The BeanCast™ Marketing Podcast
Consumer
The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today!
Location:
Greensboro, NC
Description:
The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today!
Twitter:
@bobknorpp
Language:
English
Contact:
(336) 549-0938
Website:
http://www.thebeancast.com/
Email:
beancast@gmail.com
Episodes
0764-The BeanCast: The 2024 Year-End Review
12/8/2024
This Week: Saul Colt and Mitch Joel join Bob to discuss the biggest marketing and advertising news stories from 2024.
Duration:02:05:01
0763-The BeanCast: Optionality
11/24/2024
This Week: Saul Colt and Mitch Joel join Bob to discuss the Jaguar rebrand, the impact of AI shopping agents, if Google willl walk off scott-free, assigning blame for bad streaming ads, plus this week's #FairFailFoul.
Duration:01:08:36
0762-The BeanCast: It's All About Views Now
11/17/2024
This Week: Saul Colt, Joseph Jaffe, and Ben Kunz join Bob to discuss why people stay on X, Facebook now prioritizing views, speaking to all of us, Google stops accepting EU political ads, plus this week's #FairFailFoul.
Duration:01:12:21
0761-The BeanCast: Preparing Your Brand
11/10/2024
This Week: Rose Cameron, Saul Colt, and Zontee Hou join Bob to discuss how to prepare your brand for the next four years, digital surprises during the election, OpenAI buys Chat.com, should clients get an AI discount, plus this week's #FairFailFoul.
Duration:01:03:49
0760-The BeanCast: I Guess We Need A Farmer
11/3/2024
This Week: Ian Baer and Farrah Bostic join Bob to discuss the ChatGPT Search launch, social's election impact, post-election brand management, proving retail media effectiveness, plus this week's #FairFailFoul.
Duration:01:08:34
0759-The BeanCast: Just Bolt It On
10/27/2024
This Week: Saul Colt, Jo Darby, and Joey Scarillo join Bob to discuss agencies "bolting on" new tech, fixing purpose, click-to-cancel, why Reels lack engagement, plus this week's #FairFailFoul.
Duration:01:02:07
0758-The BeanCast: Fork You
10/20/2024
This Week: Emily Binder, Saul Colt, and Scott Monty join Bob to discuss WordPress in conflict, understanding "curation," YouTube's continued dominance, checking in on social's political performance, plus this week's #FairFailFoul.
Duration:01:00:17
0757-The BeanCast: Breaking Up Google
10/13/2024
This Week: Sloane Kelley, Lisa Laporte, and Colby Vogt join Bob to discuss breaking up Google, how Meta can win back Gen Z, PayPal enters the ad game, X's confusing premium-user revenue payments, plus this week's #FairFailFoul.
Duration:00:59:37
0756-The BeanCast: Butt Soap
10/6/2024
This Week: Saul Colt, Mitch Joel, and Mat Zucker join Bob to discuss whether political ads have any effect, the surprising darling of social commerce, why AI search will monetize queries, is the free and open Internet over, plus this week's #FairFailFoul.
Duration:01:04:48
0755-The BeanCast: What Shape Are His Pillows?
9/29/2024
This Week: Ian Baer, Eli Goldman, and Jonathan Sackett join Bob to discuss whether the US made it's case against Google, the ownership vs licensee law, CNN's flirtation with a paywall, a reckoning on gambling ads, plus this week's #FairFailFoul.
Duration:01:07:34
0754-The BeanCast: "Higher" Learning
9/22/2024
This Week: Dan Goldgeier, Jerlyn O'Donnell, and Adam Pierno join Bob to discuss learnings from Tupperware's bankruptcy, AI visibility optimization, cannabis for college sports, the roll-out of YouTube paused-video ads, plus this week's #FairFailFoul.
Duration:01:00:17
0753-The BeanCast: SEO For Chatbots
9/15/2024
This Week: Peter Levitan, Samuel Monnie, Janell Townsend join Bob to discuss film marketers pushing TV away, an ad with every AI query, manipulating chatbots, Stoneyfield's push to end political divides, plus this week's #FairFailFoul.
Duration:01:09:07
0752-The BeanCast: Politically Polarized Brands
9/8/2024
This Week: Allen Adamson, Farrah Bostic, and Saul Colt join Bob to discuss if brands are politically polarized, working with your AI replacement, Ford set to push ads in cars, our devices really are surveilling us, plus this week's #FairFailFoul.
Duration:01:06:20
0751-The BeanCast: High Arousal Words
6/30/2024
This Week: Saul Colt and Janell Townsend join Bob to discuss whether consumer spending is tanking, over-enthusiastic influencer language, Google ends endless scroll, YouTube finally allows tagging users in comments, plus this week's #FairFailFoul.
Duration:01:06:47
0750-The BeanCast: Saul Solves Your Problems
6/23/2024
This Week: Saul Colt and Sunir Shah join Bob to discuss whether marketers really care about customers, X's Elon factor, is brand safety really a problem, registering influencers, plus this week's #FairFailFoul.
Duration:01:01:39
0749-The BeanCast: What Could Go Wrong?
6/16/2024
This Week: Saul Colt, Jo Darby, and Joseph Jaffe join Bob to discuss Apple's AI strategy, the Be Real deal, the struggle to prove AI's ROI, Uber's new Journey Ads, plus this week's #FairFailFoul.
Duration:01:02:34
0748-The BeanCast: Fear Of Reddit
6/9/2024
This Week: Farrah Bostic, Saul Colt, and Jonathan Sackett join Bob to discuss whether we should fear Reddit, DOOH making a splash, Google already scaling back AI summaries, Instagram tests unskippable ads, plus this week's #FairFailFoul.
Duration:01:04:32
0747-The BeanCast: Some Sticky Stuff
5/19/2024
This Week: Allen Adamson, Rose Cameron, and Samuel Monnie join Bob to discuss Google radically changing search, TikTok's look toward long-form, hyper growth for the Netflix ad tier, saying goodbye to Twitter.com, plus this week's #FairFailFoul.
Duration:01:03:13
0746-The BeanCast: A Brutal Ad
5/12/2024
This Week: Ian Baer, Augie Ray, and Janell Townsend join Bob to discuss why OpenAI needs a search engine, an honest look at that iPad Pro ad, deadbots, the Disney+ deal with Walmart, plus this week's #FairFailFoul.
Duration:01:01:50
0745-The BeanCast: Focused On All The Wrong Things
4/28/2024
This Week: Saul Colt and Dave Delaney join Bob to discuss a tale of two earnings calls, the TikTok battle gets real, how influence is evolving now, Spotify leaves the IAB, plus this week's #FairFailFoul.
Duration:01:05:50