com Email: ChadDDS@gmail.com LinkedIn: linkedin.com/in/drchadjohnson YouTube: youtube.com/c/VerandaDentistry Facebook: facebook.com/VerandaDentistry Instagram: instagram.com/verandadentistry ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if the secret to filling your practice with loyal patients isn’t online; it’s waiting right in your neighborhood? In today's episode, Michael sits down with Dr. Kapil Kella of Lakeshore Dental Studio to uncover the often-overlooked art of ground marketing. Dr. Kella takes us behind the scenes of his thriving practice’s journey, sharing the step-by-step tactics that transformed casual community encounters into enduring relationships and business growth. From manning booths at bustling local gyms to connecting with neighbors at street festivals, Dr. Kella reveals how genuine face-to-face connections can outshine even the shiniest digital ads. But this episode isn’t just about attracting new patients, it’s about building authentic community roots and staying innovative in a competitive market. Alongside stories of street-level marketing wins, Dr. Kella introduces his latest project, Kaila, an AI tool poised to revolutionize dental note-taking. He also opens up about balancing professional drive with family life, sharing the role that supportive groups like Next Level Fathers play in his success. Whether you’re launching a new practice or seeking a fresh approach to marketing, Dr. Kella’s wisdom will inspire you to step outside your comfort zone and into your community. What You'll Learn in This Episode: Tune in now to unlock powerful, proven strategies you can use to grow your practice, one handshake at a time! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Guest: Dr. Kapil Kella Practice Name: Lakeshore Dental Studio Check out Kapil's Media:‍ Website: lakeshoredentalstudio.com Dr. Kella's AI Note-Taker "Kaila": hellokaila.com Email: drkella@lakeshoredentalstudio.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

If you've ever felt the weight of ambition pull you away from personal fulfillment, this episode is your honest roadmap back to balance! Dr. Simone Ellis opens up about her early years as a practice owner: navigating the pressures of rapid growth, leadership, and the unspoken toll of relentless hustle. In this conversation, Dr. Ellis reveals how she recognized warning signs of burnout, the emotional and physical challenges of leading through turbulent times like the pandemic, and why she ultimately sold her thriving practice. She shares the leadership strategies and team systems that now drive her consulting work, all rooted in one philosophy: sustainable success starts with aligning business growth to personal values. Dr. Ellis empowers us to adopt self-awareness, set healthy boundaries, and foster cultures where dental teams (and their leaders) truly flourish. What You'll Learn in This Episode: Tune in now to hear Dr. Ellis’ unfiltered insights and discover how to redefine success as a dentist on your own terms! ‍ Sponsors:‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer Guest: Dr. Simone Ellis Business Name: Dr. Simone Ellis Check out Simone's Media:‍ Website: drsimoneellis.com Instagram: instagram.com/drsimoneellis Email: drsimoneellis@gmail.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

If your referral requests have ever felt forced or unfruitful, it may be time to switch gears! In this part 2 episode on the Ground Marketing series, we reveal exactly how to transform referral relationships from awkward cold calls into genuine professional alliances through proven, effective scripts tailored for every type of specialist. You'll discover how to reshape conversations with general practitioners, pediatricians, hygienists, and other medical professionals to ensure your expertise becomes an essential resource for their patients, while making your colleagues feel valued and appreciated. Today we're demystify how to amplify your visibility far beyond the clinic walls, turning your practice into a familiar community anchor that local families trust. From hands-on strategies like PTA sponsorships and school health events, to expert-level moves like contributing advice columns to local media, you’ll learn to build a trusted brand recognized for genuine community involvement. The episode wraps with a deep-dive into the “referral flywheel”: a simple but game-changing system for making referrals flow naturally month after month. Whether you want to boost word-of-mouth or become the go-to expert in town, these easy-to-implement tactics will set you apart in your community! What You'll Learn in This Episode: Ready to become your community’s most in-demand specialist? Tune in now and start building referral relationships that grow themselves! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What happens when a dentist swaps the race for patient volume for a practice built on quality care and real satisfaction? In this episode, Dr. Ahad Ahmed unveils his unique approach to running a general dental practice: from launching his first office in 2023 to opening a second, all while navigating the hidden challenges of patient volume and administrative overload. Sharing his story, Dr. Ahmed explores why clear communication and value-driven partnerships have been key to his business growth, and how collaborating with a younger dentist has shaped his leadership style. He shows how he outsources crucial administrative tasks, freeing up his team for what truly matters: providing excellent patient care. But the journey hasn't been without tough lessons. Dr. Ahmed explains how a shift in priorities, from high turnover to quality care and workplace satisfaction, propelled him to drop low-paying insurance plans and refine his hiring process. He opens up about the pitfalls of hiring based on convenience over compatibility and dives into how adopting technology has streamlined operations and reduced costs. As the conversation wraps up, Dr. Ahmed offers actionable advice for fellow dentists: embrace change, learn from mistakes, and focus on building a practice that aligns with your personal values. What You'll Learn in This Episode: Listen today to hear Dr. Ahmed's journey from high-volume to high-value! ‍ Sponsors: ‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer Guest: Dr. Ahad Ahmed Practice Name: Easy Breezy Dental Check out Ahad's Media:‍ Website: easybreezydental.com Email: info@easybreezydental.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do top dental specialists quietly become the go-to experts without splashy ads or endless networking events? In this episode, we peel back the curtain on ground marketing strategies crafted specifically for dental specialists. Think orthodontists, prosthetists, periodontists, and more, who rely on referrals rather than foot traffic. We dig into the nuances of micro-niche targeting and how pinpointing the real decision-makers (those who influence consistent referrals) will change the way you build your practice’s network. Using relatable examples, like ERs for endodontists or schools for orthodontists, you’ll discover how symptom-based segmentation and a referral signal map can transform the way you identify and connect with the environments that matter most. Next, you’ll learn powerful outreach tactics, including how to use a sphere of influence map to rank and approach referral sources strategically. This ensures your time goes to high-yield relationships, not wasted appointments. You’ll understand how concentrating marketing efforts in areas rich with your ideal patients or gatekeepers can maximize your ROI. We also cover smarter, less intrusive ways to maintain momentum with referrers to make every touchpoint matter (without feeling annoying.) What You'll Learn in This Episode: Hit play now to discover proven strategies for becoming the referral magnet in your dental specialty. No hype, just results! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Every dental practice claims to put patients first, but what does it mean to build a business where every interaction truly feels like family? In this episode, Michael sits down with Tom Gonzalez, Business Facilitator at Ohana Dental Implant Centers, to reveal how a behind-the-scenes leader can shape both daily operations and the very culture of patient care. Drawing on his unique role, Tom illuminates how his COO-style guidance aligns marketing, patient experience, and operational strategy to create seamless, standout care for every patient who walks through their doors. Tom shares how Ohana’s mission goes far beyond technical excellence by weaving personalized attention into every step of the patient journey. Through heartfelt stories (like the patient who drove hours seeking an expert revision), Tom illustrates how empathy, curiosity, and team empowerment drive not only patient satisfaction but also long-term success. Tune in as the conversation uncovers the nuts and bolts behind Ohana’s methods, the technology and training that keep their standards high, and the leadership philosophies that truly make their practice feel like Ohana (Hawaiian for "family") in every sense. What You'll Learn in This Episode: Press play to discover how Ohana Dental turns everyday care into extraordinary patient experiences! ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Tom Gonzalez Practice Name: Ohana Dental Implant Centers Check out Tom's Media:‍ Website: ohanadentalimplants.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are your local marketing efforts working as hard online as they do in person? In this episode, we break down exactly how dental practices can harness the combined power of ground marketing and local SEO to dominate their local market. From hosting engaging community events that foster genuine trust and visibility, to ensuring every handshake and conversation converts into online discoverability, you’ll learn strategies that build both credibility and patient numbers. We’ll reveal how your Google Business Profile acts as your virtual storefront, why authentic event photos and specific business categories are essential, and how to keep your profile fresh with real updates. The discussion zeroes in on location-based content, gathering glowing online reviews, and using savvy tools like QR codes to measure what actually works. Plus, find out how automating review requests and leveraging local backlinks can skyrocket your ranking and reputation! If you’re a practice owner looking to fill more chairs, this episode arms you with step-by-step techniques to make your ground marketing events work overtime online. By the end, you’ll see exactly how every local encounter can turn into lasting online visibility (and new loyal patients.) What You'll Learn in This Episode: Let's listen in and learn how to turn every offline connection into an online patient! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are you trapped in the daily grind, or are you steering your practice towards real growth? In this episode, we explore the heart and mind of dental practice success with Lisa Grogan, a respected dental coach whose journey began by chance and evolved into a passion for transforming practices. Lisa pulls back the curtain on what it takes to elevate a dental practice beyond clinical excellence. She shows why dentists must step up as business leaders, not just healthcare providers, and how this shift influences everything from patient trust to practice profitability. Through relatable stories and practical strategies, Lisa reveals how communication, mindset coaching, and patient-centered visuals can dramatically increase treatment acceptance. She confronts common stumbling blocks like confusion around pricing, wavering confidence, and limiting beliefs, while spotlighting the use of social media and influencers to attract ideal patients. Above all, Lisa encourages dentists to embrace storytelling and holistic management as essential tools for sustainable growth. What You'll Learn in This Episode: oninDiscover how simple shifts that can make the difference in your dental practice! Press play and start leading your business forward! ‍ Sponsors:‍ CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack Guest: Lisa Grogan Business Name: Lisa Grogan Dental Coaching Check out Lisa's Media:‍ Website: lisagrogandentalcoach.com Instagram: instagram.com/lisagrogan_dentalcoach Email: hello@lisagrogancoaching.com Lisa's Social Media Course: lisagrogancoaching.mvsite.app/products/courses/view/1179602/?action=signup Lisa's Smile Assessment Form: lisagrogandentalcoach.com/online-dental-coaching-resources Lisa's Social Media Masterclass Video: youtu.be/bDbZJHzilfw ‍ Want the Reception Call Conversion Kit from this episode? Find it here! thedentalmarketer.lpages.co/reception-call-conversion-kit ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do you keep your team fired up for the daily grind of marketing when every door knocked or flyer handed out feels like a small battle? This episode dives into the motivations that fuel ground marketing success, not just today, but for the long haul. Michael offers strategies that blend the science of internal drive with the enticing pull of external rewards, revealing why relying on only one kind of motivation just doesn’t cut it for ongoing, high-energy performance. Discover practical ways to spark enthusiasm and resilience in your outreach teams, from turning mundane tasks into engaging challenges to celebrating even the smallest wins. The discussion breaks down how to set achievable micro-goals, link activities to deeper personal values, and reframe setbacks as stepping stones. By the end, you’ll walk away with a toolkit designed to keep your marketing engine running at full speed, without risking burnout or loss of purpose! What You’ll Learn in This Episode: Ready to energize your outreach and keep your marketing momentum strong? Hit play and level up your team’s motivation now! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Many infants and toddlers struggle with feeding, sleep, or jaw development, and your practice could offer the help they need! In this episode, Michael sits down with Joy Lantz, an expert in myofunctional therapy and pediatric oral health, to reveal how early dental care can unlock happier, healthier outcomes for children long before their first permanent tooth appears. Joy shares her groundbreaking approach to identifying issues like tongue ties and low oral muscle tone that often slip past traditional dental and medical screenings. By drawing on her experience as both a clinician and a mom, Joy explains why early screening, multidisciplinary teamwork, and building strong referral networks are critical for supporting whole-child health. You'll walk away with practical strategies to implement this, including team training, building family trust, and overcoming insurance or cultural barriers, all aimed at creating a future where every child receives the collaborative care they deserve. What You'll Learn in This Episode: Tune in now to discover how rethinking early dental care could transform lifelong health for children and peace of mind for families! ‍ The Pediatric Dental Marketing Course is open for enrollment! This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.com Guest: Joy Lantz Business Name: Joy Lantz Check out Joy's Media:‍ Website: joylantz.com Joy's free study club: joylantz.com/dentalinnovationsstudyclub Joy's Courses: joylantz.com/classes Joy's Practice: oralfunctions.com Facebook: facebook.com/JoyLantzPro Instagram: instagram.com/joylantzpro LinkedIn: linkedin.com/in/joylantzrdh YouTube: youtube.com/@joylantz ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

Have you ever felt like your practice’s ground marketing efforts are falling flat, no matter how many times you show up in your community? This episode uncovers exactly when (and why) it’s vital to make adjustments to your on-the-ground outreach before wasted time and resources start piling up. We’ll break down the five telltale signs your ground marketing needs a fresh approach, from dwindling engagement and stalled ROI to resistance from your own team. Drawing on real examples and proven strategies, you’ll discover actionable ways to reignite interest, fine-tune your message, and even re-energize staff participation. By the end, you’ll know not just what to look for, but precisely how to pivot so your practice can maximize every handshake, conversation, and connection. What You'll Learn in This Episode: Don’t let your ground marketing go stale! Tune in now to learn how to refresh your strategy and spark real results. ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

From hiring hundreds of top performers to opening 17 practice sites, here’s how one dental leader maintains cohesion, culture, and continuous growth. Today we have Evelyn Lahiji, a veteran consultant and manager behind a pediatric orthopedic dental empire with 17 carefully-positioned offices around Los Angeles. Evelyn pulls back the curtain on the systems, strategies, and mindsets that fueled her team’s explosive growth—sharing candid stories, practical tactics, and the exact formulas that keep their practice ahead in patient care and profitability. You’ll discover how localized expansion, dynamic staff engagement, and a laser focus on operational excellence create a ripple effect from happier employees to loyal patients and impressive margins. Evelyn breaks down her approach to hiring, marketing, and adopting cutting-edge AI technologies for both clinical and business efficiency. Whether you’re looking to open your first additional location or searching for ways to maximize efficiency, Evelyn’s insights on goal-setting, accountability, and embracing innovation are sure to spark new ideas for your own practice. What You'll Learn in This Episode: Press play to uncover Evelyn’s expert roadmap for building, scaling, and optimizing a multi-location dental practice! ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Evelyn Lahiji Practice Name: Children's Dental FunZone Check out Evelyn's Media:‍ Website: childrensdentalfunzone.com Email: evelyn@cdfzone.com LinkedIn: linkedin.com/in/evelyn-lahiji-3566b6219 ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Stop waiting for the next big holiday—learn how summer camps, back-to-school buzz, and even heat waves can spark growth for your practice! This episode unpacks the secret sauce behind high-impact seasonal ground marketing—going way beyond just holiday-focused promotions. Michael breaks down the psychology behind why these timely campaigns work so well, highlighting how shifting routines, local events, and changing interests throughout the year offer fresh and relevant opportunities to connect with your community. Packed with practical inspiration, Michael walks you through inventive campaign ideas like the Summer Smile Hydration Campaign, partnerships with kids’ summer camps, and creative collaborations with neighborhood ice cream and coffee shops. He doesn’t just stop at ideas—each campaign comes with pro tips for branded swag, tried-and-true outreach scripts, and relationship-building strategies. The episode also covers back-to-school moves, hands-on pop-up events in gyms and co-working spaces, and weather-based promotions designed to spark instant engagement. By the end, you’ll have a game plan brimming with actionable steps, scripts, and long-term tactics that elevate your practice’s presence and real-world impact. What You'll Learn in This Episode: Hit play now to unlock proven seasonal campaigns and scripts you can use to power up your ground marketing all year long! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

If building your own dental startup sounds overwhelming and expensive, here's a real-world look behind the curtain on tough decisions and smart spending as a practice owner! In this episode, Dr. Katie Mathis shares her rollercoaster journey from ambitious associate to proud owner of Prairie Creek Dental, revealing what it really takes to bring a single-doctor practice to life in Cedar Rapids, Iowa. You’ll get a front-row seat to the pivotal decisions that shaped her path, from navigating complex construction logistics to choosing between an acquisition or a startup, all while forging a practice that truly reflects her standards and values. Michael and Dr. Mathis delve into the daily realities of starting fresh—the anxieties of big loans, the strategic art of hiring, and the delicate balance of marketing to and caring for patients in a competitive landscape. Dr. Mathis opens up about practical systems she’s put in place, the vital role of a supportive community, and the power of smart financial planning (hint: don’t forget that dental-specific accountant!). Her real-world tips and candid anecdotes make this a must-listen episode for any dentists dreaming of practice ownership or looking to fine-tune their current practice. What You'll Learn in This Episode: Hit play to uncover the behind-the-scenes realities and practical strategies of building your own successful dental practice! ‍ Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍ Guest: Dr. Katie Mathis Practice Name: Prairie Creek Dental Check out Katie's Media:‍ Website: pcdiowa.com Email: katiearpdds@gmail.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Why do some pediatric practices become local favorites while others fade into the background? In this episode, Michael delves into the psychology of ground marketing tailored for pediatric dental practices, revealing why trust is the foundation for building lasting relationships with local families. He unpacks the dual priorities facing dentists: winning over discerning parents with micro trust-building moments, while making sure kids feel safe and comfortable from the first hello. Through real-world stories and tested tactics, you'll discover how influencing word-of-mouth and creating educational opportunities puts your practice in the conversation of every parent group. Michael doesn’t stop at the basics—he explores actionable strategies you can launch tomorrow for deep community engagement. Learn how partnerships with daycare centers and schools, creative health talks, and unique events like hidden book treasure hunts or teacher recharge stations set your practice apart. He also gives you the operational playbook: capturing valuable data at every touchpoint, deploying targeted follow-up, and transforming positive community impressions into appointments. By the end, you’ll have a blueprint to elevate your in-office experience, ensuring your ground marketing efforts translate into ongoing loyalty and genuine patient trust. What You'll Learn in This Episode: Jump in now to discover how your pediatric practice can become the go-to spot for families in your community! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ The Pediatric Dental Marketing Course is open for enrollment! Head over to our site to enroll now! pediatricdentalmarketingcourse.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if every step of your patient’s journey—not just your care—felt extraordinary? In this episode, Michael sits down with Santosh Patel for a deep dive into building a practice where being obsessed with patient experience is the rule, not the exception. From the very first online interaction to the moment patients step out the door, you’ll discover how reputation and practice growth thrive when you exceed expectations at every touchpoint. Together, Michael and Santosh uncover the real-world challenges that often separate intention from impact, such as misaligned messaging, outdated office systems, and the disconnect between online presence and in-person encounters. You’ll hear practical strategies for transforming first impressions, converting inquiries into appointments, leveraging technology, and instilling a team-wide obsession with patient experience. Drawing on examples from world-class brands and healthcare innovators, this conversation provides a blueprint for building—or reinventing—a truly patient-centered practice from the ground up. What You'll Learn in This Episode: Hit play now to discover practical steps for creating a practice patients rave about—and a team that takes pride in every interaction. ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestack‍ Guest: Santosh Patel Business Name: Complete Specialty Solutions Check out Santosh's Media:‍ Website: completespecialty.com Website: subscribili.com LinkedIn: linkedin.com/in/santosh-patel-8849a013 CareStack Inner Circle Event ‍ Download the Patient-Obsessed Practice Blueprint for FREE today! (A step-by-step guide to implement everything Santosh talked about today.) ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!